WEBVTT
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All right, guys, live at South by Southwest AI Profit Leaders Podcast.
00:00:09.839 --> 00:00:11.039
Super pumped to be here with you.
00:00:11.199 --> 00:00:13.599
Man, we just got had a finished panel.
00:00:13.759 --> 00:00:15.759
Lindsay was up there with a couple of profit leaders.
00:00:15.839 --> 00:00:16.640
It's so pumped up.
00:00:16.719 --> 00:00:18.000
Here with Andrew Brockenbush.
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What's up, bro?
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Founder, CEO of Beefy Marketing.
00:00:21.440 --> 00:00:21.760
Beefy.
00:00:22.000 --> 00:00:23.120
Are you beefy or am I beefy?
00:00:23.199 --> 00:00:23.839
Hey, we're beefy, bro.
00:00:24.480 --> 00:00:25.039
I feel pretty beefy.
00:00:26.719 --> 00:00:27.760
I feel pretty beefy, bro.
00:00:28.559 --> 00:00:28.960
I like it.
00:00:29.039 --> 00:00:29.519
I like it.
00:00:29.760 --> 00:00:30.960
So you and I met.
00:00:31.039 --> 00:00:31.920
It sounds really weird.
00:00:32.079 --> 00:00:32.799
It does sound weird.
00:00:32.960 --> 00:00:33.600
Romantic, even.
00:00:34.159 --> 00:00:35.439
We met on a cruise ship.
00:00:35.520 --> 00:00:39.200
It sounds but it was an entrepreneur's cruise.
00:00:39.359 --> 00:00:43.200
Actually, Jeff, Jeff Irisanga, we met on a cruise ship too, didn't we?
00:00:43.600 --> 00:00:44.719
It wasn't the same cruise ship.
00:00:45.039 --> 00:00:45.679
It's a little broke.
00:00:46.079 --> 00:00:47.920
That's what's funny about it is we didn't meet on the same boat.
00:00:48.000 --> 00:00:49.039
We all went on a cruise ship.
00:00:49.119 --> 00:00:52.560
Now, my my buddy Ross does an entrepreneur cruise every year.
00:00:52.719 --> 00:00:54.640
I've been a guest speaker on there a couple times.
00:00:54.719 --> 00:00:58.000
Andrew, you were on it last year when I met you this past November.
00:00:58.640 --> 00:01:03.359
And you introduced me to the mindset of MicroSaaS with vibe coding.
00:01:03.439 --> 00:01:06.719
And man, I'll tell you what, that's what five months ago, six months ago, right now.
00:01:07.519 --> 00:01:09.120
How far has AI come?
00:01:09.439 --> 00:01:11.200
Dude, just in like the last few minutes.
00:01:11.439 --> 00:01:12.400
Six months.
00:01:12.560 --> 00:01:17.120
Not I think it's five, like five months like right now, since we started doing this.
00:01:17.359 --> 00:01:18.079
How are you doing?
00:01:18.239 --> 00:01:18.879
What's going on?
00:01:19.040 --> 00:01:21.359
Talk about Micro SaaS, talk about your business, talk about marketing.
00:01:21.599 --> 00:01:22.480
Like, man, I'm so pumped up.
00:01:22.640 --> 00:01:23.359
Yeah, let's go, man.
00:01:23.439 --> 00:01:27.680
So MicroSaaS, I mean, just what we've been able to accomplish in the last five or six months.
00:01:27.760 --> 00:01:31.040
I mean, you had open claw drop and then open claw go away and then come back.
00:01:31.840 --> 00:01:34.000
I'm a perplexity computer guy, actually.
00:01:34.159 --> 00:01:36.719
And then I'm on the wait list for the new one.
00:01:36.879 --> 00:01:38.079
We got some crazy stuff going on.
00:01:39.040 --> 00:01:40.400
What the hell is going on back here?
00:01:40.560 --> 00:01:42.400
But yeah, so I'm a perplexity computer guy.
00:01:42.480 --> 00:01:43.359
So we got all this stuff going on.
00:01:43.519 --> 00:01:44.239
Oh, dude, it's so cool.
00:01:44.319 --> 00:01:48.799
Manaus, plod, you know, perplexity, all these computer tools.
00:01:48.959 --> 00:01:51.280
For me, like, I didn't want to like jump on a fad.
00:01:51.439 --> 00:01:58.159
I wanted to jump on the tools that were already like rock solid, security functional, yeah, versus just like, ooh, shiny object, right?
