The Smartest Way “Normal” People Can Make Money Online

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[SPEAKER_00]: If you think you need a big audience to make money online, you're wrong and you're leaving a lot of money on the table in 2026.
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[SPEAKER_00]: The game is no longer about going viral, it's about turning views into revenue using a digital product that you could launch this week.
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[SPEAKER_00]: I've personally generated millions of dollars in digital product revenue on top of getting clients from my content.
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[SPEAKER_00]: And so today I brought on a guy who's generated hundreds of millions of views for himself, plus he's worked behind the scenes with some of the biggest creators like Jordan Peterson, Grant Cardone and many others.
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[SPEAKER_00]: Ryan, bro, thanks for being here today.
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[SPEAKER_00]: Appreciate you having me now.
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[SPEAKER_00]: I know we squeeze this in last minute, every time I'm in Vegas and I can't get me.
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[SPEAKER_00]: So what I wanted to do today is break down, as I said earlier, like the process of coming up with your own digital product and then how you would market this and launch it and sell it.
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[SPEAKER_00]: And so you can truly create passive income.
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[SPEAKER_00]: Now, this is going to work for people who have any expertise, like I'll give you an example, people in my industry, real estate, more like they offer their expertise for free.
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[SPEAKER_00]: Well, one of the guys in the community set up a,
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[SPEAKER_00]: like a course or some sort of resource on how to identify the best deals and do this and like the promise of that was like you will save money or you'll get your money back.
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[SPEAKER_00]: He offered a guarantee on this and I think he sold it for under $50 and generated tens of thousands of dollars of sales and then many of those people also became his client.
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[SPEAKER_00]: So even if you're like I don't sell digital products you could.
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[SPEAKER_00]: and generate passive income for yourself behind the scenes.
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[SPEAKER_00]: And then also obviously for the course creators, the court, the consultants, the people in marketing, you could sell all kinds of stuff.
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[SPEAKER_01]: Yeah, I mean, we saw that earlier on, like because I'm also running ads on some of my top performing organic content, which as a business owner, if you're not doing that, I think you're leaving a lot of money on the table.
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[SPEAKER_01]: I just went on a spree, I posted five or six times a day, all cell phone videos, which is the premise of my product.
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[SPEAKER_01]: It's called Speed Deposed.
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[SPEAKER_01]: So the idea is get your idea out there as fast as possible.
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[SPEAKER_01]: Treat kind of everything like a version one type of content.
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[SPEAKER_01]: See what works and then when you see it work, when I say work, this type of content is not designed to get millions of views.
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[SPEAKER_01]: I know how to do both sides of this spectrum.
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[SPEAKER_01]: I was just looking for anything that got like 10k, 20k, 30k views that just popped organically a little bit, started generating everything, you know, submitted through many shots.
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[SPEAKER_01]: So I, you know, they, like, 40 bucks a month for my many shot accounts, so it automates that.
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[SPEAKER_01]: And then it was just basically, you know, this video, this many comments, there's no conversation on the many shot at all.
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[SPEAKER_01]: It's just, here's the link to check out the product, which is called speed to post.
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[SPEAKER_01]: They click the link, and, you know,
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[SPEAKER_01]: I basically look at it like a traffic, you know, the videos are traffic, page views, which are clicks on the menu chat inside the DMs to the page.
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[SPEAKER_01]: And my goal right now is to get it.
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[SPEAKER_01]: I'm at about three to 400 page views a day.
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[SPEAKER_01]: I'm trying to get to a thousand to see if a thousand doesn't convert it on average.
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[SPEAKER_01]: I sell anywhere from.
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[SPEAKER_01]: You know, low days is like 10, high days is like 15, 16, 17 and it just runs on autopilot and it was like when that started happening and it was kind of like a revelation for me because I come from the, I mean, I've been making my internet for over 10 years.
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[SPEAKER_01]: I was deep into the digital product world 10 plus years ago when I kind of went all in on TikTok and everything during COVID everything for me went like full on agency like, you know, give everything away for free.
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[SPEAKER_01]: I treat the agency as the main business and I did and I made a lot of money doing that But as content is kind of matured to what it is today You know costs are expensive.
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[SPEAKER_01]: I was like well, let me just go back to kind of like you know I saw Maria went I know a lot of people that your audience probably knows who she is like I was like man this she's doing some cool stuff and this is
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[SPEAKER_01]: Not so much like a stress-free business, but I was like, I already deal with top level clients that are paying me like 10k, 15k, 20,000 dollars a month.
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[SPEAKER_01]: Like I had that high ticket stress of like, you know, it's hard to sleep when you're on the road for 200k a year and you've got to provide results.
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[SPEAKER_01]: Like, you know, so I was like, man, I just want some as a little...
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[SPEAKER_01]: pain painless stress for me.
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[SPEAKER_00]: So it's actually becomes passive like, yeah, and people that they sell the dream of that, but it truly is you just literally see money coming in on the back end.
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[SPEAKER_00]: I've done this with courses in the past.
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[SPEAKER_00]: Obviously, it's only a course in 2026 is not necessarily the best way to go, but a specific product that gets you a specific outcome, teaches you thing offers a lot of value.
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[SPEAKER_00]: That's the way to go.
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[SPEAKER_00]: So for today's conversation, what we're going to do is we're going to break down
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[SPEAKER_00]: the whole funnel.
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[SPEAKER_00]: So the first thing is getting more views on your social content that would drive and then some of those videos are going to drive people to a page in this case and then that's where you would sell this offer.
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[SPEAKER_00]: If you don't have one we're going to go through a quick framework on how you can come up with your offer and then on the other end we're going to maximize conversions.
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[SPEAKER_00]: Now the last step of this whole process is going to be
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[SPEAKER_00]: how you could upsell those people into a higher ticket or working with you.
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[SPEAKER_00]: That's something that I have a lot of expertise in and then I know Ryan's actually working on this right now with several clients.
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[SPEAKER_00]: So first things first, if you can't get people to watch your videos in 2026, like this whole thing doesn't work.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: Everything in my living.
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[SPEAKER_00]: I'm gonna run ads too, but you need to first to start with good content because even on the ads, I've noticed that people aren't watching the video.
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[SPEAKER_00]: They won't serve the ad, like you've cost to get a choir of customer goes way up.
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[SPEAKER_01]: I have, you know, just not to repeat everything you just said, but like, this whole funnel works because I post a lot of content, and but it's not posting with like no meaning, and that was kind of a mental shift that I had to have, because for years I've made content, and like my Instagram and my TikTok and my YouTube, everything was a business card for my agency, so like if I'm getting views and people trust me to help them get views, I've always lived by, if I'm not doing it, it's very hard for me to sell it.
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[SPEAKER_01]: to relieve my example.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And so with that being said, I had to kind of make the shift and I've always kind of avoided making videos on my own personal page just like talking, making content about content.
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[SPEAKER_01]: Because for me, it never did good.
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[SPEAKER_01]: It never got views.
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[SPEAKER_01]: Well, now the content economy has shifted and like I would consider content advice like viral topics now because so many people are making content.
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[SPEAKER_01]: So I was like a little mindset shift I had to make because normally I'd be doing street interviews talking to business owners talk about making money finances investing Which by the way still works.
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[SPEAKER_01]: Yeah, and I still do that on trial real.
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[SPEAKER_01]: So like I still that that that part of my business is not stopped So I'm still actively going viral all the time But my main feed is kind of like and I know business owner struggle with this like what do I do with trial reals and what do I do with the main feed?
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[SPEAKER_01]: like all of this is main feed content.
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[SPEAKER_01]: Like I am taking on myself on a minimum of three times a day and I'm literally just riffing a 45 to 60 second minute.
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[SPEAKER_01]: And people would call this yapping.
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[SPEAKER_00]: Yeah, that's it.
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[SPEAKER_01]: Yapping is the term but it's like, you know, there's yapping and then there's like, I just, this is like expertise.
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[SPEAKER_01]: It's just like, hey, like, you know, I could film a video about this road mic if I wanted to.
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[SPEAKER_00]: And it's like, okay, so this is what people will want to know.
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[SPEAKER_00]: Okay.
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[SPEAKER_00]: ideation.
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[SPEAKER_00]: What are the topics?
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[SPEAKER_00]: Okay.
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[SPEAKER_00]: So what Ryan is telling you and what everyone should take away from this is like literally we're going to shoot this selfie style for this exercise and this whole concept all you need is your phone.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: Now it would be good if you wiped the lens.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: Definitely wiped the lens.
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[SPEAKER_01]: And if you have a little plug-in
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[SPEAKER_01]: Yeah, but it's a plugin.
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[SPEAKER_01]: It's not a wireless because wireless to me is slow.
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[SPEAKER_01]: If I have an idea I need to get that thing out as fast as possible.
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[SPEAKER_00]: So I take within arms length.
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[SPEAKER_00]: If you're with it I think you're fine.
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[SPEAKER_00]: You should be fine.
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[SPEAKER_00]: Also the latest iPhone does have a boost feature like it does boost the audio So okay, we're gonna do the selfie style.
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[SPEAKER_00]: Okay, and the topics.
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[SPEAKER_00]: What should people talk about?
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[SPEAKER_00]: How do they come up with these ideas?
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[SPEAKER_00]: The thing that Ryan does, and I know it's just, everybody do is like batch create.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: So you want a batch create.
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[SPEAKER_00]: You want to sit down and get a bunch done.
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[SPEAKER_00]: So that way, you don't have to think about all the time.
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[SPEAKER_00]: You've got videos in the hopper that you can get scheduled out.
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[SPEAKER_00]: So how do you come up with the ideas as a business owner?
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[SPEAKER_01]: I mean, so this is where I do think people should, because that's the number one reason why I have video to take a stop.
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[SPEAKER_00]: We can talk about hooks and this.
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[SPEAKER_00]: Yeah, it's the topic of the video.
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[SPEAKER_00]: Yeah.
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[SPEAKER_01]: So you've got to kind of like, if you've been making videos for a little bit or like you have,
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[SPEAKER_01]: But let's say a good amount of experience in your expertise area.
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[SPEAKER_01]: This would be like considered niche content.
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[SPEAKER_01]: So it's like you can just basically start with all the questions that you get.
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[SPEAKER_01]: And the videos could be like, so many people mess up when it comes to filming with their phone because they can't decide if they need a wireless mic or not because they put it too close to their face or not.
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[SPEAKER_01]: Like it's just like literally, and I have an ever-growing note doc.
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[SPEAKER_01]: that is just, you know, hundreds of like, and I just look at, I never delete them either.
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[SPEAKER_01]: So it's always like, because you can make the same videos over and over again if they work, just FYI there.
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[SPEAKER_01]: You know, so I just keep an ongoing note doc, and then you can take that note doc, you put it in like, you know, if you want to go basic A, I can go to chat GPT, and you could say, hey, make me in 50 other topics, like these 10 topics, and it will print out topics for you.
