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[SPEAKER_01]: Listen, I were about to start a conversation about why successful women real staying vesters still don't feel financially free or fulfilled and we're like, well, let's invite more women to this conversation.
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[SPEAKER_01]: So if that's you, join us.
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[SPEAKER_00]: Welcome to the real estate investor podcast, a top 1% show helping women achieve financial freedom by investing in real estate.
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[SPEAKER_00]: And now your host, Liz Faircloth, and Andresda Gidelli.
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[SPEAKER_01]: Now let's tackle it right away.
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[SPEAKER_01]: Liz, why do you think that happens?
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[SPEAKER_01]: Why?
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[SPEAKER_01]: Why the hell?
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[SPEAKER_01]: If they are being very successful, if they are achieving what they said
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[SPEAKER_02]: Yeah, I think there's a couple of parts to that when I think about it for myself and I think about it for other women, right?
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[SPEAKER_02]: The success is on paper, right?
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[SPEAKER_02]: It's the things that they were Given as what does the success look like to a person, right?
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[SPEAKER_02]: That's the biggest part of this and I think it was never there's to create they didn't create or I should say I didn't create What does success look like to me?
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[SPEAKER_02]: And we've coached women to do that within the investor community.
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[SPEAKER_02]: We even support each other early on with those conversations.
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[SPEAKER_02]: But that is not how I started as an entrepreneur or even as a real estate investor.
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[SPEAKER_02]: I can remember, for me, you know, going to the reas going to the boot camps.
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[SPEAKER_02]: They were called boot camps back then.
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[SPEAKER_02]: I feel like I went to every boot camp I could possibly spend money on.
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[SPEAKER_02]: And I had a lot of male teachers, nothing wrong with that.
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[SPEAKER_02]: But I don't, I remember ever a woman coming and speaking.
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[SPEAKER_02]: and talking about what a success look like to you on your terms.
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[SPEAKER_02]: I just remember getting this bug that we need to buy and own has many doors as possible.
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[SPEAKER_02]: That was the common theme.
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[SPEAKER_02]: That was the common teaching point and I can remember because I'm a geek.
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[SPEAKER_02]: I keep all my old goals.
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[SPEAKER_02]: Of course printed out because I know you like that I kill trees.
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[SPEAKER_02]: I would say you have
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[SPEAKER_02]: And I remember reading them.
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[SPEAKER_02]: I came upon them recently, and I remember reading, it was like 2004.
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[SPEAKER_02]: I mean, you know, I've been at this a long time.
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[SPEAKER_02]: And it's said, by 2010, you're going to own 10,000 doors.
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[SPEAKER_02]: Why?
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[SPEAKER_02]: And I, I didn't have a why.
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[SPEAKER_02]: I didn't have a reason.
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[SPEAKER_02]: Nothing against owning big portfolios.
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[SPEAKER_02]: I have that right.
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[SPEAKER_02]: That's kind of the business we've created and we don't know 10,000 doors, but the bottom line for everyone listening, right, that you and I, we're talking about and we're like, all right, we're going to record this, is that the success you've been at, you've achieved is actually where did that come from?
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[SPEAKER_02]: And more importantly,
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[SPEAKER_02]: does this so work for you?
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[SPEAKER_02]: Because that's really what we're talking about.
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[SPEAKER_02]: How does that then connect to the freedom that you're seeking?
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[SPEAKER_02]: That you may not feel like totally aligned with.
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[SPEAKER_02]: So it's those questions to start asking, what does success look like to me on my terms?
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[SPEAKER_02]: Yeah.
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[SPEAKER_02]: It's season of life, right?
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[SPEAKER_02]: It's special in season.
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[SPEAKER_01]: and i think that this is a good sign if something feels off is because something it is off so it's it's it's an alert right and you're like be curious about okay well what what about this does not feel
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[SPEAKER_01]: align any more.
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[SPEAKER_01]: At some point, he probably was, otherwise I don't think he would be investing time into it.
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[SPEAKER_01]: I remember when I started rehabbing houses and start scaling it.
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[SPEAKER_01]: So excited to go to the closing of my flips, celebrated with dinner after like, and then started like feeding that.
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[SPEAKER_01]: you know adrenaline that was feeling I didn't go to closings after a while I'm like oh we have one closings this week or two closings this week who no I don't know why would I attend to write down the paper to give the key like
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[SPEAKER_01]: not doing that anymore.
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[SPEAKER_01]: So I started fading it.
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[SPEAKER_01]: So what I thought that once I start scaling in having multiple projects at the same time and that will be means unsuccessful, that was not there anymore.
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[SPEAKER_01]: And then you start redefining it.
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[SPEAKER_01]: But now on my own terms, I feel that
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[SPEAKER_01]: My majority of my coaches were men, except Kim Kisaki, that was part of the coaching too, and another woman that later on came to be my coach.
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[SPEAKER_01]: But one, they told me what success was to them.
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[SPEAKER_01]: right and many of them had wives that was backing everything up at home so they were able to do what they were saying the three-hour freaking morning meditation they were able to do that because they had somebody to back that up right and to feed the kid the dog whatever the point is that I'm trying to make is that
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[SPEAKER_01]: Number one, I was not asked what success it is to me.
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[SPEAKER_01]: And number two, I also was not shown how could I build the business that didn't depend on me 24.7.
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[SPEAKER_01]: What I was told, the formula of success was learn as many strategies as you can.
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[SPEAKER_01]: I learned so many strategies that I've never done anything with it.
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[SPEAKER_01]: Never.
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[SPEAKER_01]: by as much as you possibly can, right?
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[SPEAKER_02]: That's not a fake castler or not, but just by as much as you can.
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[SPEAKER_01]: This is fine.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And then that was it.
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[SPEAKER_01]: You supposed to be happy after that.
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[SPEAKER_01]: Thank you so much.
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[SPEAKER_01]: Oh, have a while.
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[SPEAKER_01]: And that didn't happen.
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[SPEAKER_01]: And I think many times, women, we have an advantage that we are more in touch.
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[SPEAKER_01]: We know when it's not working anymore.
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[SPEAKER_01]: And that does not mean successful to me.
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[SPEAKER_01]: Success would to me right now.
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[SPEAKER_01]: Was not what I thought successful was back then.
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[SPEAKER_02]: Absolutely.
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[SPEAKER_01]: Success to me right now has all to do about the time that I spend on the project with type of project that is I'm not seeking
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[SPEAKER_01]: I don't know what I was thinking before.
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[SPEAKER_01]: Point to T of shit, like, why in consuming a lot of my time?
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[SPEAKER_01]: So that was not it.
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[SPEAKER_01]: I think the second point here, number one, the recipe of success was not ours, right?
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[SPEAKER_01]: And then I had to define what exactly success looks like.
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[SPEAKER_01]: And then I face a big roadblock to me.
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[SPEAKER_01]: I am the type of person that I set higher goals, I achieve them, and the minute that I achieve them, something happens, that I'm already looking on the next thing.
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[SPEAKER_01]: And that ain't fair, that ain't fair, because I don't celebrate for too long the achievement.
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[SPEAKER_01]: And it's like, okay, I guess that was not that difficult.
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[SPEAKER_01]: What I was along journey to get there.
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[SPEAKER_01]: So if you can relate to that, if you're all there, like I've been driving my entire life and every time that I achieve a go, I have another one.
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[SPEAKER_01]: And I keep going, what I have found is that I had to measure my happiness, my fulfillment through the journey, not necessarily through the horizon or the result itself.
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[SPEAKER_01]: I had to find joy as I was going through in a daily basis and say, I am enjoying this process.
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[SPEAKER_01]: I don't like all the bullshit that comes with it, but there is a reason for it.
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[SPEAKER_01]: I am sure I'm going to know why that's happening, all the challenges that come with all when you elevate.
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[SPEAKER_01]: Right, a question for you.
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[SPEAKER_02]: Like a devil's advocate.
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[SPEAKER_02]: I think the idea of enjoying the process makes sense, right?
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[SPEAKER_02]: Definitely.
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[SPEAKER_02]: Makes sense.
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[SPEAKER_02]: It's something I would agree with.
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[SPEAKER_02]: People listening what agree with, but is shifting the idea to the action is always something that's where the work needs to happen.
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[SPEAKER_02]: So how have you very tangibly enjoy the process?
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[SPEAKER_02]: What does that look like for you?
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: I had to look at my body because I don't think joy is something that I could control.
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[SPEAKER_02]: You mean, you're being aware of your nervous system?
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[SPEAKER_02]: Is that totally?
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[SPEAKER_01]: Totally.
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[SPEAKER_01]: If I had activities tasks or anything that it was exhausting physically, but I could ram a freaking marathon at the end of the day because that brought me so much energy.
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[SPEAKER_01]: I loved it.
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[SPEAKER_01]: It is just like fulfilling as like I guess you're done.
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[SPEAKER_01]: that is assigned to me that I am enjoying the journey.
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[SPEAKER_01]: Anything that is funky that I'm like, oh gosh, no, I cannot have another call about this.
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[SPEAKER_01]: Or it's, I'm going against the grain.
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[SPEAKER_01]: I, it's not working, then it doesn't bring me joy.
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[SPEAKER_01]: So I had to kind of like look at not the rational piece of it.
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[SPEAKER_01]: But how my body was feeling in it, if my nervous system was enjoying it or not, if I was getting drained or if I was getting energy, and that is my compass.
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[SPEAKER_02]: That's powerful.
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[SPEAKER_02]: I think for me, right, is to be able to say to myself, when you're saying, okay, I haven't celebrated it and I just move on.
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[SPEAKER_02]: I think the other part for me and for other women at times is that we don't actually assess what worked, like what was successful about it, so that you can
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[SPEAKER_02]: move forward with like more of a path of least resistance and I think that's the season right women are in right now It's like okay.
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[SPEAKER_02]: I don't I don't need it doesn't need to take me five years or three years, right?
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[SPEAKER_02]: I have the success on paper, but we yet I don't feel not just financially free, but have freedom of time Right, that's that's the ultimate goal right beyond even financial freedom is having time freedom I think for me is a I get curious about why did that work?
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[SPEAKER_02]: Why did that?
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[SPEAKER_02]: Why was it so easy?
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[SPEAKER_02]: versus what is so hard about this and then I'm able to reconcile, I didn't say, okay, let me I look at like success leaving clues and especially if I'm challenged with something or frustrated with something I look back, maybe not in that moment, but something else that happened that I can dig into where the clues are Because does success does leave clues and some of them we want to pick up and use to have a path of least reasons and others We just want to let go of we're not picking up anymore
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[SPEAKER_01]: And that's something that you and I were in or about it.