00:01:58.400 --> 00:02:05.359
And the functionality, like for me, like the simple use case the other day that I tried with with uh Claude, my downloads folder, bro.
00:02:05.439 --> 00:02:09.680
I'm I'm a horrible person about downloading something and then never going and clearing that folder.
00:02:09.840 --> 00:02:10.479
You know what I'm bad at?
00:02:10.560 --> 00:02:13.199
I'm really bad at the uh go through Twitter and bookmarking things.
00:02:13.280 --> 00:02:15.199
Yes, and then and then I never go back and look at that.
00:02:15.439 --> 00:02:16.000
Yeah, I saw it.
00:02:16.159 --> 00:02:29.840
So I had this thing clear up my downloads folder, 167 gigs of garbage that it was able to organize into folders based on file type, importance, duplicate files, and I was like, this is a game changer, man.
00:02:29.919 --> 00:02:31.360
So that's been really cool.
00:02:31.520 --> 00:02:33.599
And then, dude, we're building so many apps.
00:02:33.759 --> 00:02:41.919
I mean, you know, I'm a fan of lovable and lovable, the ability to deploy an app with paid functionality, paywall with Stripe, just so easy.
00:02:42.080 --> 00:02:42.560
So easy.
00:02:42.800 --> 00:02:43.599
It's kind of funny.
00:02:43.759 --> 00:02:47.360
So I never was a really a lovable guy.
00:02:47.520 --> 00:02:52.479
I was more of a look at the idea guy, and then kind of turned it into something for my team.
00:02:52.639 --> 00:02:55.439
But then I started kind of getting into Claude and Claude code.
00:02:56.400 --> 00:02:57.439
You're like, oh, okay.
00:02:57.680 --> 00:02:59.039
I'm a I'm a coder, bro.
00:02:59.120 --> 00:03:01.039
Hey, he's a coder, I'm a coder, bro.
00:03:01.120 --> 00:03:08.960
I can do all kinds of different stuff now, and it's pretty cool because the thing for me is I can get it like pretty far and almost an MVP.
00:03:09.120 --> 00:03:12.319
If you're watching this, you don't want MVP, means it's minimum viable product.
00:03:12.560 --> 00:03:15.919
I could get it to that point and then hand it off because I have a dev team.
00:03:16.159 --> 00:03:18.960
So this is what I'd really, and I want to get your viewpoint on this.
00:03:19.039 --> 00:03:27.599
I'd really recommend anyone that's a leader hire an AI guy internally that you can then brainstorm and build.
00:03:27.680 --> 00:03:29.759
Like you and I are builders, that same mindset, right?
00:03:29.919 --> 00:03:36.400
So we can gotta build this and hand it off to an internal AI guy to finalize.
00:03:36.479 --> 00:03:39.360
And we've built, like, I I'm gonna send you this actually.
00:03:39.520 --> 00:03:45.039
We now have seven apps on the Google Play Store, fully functional since I saw you last.
00:03:45.120 --> 00:03:51.120
We got seven apps, plus AI Profit Machines come so like so like three circles since I saw you last.
00:03:51.199 --> 00:04:03.120
But we have a full AI SEO checker uh that's actually got paid subscribers on it now, like a full Chrome extension that we built out that I vibe coded on a freaking plane, man.
00:04:03.280 --> 00:04:04.400
That's like it's cool.
00:04:04.560 --> 00:04:08.319
So that that that for me is like a lot of fun being able to be a visionary, right?
00:04:08.400 --> 00:04:11.120
Like, my job is not to see it all the way into production.
00:04:11.280 --> 00:04:15.759
Like, let me dream, let me get the idea down, let me get a rough MVP and then turn it over, right?
00:04:15.919 --> 00:04:17.120
Yeah, so yeah, I agree.
00:04:17.199 --> 00:04:21.759
Have somebody on your team that can help you take those dreams, those big ideas, and actually turning it into something executable.
00:04:21.920 --> 00:04:22.240
Yeah.
00:04:22.399 --> 00:04:25.680
Well, we gotta be short on this one because I gotta do a book signing over here.
00:04:27.920 --> 00:04:28.399
Yeah, I know.
00:04:28.720 --> 00:04:29.519
Maybe we hit part two.
00:04:29.680 --> 00:04:30.560
Heavy come up to Austin.
00:04:30.800 --> 00:04:31.120
That's right.