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[SPEAKER_01]: And that's not, it might be, that's not where the magic is.
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[SPEAKER_01]: The magic is, it's like you look at those and go, okay.
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[SPEAKER_01]: And then I put all the, I would say the pressure of this
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[SPEAKER_01]: as far as I know if I speak it good, then it can get out fast.
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[SPEAKER_01]: And when I say speak it good, that's kind of the premise behind my main product, which is speed to post, is you don't need to edit these if you speak them perfect.
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[SPEAKER_00]: Yeah.
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[SPEAKER_01]: So like, and you're not going to learn to speak perfect unless you make a hundred of them.
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[SPEAKER_00]: Yeah.
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[SPEAKER_01]: Let's need a delivery.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: So I'm not filming this with the intention, these are not going to an editor.
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[SPEAKER_00]: these have to be filmed start talking about one take though edits and you can get this it's actually so the concept of what Ryan is saying is like if you filmed the video and you mess up line and you keep shooting all that has to be cleaned up and you could do this i've been a lot i think it it just makes editing more time consuming i just will cost the labor anytime i just need to get something out
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[SPEAKER_01]: Like, yeah, I use the edit app for Instagram.
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[SPEAKER_01]: I think it's better than Capcutter on the phone, just because it's quicker, and it links right to Instagram and most everybody, these are Instagram-based videos.
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[SPEAKER_01]: You can post them everywhere.
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[SPEAKER_01]: I would encourage you to do it.
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[SPEAKER_01]: But if you're doing this to sell loads of good product, obviously Instagram is kind of home-based because it has many chat deems and the deems and TikToks working on it, but it's not there yet.
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[SPEAKER_01]: So yeah, so once you have your list of stuff, and if you don't have a list, just talk to chat to BT or talk, like, take it.
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[SPEAKER_01]: Take like go to your your competitors YouTube videos and take a transcript from one of their most popular videos.
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[SPEAKER_01]: Put that in your chat CBT and say hey take this transcript in one of my competitors YouTube videos and give me a list of like 20 videos I can film right now for Instagram reels and it will and that is a story.
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[SPEAKER_00]: This is the this is the great story So look up on YouTube no matter what industry and find people who are making content that would help the customers that you want to obtain Okay take those videos and you can put them into cloud chat or Gemini
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[SPEAKER_00]: Glodin better and watch that for sure if you're basically like on chat.
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[SPEAKER_00]: It'll work, but I'm getting way better I'll put on yeah and put it in there and then just ask say I'm a short from creator on Instagram My videos.
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[SPEAKER_00]: I want them to be around 45 seconds or minute whatever you want it to be give it some context Just dump it and then tell it who's your audience?
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[SPEAKER_01]: Yeah, you want to think who's the audience what are you trying to tell me something?
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[SPEAKER_01]: What are you selling?
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[SPEAKER_01]: Why are you selling it?
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[SPEAKER_01]: You know what are some like reasons people should listen to you
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[SPEAKER_00]: Yes, what's your authority, your experience, any of the knowledge that you have that you've obtained, how did you get that?
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[SPEAKER_00]: And then, so you give it this context dump, and by the way, unclod, you know, many people just transition, you should make sure memories turn on because it, you know, otherwise you're starting from scratch every time you start a chat and there, so make sure that's turned on.
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[SPEAKER_00]: But then now, you put in this competitive, here's a video that did well for this.
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[SPEAKER_00]: This concept that we're talking about here is called using validated content.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: Okay.
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[SPEAKER_00]: When you see content that already did well, that is an indication that either that full first of all, it's an indication that that topic was interesting to people.
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[SPEAKER_00]: Second thing is there's probably some nuance like that creator's good at packaging it.
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: They're probably really good on camera, so that's why it did well.
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[SPEAKER_00]: But first and foremost, it gives you evidence that the topic is good.
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[SPEAKER_00]: I feel like a lot of people are swimming upstream because they're talking about things that maybe you have to get people interested in.
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[SPEAKER_00]: Yeah, it's just like, you can do that, but like, I would rather do some of the topics that I already know the waters, I'm just from in with the current.
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[SPEAKER_01]: Yeah, this is like, I mean, this is like living in your expertise, like I wouldn't tell anybody to make a video in this style that you don't know already a lot about.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: And that's how you can get the speed and the volume up because you know a lot about it.
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[SPEAKER_01]: And I mean, I kind of been blunt and if you can't literally take out your phone three times a day and film a one minute video about what you've been doing to make money for however long in your life, then you probably have no business making a video.
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[SPEAKER_01]: Like, because it's like, you're not there yet.
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[SPEAKER_01]: That's not how you can't get there, but you're just not there yet.
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[SPEAKER_01]: And more just helping people get over that mindset of like, like, I don't believe in scripting, at least not for short form stuff.
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[SPEAKER_01]: Like, if you want to do long presentations and stuff, yeah, you've got to bullet points stuff out.
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[SPEAKER_01]: You've got to work a little bit more effort on that.
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[SPEAKER_01]: And, you know, but like, these videos, like you shouldn't make very many mistakes in these videos.
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[SPEAKER_01]: It's like, it's just long enough to get your thought out.
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[SPEAKER_00]: And it's like, and I think the problem is, and I've done this, and you probably do,
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[SPEAKER_00]: Or there's a, you make a 90 second version.
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[SPEAKER_00]: There's also a 45 second version, but you just had a little bit extra context, maybe, and so you're like, oh, you know what?
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[SPEAKER_00]: I could say that better, and just re-shoot.
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[SPEAKER_00]: What Ryan is saying is like, it'd be way easier than to try and edit that one and chop it everything and then it's so choppy.
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[SPEAKER_00]: So many starts to stop.
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[SPEAKER_00]: Just try and nail it again.
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[SPEAKER_01]: And I give myself like a three video rule.
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[SPEAKER_01]: So it's like,
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[SPEAKER_01]: I won't like I'll pause because I know that I am going to use the edits app and like I'm very specific and I'll talk about that one second what I do there but like if I make a mistake I just pause.
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[SPEAKER_01]: and then I come right back in.
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[SPEAKER_01]: But then I watch the video back after it's done.
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[SPEAKER_01]: And then I go, did I pause to many times?
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[SPEAKER_01]: Is this gonna make sense?
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[SPEAKER_01]: Okay, it's probably faster for you to just film this again.
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[SPEAKER_01]: And then I just film it again.
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[SPEAKER_01]: And then I still don't like it.
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[SPEAKER_01]: I film it one more time.
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[SPEAKER_01]: I do a three video limit.
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[SPEAKER_01]: One of those three, I got a good one.
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[SPEAKER_00]: I've done one.
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[SPEAKER_00]: The other day I did one, it took me like 12 times.
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[SPEAKER_01]: Yes, I mean, that's up to the person.
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[SPEAKER_00]: Because I kept wanting to change it.
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[SPEAKER_00]: But honestly, there was a take and that was good enough.
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[SPEAKER_01]: I just wanted it to be a little more punchy because it's like again, you can do 12 takes for one video and you can do that Like 12 minutes if the video took you 60 seconds Like that's not much time.
13:13.203 --> 13:19.572
[SPEAKER_01]: So it's like and that's kind of the like the magic and what I started seeing was like I'm just getting these simple videos out
13:19.552 --> 13:24.216
[SPEAKER_01]: and then not, you know, three chords of them are going to, you know, horribly do bad.
13:24.337 --> 13:24.817
[SPEAKER_01]: They're going to flop.
13:24.877 --> 13:25.478
[SPEAKER_01]: They're going to flop.
13:25.798 --> 13:28.580
[SPEAKER_01]: But you need to understand, but two or three are going to do okay.
13:28.601 --> 13:34.186
[SPEAKER_01]: And then that's, then the next time you go to film your batch, boom, you have, you have like data from the previous batch.
13:34.206 --> 13:36.828
[SPEAKER_01]: And then you just keep kind of rolling that data into each time.
13:37.289 --> 13:48.259
[SPEAKER_01]: And it's like, as long as you have like a list of something to kind of, you know, pull from, I don't like relying on like, what I'm making a video about today or oh, sometimes I get inspired and I'll see something like, you, I got a film that video right now.
13:48.239 --> 13:50.101
[SPEAKER_01]: And those videos usually hit the best.
13:50.181 --> 13:51.482
[SPEAKER_00]: Yeah, that's because you're in the moment.
13:51.502 --> 13:55.166
[SPEAKER_00]: So this is the concept like this will help you go viral.
13:55.686 --> 13:58.069
[SPEAKER_00]: It'll help you double your views or in many cases go viral.
13:58.089 --> 13:58.349
[SPEAKER_00]: Yeah.
13:58.549 --> 13:58.889
[SPEAKER_00]: This is it.
13:59.170 --> 14:02.313
[SPEAKER_00]: And so what you want to do is when you get an idea and you're like, I want to make a video about that.
14:02.933 --> 14:03.894
[SPEAKER_00]: That is an indication.
14:04.235 --> 14:05.075
[SPEAKER_00]: You don't a little bit of fire.
14:05.115 --> 14:06.937
[SPEAKER_00]: You need to film it like as soon as possible.
14:07.177 --> 14:08.439
[SPEAKER_00]: Now let's just say you can't.
14:08.739 --> 14:10.180
[SPEAKER_00]: You're on the airplane, bro.
14:10.200 --> 14:11.722
[SPEAKER_00]: And there's no ways and there's a crying baby.
14:11.862 --> 14:12.442
[SPEAKER_00]: You can't do it.
14:12.463 --> 14:13.303
[SPEAKER_00]: And I just got inspired.
14:13.604 --> 14:18.128
[SPEAKER_00]: Well, for sure, make sure you write this down
14:18.108 --> 14:37.500
[SPEAKER_00]: Or take out your notes and just speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it, speak it,
14:37.480 --> 14:43.367
[SPEAKER_01]: you can't rely on inspiration, you can't rely on motivation, you can rely on like having something to pull from.
14:43.427 --> 14:49.874
[SPEAKER_01]: And that's why I say, like, that no docking, if I use an iPhone, I use notes, like, I'm a notes guy, like my no dock is huge.
14:49.894 --> 14:51.816
[SPEAKER_01]: Like, and there's multiple no docks.
14:51.836 --> 14:53.097
[SPEAKER_01]: There's always something to pull from.
14:53.438 --> 14:55.480
[SPEAKER_00]: And then, I got one actually right now.
14:55.940 --> 14:58.764
[SPEAKER_00]: So this just went viral for me last week, okay?
14:58.784 --> 15:00.045
[SPEAKER_00]: And it was...
15:00.025 --> 15:02.728
[SPEAKER_00]: I got it, and anybody can replicate this, by the way.
15:03.029 --> 15:07.975
[SPEAKER_00]: I got hit up by somebody in DMs, asking a question or a complaining about something I did.
15:08.656 --> 15:10.318
[SPEAKER_00]: And so I responded to them.
15:10.538 --> 15:16.205
[SPEAKER_00]: So it's almost like the format is a clapback, but the way you do this is responding to a quote.