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[SPEAKER_01]: We debrief every single damn thing, a project, a relationship, a partnership that worked or didn't work, any event that we do.
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[SPEAKER_01]: We have the last step that we debrief, we ask for feedback from people who attended, who organized it, our team will work or didn't.
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[SPEAKER_01]: So we can kind of like move along.
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[SPEAKER_01]: But one thing that I think is crucial for all of you that are listening, that first of all, you need to be aware that that is the point of it.
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[SPEAKER_01]: You want to seek to understand about what worked, what worked was not luck.
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[SPEAKER_01]: What exactly are the
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[SPEAKER_01]: key performance indicators that you can duplicate and what didn't work so you can like hell no that is a sign that's a red flag to me that I'm not gonna do it again but awareness though hi it's hard to say this but
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[SPEAKER_01]: If you let your ego get into it, if you're attached to the projects, it's like, oh, it's my baby, why you're criticizing it or whatever, you get on the way of progress and learning.
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[SPEAKER_01]: So for all of you that are listening there, like, I have a hard time because I put so much effort into a project.
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[SPEAKER_01]: I don't want people to come and point freaking them fingers on it, right?
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[SPEAKER_01]: I hear you.
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[SPEAKER_01]: What I want you to do is to separate yourself from it and see from the outside.
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[SPEAKER_01]: Imagine the project writing front of you, not part of you and allow that to happen.
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[SPEAKER_01]: Simon Synix said something one day that it made so much sense.
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[SPEAKER_01]: The timing of doing that is very important.
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[SPEAKER_01]: Listen, I, when we come back from investor con, which is our
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[SPEAKER_01]: I do not look at feedback and we do not debrief right away because I'm just coming out of an entire journey and I need a little bit of time to debrief.
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[SPEAKER_01]: How do I know that that works?
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[SPEAKER_01]: Because there was a time where I was just finished the conference, was relaxing at the hot tub.
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[SPEAKER_01]: Just to cough all my six band-aids out of my damn feet, and somebody came to give me feedback.
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[SPEAKER_01]: Not the right timing to do that, right?
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[SPEAKER_01]: So for you, if it is fresh, if a project is just fresh, if a relationship just ended, a partnership that didn't go well, you had to fire somebody.
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[SPEAKER_01]: Give yourself a minute.
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[SPEAKER_01]: Right, you can put some some words down, but give yourself a minute to also, okay?
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[SPEAKER_01]: I need a little bit of time to get together.
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[SPEAKER_01]: And then you have the capacity and the ability to do it in a way that you would be beneficial to you.
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[SPEAKER_01]: Do you remember that list of situations?
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[SPEAKER_02]: Yeah, yeah, taking the band days off your feet.
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[SPEAKER_02]: Yeah, all we wanted to do is relax, right, and just chit chat, talk about the weather, talk about random things.
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[SPEAKER_02]: Yeah, no absolutely.
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[SPEAKER_02]: I think the other, the piece of the puzzle that I've been doing is when I think something isn't successful and it's not working.
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[SPEAKER_02]: It's easy to look at the KPIs.
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[SPEAKER_02]: It's easy to look at the tactical pieces.
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[SPEAKER_02]: And that's important.
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[SPEAKER_02]: You have to also look at, and this is both what work, what didn't work, is the mindset, the way of being.
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[SPEAKER_02]: Because so much of our success is from our heads, not just our actions.
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[SPEAKER_02]: It's both.
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[SPEAKER_02]: And so that's the harder one that people, I think, a lot of women don't naturally go to.
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[SPEAKER_02]: They do, but they don't, oh, I can do this better.
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[SPEAKER_02]: I can do that better.
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[SPEAKER_02]: Yes, there's a tactical piece, but there's a higher level of like that strategic piece, which I think most people miss and, you know, the way of being, right, the approach, the leadership, the, it's what I mean by way of being.
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[SPEAKER_02]: your mindset.
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[SPEAKER_02]: What are you holding each day?
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[SPEAKER_02]: That matters.
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[SPEAKER_02]: What are you projecting out, right?
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[SPEAKER_02]: Even in the projects that you have.
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[SPEAKER_02]: So I agree, though, I think the success on paper has to be you have to look at what success, how you define it now, and how you want to continue to define it.
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[SPEAKER_02]: Because no one's going to do that for you, right?
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[SPEAKER_02]: No one's going to move you to the take you to the gym and make you work out.
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[SPEAKER_02]: You have to define that.
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[SPEAKER_02]: That's based on your goals.
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[SPEAKER_01]: you and I talk a lot about when we are debriefing and then we're getting to the items that didn't work, right?
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[SPEAKER_01]: Let's say you hire a contractor, he or she or day were over time and over budget.
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[SPEAKER_01]: The easiest thing to do is to blame them.
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[SPEAKER_01]: And hear me, you might be totally right.
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[SPEAKER_01]: on that.
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[SPEAKER_01]: But that is out of your control.
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[SPEAKER_01]: So what we want to do is to get to the root cause of it.
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[SPEAKER_01]: What are you under control?
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[SPEAKER_01]: How you contribute to that situation?
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[SPEAKER_01]: What can you do different as Liz will say, your way of being it?
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[SPEAKER_01]: So the root cause of the problem many times, many times,
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[SPEAKER_01]: It's lack of expectations, lack of clear communication, and lack of clear management.
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[SPEAKER_01]: A project a person, you combined those three.
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[SPEAKER_01]: The root cause, it was, you know, I never talked about, oh, yeah.
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[SPEAKER_01]: We talked about it, but we didn't put in writing, or Utah A, I taught B, and we taught, I taught, we were thinking about the same thing.
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[SPEAKER_01]: So the root cause, right, Liz, we talked about root cause all the time.
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[SPEAKER_01]: What is the root cause of here?
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[SPEAKER_01]: Then you, you just want to know what exactly caused the issue at first place, because if you don't know that,
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[SPEAKER_01]: It's going to happen over and over again, and if you observe is already happening across all different things that you do inside our outside your business.
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[SPEAKER_02]: Absolutely.
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[SPEAKER_02]: Here's the secret.
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[SPEAKER_02]: You want to hear the secret?
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[SPEAKER_01]: Yeah.
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[SPEAKER_02]: I'm going to whisper the secret to all of it.
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[SPEAKER_02]: Tell me, in order to increase success, because that's what we're also talking about, is how do you increase success so that it feels and you have this connection to the freedom you're creating?
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[SPEAKER_02]: Those two need to be aligned.
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[SPEAKER_02]: That's the whole point of what we're even talking about.
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[SPEAKER_02]: The secret to increasing the successful feeling is to have recurring meetings.
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[SPEAKER_02]: I don't know how many times it seems like so simple, like what are you talking about?
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[SPEAKER_02]: So many times we're here, especially the women right in strife in our mentorship program,
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[SPEAKER_02]: Go like talk to the contractor when I need to.
17:29.551 --> 17:33.436
[SPEAKER_02]: I talk to them when I need to or worse yet.
17:33.596 --> 17:34.317
[SPEAKER_02]: This is the other one.
17:35.038 --> 17:35.619
[SPEAKER_02]: We talk every day.
17:36.460 --> 17:38.082
[SPEAKER_02]: I don't want to talk to my contractor every day.
17:38.743 --> 17:40.806
[SPEAKER_02]: I don't talk to my contractor every day.
17:40.846 --> 17:42.829
[SPEAKER_02]: I'm doing a luxury build right now.
17:43.129 --> 17:44.010
[SPEAKER_02]: I don't want to talk to them every day.
17:44.031 --> 17:44.711
[SPEAKER_02]: No offense to them.
17:45.472 --> 17:46.554
[SPEAKER_02]: Not someone I need to talk to every day.
17:46.574 --> 17:48.276
[SPEAKER_02]: I have a lot of things to manage right now.
17:48.537 --> 17:49.478
[SPEAKER_02]: Don't need to talk to them every day.
17:49.919 --> 17:50.539
[SPEAKER_02]: Waste of time.
17:51.020 --> 17:52.302
[SPEAKER_02]: But I have a standing meeting, right?
17:52.382 --> 17:53.824
[SPEAKER_02]: And it's such a simple,
17:54.850 --> 18:01.663
[SPEAKER_02]: something simple to put in place, right, and dress of that if it doesn't necessarily happen, the chances of success goes down.
18:01.723 --> 18:03.366
[SPEAKER_02]: I can put that on a tune.
18:03.406 --> 18:10.800
[SPEAKER_01]: So let me paraphrase what you were saying because I wanna make sure that the women can see it for two different angles.
18:11.341 --> 18:14.226
[SPEAKER_01]: So the success of the project itself.
18:14.206 --> 18:26.279
[SPEAKER_01]: can increase the likelihood that your project is going to be on time and on budget is by you having clear communication, clear expectation and recurring meetings with your contractor, right?
18:26.860 --> 18:29.768
[SPEAKER_01]: But one point that you made there that
18:29.748 --> 18:38.685
[SPEAKER_01]: what that happens, the sensation of fulfillment and happiness, to me, comes from growing.
18:38.905 --> 18:50.507
[SPEAKER_01]: The sense that I am growing or that I am moving the needle forward in a nutshell how I feel is correlated to
18:51.584 --> 18:53.086
[SPEAKER_01]: of course, progress.
18:53.346 --> 18:57.092
[SPEAKER_01]: Like if I'm making progress, I'm being successful.
18:57.452 --> 19:04.201
[SPEAKER_01]: If I'm freaking stuck in limbo or there's something there, then I don't.
19:04.642 --> 19:09.689
[SPEAKER_01]: And I don't know if how do you measure your ongoing success?
19:09.829 --> 19:11.952
[SPEAKER_01]: How do you feel Liz?
19:11.972 --> 19:16.598
[SPEAKER_01]: If X is happening, then I feel that I am successful.
19:16.718 --> 19:17.980
[SPEAKER_01]: What is that for you?
19:17.960 --> 19:28.412
[SPEAKER_02]: I think there's been growth there and I think you've been a really good teacher in that where I used to be more of the person in the mindset of I needed to get it all like figured out.
19:28.492 --> 19:34.299
[SPEAKER_02]: I needed you like 85 actions to move the needle or I wasn't going to feel good about it, honestly.
19:34.339 --> 19:39.225
[SPEAKER_02]: Even beyond the result, because I've always been pretty results oriented myself too,
19:39.205 --> 19:59.712
[SPEAKER_02]: even beyond that just oh I gotta get all of this complete so I can feel really successful about the progress and you and I and our conversations and back and forth you're like what's the what's really a few things that can happen what's the one thing today I'm like one thing that's not enough I don't want to do one thing oh you're 85 but the one thing actually is the key
19:59.692 --> 20:06.882
[SPEAKER_02]: So, I do think I have a new feeling of success, the flip that we're working on has taken longer than I had originally displayed.