00:04:31.279 --> 00:04:31.839
Uh, hit it with us.
00:04:31.920 --> 00:04:32.319
You've been there.
00:04:32.399 --> 00:04:34.319
We actually just did our second podcast day.
00:04:34.480 --> 00:04:36.800
You did first podcast with us last time.
00:04:36.879 --> 00:04:38.240
So it's the second time on here.
00:04:38.319 --> 00:04:39.120
So we'll do that again.
00:04:39.279 --> 00:04:45.439
But Andrew, uh, you're gonna be on a panel in a few minutes with me here at AI Profit Machine House for South by Southwest 2026.
00:04:45.680 --> 00:04:47.680
One last thing I want to say to you.
00:04:48.160 --> 00:04:55.199
What's one piece of content you can give to somebody that's maybe an existing CEO, you are founder, leader of a marketing company?
00:04:55.360 --> 00:04:59.759
What kind of piece of advice can you give to somebody that they can take away and work with related to AI?
00:04:59.920 --> 00:05:02.240
Yeah, don't focus on which tool to use.
00:05:02.399 --> 00:05:07.199
Focus on what biggest problem or bottleneck you have in your organization that needs to be solved.
00:05:07.279 --> 00:05:10.639
And then once you figure that out, then decide what tool makes the most sense.
00:05:10.720 --> 00:05:12.959
And then once you pick that tool, stick with it, right?
00:05:13.040 --> 00:05:13.600
Don't jump.
00:05:13.759 --> 00:05:17.040
Like there's too many people hopping between tools and they never actually see it through.
00:05:17.120 --> 00:05:18.000
So that's my advice.
00:05:18.160 --> 00:05:18.959
It's really good advice.
00:05:19.120 --> 00:05:19.519
All right, guys.
00:05:19.600 --> 00:05:24.560
Andrew Brockabush, founder CEO of BT Marketing, based out of Houston, Texas.
00:05:25.279 --> 00:05:25.839
Love it, buddy.
00:05:25.920 --> 00:05:26.319
All right, guys.
00:05:26.399 --> 00:05:28.800
We'll see you later next time on AI Profit Leaders.
00:00:05.280 --> 00:00:09.599
All right, guys, live at South by Southwest AI Profit Leaders Podcast.
00:00:09.839 --> 00:00:11.039
Super pumped to be here with you.
00:00:11.199 --> 00:00:13.599
Man, we just got had a finished panel.
00:00:13.759 --> 00:00:15.759
Lindsay was up there with a couple of profit leaders.
00:00:15.839 --> 00:00:16.640
It's so pumped up.
00:00:16.719 --> 00:00:18.000
Here with Andrew Brockenbush.
00:00:18.160 --> 00:00:18.559
What's up, bro?
00:00:18.800 --> 00:00:21.199
Founder, CEO of Beefy Marketing.
00:00:21.440 --> 00:00:21.760
Beefy.
00:00:22.000 --> 00:00:23.120
Are you beefy or am I beefy?
00:00:23.199 --> 00:00:23.839
Hey, we're beefy, bro.
00:00:24.480 --> 00:00:25.039
I feel pretty beefy.
00:00:26.719 --> 00:00:27.760
I feel pretty beefy, bro.
00:00:28.559 --> 00:00:28.960
I like it.
00:00:29.039 --> 00:00:29.519
I like it.
00:00:29.760 --> 00:00:30.960
So you and I met.
00:00:31.039 --> 00:00:31.920
It sounds really weird.
00:00:32.079 --> 00:00:32.799
It does sound weird.
00:00:32.960 --> 00:00:33.600
Romantic, even.
00:00:34.159 --> 00:00:35.439
We met on a cruise ship.
00:00:35.520 --> 00:00:39.200
It sounds but it was an entrepreneur's cruise.
00:00:39.359 --> 00:00:43.200
Actually, Jeff, Jeff Irisanga, we met on a cruise ship too, didn't we?
00:00:43.600 --> 00:00:44.719
It wasn't the same cruise ship.
00:00:45.039 --> 00:00:45.679
It's a little broke.
00:00:46.079 --> 00:00:47.920
That's what's funny about it is we didn't meet on the same boat.
00:00:48.000 --> 00:00:49.039
We all went on a cruise ship.
00:00:49.119 --> 00:00:52.560
Now, my my buddy Ross does an entrepreneur cruise every year.