15:16.445 --> 15:22.553
[SPEAKER_00]: So what you do is like you put in the quote of whatever somebody says, the public says or what somebody actually said to you and you're a response to it.
15:23.093 --> 15:24.615
[SPEAKER_00]: I did this in writing.
15:24.595 --> 15:27.580
[SPEAKER_00]: And then the threads blew up on Instagram threads.
15:27.600 --> 15:29.583
[SPEAKER_00]: And I did on accident, okay, on X, X is hard.
15:29.783 --> 15:31.706
[SPEAKER_00]: Yeah, I don't, I don't have much experience on X. Yeah.
15:31.807 --> 15:35.733
[SPEAKER_00]: And then what I did was I posted it as an image, like as an eight second reel.
15:35.853 --> 15:36.073
[SPEAKER_00]: Yeah.
15:36.094 --> 15:37.215
[SPEAKER_00]: And it did millions of views.
15:37.235 --> 15:37.356
[SPEAKER_00]: Yeah.
15:37.576 --> 15:38.337
[SPEAKER_00]: I was like, holy shit.
15:38.377 --> 15:40.861
[SPEAKER_00]: So then I was like, I need to make more about this.
15:40.941 --> 15:41.522
[SPEAKER_00]: Yep.
15:41.542 --> 15:47.652
[SPEAKER_00]: And so I think this is the biggest mistake I've made with content today is when you find a banger.
15:47.712 --> 15:49.455
[SPEAKER_00]: You find a topic that took off.
15:49.435 --> 16:16.675
[SPEAKER_00]: you move on to the next you need to make 12 more 27 more videos on that on that top because that was proof success leaves clues yep and so so many times i'm like dude i just move on to the next thing and never come back and so in this case i said kneel learn from your mistake i went back and made two more yep and they're both doing great yep i made a video version another text version you can format a different you can say in a different spot like say you did this selfie right here go do another version slightly different in the car yep
16:16.655 --> 16:18.417
[SPEAKER_00]: Like it shouldn't be the exact same, but you can change it.
16:18.477 --> 16:21.301
[SPEAKER_01]: And then go walk on the street and do one with the walking head, you know?
16:21.421 --> 16:26.128
[SPEAKER_00]: Like, yeah, I think the part my head was like, I already said that to my audience, but the thing is, A, they not remember it.
16:26.629 --> 16:28.892
[SPEAKER_00]: And then, because I don't remember that I saw this morning, honestly.
16:29.152 --> 16:30.594
[SPEAKER_00]: Yeah, no, we don't remember anything.
16:30.614 --> 16:38.965
[SPEAKER_00]: But then the second part, which is actual facts that changed my whole opinion on this was any time a video goes viral, these are all brand new people they've never seen me before.
16:39.025 --> 16:40.507
[SPEAKER_00]: So they don't see the previous version.
16:40.728 --> 16:41.028
[SPEAKER_00]: Nope.
16:41.048 --> 16:41.949
[SPEAKER_01]: They didn't see the last one.
16:42.550 --> 16:46.155
[SPEAKER_01]: And even if they clicked your profile, they're going to look at your last five or six videos and they're gone.
16:46.135 --> 16:48.377
[SPEAKER_01]: They're not even going to dig.
16:48.958 --> 16:49.598
[SPEAKER_01]: Some people will.
16:50.239 --> 16:52.121
[SPEAKER_01]: You want people to binge your stuff.
16:52.201 --> 16:55.244
[SPEAKER_01]: But yeah, I think that's also a mistake to a lot of people make.
16:55.304 --> 16:57.186
[SPEAKER_01]: Which you kind of caught yourself on it.
16:57.206 --> 17:00.349
[SPEAKER_01]: And I'm guilty of it too, because I don't want to say the same video over and over and over again.
17:00.409 --> 17:01.550
[SPEAKER_00]: You can make it slightly different.
17:01.570 --> 17:03.753
[SPEAKER_01]: Yeah, even though when I do, it makes money.
17:03.913 --> 17:04.734
[SPEAKER_01]: And I know it works.
17:04.754 --> 17:06.595
[SPEAKER_01]: And I'm like, why don't I just say this video over and over again?
17:06.616 --> 17:09.458
[SPEAKER_00]: Well, what you could do is like, there's that's the umbrella.
17:10.059 --> 17:12.662
[SPEAKER_00]: And then underneath that umbrella, there's this version of different.
17:13.002 --> 17:16.125
[SPEAKER_00]: So it's like, in this case, the concept.
17:16.105 --> 17:24.317
[SPEAKER_00]: that went viral for me was the concept of, hey, I know most financial gurus tell you to be very conservative money, like the Dave Ramsey's all this.
17:24.597 --> 17:24.938
[SPEAKER_00]: Yeah.
17:24.958 --> 17:31.827
[SPEAKER_00]: I have found that, you know, like, if you make money, you should enjoy it because otherwise, you're literally just dying with more money.
17:32.108 --> 17:32.689
[SPEAKER_00]: Yep.
17:32.709 --> 17:33.450
[SPEAKER_00]: Like, what was going to spend it?
17:33.610 --> 17:37.135
[SPEAKER_00]: Like, if you were like, hey, I want to take this 20,000 dollar trip with my family.
17:37.115 --> 17:38.857
[SPEAKER_00]: or I could not do that.
17:39.498 --> 17:41.341
[SPEAKER_00]: And then when I die, I'll leave them in extra 20k.
17:41.882 --> 17:43.504
[SPEAKER_00]: Like ask your, they would rather go on the trip.
17:43.664 --> 17:44.505
[SPEAKER_00]: Yeah, they'd rather take the trip.
17:44.525 --> 17:45.527
[SPEAKER_00]: They wouldn't go to Disney.
17:45.567 --> 17:48.531
[SPEAKER_00]: Like I'll tell you right now, I don't care what my dad or mom leaves me.
17:48.951 --> 17:50.373
[SPEAKER_00]: I'd rather have more time and memories.
17:50.413 --> 17:52.156
[SPEAKER_00]: You know, so that was just a concept.
17:52.216 --> 17:57.423
[SPEAKER_00]: But underneath that, there's so many financial ideas because I could talk about something that's unique for me.
17:57.924 --> 18:00.747
[SPEAKER_00]: And so I think like this just happened by accident.
18:01.048 --> 18:02.390
[SPEAKER_00]: So you just have to talk about more things.
18:02.630 --> 18:06.295
[SPEAKER_00]: So like underneath financial freedom, I talk about different topics.
18:06.275 --> 18:07.016
[SPEAKER_00]: one of them hit.
18:07.096 --> 18:07.857
[SPEAKER_00]: Now I got a banger.
18:07.897 --> 18:09.018
[SPEAKER_00]: I can go make 17 more.
18:09.038 --> 18:09.699
[SPEAKER_00]: I like that.
18:10.179 --> 18:10.259
[SPEAKER_00]: Yep.
18:10.279 --> 18:10.980
[SPEAKER_00]: And then I'll try more.
18:11.380 --> 18:11.460
[SPEAKER_00]: Yep.
18:11.480 --> 18:13.583
[SPEAKER_01]: And then you got to have kind of like buckets you pull from.
18:14.003 --> 18:14.103
[SPEAKER_01]: Yeah.
18:14.123 --> 18:17.927
[SPEAKER_01]: Like it's like, I mean, you, you fall like obviously real estate investing.
18:17.967 --> 18:19.329
[SPEAKER_01]: Like those are big buckets.
18:19.409 --> 18:20.650
[SPEAKER_01]: Like those are viral topics.
18:20.690 --> 18:23.373
[SPEAKER_01]: Like money and finances is viral topics.
18:23.393 --> 18:26.696
[SPEAKER_01]: Tax taxes, you know, expenses, profitability.
18:26.736 --> 18:28.098
[SPEAKER_01]: Like those are big topics.
18:28.118 --> 18:30.400
[SPEAKER_01]: You know, and then you have like, you know, like, I have buckets.
18:30.440 --> 18:31.301
[SPEAKER_01]: I have configuration.
18:31.321 --> 18:32.002
[SPEAKER_01]: That's a bucket for me.
18:32.022 --> 18:34.324
[SPEAKER_01]: How to make videos on a
18:34.304 --> 18:40.254
[SPEAKER_01]: I also have, I'm a parent, like, you know, a man, I have a kid, like, I think I'm pretty good at it, you know, so I have some of my kids.
18:40.274 --> 18:41.156
[SPEAKER_01]: I see a lot of that though.
18:41.176 --> 18:42.999
[SPEAKER_01]: Yeah, I don't, it's, it's hard.
18:43.019 --> 18:49.309
[SPEAKER_01]: I still like resist a lot of the family stuff on the main feed, because I get a lot of, like, I mean, some of you get a lot of hate.
18:49.449 --> 18:59.907
[SPEAKER_01]: Like, and it's hard for me to wrap my head around, like, if Christian, you know, if she's getting hate on one of my videos, like, I'm not, I signed up for this job.
18:59.887 --> 19:03.996
[SPEAKER_01]: like the hate's just a part of it, you know, but my, my 10 year old did not, you know?
19:04.196 --> 19:18.367
[SPEAKER_01]: Yeah, and I think you really, you don't have to worry about that until you get to larger- Yeah, I mean, when you're getting, like, I mean, I'm averaging like a million views a week on Instagram, so it's like- Then you'll get, like, you can't reach a million people without pissing a lot of people off to either, in some way, or disagreeing, I don't want to say that.
19:18.407 --> 19:19.870
[SPEAKER_00]: Yeah, and I think, I think for us,
19:19.850 --> 19:24.176
[SPEAKER_00]: you'll get 99 comments that were great and then two that were bad and you just focus on the two.
19:24.196 --> 19:25.337
[SPEAKER_00]: You only focus on the two.
19:25.357 --> 19:27.060
[SPEAKER_00]: Because I'm just the way your brain works.
19:27.080 --> 19:47.207
[SPEAKER_01]: So yeah when you have the you have figure out like kind of like your you have like your your niche based topic list that you're going to pull from then you have like your buckets that you also want to pull from and all these are just kind of there and if you have these in a chat or your cloud like at any given point once you kind of build it out like the more time you spend building out that you know I don't
19:47.187 --> 19:47.788
[SPEAKER_01]: the thread.
19:48.309 --> 19:50.453
[SPEAKER_01]: Like at any given time, just like, hey, I need five videos.
19:50.494 --> 19:51.035
[SPEAKER_01]: Hey, I need this.
19:51.075 --> 19:51.616
[SPEAKER_01]: Hey, I need this.
19:51.736 --> 19:53.219
[SPEAKER_01]: And then you just gotta be talking about it.
19:53.239 --> 19:55.644
[SPEAKER_01]: Yeah, and then you're just like, okay, cool, I gotta take on that right now.
19:56.004 --> 19:56.586
[SPEAKER_01]: Boom, rip it.
