Culture as a Dinner Party: How Brands Earn Their Seat at the Table

In this episode of The Speed of Culture podcast, Margot Hauer-King, SVP Creative Strategy at United Talent Agency and Founder and Owner of People’s, joins Matt Britton live from the POSSIBLE conference in South Beach. Margot shares how UTA's deep roots in talent and entertainment give brands a unique advantage in building authentic cultural relevance. The conversation covers the tension between monoculture and micro-community, how brands can earn the right to participate in fast-moving trends, and why the best marketing often looks more like hosting a great dinner party than running a campaign. Margot also opens up about her parallel life as a bar owner in New York, the power of persuasive storytelling, and why leaving people happier than you found them is the career advice that has guided her most.

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