20:07.242 --> 20:10.267
[SPEAKER_02]: It is costing more than I had anticipated, right, that we budgeted.
20:10.307 --> 20:12.570
[SPEAKER_02]: Of course, we have conservative metrics in place.
20:13.231 --> 20:16.736
[SPEAKER_02]: However, I'm in a weekly basis saying, how do we move forward powerfully?
20:16.776 --> 20:19.019
[SPEAKER_02]: How do I have a pulse on what's going on?
20:19.359 --> 20:20.561
[SPEAKER_02]: So, I can manage this project.
20:20.641 --> 20:21.803
[SPEAKER_02]: It's the best in my building.
20:21.823 --> 20:23.865
[SPEAKER_02]: If I'm doing that, I feel successful.
20:23.966 --> 20:24.807
[SPEAKER_02]: I don't have a buyer yet.
20:25.187 --> 20:28.652
[SPEAKER_02]: That would be wonderful because as the result
20:28.632 --> 20:31.957
[SPEAKER_02]: But I'm in control of the process as much as I possibly can right now.
20:32.377 --> 20:33.239
[SPEAKER_02]: There's no surprises.
20:33.339 --> 20:35.041
[SPEAKER_02]: I'm not unsure of what's happening.
20:35.422 --> 20:37.305
[SPEAKER_02]: I don't know how much I've paid the contractor.
20:37.345 --> 20:37.825
[SPEAKER_02]: I don't know what.
20:38.146 --> 20:38.807
[SPEAKER_02]: The hell is going on?
20:38.827 --> 20:39.428
[SPEAKER_02]: That's not the case.
20:39.989 --> 20:43.514
[SPEAKER_02]: So my level, not control like I'm controlling what is happening.
20:43.534 --> 20:51.005
[SPEAKER_02]: But I'm very clear, string clarity where we are, where we're going, and what needs to be happening to get us to the goal.
20:51.405 --> 20:52.527
[SPEAKER_02]: That makes me feel successful.
20:53.068 --> 20:56.833
[SPEAKER_02]: Same thing with preparing for investor
20:56.813 --> 21:12.509
[SPEAKER_02]: into this being our fifth annual, right, conference so that the women coming, the sponsors coming can have literally the best experience in transforming their own world in their own life so that they could be more successful, quote-unquote, in their own lives in their own way.
21:13.170 --> 21:20.137
[SPEAKER_02]: You and I are discussing how do we continue to create that experience and what on a daily basis can we do to make sure of that?
21:20.217 --> 21:20.937
[SPEAKER_02]: Ensure that.
21:21.598 --> 21:22.099
[SPEAKER_01]: Exactly.
21:22.139 --> 21:26.483
[SPEAKER_01]: And I think that for me,
21:26.935 --> 21:35.945
[SPEAKER_01]: learn how to manage my nervous system was like, okay, this, I don't have to have the entire plan.
21:35.965 --> 21:43.234
[SPEAKER_01]: I can have it, well, you and I created is, uh, we broke down the plan into, let's create a skeleton.
21:43.974 --> 21:48.480
[SPEAKER_01]: And then they skeleton, we're going to start developing the phases of it.
21:49.341 --> 21:55.828
[SPEAKER_01]: So, we have overall view of what we want to achieve, what is the ultimate goal,
21:55.808 --> 22:01.299
[SPEAKER_01]: But then that allows all of us high achievers out there, right?
22:01.880 --> 22:03.984
[SPEAKER_01]: Your standard, you're not lowering your standard.
22:04.004 --> 22:06.128
[SPEAKER_01]: That's not what we're saying here.
22:06.209 --> 22:07.090
[SPEAKER_01]: Quite opposite, right?
22:07.170 --> 22:09.255
[SPEAKER_01]: How can I keep my standard?
22:09.655 --> 22:15.066
[SPEAKER_01]: Sometimes elevate my standard because I do have high standards.
22:15.046 --> 22:18.752
[SPEAKER_01]: but it's this good enough right now for me to move the needle forward.
22:18.993 --> 22:26.686
[SPEAKER_01]: I don't want to be a bottleneck to anybody and I don't want the project to get stagnant anything any type of project.
22:27.087 --> 22:31.795
[SPEAKER_01]: I want to see that I move it and sometimes the success comes in disguise.
22:33.137 --> 22:39.889
[SPEAKER_01]: Let's say I hire which I did right marketing company a VA you name it.
22:41.067 --> 22:51.040
[SPEAKER_01]: And I thought I was doing the right thing, vetting them, setting the expectations, the communication, and didn't work, and you're like, damn it.
22:52.321 --> 22:58.990
[SPEAKER_01]: And then you're like, go from frustration to then saying, okay, what did I miss here?
22:59.851 --> 23:01.212
[SPEAKER_01]: What is under my control?
23:01.353 --> 23:02.774
[SPEAKER_01]: What can I do next time?
23:02.814 --> 23:04.537
[SPEAKER_01]: It's not pleasant.
23:05.177 --> 23:06.659
[SPEAKER_01]: It sucks, right?
23:06.819 --> 23:08.121
[SPEAKER_01]: It really sucks.
23:08.810 --> 23:17.145
[SPEAKER_01]: But those experiences, Liz and I are now spotting the red flags much earlier.
23:17.586 --> 23:23.436
[SPEAKER_01]: If we haven't had experiences that we had with people, contractors, lawyers, you name it.
23:24.097 --> 23:25.620
[SPEAKER_01]: Those folks,
23:25.820 --> 23:32.227
[SPEAKER_01]: They taught me something and it was so damn painful that I learned the lesson and I'm not making again.
23:32.267 --> 23:52.570
[SPEAKER_01]: And I always say it all out if you hear me and he was there going or any other place saying I heard it and I'm not making it again because I'm declaring it that I got to the root cause and I'm not making that same damn stake that caused me time money and my energy again.
23:52.718 --> 23:55.122
[SPEAKER_01]: that goes to my known negotiables.
23:55.703 --> 23:59.929
[SPEAKER_01]: So this, the bottom line here is financial freedom, right?
24:00.110 --> 24:04.196
[SPEAKER_01]: So number one, we were thought a recipe that was never ours.
24:05.078 --> 24:08.483
[SPEAKER_01]: Then number two, we need to define what success looks like to us.
24:09.084 --> 24:14.693
[SPEAKER_01]: But ultimately, we need to define what financial freedom looks like to us.
24:14.673 --> 24:21.628
[SPEAKER_01]: To some people, financial freedom is not to have a credit card balance.
24:21.648 --> 24:29.003
[SPEAKER_01]: For others is not to have a mortgage and either a car payment or anything.
24:29.202 --> 24:40.696
[SPEAKER_01]: For others, you still have their six months in savings account, and have their house, have a balance over here and there, have a regular life.
24:41.116 --> 24:51.008
[SPEAKER_01]: For all their financial freedom is having assets that build cash flow in a monthly basis that they don't need to work.
24:50.988 --> 24:53.210
[SPEAKER_01]: in order to earn that money anymore.
24:53.371 --> 24:55.653
[SPEAKER_01]: And you have different levels, right?
24:56.153 --> 25:04.342
[SPEAKER_01]: The key for you that are listening is that growth is all about going from point A to point B.
25:04.783 --> 25:11.009
[SPEAKER_01]: So point B, I encourage you to think about, what is the lifestyle that you want?
25:11.450 --> 25:13.912
[SPEAKER_01]: What financial freedoms look like to you?
25:13.972 --> 25:16.735
[SPEAKER_01]: What having freedom of time looks like to you.
25:17.015 --> 25:18.497
[SPEAKER_01]: So you define that.
25:19.675 --> 25:24.240
[SPEAKER_01]: And that will determine how many houses you need.
25:25.021 --> 25:29.305
[SPEAKER_01]: What type of diversification do you need versus the opposite?
25:30.727 --> 25:30.987
[SPEAKER_01]: Right?
25:31.388 --> 25:49.227
[SPEAKER_01]: If you are somebody that wants to live in a very simple house with no cell phone, no nothing, your need for an income is much lower than somebody that wants to have three international vacations of personal chef.
25:50.270 --> 25:53.794
[SPEAKER_01]: And then go to A, A is where you are at right now.
25:53.834 --> 25:57.418
[SPEAKER_01]: Many people do not actually know where they're at right now.
25:57.779 --> 26:01.883
[SPEAKER_01]: And they keep buying more properties versus optimizing what they already have.
26:02.524 --> 26:09.192
[SPEAKER_01]: You are able to increase your cash flow by optimizing your current portfolio without having to buy another property.
26:09.632 --> 26:15.039
[SPEAKER_01]: I bad there are some properties that are leaking money and things that are not optimized.
26:15.479 --> 26:17.121
[SPEAKER_01]: So then go there.
26:17.725 --> 26:20.689
[SPEAKER_01]: A lot of people get into the mix of the middle of it.
26:20.949 --> 26:22.811
[SPEAKER_01]: Of the, oh, let me set it up.
26:22.831 --> 26:26.516
[SPEAKER_01]: The, I won a buy 50 houses this year.
26:26.536 --> 26:30.461
[SPEAKER_01]: I want to have $100,000 cash flow.
26:31.102 --> 26:40.754
[SPEAKER_01]: Those are goals that sometimes are up in the air versus being connected to your ultimate goal, point B, and where you're at right now.
26:41.655 --> 26:46.922
[SPEAKER_01]: So the majority of the work happens in the middle.
26:47.999 --> 26:51.769
[SPEAKER_01]: And I have good news to you because you might be saying, and dress about there's a lot of things, right?
26:52.150 --> 26:52.611
[SPEAKER_01]: Right, Liz?
26:53.333 --> 26:57.002
[SPEAKER_01]: The, what, what would I be thinking in the middle?
26:57.704 --> 27:01.975
[SPEAKER_01]: We're going to dissect the five pillars.
27:02.866 --> 27:06.551
[SPEAKER_01]: that every business must have in place.
27:06.952 --> 27:12.440
[SPEAKER_01]: Because I know about you, Liz, but I was not thought how to build a business when I was investing, right?
27:12.600 --> 27:13.281
[SPEAKER_01]: Learning nothing.
27:13.301 --> 27:16.807
[SPEAKER_01]: That's got a message to green social work, right?
27:17.407 --> 27:19.350
[SPEAKER_01]: I have an MBA and...
27:19.370 --> 27:19.611
[SPEAKER_01]: True.
27:19.671 --> 27:22.896
[SPEAKER_02]: You had a little more of a upper hand.