19:56.706 --> 19:57.467
[SPEAKER_01]: You know, I don't like that.
19:57.487 --> 19:58.970
[SPEAKER_01]: Take, delete it, film it again.
19:59.171 --> 20:00.333
[SPEAKER_01]: Okay, I like that one.
20:00.353 --> 20:01.095
[SPEAKER_01]: Put it in the edit app.
20:01.235 --> 20:02.137
[SPEAKER_01]: Like this is like step.
20:02.157 --> 20:03.880
[SPEAKER_01]: So step one's get the video filmed.
20:03.860 --> 20:20.552
[SPEAKER_01]: like shoot with the camera out you with the camera shoot for 45 seconds like 45 seconds doesn't have to be long it can be shorter if it needs to be it can be longer if it needs to be but like 45 to 60 seconds seems to be a good spot I mean we make a lot of my companies made over you know thousands of million v videos they all seem to fall around 40 seconds yep
20:20.532 --> 20:28.145
[SPEAKER_01]: So like I have that built in my brain, you know, and then, uh, you know, open the edit app, bring the video in, you're going to cut the beginning pause because there's always a pause.
20:28.185 --> 20:29.267
[SPEAKER_01]: There's always a millennial pause.
20:29.287 --> 20:30.530
[SPEAKER_01]: That's what they call the millennial pause.
20:30.970 --> 20:32.233
[SPEAKER_01]: You know, I'm a millennial, by the way.
20:32.273 --> 20:36.901
[SPEAKER_01]: So I make sure I don't do my own pause, cut the beginning, cut the end, watch the video all the way through.
20:37.382 --> 20:39.145
[SPEAKER_01]: And when I say cut the end, you're just cutting the pause at the end.
20:39.225 --> 20:40.367
[SPEAKER_00]: You can also use cut sounds as well.
20:40.387 --> 20:40.848
[SPEAKER_01]: Yeah, cut.
20:41.168 --> 20:43.232
[SPEAKER_01]: I found it sometimes like I talk fast.
20:43.212 --> 20:45.095
[SPEAKER_01]: So the cut silence is makes me more working.
20:45.115 --> 20:50.984
[SPEAKER_01]: It doesn't, yeah, most time I can't even cut nothing, but sometimes if I do this, it's too choppy and I don't like it, so I end up reversing it.
20:51.304 --> 20:58.815
[SPEAKER_01]: But yeah, look at it, like, one time through, I encourage everybody to watch it one time through, and then just be like, did I make any glaring mistakes here that I don't want in that video?
20:59.416 --> 21:01.199
[SPEAKER_01]: If yes, got that part out, okay?
21:01.259 --> 21:01.620
[SPEAKER_01]: Is it good?
21:01.840 --> 21:02.080
[SPEAKER_01]: Cool.
21:02.661 --> 21:05.606
[SPEAKER_01]: Then you just, now you have the finished file, then put a title box on it.
21:05.626 --> 21:09.512
[SPEAKER_01]: There's a little A, big A little A, hit it, put something, a title box on it.
21:09.532 --> 21:10.193
[SPEAKER_01]: It's an visual hook.
21:10.373 --> 21:11.194
[SPEAKER_01]: Visual hook.
21:11.697 --> 21:14.401
[SPEAKER_01]: title box goes on and then extend it out for the whole video.
21:15.062 --> 21:15.863
[SPEAKER_00]: You live it on the whole video.
21:15.943 --> 21:16.163
[SPEAKER_00]: I do.
21:16.624 --> 21:23.253
[SPEAKER_00]: So I've seen people and then for those of who aren't familiar with this, that's called your visual hook, it kind of grabs you in.
21:23.273 --> 21:27.779
[SPEAKER_01]: Yeah, it gives you something, you have the auditory hook, which is what you're saying.
21:27.799 --> 21:36.591
[SPEAKER_01]: The visual hook of where is this person, what is he wearing, what does he look like, and then you have the tech hook, which is another visual hook, which is like, what does this give the context of what the video is about?
21:36.571 --> 21:38.695
[SPEAKER_01]: Like, and that, I mean, you don't have to leave it all the way.
21:38.755 --> 21:40.357
[SPEAKER_01]: I'd say, leave it five seconds minimum.
21:40.758 --> 21:43.803
[SPEAKER_01]: Like, you want to leave it enough time so people can read it and listen.
21:44.224 --> 21:46.628
[SPEAKER_01]: Like, I hate when people put it for like a second and it's gone.
21:46.648 --> 21:50.194
[SPEAKER_00]: It's like, you know, I just noticed that some of the best biggest content creators.
21:50.514 --> 21:52.438
[SPEAKER_00]: The biggest content creators are doing this right now.
21:52.498 --> 21:55.643
[SPEAKER_00]: Is they're putting a visual hook in the first few seconds.
21:55.623 --> 21:56.745
[SPEAKER_00]: It can go away or you can leave it up.
21:57.085 --> 21:59.468
[SPEAKER_00]: People like Diavaceeo are doing this.
21:59.568 --> 22:04.075
[SPEAKER_00]: People like, you know, the Cody Sanchez is and all the big creators of the world.
22:04.095 --> 22:06.718
[SPEAKER_00]: They're, if they do a talking video, there's usually a title there.
22:06.779 --> 22:07.520
[SPEAKER_00]: This is your title.
22:07.860 --> 22:09.903
[SPEAKER_00]: And that will be there for the first few seconds and goes away.
22:10.464 --> 22:22.280
[SPEAKER_00]: And I've had huge success by making sure that I've actually done a AB test where we posted one straight talking, no visual hook versus adding that in there for the first fort, like leave it up for four seconds minimum, I would say, because otherwise people don't have a chance to read it.
22:22.440 --> 22:23.622
[SPEAKER_00]: Yeah, they've got it.
22:23.602 --> 22:37.701
[SPEAKER_00]: There's actually a deep strategy on what you should put in there and you can work with cloud on this like hey, I want to create a title or a visual hook that will appear for the first few seconds of video or we'll appear on this video Separate from the captions, and I want this to grab the audience.
22:37.721 --> 22:42.207
[SPEAKER_00]: I want this to stop the scroll and give me some ideas and it'll give you more ideas in order to do that.
22:42.227 --> 22:43.409
[SPEAKER_00]: You have to give it the whole context.
22:43.429 --> 22:45.471
[SPEAKER_01]: Yeah, you got to give them the transcript of the video.
22:45.592 --> 22:49.677
[SPEAKER_01]: Which again, this is like again coming back to the philosophy like these videos are version one.
22:49.657 --> 22:51.500
[SPEAKER_01]: like get the video out and posted.
22:52.401 --> 22:55.606
[SPEAKER_01]: I'm very confident in most people's ability to write a decent title box.
22:55.967 --> 22:56.187
[SPEAKER_02]: Yeah.
22:56.307 --> 22:57.168
[SPEAKER_01]: First shot, you know.
22:57.689 --> 22:58.891
[SPEAKER_01]: And then get it up there.
22:59.171 --> 23:00.554
[SPEAKER_01]: Leave it for 5-10 seconds if you want.
23:00.574 --> 23:01.495
[SPEAKER_01]: Put it the whole thing if you do.
23:01.635 --> 23:03.178
[SPEAKER_01]: Like, I usually leave it the whole thing.
23:03.498 --> 23:05.161
[SPEAKER_01]: And then hit the little close caption button.
23:05.341 --> 23:05.942
[SPEAKER_01]: Close caption.
23:06.042 --> 23:07.164
[SPEAKER_01]: AI is going to close caption it.
23:07.644 --> 23:08.586
[SPEAKER_01]: This is where everyone freaks out.
23:08.726 --> 23:09.667
[SPEAKER_01]: I don't even spell check it.
23:09.988 --> 23:11.671
[SPEAKER_01]: I haven't spell checked the video in like five years.
23:12.151 --> 23:15.276
[SPEAKER_01]: Like, I just make sure that the first lines that I'm saying.
23:15.256 --> 23:42.040
[SPEAKER_01]: are like make sense like that you know because sometimes it does get a little wonky um but and then pick your style of subtitle like I like the ugly ones I like all the ugly ones that like everyone thinks is cringe I just hit it I move it into where it's like you know make sense in the video like is it not my nose it's not over my eyes or it's like something weird like just you know and it's it you just move it around with your thumb then hit export it's gonna export you hit the Instagram logo
23:42.239 --> 23:51.038
[SPEAKER_01]: Right to Instagram, whatever you said in the hook, make that the caption, like, or something similar variant of that right there, and boom, post.
23:51.058 --> 23:51.258
[SPEAKER_00]: Yeah.
23:51.439 --> 23:52.742
[SPEAKER_00]: No haste eyes, nothing like that.
23:52.782 --> 23:53.102
[SPEAKER_00]: Okay.
23:53.122 --> 23:53.824
[SPEAKER_00]: And then here's the thing.
23:54.405 --> 23:59.877
[SPEAKER_00]: We're going to get into now how to drive traffic to digital products, but I just want to make sure you, everybody new, like.
23:59.857 --> 24:02.602
[SPEAKER_00]: And there's somebody who's watching or listening and like, dude, get to the money.
24:03.042 --> 24:08.331
[SPEAKER_00]: Well, bro, if you haven't, like, if you're not getting any people to watch your videos, you need to get good at this skill.
24:08.832 --> 24:11.276
[SPEAKER_00]: And the things we're talking about are going to get you more views.
24:11.416 --> 24:19.029
[SPEAKER_00]: And so all these things we talked about, you know, reaching more, trying more topics, how you structure the content, having it more authentic and raw.
24:19.069 --> 24:21.914
[SPEAKER_00]: That's what's performing right now on social versus the highly edited stuff.
24:21.954 --> 24:23.316
[SPEAKER_00]: I feel like it's like a,
24:23.296 --> 24:34.127
[SPEAKER_00]: barbell like you can go super aesthetic and really good like people really appreciate the visual aspect of those creators but if you're not that, which is most people watching those people, those business are not that.
24:34.147 --> 24:35.108
[SPEAKER_00]: Then just go to the other side.
24:35.208 --> 24:35.508
[SPEAKER_00]: Yeah.
24:35.528 --> 24:37.270
[SPEAKER_00]: There's no like the middle is where you get smoked.
24:37.390 --> 24:38.791
[SPEAKER_01]: And there's nothing off that.
24:39.452 --> 24:41.454
[SPEAKER_01]: It's the most authentic video you can make.
24:41.494 --> 24:42.975
[SPEAKER_01]: It's just taking out your phone and talking to it.
24:43.156 --> 24:44.477
[SPEAKER_00]: It's FaceTime with the real.
24:44.717 --> 24:44.917
[SPEAKER_00]: Yeah.
24:45.078 --> 24:45.438
[SPEAKER_00]: Right.
24:45.458 --> 24:48.561
[SPEAKER_00]: So this is the strategy and then the next thing
24:48.541 --> 24:50.403
[SPEAKER_00]: Now, we want to drive to people towards Brazil.
