ABOUT THIS EPISODE
You're probably leaving money on the table, and you don't even know it. Jen Schneider, the Savvy Sales Strategist, has seen it happen over and over: entrepreneurs who are successful despite themselves, with no real system holding it all together. In this conversation, she pulls back the curtain on what's actually breaking your sales process, from the follow-ups you're not doing to the clients you should have fired months ago.
This isn't about pitch-slapping strangers or always-be-closing tactics, but curiosity, clarity, and building systems that let you scale without becoming the bottleneck. Jen breaks down the 7-7-7 rule, the art of going for no, and why the first person to talk actually loses. If you've ever felt like sales is sleazy or you're just not good at it, this episode will change your mind.
Because the truth is that you can learn it. You just need the right script, the right system, and the confidence to ask for what you're worth, and when you pair that with Go High Level, the AI-driven business operating system trusted by over 2 million businesses to automate, scale, and create real leverage, you’re not just improving your sales process, you’re building a business that actually works for you; visit gohighlevel.com/speakeasy-mastermind-promo to get an exclusive 30-day trial.
Key Timestamps:
[00:00:00] Introduction
[00:01:25] From corporate sales to scalable systems
[00:03:24] What corporate sales training misses
[00:11:19] Pre-qualifying questions that save time
[00:14:11] NBAT framework: Needs, Budget, Authority, Timing
[00:16:06] Microwaves vs ovens: Not all buyers are ready
[00:17:39] The 7-7-7 rule for consistent outreach
[00:21:16] Upstream vs downstream partnerships
[00:27:51] Ghost emoji & abandoned workflows
[00:30:05] Sales without sleaze
[00:32:44] Under-promise, then deliver
[00:36:53] The founder is the bottleneck
[00:38:33] Where AI actually helps sales
[00:40:46] You’re not bad at sales, you need a script
Memorable Quotes:
"People don't want to be sold. They want to buy." [00:08:22] – Jen Schneider
"People are like microwaves or ovens. They're either going to make a decision very quickly, or they have to bake for a while." [00:16:07] – Jen Schneider
Links Mentioned:
Go High Level: https://www.gohighlevel.com/speakeasy-mastermind-promo
Connect with Jen Schneider:
Website: https://savvysalesstrategist.com/
Instagram: https://www.instagram.com/thejenschneider/
Facebook: https://www.facebook.com/thejenschneider
LinkedIn: https://www.linkedin.com/in/thejenschneider/
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.facebook.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: https://www.evolvedpodcasting.com