27:23.797 --> 27:25.860
[SPEAKER_01]: But I learned finance, sure.
27:25.900 --> 27:30.146
[SPEAKER_01]: But no, this type of finance, no memory of that.
27:30.487 --> 27:32.029
[SPEAKER_01]: I don't know what it was doing.
27:32.009 --> 27:37.495
[SPEAKER_01]: The bottom line is that the middle part between A and D is very overwhelming.
27:38.196 --> 27:41.119
[SPEAKER_01]: And we want to make sure you have a framework that you can focus on.
27:41.780 --> 27:49.229
[SPEAKER_01]: So adding VesterCon, Liz and I are going to dissect the five pillars that every business should have.
27:49.809 --> 27:52.592
[SPEAKER_01]: So what we're going to do is we're going to ask questions.
27:52.612 --> 27:56.717
[SPEAKER_01]: You're going to evaluate where you're at and what's next.
27:57.490 --> 28:00.293
[SPEAKER_01]: Versus, oh, I'm gonna tackle everything at once.
28:00.713 --> 28:02.916
[SPEAKER_01]: There is a reason why there is a sequence.
28:04.017 --> 28:07.300
[SPEAKER_01]: What comes first, don't worry about that now.
28:07.561 --> 28:08.962
[SPEAKER_01]: Let's focus on those things.
28:09.102 --> 28:16.950
[SPEAKER_01]: And we wanna share that with you because the worst thing that you can do is to feel overwhelmed, right, Liz?
28:17.491 --> 28:17.991
[SPEAKER_02]: Absolutely.
28:18.152 --> 28:19.333
[SPEAKER_02]: And I would also add to that.
28:19.413 --> 28:22.296
[SPEAKER_02]: They're even for women who know where they want to be.
28:22.436 --> 28:23.677
[SPEAKER_02]: What is financial freedom look like?
28:23.858 --> 28:25.219
[SPEAKER_02]: They know where they are.
28:25.199 --> 28:29.383
[SPEAKER_02]: And they actually feel, so to speak, they're busy in the middle.
28:29.923 --> 28:37.350
[SPEAKER_02]: That's a lot of women coming that we interact with an investor community that comes to the conference, just like they're not doing, they're not on the sidelines.
28:37.690 --> 28:39.271
[SPEAKER_02]: And this is so they're actually doing activity.
28:40.012 --> 28:46.758
[SPEAKER_02]: However, what the missing piece is to you know, that certainly we're gonna do the five pillars, but the other layer to that, right?
28:46.778 --> 28:47.479
[SPEAKER_02]: That's knowledge.
28:47.579 --> 28:48.920
[SPEAKER_02]: That's internal work.
28:49.460 --> 28:54.885
[SPEAKER_02]: The beautiful part about investor clients, then now you're able to see what other women are doing.
28:54.865 --> 29:17.490
[SPEAKER_02]: So that you can cut some steps out that you're doing that actually are costing you more time That are a costing you more more money and are moving you away from the very thing that you said you wanted That's the work and that's what I think makes investor-cons so powerful because in there are different roads that people are taking I was sure cut this I can get access to this.
29:17.590 --> 29:23.657
[SPEAKER_02]: Oh, I didn't know you knew you knew you knew a lender there or a builder there or I didn't know about that market That's the
29:23.637 --> 29:24.522
[SPEAKER_02]: That's what I love.
29:24.763 --> 29:25.728
[SPEAKER_02]: I've had our conference.
29:25.768 --> 29:27.939
[SPEAKER_01]: You know what I love about our conference.
29:27.959 --> 29:29.909
[SPEAKER_01]: With people about this, but that's the truth.
29:29.929 --> 29:31.437
[SPEAKER_01]: You're going to get pissed.
29:31.872 --> 29:43.732
[SPEAKER_01]: Yeah, you're going to get pissed because that's how I felt when I attended conferences where people were ahead of me or ready or and I wish I knew about that.
29:44.433 --> 29:45.395
[SPEAKER_01]: No, I was pissed.
29:45.415 --> 29:48.920
[SPEAKER_01]: I was like, why people didn't tell them in that.
29:49.702 --> 29:54.690
[SPEAKER_01]: Are you saying to me that I had to do all of this to get to the point?
29:55.008 --> 29:55.729
[SPEAKER_01]: What the hell?
29:56.170 --> 30:02.602
[SPEAKER_01]: I was pissed at first and then I'm like, now, how can I implement this as fast as I can?
30:02.622 --> 30:07.772
[SPEAKER_01]: So I don't waste more time and I think that that's the bottom line for listening.
30:08.373 --> 30:13.843
[SPEAKER_01]: If you are still here with us, because you really care about your time.
30:14.161 --> 30:19.012
[SPEAKER_01]: and how you're going to invest your money with intention.
30:19.814 --> 30:30.499
[SPEAKER_01]: So I really encourage you to elevate your environment because you're going to bypass ears, ears.
30:30.698 --> 30:45.259
[SPEAKER_01]: by being next to women that have done where you're looking to do and really focus on the next steps, very getting, instead of getting overwhelmed with everything that is in front of you.
30:45.279 --> 30:48.363
[SPEAKER_01]: We really don't want you to work in a silo.
30:48.944 --> 30:50.006
[SPEAKER_01]: You're capable of it?
30:51.007 --> 30:54.512
[SPEAKER_01]: We know that's not even the case, but don't have to.
30:55.538 --> 31:01.590
[SPEAKER_01]: Don't have to, it's a beautiful thing when you can find driven women real estate investors like you.
31:02.111 --> 31:03.233
[SPEAKER_01]: And that's the place to be.
31:04.155 --> 31:08.283
[SPEAKER_01]: Scott Steyler, Zona, June 14, 2016.
31:09.085 --> 31:11.990
[SPEAKER_01]: And do something about what you heard of it today.
31:12.311 --> 31:14.796
[SPEAKER_01]: Journal, it's about journal.
31:14.776 --> 31:23.039
[SPEAKER_01]: Don't know what's coming up for you, share with us, listen to it again, pause it, say, okay, let me see, how is that for me?
31:23.922 --> 31:25.727
[SPEAKER_01]: Because they strategy starts with you.
31:26.469 --> 31:27.973
[SPEAKER_01]: All right, thanks so much for listening.
31:28.334 --> 31:29.297
[SPEAKER_02]: Yes, thank you for being here.
31:29.377 --> 31:30.540
[SPEAKER_02]: Do something about you learned.
31:32.528 --> 31:33.551
[SPEAKER_01]: Thank you for listening.
31:33.852 --> 31:37.020
[SPEAKER_01]: I hope you've found today's conversation valuable.
31:37.462 --> 31:41.092
[SPEAKER_01]: And don't forget to subscribe so you don't miss any future episodes.
31:41.673 --> 31:44.421
[SPEAKER_01]: And show this with a women in your life, Benny Sue here.
31:45.123 --> 31:46.386
[SPEAKER_01]: I'll see you next week.
00:00.031 --> 00:17.733
[SPEAKER_01]: Listen, I were about to start a conversation about why successful women real staying vesters still don't feel financially free or fulfilled and we're like, well, let's invite more women to this conversation.
00:17.774 --> 00:20.537
[SPEAKER_01]: So if that's you, join us.
00:22.728 --> 00:30.779
[SPEAKER_00]: Welcome to the real estate investor podcast, a top 1% show helping women achieve financial freedom by investing in real estate.
00:31.379 --> 00:34.443
[SPEAKER_00]: And now your host, Liz Faircloth, and Andresda Gidelli.
00:35.986 --> 00:38.789
[SPEAKER_01]: Now let's tackle it right away.
00:39.690 --> 00:41.152
[SPEAKER_01]: Liz, why do you think that happens?
00:42.114 --> 00:42.354
[SPEAKER_01]: Why?
00:42.634 --> 00:43.175
[SPEAKER_01]: Why the hell?
00:43.596 --> 00:51.486
[SPEAKER_01]: If they are being very successful, if they are achieving what they said
00:51.466 --> 00:55.832
[SPEAKER_02]: Yeah, I think there's a couple of parts to that when I think about it for myself and I think about it for other women, right?
00:57.154 --> 00:59.257
[SPEAKER_02]: The success is on paper, right?
00:59.277 --> 01:06.347
[SPEAKER_02]: It's the things that they were Given as what does the success look like to a person, right?
01:06.367 --> 01:14.959
[SPEAKER_02]: That's the biggest part of this and I think it was never there's to create they didn't create or I should say I didn't create What does success look like to me?
01:14.939 --> 01:18.002
[SPEAKER_02]: And we've coached women to do that within the investor community.
01:18.463 --> 01:21.325
[SPEAKER_02]: We even support each other early on with those conversations.
01:21.626 --> 01:25.650
[SPEAKER_02]: But that is not how I started as an entrepreneur or even as a real estate investor.
01:25.710 --> 01:30.755
[SPEAKER_02]: I can remember, for me, you know, going to the reas going to the boot camps.
01:30.835 --> 01:32.296
[SPEAKER_02]: They were called boot camps back then.
01:32.697 --> 01:35.480
[SPEAKER_02]: I feel like I went to every boot camp I could possibly spend money on.
01:36.240 --> 01:39.163
[SPEAKER_02]: And I had a lot of male teachers, nothing wrong with that.
01:39.183 --> 01:42.887
[SPEAKER_02]: But I don't, I remember ever a woman coming and speaking.
01:42.867 --> 01:46.932
[SPEAKER_02]: and talking about what a success look like to you on your terms.
01:47.513 --> 01:54.802
[SPEAKER_02]: I just remember getting this bug that we need to buy and own has many doors as possible.
01:55.442 --> 01:56.824
[SPEAKER_02]: That was the common theme.
01:56.864 --> 02:01.129
[SPEAKER_02]: That was the common teaching point and I can remember because I'm a geek.
02:01.169 --> 02:02.471
[SPEAKER_02]: I keep all my old goals.
02:02.912 --> 02:06.316
[SPEAKER_02]: Of course printed out because I know you like that I kill trees.
02:07.157 --> 02:08.959
[SPEAKER_02]: I would say you have
02:08.939 --> 02:10.062
[SPEAKER_02]: And I remember reading them.
02:10.182 --> 02:13.311
[SPEAKER_02]: I came upon them recently, and I remember reading, it was like 2004.
02:13.331 --> 02:15.898
[SPEAKER_02]: I mean, you know, I've been at this a long time.
02:15.938 --> 02:21.413
[SPEAKER_02]: And it's said, by 2010, you're going to own 10,000 doors.
02:21.916 --> 02:22.296
[SPEAKER_02]: Why?