24:50.423 --> 24:51.885
[SPEAKER_00]: And this is how you convert people.
24:52.025 --> 24:54.308
[SPEAKER_00]: First and foremost, you need an offer.
24:54.609 --> 24:54.789
[SPEAKER_00]: Yes.
24:54.869 --> 24:57.973
[SPEAKER_00]: OK. Now, a lot of times I've talked about this in previous episodes, lead magnets.
24:58.834 --> 25:01.737
[SPEAKER_00]: If you didn't even care about digital offers or making money, you should have a lead magnet.
25:01.998 --> 25:05.001
[SPEAKER_00]: Now, you can start charging for this, which is when we're going to talk about here in a moment.
25:05.562 --> 25:09.026
[SPEAKER_00]: But it comes down to helping somebody with a problem, solve a problem.
25:09.106 --> 25:09.587
[SPEAKER_00]: Yes.
25:09.567 --> 25:11.769
[SPEAKER_01]: So, I just want to make a specific singular problem.
25:11.809 --> 25:12.150
[SPEAKER_00]: Yes.
25:12.170 --> 25:16.935
[SPEAKER_00]: And so I think about this, like, what are the issues my clients are facing in today's market?
25:17.456 --> 25:19.838
[SPEAKER_00]: And in the customers, these are the people who are my ideal audience.
25:20.219 --> 25:21.420
[SPEAKER_00]: What's something I could help them with?
25:22.561 --> 25:29.669
[SPEAKER_01]: Like, and that was where, like, my speed to post came, like, I started seeing that people were struggling just, like, I need people to make more videos because they're going to get more results.
25:29.689 --> 25:32.352
[SPEAKER_01]: They're going to make money if they can just get more videos out.
25:32.332 --> 25:38.784
[SPEAKER_01]: So that became the premise for what speed the post became was just how to post three minutes three videos a day and spend less than 20 minutes per video.
25:39.485 --> 25:42.150
[SPEAKER_01]: And so having that context, this is how I built the product.
25:42.651 --> 25:49.243
[SPEAKER_01]: So I went to CHAPGBT again, and I said, I want to make a presentation.
25:49.223 --> 25:54.471
[SPEAKER_01]: where I share how to help people post three times a day when 20 minutes or less.
25:54.831 --> 25:59.078
[SPEAKER_01]: I had some reference videos that I had already filmed with my thoughts.
25:59.478 --> 26:01.041
[SPEAKER_01]: I put those frameworks things like that.
26:01.061 --> 26:05.047
[SPEAKER_01]: And if you don't have that, you can film a quick loom presentation or a quick video.
26:05.648 --> 26:06.930
[SPEAKER_01]: And then get the transcript and put it in there.
26:07.290 --> 26:12.478
[SPEAKER_01]: And chat, I said, I want this to be a 20 minute long loom presentation.
26:13.019 --> 26:15.923
[SPEAKER_01]: And I do have some reasons why I used loom, but I can talk about that one sec.
26:15.903 --> 26:19.550
[SPEAKER_01]: So, and I wanted to be able to speak in 15 to 20 minutes.
26:20.331 --> 26:25.802
[SPEAKER_01]: So, we gave me 10 slides, took my Malaysia gave me 10 Google Drive white black decks.
26:26.303 --> 26:26.744
[SPEAKER_01]: Simple slides.
26:26.764 --> 26:27.285
[SPEAKER_01]: Simple slides.
26:27.405 --> 26:28.567
[SPEAKER_01]: I took download of those.
26:28.647 --> 26:29.509
[SPEAKER_01]: I opened them in Keynote.
26:29.589 --> 26:30.330
[SPEAKER_01]: I opened the Keynote.
26:30.411 --> 26:31.172
[SPEAKER_01]: I turned on Loom.
26:31.853 --> 26:33.777
[SPEAKER_01]: And I talked for 18 and a half minutes.
26:34.313 --> 26:50.517
[SPEAKER_01]: That was your first digital product that that distilled to this day of anybody buys this and we have a link on the video that is what you will get an 18.5 with new expertise organized by chat organized by chat with like context by me and everything And I wanted to say and you have to adjust it a little bit like I probably made the slides like three or four different times
26:50.497 --> 27:02.271
[SPEAKER_00]: I think the value in it is like, hey, you could go searching around and the C of AI and content, you know, all over the internet, or you could just watch this curie, like I've taken six years to give it to you in 18 minutes.
27:02.471 --> 27:03.772
[SPEAKER_00]: Like that is value to people.
27:04.493 --> 27:10.060
[SPEAKER_00]: So that's a time saver, but you'll notice the way he structure that was, he specific outcome for this specific thing.
27:10.200 --> 27:17.989
[SPEAKER_00]: I think when you get into general, you're now competing with just the masses, the big creators, also, it gets lost in the sauce.
27:17.969 --> 27:22.561
[SPEAKER_00]: Yeah, like people want to buy something from you, you should be the expert on just the very small niche that you're doing.
27:22.621 --> 27:33.548
[SPEAKER_00]: So I was just thinking about this for people in a client service business like there's a guy who we help with tax stuff and he was trying to blow up on social and he was like okay.
27:33.528 --> 27:40.337
[SPEAKER_00]: He gave some tips on how to reduce your tax by this amount this year for business owners also won for W2 people.
27:40.938 --> 27:42.981
[SPEAKER_00]: Okay, then he did a, you know, in different categories.
27:43.001 --> 27:47.127
[SPEAKER_00]: So he offered two rather than just making the general one, he went niche and made two.
27:47.147 --> 27:49.530
[SPEAKER_00]: So that way, they feel like they're buying it specifically for themselves.
27:49.790 --> 27:49.890
[SPEAKER_01]: Yeah.
27:49.910 --> 27:53.275
[SPEAKER_01]: And even if you're doing onboarding calls with your clients,
27:53.778 --> 27:59.423
[SPEAKER_01]: Whatever questions you're asking them in the onboarding calls, that's what your digital product should be.
28:00.204 --> 28:05.908
[SPEAKER_00]: Like, and then people have a conversation like in real estate about credit, more saving money on writing a deal.
28:06.029 --> 28:14.156
[SPEAKER_00]: And like this guy said, he's gonna help you structure a deal in a way that saves you a minimum of $2,000, or $10,000, whatever it is for your particular market.
28:14.736 --> 28:18.459
[SPEAKER_00]: And so that's a promise you can make in a small digital product.
28:18.960 --> 28:21.162
[SPEAKER_00]: Now, this is done on Loom as a video.
28:21.282 --> 28:22.823
[SPEAKER_00]: I've seen other people structure it as people.
28:22.803 --> 28:28.599
[SPEAKER_01]: I prefer loom for this strategy based on like so I've made my 18-minute presentation.
28:29.181 --> 28:32.610
[SPEAKER_01]: Loom instantly gave me the transcript and then here's how I built the offer.
28:33.031 --> 28:35.017
[SPEAKER_01]: I copied the transcript of my actual product.
28:35.057 --> 28:37.183
[SPEAKER_01]: I went back over into my JGBT.
28:37.602 --> 28:41.651
[SPEAKER_01]: And I like Sam Cart, Anomaria Wentz, a big fan of Sam Cart, I've been using Sam Cart like 10 years.
28:42.313 --> 28:43.476
[SPEAKER_01]: It's a one page checkout.
28:43.997 --> 28:45.140
[SPEAKER_01]: So it's like start to finish.
28:45.180 --> 28:47.906
[SPEAKER_01]: They can read everything about it and they can buy it on the same page.
28:47.986 --> 28:52.517
[SPEAKER_01]: I do think that that out converts any other way you could try to do.
28:52.537 --> 28:53.800
[SPEAKER_01]: For these lower products system.
28:53.820 --> 28:54.261
[SPEAKER_01]: Yeah.
28:54.241 --> 28:58.725
[SPEAKER_01]: So I took the Loom Transcript from the thing, put it in the chat, and I said, I'm using SamCart.
28:59.225 --> 29:09.114
[SPEAKER_01]: I'm using this, literally I wrote the exact name of the style from the SamCart thing, which is a bunch of your blank pages, and when I was using it, I need a one page checkout.
29:09.614 --> 29:13.337
[SPEAKER_01]: I'm charging $29 for this, and I picked $29, because it just made sense to me.
29:13.417 --> 29:15.659
[SPEAKER_01]: I was like $29 a school, like $10 per post per day.
29:15.719 --> 29:17.881
[SPEAKER_01]: You're doing $3, $30 a school, $29.
29:18.682 --> 29:23.826
[SPEAKER_01]: And it took my Loom Transcript, it wrote out all the sales copy.
29:23.806 --> 29:34.889
[SPEAKER_01]: I did have to do a little bit of tweaking on the sales copy, but I mean that sales copy is 95% chat Yeah, the other 5% was me making it sound exactly like how I wanted me to see if you want to make the tweaks.
29:35.010 --> 29:43.367
[SPEAKER_00]: Yeah, so this is the this is the key Okay The the best way to get customers from social media from Instagram into your funnel
29:43.347 --> 29:47.512
[SPEAKER_00]: is to create a lead magnet, okay, and a lead magnet should be outcomb-based.
29:47.712 --> 29:47.893
[SPEAKER_00]: Yes.
29:48.233 --> 29:52.438
[SPEAKER_00]: So this is like the outcome that they want, and it should be a narrow outcome, because that means it's believable.
29:52.799 --> 29:57.084
[SPEAKER_00]: Nobody believes that you're going to sell them some complete full system for 50 bucks, like that's not possible.
29:57.104 --> 29:58.206
[SPEAKER_01]: And they're not going to watch it anyways.
29:58.226 --> 29:58.826
[SPEAKER_00]: Yes, exactly.
29:58.846 --> 30:03.432
[SPEAKER_00]: And people like to consume bite-sized things today, because they're their attention span is all over the place.
30:03.412 --> 30:19.293
[SPEAKER_00]: So, sell a outcome-based thing, and you can tell a IDUS to help you come with the copy for it, but make it an outcome, an arrow outcome, and then you could, if you want to, if you don't even have a lead magnet, you could use this to exchange contact information, to build your email list.
30:19.333 --> 30:29.207
[SPEAKER_00]: You don't have to sell it, but if you did want to make money, which many of you guys are watching this video for, then you would want to sell it, and what Ryan is recommending is Sam Card is an option, I know.
30:29.487 --> 30:30.348
[SPEAKER_01]: I mean go ahead level.
30:30.769 --> 30:33.132
[SPEAKER_01]: I just found Sam Card
30:33.112 --> 30:34.374
[SPEAKER_00]: It's super simple.
30:34.394 --> 30:35.375
[SPEAKER_00]: What was the other one though?
30:35.716 --> 30:40.242
[SPEAKER_01]: That was blowing stand stand stand store yeah I like Sam card over stands more direct marketer.