00:00:52.719 --> 00:00:54.640
I've been a guest speaker on there a couple times.
00:00:54.719 --> 00:00:58.000
Andrew, you were on it last year when I met you this past November.
00:00:58.640 --> 00:01:03.359
And you introduced me to the mindset of MicroSaaS with vibe coding.
00:01:03.439 --> 00:01:06.719
And man, I'll tell you what, that's what five months ago, six months ago, right now.
00:01:07.519 --> 00:01:09.120
How far has AI come?
00:01:09.439 --> 00:01:11.200
Dude, just in like the last few minutes.
00:01:11.439 --> 00:01:12.400
Six months.
00:01:12.560 --> 00:01:17.120
Not I think it's five, like five months like right now, since we started doing this.
00:01:17.359 --> 00:01:18.079
How are you doing?
00:01:18.239 --> 00:01:18.879
What's going on?
00:01:19.040 --> 00:01:21.359
Talk about Micro SaaS, talk about your business, talk about marketing.
00:01:21.599 --> 00:01:22.480
Like, man, I'm so pumped up.
00:01:22.640 --> 00:01:23.359
Yeah, let's go, man.
00:01:23.439 --> 00:01:27.680
So MicroSaaS, I mean, just what we've been able to accomplish in the last five or six months.
00:01:27.760 --> 00:01:31.040
I mean, you had open claw drop and then open claw go away and then come back.
00:01:31.840 --> 00:01:34.000
I'm a perplexity computer guy, actually.
00:01:34.159 --> 00:01:36.719
And then I'm on the wait list for the new one.
00:01:36.879 --> 00:01:38.079
We got some crazy stuff going on.
00:01:39.040 --> 00:01:40.400
What the hell is going on back here?
00:01:40.560 --> 00:01:42.400
But yeah, so I'm a perplexity computer guy.
00:01:42.480 --> 00:01:43.359
So we got all this stuff going on.
00:01:43.519 --> 00:01:44.239
Oh, dude, it's so cool.
00:01:44.319 --> 00:01:48.799
Manaus, plod, you know, perplexity, all these computer tools.
00:01:48.959 --> 00:01:51.280
For me, like, I didn't want to like jump on a fad.
00:01:51.439 --> 00:01:58.159
I wanted to jump on the tools that were already like rock solid, security functional, yeah, versus just like, ooh, shiny object, right?
00:01:58.400 --> 00:02:05.359
And the functionality, like for me, like the simple use case the other day that I tried with with uh Claude, my downloads folder, bro.
00:02:05.439 --> 00:02:09.680
I'm I'm a horrible person about downloading something and then never going and clearing that folder.
00:02:09.840 --> 00:02:10.479
You know what I'm bad at?
00:02:10.560 --> 00:02:13.199
I'm really bad at the uh go through Twitter and bookmarking things.
00:02:13.280 --> 00:02:15.199
Yes, and then and then I never go back and look at that.
00:02:15.439 --> 00:02:16.000
Yeah, I saw it.
00:02:16.159 --> 00:02:29.840
So I had this thing clear up my downloads folder, 167 gigs of garbage that it was able to organize into folders based on file type, importance, duplicate files, and I was like, this is a game changer, man.
00:02:29.919 --> 00:02:31.360
So that's been really cool.
00:02:31.520 --> 00:02:33.599
And then, dude, we're building so many apps.
00:02:33.759 --> 00:02:41.919
I mean, you know, I'm a fan of lovable and lovable, the ability to deploy an app with paid functionality, paywall with Stripe, just so easy.
00:02:42.080 --> 00:02:42.560
So easy.
00:02:42.800 --> 00:02:43.599
It's kind of funny.
00:02:43.759 --> 00:02:47.360
So I never was a really a lovable guy.
00:02:47.520 --> 00:02:52.479
I was more of a look at the idea guy, and then kind of turned it into something for my team.
00:02:52.639 --> 00:02:55.439
But then I started kind of getting into Claude and Claude code.
00:02:56.400 --> 00:02:57.439
You're like, oh, okay.
00:02:57.680 --> 00:02:59.039
I'm a I'm a coder, bro.
00:02:59.120 --> 00:03:01.039
Hey, he's a coder, I'm a coder, bro.
00:03:01.120 --> 00:03:08.960
I can do all kinds of different stuff now, and it's pretty cool because the thing for me is I can get it like pretty far and almost an MVP.