02:22.517 --> 02:24.539
[SPEAKER_02]: And I, I didn't have a why.
02:24.559 --> 02:25.980
[SPEAKER_02]: I didn't have a reason.
02:26.040 --> 02:28.683
[SPEAKER_02]: Nothing against owning big portfolios.
02:28.803 --> 02:29.965
[SPEAKER_02]: I have that right.
02:30.045 --> 02:44.060
[SPEAKER_02]: That's kind of the business we've created and we don't know 10,000 doors, but the bottom line for everyone listening, right, that you and I, we're talking about and we're like, all right, we're going to record this, is that the success you've been at, you've achieved is actually where did that come from?
02:44.820 --> 02:46.422
[SPEAKER_02]: And more importantly,
02:46.402 --> 02:47.584
[SPEAKER_02]: does this so work for you?
02:47.964 --> 02:49.306
[SPEAKER_02]: Because that's really what we're talking about.
02:49.967 --> 02:53.172
[SPEAKER_02]: How does that then connect to the freedom that you're seeking?
02:53.192 --> 02:56.417
[SPEAKER_02]: That you may not feel like totally aligned with.
02:56.557 --> 03:01.965
[SPEAKER_02]: So it's those questions to start asking, what does success look like to me on my terms?
03:02.706 --> 03:02.986
[SPEAKER_02]: Yeah.
03:03.006 --> 03:04.148
[SPEAKER_02]: It's season of life, right?
03:04.208 --> 03:05.490
[SPEAKER_02]: It's special in season.
03:05.791 --> 03:17.590
[SPEAKER_01]: and i think that this is a good sign if something feels off is because something it is off so it's it's it's an alert right and you're like be curious about okay well what what about this does not feel
03:18.970 --> 03:20.212
[SPEAKER_01]: align any more.
03:20.673 --> 03:25.783
[SPEAKER_01]: At some point, he probably was, otherwise I don't think he would be investing time into it.
03:25.903 --> 03:30.371
[SPEAKER_01]: I remember when I started rehabbing houses and start scaling it.
03:31.133 --> 03:40.911
[SPEAKER_01]: So excited to go to the closing of my flips, celebrated with dinner after like, and then started like feeding that.
03:40.891 --> 03:57.567
[SPEAKER_01]: you know adrenaline that was feeling I didn't go to closings after a while I'm like oh we have one closings this week or two closings this week who no I don't know why would I attend to write down the paper to give the key like
03:57.547 --> 03:58.829
[SPEAKER_01]: not doing that anymore.
03:59.209 --> 04:00.491
[SPEAKER_01]: So I started fading it.
04:00.932 --> 04:11.908
[SPEAKER_01]: So what I thought that once I start scaling in having multiple projects at the same time and that will be means unsuccessful, that was not there anymore.
04:12.469 --> 04:14.972
[SPEAKER_01]: And then you start redefining it.
04:15.593 --> 04:18.778
[SPEAKER_01]: But now on my own terms, I feel that
04:18.758 --> 04:31.179
[SPEAKER_01]: My majority of my coaches were men, except Kim Kisaki, that was part of the coaching too, and another woman that later on came to be my coach.
04:31.199 --> 04:36.328
[SPEAKER_01]: But one, they told me what success was to them.
04:36.308 --> 04:57.287
[SPEAKER_01]: right and many of them had wives that was backing everything up at home so they were able to do what they were saying the three-hour freaking morning meditation they were able to do that because they had somebody to back that up right and to feed the kid the dog whatever the point is that I'm trying to make is that
04:57.419 --> 05:00.623
[SPEAKER_01]: Number one, I was not asked what success it is to me.
05:01.123 --> 05:07.751
[SPEAKER_01]: And number two, I also was not shown how could I build the business that didn't depend on me 24.7.
05:09.413 --> 05:15.080
[SPEAKER_01]: What I was told, the formula of success was learn as many strategies as you can.
05:15.100 --> 05:18.564
[SPEAKER_01]: I learned so many strategies that I've never done anything with it.
05:19.325 --> 05:19.765
[SPEAKER_01]: Never.
05:20.538 --> 05:23.706
[SPEAKER_01]: by as much as you possibly can, right?
05:23.726 --> 05:26.193
[SPEAKER_02]: That's not a fake castler or not, but just by as much as you can.
05:26.634 --> 05:28.118
[SPEAKER_01]: This is fine.
05:28.138 --> 05:28.880
[SPEAKER_01]: Yeah.
05:28.900 --> 05:29.702
[SPEAKER_01]: And then that was it.
05:29.742 --> 05:31.186
[SPEAKER_01]: You supposed to be happy after that.
05:31.246 --> 05:32.068
[SPEAKER_01]: Thank you so much.
05:32.890 --> 05:33.973
[SPEAKER_01]: Oh, have a while.
05:34.190 --> 05:35.171
[SPEAKER_01]: And that didn't happen.
05:35.231 --> 05:40.718
[SPEAKER_01]: And I think many times, women, we have an advantage that we are more in touch.
05:41.479 --> 05:44.082
[SPEAKER_01]: We know when it's not working anymore.
05:44.642 --> 05:46.444
[SPEAKER_01]: And that does not mean successful to me.
05:46.705 --> 05:48.146
[SPEAKER_01]: Success would to me right now.
05:48.206 --> 05:51.130
[SPEAKER_01]: Was not what I thought successful was back then.
05:51.670 --> 05:51.991
[SPEAKER_02]: Absolutely.
05:52.011 --> 05:59.860
[SPEAKER_01]: Success to me right now has all to do about the time that I spend on the project with type of project that is I'm not seeking
06:01.679 --> 06:03.582
[SPEAKER_01]: I don't know what I was thinking before.
06:03.642 --> 06:09.311
[SPEAKER_01]: Point to T of shit, like, why in consuming a lot of my time?
06:09.411 --> 06:11.474
[SPEAKER_01]: So that was not it.
06:12.035 --> 06:17.163
[SPEAKER_01]: I think the second point here, number one, the recipe of success was not ours, right?
06:17.464 --> 06:20.488
[SPEAKER_01]: And then I had to define what exactly success looks like.
06:20.568 --> 06:24.835
[SPEAKER_01]: And then I face a big roadblock to me.
06:24.815 --> 06:35.869
[SPEAKER_01]: I am the type of person that I set higher goals, I achieve them, and the minute that I achieve them, something happens, that I'm already looking on the next thing.
06:37.451 --> 06:44.680
[SPEAKER_01]: And that ain't fair, that ain't fair, because I don't celebrate for too long the achievement.
06:45.014 --> 06:48.021
[SPEAKER_01]: And it's like, okay, I guess that was not that difficult.
06:48.141 --> 06:50.406
[SPEAKER_01]: What I was along journey to get there.
06:50.426 --> 06:59.867
[SPEAKER_01]: So if you can relate to that, if you're all there, like I've been driving my entire life and every time that I achieve a go, I have another one.
07:01.248 --> 07:14.981
[SPEAKER_01]: And I keep going, what I have found is that I had to measure my happiness, my fulfillment through the journey, not necessarily through the horizon or the result itself.
07:15.621 --> 07:30.175
[SPEAKER_01]: I had to find joy as I was going through in a daily basis and say, I am enjoying this process.
07:30.475 --> 07:35.688
[SPEAKER_01]: I don't like all the bullshit that comes with it, but there is a reason for it.
07:35.949 --> 07:42.386
[SPEAKER_01]: I am sure I'm going to know why that's happening, all the challenges that come with all when you elevate.
07:42.406 --> 07:43.368
[SPEAKER_01]: Right, a question for you.
07:43.388 --> 07:46.476
[SPEAKER_02]: Like a devil's advocate.
07:46.456 --> 07:50.360
[SPEAKER_02]: I think the idea of enjoying the process makes sense, right?
07:50.460 --> 07:50.901
[SPEAKER_02]: Definitely.
07:51.442 --> 07:51.982
[SPEAKER_02]: Makes sense.
07:52.222 --> 07:53.744
[SPEAKER_02]: It's something I would agree with.
07:53.924 --> 08:01.493
[SPEAKER_02]: People listening what agree with, but is shifting the idea to the action is always something that's where the work needs to happen.
08:01.593 --> 08:05.277
[SPEAKER_02]: So how have you very tangibly enjoy the process?
08:05.497 --> 08:06.699
[SPEAKER_02]: What does that look like for you?
08:07.099 --> 08:08.180
[SPEAKER_01]: Yeah.
08:08.200 --> 08:15.248
[SPEAKER_01]: I had to look at my body because I don't think joy is something that I could control.
08:16.055 --> 08:18.800
[SPEAKER_02]: You mean, you're being aware of your nervous system?
08:19.060 --> 08:19.641
[SPEAKER_02]: Is that totally?
08:19.861 --> 08:20.502
[SPEAKER_01]: Totally.
08:21.304 --> 08:35.127
[SPEAKER_01]: If I had activities tasks or anything that it was exhausting physically, but I could ram a freaking marathon at the end of the day because that brought me so much energy.
08:35.307 --> 08:36.289
[SPEAKER_01]: I loved it.
08:36.309 --> 08:40.476
[SPEAKER_01]: It is just like fulfilling as like I guess you're done.
08:40.760 --> 08:45.088
[SPEAKER_01]: that is assigned to me that I am enjoying the journey.
08:45.588 --> 08:50.858
[SPEAKER_01]: Anything that is funky that I'm like, oh gosh, no, I cannot have another call about this.
08:51.599 --> 08:55.826
[SPEAKER_01]: Or it's, I'm going against the grain.
08:56.207 --> 09:00.735
[SPEAKER_01]: I, it's not working, then it doesn't bring me joy.
09:00.815 --> 09:05.383
[SPEAKER_01]: So I had to kind of like look at not the rational piece of it.
09:05.363 --> 09:21.533
[SPEAKER_01]: But how my body was feeling in it, if my nervous system was enjoying it or not, if I was getting drained or if I was getting energy, and that is my compass.
09:22.610 --> 09:23.291
[SPEAKER_02]: That's powerful.
09:23.532 --> 09:32.749
[SPEAKER_02]: I think for me, right, is to be able to say to myself, when you're saying, okay, I haven't celebrated it and I just move on.
09:32.769 --> 09:44.230
[SPEAKER_02]: I think the other part for me and for other women at times is that we don't actually assess what worked, like what was successful about it, so that you can
09:44.210 --> 09:51.617
[SPEAKER_02]: move forward with like more of a path of least resistance and I think that's the season right women are in right now It's like okay.
09:51.657 --> 09:55.160
[SPEAKER_02]: I don't I don't need it doesn't need to take me five years or three years, right?