30:40.623 --> 30:56.605
[SPEAKER_01]: Okay, and like you know whether people want to admit that And you're you're a direct response marketer right now if you're doing this or even thinking about doing this So you have to accept the fact that stand stores in my opinion more for creators okay Like templates visual graphic packs things about it and not say you can't sell a lot of stuff on stand course they stands awesome
30:56.585 --> 31:15.805
[SPEAKER_01]: But like Sam Clark specifically is built by marketers for marketers to sell products and that was why like you know And literally it was a copy and paste situation like I you know the Sam Clark has the design builder Where it's like text block copy in the text format it make sure it looks good next text block Okay, I want that to be a subheading make that bold.
31:16.106 --> 31:22.052
[SPEAKER_01]: Yeah, and then this that the process of formatting the page Which took me about an hour
31:22.893 --> 31:26.156
[SPEAKER_01]: took longer than making the product and the content to promote the product.
31:26.977 --> 31:33.264
[SPEAKER_01]: Like, so it was like, you could probably pay somebody to format out for you if you wanted to, but again, I like know how to do this, it's fast.
31:33.324 --> 31:35.927
[SPEAKER_01]: I can make an offer on the flight home tonight be selling it tomorrow.
31:36.447 --> 31:38.609
[SPEAKER_01]: Like, you know, so it was like the speed of being able to do that.
31:38.669 --> 31:39.410
[SPEAKER_01]: I was like, this works.
31:39.971 --> 31:42.954
[SPEAKER_01]: I put it up there when I started selling it, there was not a single picture on it.
31:42.994 --> 31:43.635
[SPEAKER_01]: There was nothing.
31:44.095 --> 31:48.900
[SPEAKER_01]: Like, I've sense if you looked at the page now, there's a green screen video, which I call it like, green screen VSL.
31:48.880 --> 31:52.487
[SPEAKER_01]: which is basically answer questions about the product and what it is.
31:52.907 --> 32:01.563
[SPEAKER_01]: And then I use my iPhone notes to make like a moji-based, like, images, I screenshot my iPhone notes and I put those on the sales page.
32:01.584 --> 32:08.897
[SPEAKER_01]: Because I wanted it to feel like if you're coming from like my content, my content is very raw, it's very authentic, it's very rugged, it's not.
32:08.877 --> 32:24.263
[SPEAKER_01]: Yeah, I wanted it to all feel psychologically that this makes sense and yeah, I put it up and I didn't even have order bumps or anything when I started for the first like two three weeks it was just one singular twenty nine dollar product and I did not order bump but I think that like seventy seven year so sales.
32:25.124 --> 32:34.480
[SPEAKER_01]: So it instantly started making money because the third part of this is like, you know, you have to have many chat and then now when I make the videos on the front end.
32:34.612 --> 32:40.340
[SPEAKER_01]: You know, I found that if I say within 10 to 15 seconds, I start talking, I slide in.
32:40.460 --> 32:45.888
[SPEAKER_01]: If you want more help with this, comment the words below and then I finish my video and then at the end I go, if you need help with this, comment the words below.
32:46.328 --> 32:50.254
[SPEAKER_01]: I found that now, now every time I make a video, I'm forcing the comments.
32:50.814 --> 32:55.000
[SPEAKER_01]: So now it became a game of more videos posted, more comments because, and then
32:54.980 --> 32:55.922
[SPEAKER_01]: Again, many chat.
32:55.962 --> 33:00.172
[SPEAKER_01]: I'm not telling anybody to build out complex AI conversations like good.
33:00.673 --> 33:02.958
[SPEAKER_01]: Yeah, it's just because I mean, I'm not good at it.
33:02.998 --> 33:04.562
[SPEAKER_01]: So, I mean, there's people out there that are.
33:05.043 --> 33:07.428
[SPEAKER_01]: I'm like, no, comment the word speed below.
33:07.829 --> 33:08.571
[SPEAKER_01]: They comment.
33:08.591 --> 33:12.600
[SPEAKER_01]: They literally is like, here's your link to check out speed to post.
33:12.985 --> 33:14.348
[SPEAKER_01]: boom, I'm not even asking a lot of people.
33:14.368 --> 33:16.313
[SPEAKER_00]: There's a template inside of many chat for this.
33:16.653 --> 33:17.696
[SPEAKER_00]: We'll put a link in the description.
33:17.716 --> 33:19.059
[SPEAKER_00]: Yeah, it's super easy for many chats.
33:19.099 --> 33:19.520
[SPEAKER_00]: Yeah.
33:19.600 --> 33:21.745
[SPEAKER_00]: So essentially, you're making content.
33:21.785 --> 33:22.788
[SPEAKER_00]: They come in a certain word.
33:22.908 --> 33:24.131
[SPEAKER_00]: They get the link in the thing.
33:24.151 --> 33:27.037
[SPEAKER_00]: You can also put this link to your digital product.
33:27.097 --> 33:29.543
[SPEAKER_00]: If it's on Sam Carter, wherever you could put it in your bio.
33:29.523 --> 33:30.544
[SPEAKER_01]: Yeah, I have been in the bio.
33:30.564 --> 33:32.366
[SPEAKER_00]: You can put it in description on YouTube videos.
33:32.386 --> 33:32.706
[SPEAKER_00]: Yeah.
33:32.726 --> 33:39.072
[SPEAKER_01]: But with that link everywhere, and I would encourage people to get a good, like, get a domain name for it, redirect to the same, like I have speed to post.com.
33:39.412 --> 33:40.273
[SPEAKER_00]: Like, so it makes sense.
33:40.313 --> 33:44.076
[SPEAKER_00]: Like, you could also, you know, send it out to people directly.
33:44.236 --> 33:44.396
[SPEAKER_00]: Yeah.
33:44.617 --> 33:46.658
[SPEAKER_00]: I have an email that will email it like you.
33:46.759 --> 33:53.224
[SPEAKER_01]: There's, I mean, once you have the product, then that's where like the mindset shift, I think, and it would for business owners and people watching this.
33:53.545 --> 33:59.530
[SPEAKER_01]: Like, the mindset shift came from, okay, I'm not, it's not content anymore.
33:59.510 --> 34:07.120
[SPEAKER_01]: And what and they're the link with many chat to get people traffic to the page and then you stop Okay, I mean, Biles cool, but then you don't necessarily have to go viral.
34:07.300 --> 34:11.365
[SPEAKER_00]: No, you don't notice a video that didn't go anywhere near viral But got you customers.
34:11.626 --> 34:12.347
[SPEAKER_01]: Yeah, you're like dang.
34:12.487 --> 34:19.236
[SPEAKER_01]: Well, I think if every if if if if the only incentive you needed to make three videos a day Was you knew that every time you made a video you make 29 bucks.
34:19.897 --> 34:20.978
[SPEAKER_01]: How many videos you gonna make?
34:21.245 --> 34:42.308
[SPEAKER_01]: I'm gonna make as many as I possibly might have one make you and then you have the outliers that like crush and you're like Okay, I need to make more like that, but then that became the game like as far as I call the game because it gave me one It gave me motivation to make content that like I don't generally get inspired to make videos about making content It's my job it comes like a side hustle
34:42.288 --> 35:06.591
[SPEAKER_01]: Yeah, it's fun and then even still like I'm still do the viral stuff on the side where I'm like actively trying to get millions of views and it's crazy Because my main feed on posting you know minimum two three four times a day on the main feed when I get a video on my trial Real's like it's five million views where I'm like, you know I made a video where I talked shit about high rocks people I said high rocks is like the pussy version across me I made videos about five inch shorts I'm very good at triggering the internet.
35:06.611 --> 35:08.153
[SPEAKER_01]: I see huge spike in viral views.
35:08.573 --> 35:09.674
[SPEAKER_01]: I see profile visits.
35:09.955 --> 35:10.455
[SPEAKER_01]: Guess what?
35:10.435 --> 35:33.777
[SPEAKER_01]: I make more sales like it's like traffic boom funnels right back in to do in that to your offer and and you know and then once I had the offer selling because my goal was to do I was like make the offer and just let's go to I get a hundred sales I'm not going to make any changes you know and then that became the you know again I was like three four five post a day boom sales are starting to come in then I was like okay
35:33.875 --> 35:51.310
[SPEAKER_01]: this video did really good, like specifically video 21 of my starting assault of making a bunch of videos to sell my speed to post, but video 21 is right now currently, I'm spending about $100 a day and ads on it, it's, it's, it's, yeah, so this is the next step, okay, yeah, that's the next step, we can, we can, we can, we can, we can, we can, we can, we can, we can,
35:51.290 --> 35:55.256
[SPEAKER_01]: But I mean, you know, so you have videos being made, you know, from yourself, I'm very quick to make.
35:55.697 --> 36:07.155
[SPEAKER_01]: You have a singular offer, you know, and I would encourage everybody to don't even get crazy with upsells and order bumps, just get one thing made, put a price tag on it between 19 to $50, like,
36:07.135 --> 36:08.798
[SPEAKER_01]: I mean, I have success at 29.
36:08.979 --> 36:11.845
[SPEAKER_01]: I know Maria's done a lot where she talks about like 27, 29.
36:12.646 --> 36:13.508
[SPEAKER_01]: She likes that.
36:13.909 --> 36:15.432
[SPEAKER_01]: You know, I'm not trying to reinvent the wheel.
36:15.452 --> 36:17.035
[SPEAKER_01]: I'm just doing what other people are doing that worked.
36:17.276 --> 36:22.647
[SPEAKER_01]: So 29 bucks is where I put mine and then I started driving traffic to see, you know, one.
36:22.627 --> 36:26.713
[SPEAKER_01]: the product specifically, you want, like I've become obsessed with the term friction.
36:27.033 --> 36:31.439
[SPEAKER_01]: So when somebody buys something from me, whether it be like they're watching your content, your content should be easy to watch.
36:32.040 --> 36:34.363
[SPEAKER_01]: That's where like, you know, a lot of people get that.
36:34.423 --> 36:35.324
[SPEAKER_01]: Like they understand that.
36:35.404 --> 36:39.370
[SPEAKER_01]: Then you have like, then easy to get, which is many chat, very simple.
36:39.710 --> 36:41.452
[SPEAKER_01]: You don't have to follow me to get my many chat.
36:41.472 --> 36:42.414
[SPEAKER_01]: You just, it's just boom.
36:42.494 --> 36:44.256
[SPEAKER_01]: Here, comment, here's the link.
36:44.276 --> 36:46.599
[SPEAKER_01]: Like, and now they're clicking to the page.
36:47.040 --> 36:48.402
[SPEAKER_01]: The page flows pretty good.
36:48.442 --> 36:49.684
[SPEAKER_01]: It's very easy to consume.
36:50.164 --> 36:51.486
[SPEAKER_01]: Looks like a Google Doc.
36:51.466 --> 36:53.530
[SPEAKER_01]: And at the end, it's like, okay, it's 29 bucks.
36:53.851 --> 37:03.049
[SPEAKER_01]: And then people say, yes, then the next step, which is, I do think people will need to pay more attention on this in like 2026 and moving forward, is I want them to actually consume the product now.