00:03:09.120 --> 00:03:12.319
If you're watching this, you don't want MVP, means it's minimum viable product.
00:03:12.560 --> 00:03:15.919
I could get it to that point and then hand it off because I have a dev team.
00:03:16.159 --> 00:03:18.960
So this is what I'd really, and I want to get your viewpoint on this.
00:03:19.039 --> 00:03:27.599
I'd really recommend anyone that's a leader hire an AI guy internally that you can then brainstorm and build.
00:03:27.680 --> 00:03:29.759
Like you and I are builders, that same mindset, right?
00:03:29.919 --> 00:03:36.400
So we can gotta build this and hand it off to an internal AI guy to finalize.
00:03:36.479 --> 00:03:39.360
And we've built, like, I I'm gonna send you this actually.
00:03:39.520 --> 00:03:45.039
We now have seven apps on the Google Play Store, fully functional since I saw you last.
00:03:45.120 --> 00:03:51.120
We got seven apps, plus AI Profit Machines come so like so like three circles since I saw you last.
00:03:51.199 --> 00:04:03.120
But we have a full AI SEO checker uh that's actually got paid subscribers on it now, like a full Chrome extension that we built out that I vibe coded on a freaking plane, man.
00:04:03.280 --> 00:04:04.400
That's like it's cool.
00:04:04.560 --> 00:04:08.319
So that that that for me is like a lot of fun being able to be a visionary, right?
00:04:08.400 --> 00:04:11.120
Like, my job is not to see it all the way into production.
00:04:11.280 --> 00:04:15.759
Like, let me dream, let me get the idea down, let me get a rough MVP and then turn it over, right?
00:04:15.919 --> 00:04:17.120
Yeah, so yeah, I agree.
00:04:17.199 --> 00:04:21.759
Have somebody on your team that can help you take those dreams, those big ideas, and actually turning it into something executable.
00:04:21.920 --> 00:04:22.240
Yeah.
00:04:22.399 --> 00:04:25.680
Well, we gotta be short on this one because I gotta do a book signing over here.
00:04:27.920 --> 00:04:28.399
Yeah, I know.
00:04:28.720 --> 00:04:29.519
Maybe we hit part two.
00:04:29.680 --> 00:04:30.560
Heavy come up to Austin.
00:04:30.800 --> 00:04:31.120
That's right.
00:04:31.279 --> 00:04:31.839
Uh, hit it with us.
00:04:31.920 --> 00:04:32.319
You've been there.
00:04:32.399 --> 00:04:34.319
We actually just did our second podcast day.
00:04:34.480 --> 00:04:36.800
You did first podcast with us last time.
00:04:36.879 --> 00:04:38.240
So it's the second time on here.
00:04:38.319 --> 00:04:39.120
So we'll do that again.
00:04:39.279 --> 00:04:45.439
But Andrew, uh, you're gonna be on a panel in a few minutes with me here at AI Profit Machine House for South by Southwest 2026.
00:04:45.680 --> 00:04:47.680
One last thing I want to say to you.
00:04:48.160 --> 00:04:55.199
What's one piece of content you can give to somebody that's maybe an existing CEO, you are founder, leader of a marketing company?
00:04:55.360 --> 00:04:59.759
What kind of piece of advice can you give to somebody that they can take away and work with related to AI?
00:04:59.920 --> 00:05:02.240
Yeah, don't focus on which tool to use.
00:05:02.399 --> 00:05:07.199
Focus on what biggest problem or bottleneck you have in your organization that needs to be solved.
00:05:07.279 --> 00:05:10.639
And then once you figure that out, then decide what tool makes the most sense.
00:05:10.720 --> 00:05:12.959
And then once you pick that tool, stick with it, right?
00:05:13.040 --> 00:05:13.600
Don't jump.
00:05:13.759 --> 00:05:17.040
Like there's too many people hopping between tools and they never actually see it through.
00:05:17.120 --> 00:05:18.000
So that's my advice.
00:05:18.160 --> 00:05:18.959
It's really good advice.
00:05:19.120 --> 00:05:19.519
All right, guys.
00:05:19.600 --> 00:05:24.560
Andrew Brockabush, founder CEO of BT Marketing, based out of Houston, Texas.
00:05:25.279 --> 00:05:25.839
Love it, buddy.
00:05:25.920 --> 00:05:26.319
All right, guys.
00:05:26.399 --> 00:05:28.800
We'll see you later next time on AI Profit Leaders.