09:55.461 --> 10:09.033
[SPEAKER_02]: I have the success on paper, but we yet I don't feel not just financially free, but have freedom of time Right, that's that's the ultimate goal right beyond even financial freedom is having time freedom I think for me is a I get curious about why did that work?
10:09.074 --> 10:09.454
[SPEAKER_02]: Why did that?
10:09.714 --> 10:11.736
[SPEAKER_02]: Why was it so easy?
10:11.716 --> 10:38.179
[SPEAKER_02]: versus what is so hard about this and then I'm able to reconcile, I didn't say, okay, let me I look at like success leaving clues and especially if I'm challenged with something or frustrated with something I look back, maybe not in that moment, but something else that happened that I can dig into where the clues are Because does success does leave clues and some of them we want to pick up and use to have a path of least reasons and others We just want to let go of we're not picking up anymore
10:38.159 --> 10:42.626
[SPEAKER_01]: And that's something that you and I were in or about it.
10:43.347 --> 10:53.443
[SPEAKER_01]: We debrief every single damn thing, a project, a relationship, a partnership that worked or didn't work, any event that we do.
10:53.483 --> 11:04.420
[SPEAKER_01]: We have the last step that we debrief, we ask for feedback from people who attended, who organized it, our team will work or didn't.
11:04.400 --> 11:06.623
[SPEAKER_01]: So we can kind of like move along.
11:06.663 --> 11:16.858
[SPEAKER_01]: But one thing that I think is crucial for all of you that are listening, that first of all, you need to be aware that that is the point of it.
11:17.298 --> 11:25.230
[SPEAKER_01]: You want to seek to understand about what worked, what worked was not luck.
11:25.250 --> 11:27.673
[SPEAKER_01]: What exactly are the
11:27.653 --> 11:44.953
[SPEAKER_01]: key performance indicators that you can duplicate and what didn't work so you can like hell no that is a sign that's a red flag to me that I'm not gonna do it again but awareness though hi it's hard to say this but
11:45.845 --> 11:59.005
[SPEAKER_01]: If you let your ego get into it, if you're attached to the projects, it's like, oh, it's my baby, why you're criticizing it or whatever, you get on the way of progress and learning.
11:59.366 --> 12:06.577
[SPEAKER_01]: So for all of you that are listening there, like, I have a hard time because I put so much effort into a project.
12:06.838 --> 12:11.565
[SPEAKER_01]: I don't want people to come and point freaking them fingers on it, right?
12:11.545 --> 12:12.186
[SPEAKER_01]: I hear you.
12:12.246 --> 12:17.073
[SPEAKER_01]: What I want you to do is to separate yourself from it and see from the outside.
12:17.133 --> 12:23.743
[SPEAKER_01]: Imagine the project writing front of you, not part of you and allow that to happen.
12:24.384 --> 12:28.731
[SPEAKER_01]: Simon Synix said something one day that it made so much sense.
12:29.552 --> 12:32.456
[SPEAKER_01]: The timing of doing that is very important.
12:33.398 --> 12:40.388
[SPEAKER_01]: Listen, I, when we come back from investor con, which is our
12:41.465 --> 12:54.200
[SPEAKER_01]: I do not look at feedback and we do not debrief right away because I'm just coming out of an entire journey and I need a little bit of time to debrief.
12:54.220 --> 12:56.143
[SPEAKER_01]: How do I know that that works?
12:56.663 --> 13:04.873
[SPEAKER_01]: Because there was a time where I was just finished the conference, was relaxing at the hot tub.
13:05.275 --> 13:12.968
[SPEAKER_01]: Just to cough all my six band-aids out of my damn feet, and somebody came to give me feedback.
13:14.611 --> 13:17.536
[SPEAKER_01]: Not the right timing to do that, right?
13:17.776 --> 13:28.295
[SPEAKER_01]: So for you, if it is fresh, if a project is just fresh, if a relationship just ended, a partnership that didn't go well, you had to fire somebody.
13:28.795 --> 13:30.338
[SPEAKER_01]: Give yourself a minute.
13:31.364 --> 13:38.073
[SPEAKER_01]: Right, you can put some some words down, but give yourself a minute to also, okay?
13:38.594 --> 13:43.600
[SPEAKER_01]: I need a little bit of time to get together.
13:43.640 --> 13:50.449
[SPEAKER_01]: And then you have the capacity and the ability to do it in a way that you would be beneficial to you.
13:50.730 --> 13:53.453
[SPEAKER_01]: Do you remember that list of situations?
13:53.594 --> 13:56.157
[SPEAKER_02]: Yeah, yeah, taking the band days off your feet.
13:56.137 --> 14:03.190
[SPEAKER_02]: Yeah, all we wanted to do is relax, right, and just chit chat, talk about the weather, talk about random things.
14:03.250 --> 14:04.152
[SPEAKER_02]: Yeah, no absolutely.
14:04.192 --> 14:12.508
[SPEAKER_02]: I think the other, the piece of the puzzle that I've been doing is when I think something isn't successful and it's not working.
14:12.488 --> 14:14.492
[SPEAKER_02]: It's easy to look at the KPIs.
14:14.533 --> 14:16.978
[SPEAKER_02]: It's easy to look at the tactical pieces.
14:16.998 --> 14:17.820
[SPEAKER_02]: And that's important.
14:18.421 --> 14:24.475
[SPEAKER_02]: You have to also look at, and this is both what work, what didn't work, is the mindset, the way of being.
14:25.056 --> 14:29.325
[SPEAKER_02]: Because so much of our success is from our heads, not just our actions.
14:29.606 --> 14:30.548
[SPEAKER_02]: It's both.
14:30.528 --> 14:36.456
[SPEAKER_02]: And so that's the harder one that people, I think, a lot of women don't naturally go to.
14:36.497 --> 14:39.200
[SPEAKER_02]: They do, but they don't, oh, I can do this better.
14:39.281 --> 14:40.022
[SPEAKER_02]: I can do that better.
14:40.542 --> 14:54.342
[SPEAKER_02]: Yes, there's a tactical piece, but there's a higher level of like that strategic piece, which I think most people miss and, you know, the way of being, right, the approach, the leadership, the, it's what I mean by way of being.
14:54.322 --> 14:55.183
[SPEAKER_02]: your mindset.
14:55.223 --> 14:56.365
[SPEAKER_02]: What are you holding each day?
14:56.425 --> 14:57.567
[SPEAKER_02]: That matters.
14:58.289 --> 14:59.851
[SPEAKER_02]: What are you projecting out, right?
14:59.991 --> 15:01.394
[SPEAKER_02]: Even in the projects that you have.
15:01.534 --> 15:11.250
[SPEAKER_02]: So I agree, though, I think the success on paper has to be you have to look at what success, how you define it now, and how you want to continue to define it.
15:11.671 --> 15:13.133
[SPEAKER_02]: Because no one's going to do that for you, right?
15:13.334 --> 15:16.599
[SPEAKER_02]: No one's going to move you to the take you to the gym and make you work out.
15:16.699 --> 15:17.841
[SPEAKER_02]: You have to define that.
15:18.482 --> 15:20.245
[SPEAKER_02]: That's based on your goals.
15:20.410 --> 15:27.523
[SPEAKER_01]: you and I talk a lot about when we are debriefing and then we're getting to the items that didn't work, right?
15:27.543 --> 15:33.575
[SPEAKER_01]: Let's say you hire a contractor, he or she or day were over time and over budget.
15:34.036 --> 15:36.641
[SPEAKER_01]: The easiest thing to do is to blame them.
15:38.344 --> 15:41.710
[SPEAKER_01]: And hear me, you might be totally right.
15:41.943 --> 15:42.384
[SPEAKER_01]: on that.
15:43.004 --> 15:44.446
[SPEAKER_01]: But that is out of your control.
15:44.486 --> 15:47.970
[SPEAKER_01]: So what we want to do is to get to the root cause of it.
15:48.551 --> 15:51.214
[SPEAKER_01]: What are you under control?
15:51.314 --> 15:54.197
[SPEAKER_01]: How you contribute to that situation?
15:54.818 --> 15:58.902
[SPEAKER_01]: What can you do different as Liz will say, your way of being it?
15:59.363 --> 16:03.748
[SPEAKER_01]: So the root cause of the problem many times, many times,
16:03.728 --> 16:10.105
[SPEAKER_01]: It's lack of expectations, lack of clear communication, and lack of clear management.
16:10.465 --> 16:13.513
[SPEAKER_01]: A project a person, you combined those three.
16:14.376 --> 16:18.767
[SPEAKER_01]: The root cause, it was, you know, I never talked about, oh, yeah.
16:18.747 --> 16:26.599
[SPEAKER_01]: We talked about it, but we didn't put in writing, or Utah A, I taught B, and we taught, I taught, we were thinking about the same thing.
16:27.280 --> 16:32.048
[SPEAKER_01]: So the root cause, right, Liz, we talked about root cause all the time.
16:32.148 --> 16:33.810
[SPEAKER_01]: What is the root cause of here?
16:33.830 --> 16:42.544
[SPEAKER_01]: Then you, you just want to know what exactly caused the issue at first place, because if you don't know that,
16:42.524 --> 16:53.162
[SPEAKER_01]: It's going to happen over and over again, and if you observe is already happening across all different things that you do inside our outside your business.
16:53.663 --> 16:54.164
[SPEAKER_02]: Absolutely.
16:54.524 --> 16:55.225
[SPEAKER_02]: Here's the secret.
16:55.245 --> 16:56.027
[SPEAKER_02]: You want to hear the secret?
16:56.367 --> 16:56.768
[SPEAKER_01]: Yeah.
16:56.788 --> 16:59.132
[SPEAKER_02]: I'm going to whisper the secret to all of it.
16:59.112 --> 17:09.184
[SPEAKER_02]: Tell me, in order to increase success, because that's what we're also talking about, is how do you increase success so that it feels and you have this connection to the freedom you're creating?
17:09.464 --> 17:10.626
[SPEAKER_02]: Those two need to be aligned.
17:10.646 --> 17:12.648
[SPEAKER_02]: That's the whole point of what we're even talking about.
17:12.668 --> 17:18.175
[SPEAKER_02]: The secret to increasing the successful feeling is to have recurring meetings.
17:18.815 --> 17:21.979
[SPEAKER_02]: I don't know how many times it seems like so simple, like what are you talking about?
17:22.400 --> 17:26.925
[SPEAKER_02]: So many times we're here, especially the women right in strife in our mentorship program,
17:27.007 --> 17:28.970
[SPEAKER_02]: Go like talk to the contractor when I need to.