37:03.750 --> 37:12.006
[SPEAKER_01]: So what I didn't do was, there's no members area, there's nothing, you buy the product, you go straight to the loom video.
37:12.391 --> 37:15.394
[SPEAKER_01]: Yeah, like, and that's a setting inside Sam Cart very easy to set up.
37:15.454 --> 37:17.816
[SPEAKER_01]: You just right right to move it easy for them to consume.
37:17.836 --> 37:18.757
[SPEAKER_00]: Yeah, make you more friction.
37:18.917 --> 37:23.281
[SPEAKER_01]: And I use Convert kit to get the gather the emails, which I get the email.
37:23.301 --> 37:28.566
[SPEAKER_01]: That those my email is with the buyer email, but, you know, everything right now is like, I just want you to watch the little video.
37:28.586 --> 37:37.034
[SPEAKER_01]: And what I saw, which was what was mind blowing to me, was I've saw that, I think it's like little over around 300 front end sales right now to this point.
37:37.955 --> 37:40.137
[SPEAKER_01]: There's almost a thousand views on that
37:40.606 --> 37:42.148
[SPEAKER_01]: That means people watch it multiple times.
37:42.188 --> 37:43.028
[SPEAKER_01]: Yeah, that's good.
37:43.048 --> 37:45.431
[SPEAKER_01]: Or they're stealing it, sending it to their friends, which either way, I don't care.
37:45.751 --> 37:47.172
[SPEAKER_00]: Yeah, that's the part that's cool.
37:47.252 --> 37:48.974
[SPEAKER_00]: And I think this is the next level strategy.
37:48.994 --> 37:52.578
[SPEAKER_00]: And you're probably doing this or you can be is most people don't know.
37:52.618 --> 38:00.245
[SPEAKER_00]: This is how you can get customers that are customers of your normal margin product, your higher margin, where you make the real money.
38:00.726 --> 38:03.749
[SPEAKER_00]: It's inside of the lead magnet or lower ticket product.
38:03.789 --> 38:07.272
[SPEAKER_00]: You insert the opportunity to take the next step with you.
38:07.252 --> 38:07.933
[SPEAKER_00]: Right now, I have it.
38:08.033 --> 38:09.576
[SPEAKER_00]: I have it in the description.
38:09.757 --> 38:11.380
[SPEAKER_01]: Loom gives you description, just like you to be.
38:11.420 --> 38:17.091
[SPEAKER_01]: So if you like the book or one hour console and talk about your content strategy, I do 30 minutes or 500 bucks or an hour for that.
38:17.111 --> 38:22.982
[SPEAKER_00]: So basically, you would offer this there now for people that are looking for clients where you would sell them on working with you taking the next step.
38:22.962 --> 38:24.606
[SPEAKER_00]: that call doesn't have to be a cost.
38:24.626 --> 38:28.154
[SPEAKER_00]: You can say book a call, take the next step with us or go here.
38:28.515 --> 38:29.658
[SPEAKER_00]: So you would give them the next step.
38:29.698 --> 38:39.300
[SPEAKER_00]: And so what happens is I think this is the big takeaway for people bro is like people are making content and they want customers of this higher ticket where they make their real money.
38:39.280 --> 38:41.323
[SPEAKER_00]: This is a big gap to bridge.
38:41.543 --> 38:52.157
[SPEAKER_00]: Okay, so what you want to do is stop making content for that thing and start making content for the next step, which is this small thing and you'll see that's a jump, that's a jump people can make.
38:52.638 --> 38:55.882
[SPEAKER_00]: They can make the jump from like, hey, I like this thing, I like this idea.
38:56.063 --> 38:56.924
[SPEAKER_00]: I want more of that.
38:57.404 --> 38:58.326
[SPEAKER_00]: Where can I go to get more of that?
38:58.386 --> 38:59.507
[SPEAKER_00]: And it's a baby step.
38:59.527 --> 39:01.410
[SPEAKER_00]: So I think you're just trying to get too far.
39:01.590 --> 39:05.335
[SPEAKER_00]: And then yeah, you do get lucky and somebody does reach out to you with the big opportunity from social.
39:05.355 --> 39:06.857
[SPEAKER_00]: And that happens all the time.
39:06.837 --> 39:09.861
[SPEAKER_00]: But when you're growing, it doesn't happen often enough, and then you think social doesn't work.
39:10.382 --> 39:12.284
[SPEAKER_00]: It doesn't work because you're using the wrong playbook.
39:12.585 --> 39:15.669
[SPEAKER_01]: And you posting videos and they're not making you any money, so you get discouraged.
39:15.709 --> 39:16.149
[SPEAKER_00]: And then you quit.
39:16.289 --> 39:16.730
[SPEAKER_00]: And then you quit.
39:16.890 --> 39:17.111
[SPEAKER_00]: Yeah.
39:17.131 --> 39:19.374
[SPEAKER_00]: So what you want to do is like, makes an easy win.
39:19.614 --> 39:19.794
[SPEAKER_00]: Yes.
39:20.075 --> 39:21.156
[SPEAKER_00]: So you want to give them an easy win.
39:21.176 --> 39:22.758
[SPEAKER_00]: You want to give yourself an easy win.
39:22.778 --> 39:25.862
[SPEAKER_00]: Because when you start winning, like you just said, you're motivated to do it.
39:25.902 --> 39:26.483
[SPEAKER_00]: Yeah, you're motivated.
39:26.643 --> 39:27.925
[SPEAKER_01]: Like, you don't feel like you're going to video today.
39:27.945 --> 39:29.187
[SPEAKER_01]: Well, do I want to make more money today?
39:29.407 --> 39:30.628
[SPEAKER_00]: Yeah, I'm motivated to make money today.
39:30.648 --> 39:35.595
[SPEAKER_00]: And then the reason why this whole concept works is because when people have more time with you, this is time on bread.
39:35.575 --> 39:45.130
[SPEAKER_00]: Yes, there's a study from Google years ago and all of you guys have probably heard if you haven't you should that says that people need seven hours of time with you in order to make it buying decision of a higher margin product.
39:45.150 --> 39:45.611
[SPEAKER_00]: Yeah, makes sense.
39:45.651 --> 39:46.252
[SPEAKER_00]: So seven hours.
39:46.452 --> 39:47.414
[SPEAKER_00]: Mighty will hire now.
39:47.674 --> 39:53.263
[SPEAKER_00]: Yeah, it could be it could be it also could be touch points across different platforms.
39:53.243 --> 39:54.144
[SPEAKER_00]: And so this is built.
39:54.224 --> 39:55.827
[SPEAKER_00]: It's hard to do that with short videos only.
39:55.967 --> 39:56.207
[SPEAKER_00]: Yeah.
39:56.307 --> 39:56.888
[SPEAKER_00]: So what do you want to do?
39:57.008 --> 39:57.809
[SPEAKER_00]: I have all year to get it.
39:57.829 --> 40:01.475
[SPEAKER_00]: So if you get them into an 18 minute video that they consume multiple times, now you're on your way.
40:02.175 --> 40:02.256
[SPEAKER_00]: Yep.
40:02.276 --> 40:04.359
[SPEAKER_00]: Also, people can go watch your YouTube and all these other things.
40:04.379 --> 40:15.154
[SPEAKER_00]: So essentially, that video is the first step into them learning from you, but then you're building trust with them because they're like, wow, if he knows this much and he was willing to give me this much value for $40.
40:15.734 --> 40:16.956
[SPEAKER_00]: Imagine what it's like working with them.
40:17.056 --> 40:17.597
[SPEAKER_00]: Yes.
40:17.577 --> 40:24.307
[SPEAKER_00]: And then okay, so then that's the next step is make sure you're including a next step inside the lower ticket product.
40:24.688 --> 40:37.927
[SPEAKER_00]: Okay, so now the next kind of thing I want to cover just before we wrap is like okay, you're doing organic, you're getting customers, you should run paid ads, but what we alluded to earlier was you want to run paid ads with validated content.
40:37.947 --> 40:39.670
[SPEAKER_00]: Yes, so just explain how you find that.
40:39.650 --> 41:07.024
[SPEAKER_01]: Yes, so I kind of told somebody, so like when I I didn't really launch the product I just started posting three times a day promoting the product and what I saw was I got to you know, I mean I do will preface with I'm pretty skilled with short form content so like no I knew what you're expertise yeah I knew it wasn't going to take me long to find a few winners and like within like five to seven videos I had one that did like 20,000 views drove a lot of comments and when you're doing this you can see like videos posted
41:07.004 --> 41:10.508
[SPEAKER_01]: over the next like 10 to 12 hours you're going to see sales come in.
41:11.029 --> 41:18.718
[SPEAKER_01]: So as soon as I saw sales come in and you know you know they're coming from that video because you see all the comments you can see in the many chats like it's working.
41:18.738 --> 41:22.963
[SPEAKER_01]: I just started another note doc with my winning creatives and it's like put that one in there.
41:22.983 --> 41:24.785
[SPEAKER_01]: Then I kept going and I wasn't going to do anything yet.
41:24.865 --> 41:30.852
[SPEAKER_01]: I just wanted to again I'm trying to and I also knew if you have a decent or any organic following
41:30.832 --> 41:35.298
[SPEAKER_01]: like your first like 20 to 50 sales are going to come pretty fast because a lot of people do want to pay you.
41:35.478 --> 41:36.219
[SPEAKER_01]: They want to support you.
41:36.239 --> 41:43.169
[SPEAKER_01]: They want to like, if maybe follow you for a while, they can't afford your big ticket something and they're like, you know, you know, I'll give me a 40 bucks for this.
41:43.189 --> 41:46.353
[SPEAKER_01]: Like just, you know, so it's like you are going to get a little spike of that.
41:46.613 --> 41:47.695
[SPEAKER_01]: That'll happen pretty quickly.
41:48.236 --> 41:51.540
[SPEAKER_01]: I wanted to get over that hump as fast as I could.
41:51.520 --> 41:53.566
[SPEAKER_01]: So that I could get into, okay, now it's hard again.
41:53.606 --> 41:54.889
[SPEAKER_01]: Now I got to learn ads.
41:54.930 --> 41:56.915
[SPEAKER_01]: Now I got to actually get this to sustain.
41:57.376 --> 42:03.473
[SPEAKER_01]: And so it took me to about video, I think it was like 21 or 22, like it's running as my ad right now.
42:03.494 --> 42:06.542
[SPEAKER_01]: That video organically did like 50,000 views.
42:06.522 --> 42:21.713
[SPEAKER_01]: And the cool thing about these videos is when you have the many chats firing the comments start rocking up so you start getting more engagement So Instagram pushes the video because they see it as a good video plus the video with it was obviously you know hitting the right emotional targets because people are commenting
42:21.693 --> 42:26.759
[SPEAKER_01]: So the video, sorry, taking off a little organically, I am immediately then, again, went to Meta Business Manager.