17:29.551 --> 17:33.436
[SPEAKER_02]: I talk to them when I need to or worse yet.
17:33.596 --> 17:34.317
[SPEAKER_02]: This is the other one.
17:35.038 --> 17:35.619
[SPEAKER_02]: We talk every day.
17:36.460 --> 17:38.082
[SPEAKER_02]: I don't want to talk to my contractor every day.
17:38.743 --> 17:40.806
[SPEAKER_02]: I don't talk to my contractor every day.
17:40.846 --> 17:42.829
[SPEAKER_02]: I'm doing a luxury build right now.
17:43.129 --> 17:44.010
[SPEAKER_02]: I don't want to talk to them every day.
17:44.031 --> 17:44.711
[SPEAKER_02]: No offense to them.
17:45.472 --> 17:46.554
[SPEAKER_02]: Not someone I need to talk to every day.
17:46.574 --> 17:48.276
[SPEAKER_02]: I have a lot of things to manage right now.
17:48.537 --> 17:49.478
[SPEAKER_02]: Don't need to talk to them every day.
17:49.919 --> 17:50.539
[SPEAKER_02]: Waste of time.
17:51.020 --> 17:52.302
[SPEAKER_02]: But I have a standing meeting, right?
17:52.382 --> 17:53.824
[SPEAKER_02]: And it's such a simple,
17:54.850 --> 18:01.663
[SPEAKER_02]: something simple to put in place, right, and dress of that if it doesn't necessarily happen, the chances of success goes down.
18:01.723 --> 18:03.366
[SPEAKER_02]: I can put that on a tune.
18:03.406 --> 18:10.800
[SPEAKER_01]: So let me paraphrase what you were saying because I wanna make sure that the women can see it for two different angles.
18:11.341 --> 18:14.226
[SPEAKER_01]: So the success of the project itself.
18:14.206 --> 18:26.279
[SPEAKER_01]: can increase the likelihood that your project is going to be on time and on budget is by you having clear communication, clear expectation and recurring meetings with your contractor, right?
18:26.860 --> 18:29.768
[SPEAKER_01]: But one point that you made there that
18:29.748 --> 18:38.685
[SPEAKER_01]: what that happens, the sensation of fulfillment and happiness, to me, comes from growing.
18:38.905 --> 18:50.507
[SPEAKER_01]: The sense that I am growing or that I am moving the needle forward in a nutshell how I feel is correlated to
18:51.584 --> 18:53.086
[SPEAKER_01]: of course, progress.
18:53.346 --> 18:57.092
[SPEAKER_01]: Like if I'm making progress, I'm being successful.
18:57.452 --> 19:04.201
[SPEAKER_01]: If I'm freaking stuck in limbo or there's something there, then I don't.
19:04.642 --> 19:09.689
[SPEAKER_01]: And I don't know if how do you measure your ongoing success?
19:09.829 --> 19:11.952
[SPEAKER_01]: How do you feel Liz?
19:11.972 --> 19:16.598
[SPEAKER_01]: If X is happening, then I feel that I am successful.
19:16.718 --> 19:17.980
[SPEAKER_01]: What is that for you?
19:17.960 --> 19:28.412
[SPEAKER_02]: I think there's been growth there and I think you've been a really good teacher in that where I used to be more of the person in the mindset of I needed to get it all like figured out.
19:28.492 --> 19:34.299
[SPEAKER_02]: I needed you like 85 actions to move the needle or I wasn't going to feel good about it, honestly.
19:34.339 --> 19:39.225
[SPEAKER_02]: Even beyond the result, because I've always been pretty results oriented myself too,
19:39.205 --> 19:59.712
[SPEAKER_02]: even beyond that just oh I gotta get all of this complete so I can feel really successful about the progress and you and I and our conversations and back and forth you're like what's the what's really a few things that can happen what's the one thing today I'm like one thing that's not enough I don't want to do one thing oh you're 85 but the one thing actually is the key
19:59.692 --> 20:06.882
[SPEAKER_02]: So, I do think I have a new feeling of success, the flip that we're working on has taken longer than I had originally displayed.
20:07.242 --> 20:10.267
[SPEAKER_02]: It is costing more than I had anticipated, right, that we budgeted.
20:10.307 --> 20:12.570
[SPEAKER_02]: Of course, we have conservative metrics in place.
20:13.231 --> 20:16.736
[SPEAKER_02]: However, I'm in a weekly basis saying, how do we move forward powerfully?
20:16.776 --> 20:19.019
[SPEAKER_02]: How do I have a pulse on what's going on?
20:19.359 --> 20:20.561
[SPEAKER_02]: So, I can manage this project.
20:20.641 --> 20:21.803
[SPEAKER_02]: It's the best in my building.
20:21.823 --> 20:23.865
[SPEAKER_02]: If I'm doing that, I feel successful.
20:23.966 --> 20:24.807
[SPEAKER_02]: I don't have a buyer yet.
20:25.187 --> 20:28.652
[SPEAKER_02]: That would be wonderful because as the result
20:28.632 --> 20:31.957
[SPEAKER_02]: But I'm in control of the process as much as I possibly can right now.
20:32.377 --> 20:33.239
[SPEAKER_02]: There's no surprises.
20:33.339 --> 20:35.041
[SPEAKER_02]: I'm not unsure of what's happening.
20:35.422 --> 20:37.305
[SPEAKER_02]: I don't know how much I've paid the contractor.
20:37.345 --> 20:37.825
[SPEAKER_02]: I don't know what.
20:38.146 --> 20:38.807
[SPEAKER_02]: The hell is going on?
20:38.827 --> 20:39.428
[SPEAKER_02]: That's not the case.
20:39.989 --> 20:43.514
[SPEAKER_02]: So my level, not control like I'm controlling what is happening.
20:43.534 --> 20:51.005
[SPEAKER_02]: But I'm very clear, string clarity where we are, where we're going, and what needs to be happening to get us to the goal.
20:51.405 --> 20:52.527
[SPEAKER_02]: That makes me feel successful.
20:53.068 --> 20:56.833
[SPEAKER_02]: Same thing with preparing for investor
20:56.813 --> 21:12.509
[SPEAKER_02]: into this being our fifth annual, right, conference so that the women coming, the sponsors coming can have literally the best experience in transforming their own world in their own life so that they could be more successful, quote-unquote, in their own lives in their own way.
21:13.170 --> 21:20.137
[SPEAKER_02]: You and I are discussing how do we continue to create that experience and what on a daily basis can we do to make sure of that?
21:20.217 --> 21:20.937
[SPEAKER_02]: Ensure that.
21:21.598 --> 21:22.099
[SPEAKER_01]: Exactly.
21:22.139 --> 21:26.483
[SPEAKER_01]: And I think that for me,
21:26.935 --> 21:35.945
[SPEAKER_01]: learn how to manage my nervous system was like, okay, this, I don't have to have the entire plan.
21:35.965 --> 21:43.234
[SPEAKER_01]: I can have it, well, you and I created is, uh, we broke down the plan into, let's create a skeleton.
21:43.974 --> 21:48.480
[SPEAKER_01]: And then they skeleton, we're going to start developing the phases of it.
21:49.341 --> 21:55.828
[SPEAKER_01]: So, we have overall view of what we want to achieve, what is the ultimate goal,
21:55.808 --> 22:01.299
[SPEAKER_01]: But then that allows all of us high achievers out there, right?
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[SPEAKER_01]: Your standard, you're not lowering your standard.
22:04.004 --> 22:06.128
[SPEAKER_01]: That's not what we're saying here.
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[SPEAKER_01]: Quite opposite, right?
22:07.170 --> 22:09.255
[SPEAKER_01]: How can I keep my standard?
22:09.655 --> 22:15.066
[SPEAKER_01]: Sometimes elevate my standard because I do have high standards.
22:15.046 --> 22:18.752
[SPEAKER_01]: but it's this good enough right now for me to move the needle forward.
22:18.993 --> 22:26.686
[SPEAKER_01]: I don't want to be a bottleneck to anybody and I don't want the project to get stagnant anything any type of project.
22:27.087 --> 22:31.795
[SPEAKER_01]: I want to see that I move it and sometimes the success comes in disguise.
22:33.137 --> 22:39.889
[SPEAKER_01]: Let's say I hire which I did right marketing company a VA you name it.
22:41.067 --> 22:51.040
[SPEAKER_01]: And I thought I was doing the right thing, vetting them, setting the expectations, the communication, and didn't work, and you're like, damn it.
22:52.321 --> 22:58.990
[SPEAKER_01]: And then you're like, go from frustration to then saying, okay, what did I miss here?
22:59.851 --> 23:01.212
[SPEAKER_01]: What is under my control?
23:01.353 --> 23:02.774
[SPEAKER_01]: What can I do next time?
23:02.814 --> 23:04.537
[SPEAKER_01]: It's not pleasant.
23:05.177 --> 23:06.659
[SPEAKER_01]: It sucks, right?
23:06.819 --> 23:08.121
[SPEAKER_01]: It really sucks.
23:08.810 --> 23:17.145
[SPEAKER_01]: But those experiences, Liz and I are now spotting the red flags much earlier.
23:17.586 --> 23:23.436
[SPEAKER_01]: If we haven't had experiences that we had with people, contractors, lawyers, you name it.
23:24.097 --> 23:25.620
[SPEAKER_01]: Those folks,
23:25.820 --> 23:32.227
[SPEAKER_01]: They taught me something and it was so damn painful that I learned the lesson and I'm not making again.
23:32.267 --> 23:52.570
[SPEAKER_01]: And I always say it all out if you hear me and he was there going or any other place saying I heard it and I'm not making it again because I'm declaring it that I got to the root cause and I'm not making that same damn stake that caused me time money and my energy again.
23:52.718 --> 23:55.122
[SPEAKER_01]: that goes to my known negotiables.
23:55.703 --> 23:59.929
[SPEAKER_01]: So this, the bottom line here is financial freedom, right?
24:00.110 --> 24:04.196
[SPEAKER_01]: So number one, we were thought a recipe that was never ours.
24:05.078 --> 24:08.483
[SPEAKER_01]: Then number two, we need to define what success looks like to us.
24:09.084 --> 24:14.693
[SPEAKER_01]: But ultimately, we need to define what financial freedom looks like to us.
24:14.673 --> 24:21.628
[SPEAKER_01]: To some people, financial freedom is not to have a credit card balance.
24:21.648 --> 24:29.003
[SPEAKER_01]: For others is not to have a mortgage and either a car payment or anything.
24:29.202 --> 24:40.696
[SPEAKER_01]: For others, you still have their six months in savings account, and have their house, have a balance over here and there, have a regular life.
24:41.116 --> 24:51.008
[SPEAKER_01]: For all their financial freedom is having assets that build cash flow in a monthly basis that they don't need to work.
24:50.988 --> 24:53.210
[SPEAKER_01]: in order to earn that money anymore.
24:53.371 --> 24:55.653
[SPEAKER_01]: And you have different levels, right?
24:56.153 --> 25:04.342
[SPEAKER_01]: The key for you that are listening is that growth is all about going from point A to point B.
25:04.783 --> 25:11.009
[SPEAKER_01]: So point B, I encourage you to think about, what is the lifestyle that you want?
25:11.450 --> 25:13.912
[SPEAKER_01]: What financial freedoms look like to you?
25:13.972 --> 25:16.735
[SPEAKER_01]: What having freedom of time looks like to you.
25:17.015 --> 25:18.497
[SPEAKER_01]: So you define that.
25:19.675 --> 25:24.240
[SPEAKER_01]: And that will determine how many houses you need.
25:25.021 --> 25:29.305
[SPEAKER_01]: What type of diversification do you need versus the opposite?
25:30.727 --> 25:30.987
[SPEAKER_01]: Right?
25:31.388 --> 25:49.227
[SPEAKER_01]: If you are somebody that wants to live in a very simple house with no cell phone, no nothing, your need for an income is much lower than somebody that wants to have three international vacations of personal chef.
25:50.270 --> 25:53.794
[SPEAKER_01]: And then go to A, A is where you are at right now.
25:53.834 --> 25:57.418
[SPEAKER_01]: Many people do not actually know where they're at right now.
25:57.779 --> 26:01.883
[SPEAKER_01]: And they keep buying more properties versus optimizing what they already have.
26:02.524 --> 26:09.192
[SPEAKER_01]: You are able to increase your cash flow by optimizing your current portfolio without having to buy another property.
26:09.632 --> 26:15.039
[SPEAKER_01]: I bad there are some properties that are leaking money and things that are not optimized.
26:15.479 --> 26:17.121
[SPEAKER_01]: So then go there.
26:17.725 --> 26:20.689
[SPEAKER_01]: A lot of people get into the mix of the middle of it.
26:20.949 --> 26:22.811
[SPEAKER_01]: Of the, oh, let me set it up.
26:22.831 --> 26:26.516
[SPEAKER_01]: The, I won a buy 50 houses this year.
26:26.536 --> 26:30.461
[SPEAKER_01]: I want to have $100,000 cash flow.
26:31.102 --> 26:40.754
[SPEAKER_01]: Those are goals that sometimes are up in the air versus being connected to your ultimate goal, point B, and where you're at right now.
26:41.655 --> 26:46.922
[SPEAKER_01]: So the majority of the work happens in the middle.
26:47.999 --> 26:51.769
[SPEAKER_01]: And I have good news to you because you might be saying, and dress about there's a lot of things, right?
26:52.150 --> 26:52.611
[SPEAKER_01]: Right, Liz?
26:53.333 --> 26:57.002
[SPEAKER_01]: The, what, what would I be thinking in the middle?
26:57.704 --> 27:01.975
[SPEAKER_01]: We're going to dissect the five pillars.
27:02.866 --> 27:06.551
[SPEAKER_01]: that every business must have in place.
27:06.952 --> 27:12.440
[SPEAKER_01]: Because I know about you, Liz, but I was not thought how to build a business when I was investing, right?
27:12.600 --> 27:13.281
[SPEAKER_01]: Learning nothing.
27:13.301 --> 27:16.807
[SPEAKER_01]: That's got a message to green social work, right?
27:17.407 --> 27:19.350
[SPEAKER_01]: I have an MBA and...
27:19.370 --> 27:19.611
[SPEAKER_01]: True.
27:19.671 --> 27:22.896
[SPEAKER_02]: You had a little more of a upper hand.
27:23.797 --> 27:25.860
[SPEAKER_01]: But I learned finance, sure.
27:25.900 --> 27:30.146
[SPEAKER_01]: But no, this type of finance, no memory of that.
27:30.487 --> 27:32.029
[SPEAKER_01]: I don't know what it was doing.
27:32.009 --> 27:37.495
[SPEAKER_01]: The bottom line is that the middle part between A and D is very overwhelming.
27:38.196 --> 27:41.119
[SPEAKER_01]: And we want to make sure you have a framework that you can focus on.
27:41.780 --> 27:49.229
[SPEAKER_01]: So adding VesterCon, Liz and I are going to dissect the five pillars that every business should have.
27:49.809 --> 27:52.592
[SPEAKER_01]: So what we're going to do is we're going to ask questions.
27:52.612 --> 27:56.717
[SPEAKER_01]: You're going to evaluate where you're at and what's next.
27:57.490 --> 28:00.293
[SPEAKER_01]: Versus, oh, I'm gonna tackle everything at once.
28:00.713 --> 28:02.916
[SPEAKER_01]: There is a reason why there is a sequence.
28:04.017 --> 28:07.300
[SPEAKER_01]: What comes first, don't worry about that now.
28:07.561 --> 28:08.962
[SPEAKER_01]: Let's focus on those things.
28:09.102 --> 28:16.950
[SPEAKER_01]: And we wanna share that with you because the worst thing that you can do is to feel overwhelmed, right, Liz?
28:17.491 --> 28:17.991
[SPEAKER_02]: Absolutely.
28:18.152 --> 28:19.333
[SPEAKER_02]: And I would also add to that.
28:19.413 --> 28:22.296
[SPEAKER_02]: They're even for women who know where they want to be.
28:22.436 --> 28:23.677
[SPEAKER_02]: What is financial freedom look like?
28:23.858 --> 28:25.219
[SPEAKER_02]: They know where they are.
28:25.199 --> 28:29.383
[SPEAKER_02]: And they actually feel, so to speak, they're busy in the middle.
28:29.923 --> 28:37.350
[SPEAKER_02]: That's a lot of women coming that we interact with an investor community that comes to the conference, just like they're not doing, they're not on the sidelines.
28:37.690 --> 28:39.271
[SPEAKER_02]: And this is so they're actually doing activity.
28:40.012 --> 28:46.758
[SPEAKER_02]: However, what the missing piece is to you know, that certainly we're gonna do the five pillars, but the other layer to that, right?
28:46.778 --> 28:47.479
[SPEAKER_02]: That's knowledge.
28:47.579 --> 28:48.920
[SPEAKER_02]: That's internal work.
28:49.460 --> 28:54.885
[SPEAKER_02]: The beautiful part about investor clients, then now you're able to see what other women are doing.
28:54.865 --> 29:17.490
[SPEAKER_02]: So that you can cut some steps out that you're doing that actually are costing you more time That are a costing you more more money and are moving you away from the very thing that you said you wanted That's the work and that's what I think makes investor-cons so powerful because in there are different roads that people are taking I was sure cut this I can get access to this.
29:17.590 --> 29:23.657
[SPEAKER_02]: Oh, I didn't know you knew you knew you knew a lender there or a builder there or I didn't know about that market That's the
29:23.637 --> 29:24.522
[SPEAKER_02]: That's what I love.
29:24.763 --> 29:25.728
[SPEAKER_02]: I've had our conference.
29:25.768 --> 29:27.939
[SPEAKER_01]: You know what I love about our conference.
29:27.959 --> 29:29.909
[SPEAKER_01]: With people about this, but that's the truth.
29:29.929 --> 29:31.437
[SPEAKER_01]: You're going to get pissed.
29:31.872 --> 29:43.732
[SPEAKER_01]: Yeah, you're going to get pissed because that's how I felt when I attended conferences where people were ahead of me or ready or and I wish I knew about that.
29:44.433 --> 29:45.395
[SPEAKER_01]: No, I was pissed.
29:45.415 --> 29:48.920
[SPEAKER_01]: I was like, why people didn't tell them in that.
29:49.702 --> 29:54.690
[SPEAKER_01]: Are you saying to me that I had to do all of this to get to the point?
29:55.008 --> 29:55.729
[SPEAKER_01]: What the hell?
29:56.170 --> 30:02.602
[SPEAKER_01]: I was pissed at first and then I'm like, now, how can I implement this as fast as I can?
30:02.622 --> 30:07.772
[SPEAKER_01]: So I don't waste more time and I think that that's the bottom line for listening.
30:08.373 --> 30:13.843
[SPEAKER_01]: If you are still here with us, because you really care about your time.
30:14.161 --> 30:19.012
[SPEAKER_01]: and how you're going to invest your money with intention.
30:19.814 --> 30:30.499
[SPEAKER_01]: So I really encourage you to elevate your environment because you're going to bypass ears, ears.
30:30.698 --> 30:45.259
[SPEAKER_01]: by being next to women that have done where you're looking to do and really focus on the next steps, very getting, instead of getting overwhelmed with everything that is in front of you.
30:45.279 --> 30:48.363
[SPEAKER_01]: We really don't want you to work in a silo.
30:48.944 --> 30:50.006
[SPEAKER_01]: You're capable of it?
30:51.007 --> 30:54.512
[SPEAKER_01]: We know that's not even the case, but don't have to.
30:55.538 --> 31:01.590
[SPEAKER_01]: Don't have to, it's a beautiful thing when you can find driven women real estate investors like you.
31:02.111 --> 31:03.233
[SPEAKER_01]: And that's the place to be.
31:04.155 --> 31:08.283
[SPEAKER_01]: Scott Steyler, Zona, June 14, 2016.
31:09.085 --> 31:11.990
[SPEAKER_01]: And do something about what you heard of it today.
31:12.311 --> 31:14.796
[SPEAKER_01]: Journal, it's about journal.
31:14.776 --> 31:23.039
[SPEAKER_01]: Don't know what's coming up for you, share with us, listen to it again, pause it, say, okay, let me see, how is that for me?
31:23.922 --> 31:25.727
[SPEAKER_01]: Because they strategy starts with you.
31:26.469 --> 31:27.973
[SPEAKER_01]: All right, thanks so much for listening.
31:28.334 --> 31:29.297
[SPEAKER_02]: Yes, thank you for being here.
31:29.377 --> 31:30.540
[SPEAKER_02]: Do something about you learned.
31:32.528 --> 31:33.551
[SPEAKER_01]: Thank you for listening.
31:33.852 --> 31:37.020
[SPEAKER_01]: I hope you've found today's conversation valuable.
31:37.462 --> 31:41.092
[SPEAKER_01]: And don't forget to subscribe so you don't miss any future episodes.
31:41.673 --> 31:44.421
[SPEAKER_01]: And show this with a women in your life, Benny Sue here.
31:45.123 --> 31:46.386
[SPEAKER_01]: I'll see you next week.