42:26.879 --> 42:30.143
[SPEAKER_01]: You don't want to do this boost post through the app, want to go to Meta Business Manager.
42:30.484 --> 42:32.807
[SPEAKER_01]: Like, if you don't have, I want to set up, take a little bit, but set it up.
42:33.267 --> 42:37.433
[SPEAKER_01]: Meta Business Manager, I literally, I did not do any campaign setting whatsoever.
42:37.493 --> 42:41.397
[SPEAKER_01]: I just did a broad target campaign because what you're using is the data from the post.
42:41.778 --> 42:41.878
[SPEAKER_01]: Yeah.
42:41.858 --> 42:43.881
[SPEAKER_01]: So the post is already the proven winner.
42:44.342 --> 42:50.211
[SPEAKER_01]: So I just attached that post to a, and I run two different campaigns on the same video.
42:50.251 --> 42:54.337
[SPEAKER_01]: The first one was a conversion sale, which was like, you know, there is a little set up.
42:54.357 --> 42:58.523
[SPEAKER_01]: You got to set your Facebook pixel onto the sales page and stamp right, little bit of a learning curve there.
42:58.624 --> 43:00.126
[SPEAKER_00]: By the way, it'll walk you through all this.
43:00.186 --> 43:01.247
[SPEAKER_00]: Yeah, they have videos.
43:01.328 --> 43:02.029
[SPEAKER_00]: It's very walk through.
43:02.049 --> 43:05.634
[SPEAKER_00]: And then the other part that I just tried yesterday is we have a paid ad's guy.
43:05.814 --> 43:06.035
[SPEAKER_00]: Yeah.
43:06.275 --> 43:09.180
[SPEAKER_00]: And he was always like, how he was telling me how complicated.
43:09.220 --> 43:10.802
[SPEAKER_00]: I think he was telling me that, so he could charge me more.
43:10.782 --> 43:12.667
[SPEAKER_00]: Yeah, but like, it wasn't that hard.
43:12.687 --> 43:25.804
[SPEAKER_00]: No, it shouldn't be teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-teal-
43:25.784 --> 43:28.329
[SPEAKER_00]: So yesterday night, this is so relevant for this.
43:28.409 --> 43:29.451
[SPEAKER_00]: I connected Manus.
43:29.852 --> 43:31.375
[SPEAKER_00]: I set up a new comments I never used it before.
43:31.695 --> 43:32.497
[SPEAKER_00]: I'm brand new to Manus.
43:32.878 --> 43:36.304
[SPEAKER_00]: I set an account up there and I connected it to my Facebook out of account.
43:36.625 --> 43:39.050
[SPEAKER_00]: And then I went into Manus and I'm just a novice at this.
43:39.090 --> 43:39.871
[SPEAKER_00]: And I'm a Lyrdy type.
43:40.292 --> 43:42.096
[SPEAKER_00]: Hey, tell me which ads are working, watch it.
43:42.116 --> 43:43.699
[SPEAKER_00]: And it found all the mistakes.
43:43.719 --> 43:45.582
[SPEAKER_00]: It told me the shit that my guy's doing that's wrong.
43:46.063 --> 43:46.965
[SPEAKER_00]: By the way, it was like, hey,
43:46.945 --> 43:52.614
[SPEAKER_00]: Why are you wasting you literally wasted this money here here's where you need to fix this It started to analyze everything for free by the way.
43:52.714 --> 43:57.221
[SPEAKER_00]: Yeah, and this is all free and so it will tell you Hey, I'm just talk to men.
43:57.241 --> 43:58.162
[SPEAKER_00]: It's like a regular human.
43:58.403 --> 44:07.857
[SPEAKER_00]: I'm trying to set up my first ad I'm trying to set up my pixel it will walk you through give me this steps as if I'm an obvious It does one two three four into walking through the whole process
44:07.837 --> 44:13.026
[SPEAKER_01]: Like, and I mean, as used to be this complicated thing, I truly don't think they are anymore.
44:13.146 --> 44:14.148
[SPEAKER_01]: Like, it's getting a lot easier.
44:14.930 --> 44:15.991
[SPEAKER_01]: They're still a learning curve.
44:16.052 --> 44:17.634
[SPEAKER_01]: Yes, like anything worthwhile.
44:17.654 --> 44:19.197
[SPEAKER_01]: There's a little bit of a learning curve.
44:19.217 --> 44:20.560
[SPEAKER_01]: Like, but it's significantly easier.
44:20.700 --> 44:23.164
[SPEAKER_01]: And all I did was take that post, put it in there.
44:23.264 --> 44:24.847
[SPEAKER_01]: I did one as an engagement campaign.
44:25.228 --> 44:26.330
[SPEAKER_01]: And you can two, these are settings.
44:26.350 --> 44:27.352
[SPEAKER_01]: Like, the engagement case.
44:27.372 --> 44:29.556
[SPEAKER_01]: The reason being was, is the comments are driving sales.
44:29.616 --> 44:30.958
[SPEAKER_01]: I want to optimize for more comments.
44:30.938 --> 44:45.935
[SPEAKER_01]: So one campaign, I started at 20 bucks a day, as an engagement campaign, and then I duplicated everything, and I did one as a conversion campaign for sales, because the cool thing about many chat on using organic posts is you get the learn more, you get the link, which depends on the comment.
44:45.955 --> 44:47.917
[SPEAKER_01]: And you get the comments, so you get two sides of this.
44:47.937 --> 44:49.098
[SPEAKER_01]: So I two ways to win.
44:49.158 --> 44:50.199
[SPEAKER_01]: Two ways to win, yeah.
44:50.219 --> 44:54.704
[SPEAKER_01]: So it's like I had both those ads running, they're still running, both on we're at like 50 to 60 per day right now.
44:55.045 --> 44:59.730
[SPEAKER_01]: I wonder what the percentage of people
44:59.710 --> 45:01.432
[SPEAKER_01]: Um, I don't have ways.
45:01.732 --> 45:02.893
[SPEAKER_01]: I don't have go highlight.
45:02.913 --> 45:03.354
[SPEAKER_01]: I do not go.
45:03.434 --> 45:09.620
[SPEAKER_01]: I don't have any external tracking software on it yet because I again I wanted to just start making sales.
45:09.640 --> 45:12.883
[SPEAKER_01]: I didn't want to like because if you get on what is Alex Becker's company.
45:12.923 --> 45:13.264
[SPEAKER_01]: Hi Rose.
45:13.424 --> 45:13.704
[SPEAKER_01]: Hi Rose.
45:13.724 --> 45:14.865
[SPEAKER_01]: It's like a couple hundred bucks a month.
45:14.925 --> 45:16.327
[SPEAKER_01]: Like I feel a real detail.
45:16.347 --> 45:18.409
[SPEAKER_01]: Yeah It's really detailed and I'm like, I don't even know if I need that yet.
45:18.529 --> 45:25.356
[SPEAKER_01]: Let me just let me just run this because You know Facebook and Manus like it tells you this ad campaign is doing good.
45:25.416 --> 45:26.217
[SPEAKER_01]: You just spend more money.
45:26.437 --> 45:26.697
[SPEAKER_01]: Yeah
45:26.677 --> 45:28.079
[SPEAKER_00]: like, and you can visibly see.
45:28.099 --> 45:29.300
[SPEAKER_00]: Well, you should make more ads like this.
45:29.320 --> 45:29.921
[SPEAKER_00]: Yeah, or make more.
45:29.941 --> 45:42.217
[SPEAKER_00]: By the way, you know, that one video that did well, you could make more versions of this and run it straight ads instead of, because a lot of times you're like, well, I don't want to post that again, because your story, you haven't your head about going to post the same thing, but you could run ads.
45:42.857 --> 45:45.701
[SPEAKER_00]: And underneath that same ad campaign, it's called an ads set.
45:45.721 --> 45:46.702
[SPEAKER_00]: You could put all the different things.
45:46.722 --> 45:52.009
[SPEAKER_00]: You don't want to get too dirty, but you could put like seven videos and it will find the winners and put automatically.
45:51.989 --> 45:54.433
[SPEAKER_00]: put more money behind the winters and less money behind the lose.
45:54.473 --> 45:55.335
[SPEAKER_00]: So this is all stuff.
45:56.016 --> 45:59.662
[SPEAKER_00]: I believe right now, Manus, it just tells you things but it can't do it.
45:59.702 --> 46:00.444
[SPEAKER_00]: You'll tell you what to do.
46:00.544 --> 46:01.225
[SPEAKER_00]: Yeah.
46:01.245 --> 46:02.928
[SPEAKER_00]: In the near future, it's just going to do it for you.
46:03.048 --> 46:03.589
[SPEAKER_00]: Yeah.
46:03.790 --> 46:07.115
[SPEAKER_00]: That's where they're going right now because they know that that's going to make them more money.
46:07.616 --> 46:12.124
[SPEAKER_00]: This is wise up what the company and this is why they're integrating AI into everything they're doing.
46:12.104 --> 46:15.532
[SPEAKER_01]: because I know right now, I'm giving Facebook a couple hundred bucks a day right now.
46:15.593 --> 46:16.795
[SPEAKER_01]: I know there's people giving thousands.
46:16.816 --> 46:20.364
[SPEAKER_00]: I just spent fifty thousand dollars on ads in the last month for a big webinar.
46:20.444 --> 46:23.372
[SPEAKER_01]: They want it to work for people like you and me and the people that are watching.
46:23.392 --> 46:24.474
[SPEAKER_01]: They want your ads to convert.
46:24.534 --> 46:25.376
[SPEAKER_01]: It's not like they're against you.
46:25.396 --> 46:27.261
[SPEAKER_01]: They're not just trying to take your money because
46:27.241 --> 46:35.197
[SPEAKER_01]: You know, and I saw her Mozi video, it's like organic and ads, like the perfect marriage is a good piece of organic content that you're putting ad money behind because it's already proven.
46:35.558 --> 46:35.658
[SPEAKER_01]: Yeah.
46:35.678 --> 46:39.946
[SPEAKER_01]: That organically, people don't think this is an ad and they like the video and they're going to keep watching the video.
46:39.966 --> 46:42.892
[SPEAKER_01]: And then you put money behind it and the marry the two and it's like, this is incredible.
46:42.932 --> 46:44.355
[SPEAKER_01]: People want ads that don't look like ads.
46:44.335 --> 47:12.132
[SPEAKER_01]: Yeah, and when you're making cell phone videos that they're very, very low, there's not a lot of your guards not up when you watch them, and I don't think that pendulum is going to swing back the other way anytime soon, so I do think there's a runway that people have right now that I've kind of adopted the whole speed to insert thing with how fast internet moves now with AI, and industries are collapsing as we see it, it's pretty crazy out there.
47:12.112 --> 47:36.650
[SPEAKER_01]: So it's like the fashion you can get like version one version it a version be like out to see if it works I think that's where the like business owners are gonna like be able to scale faster and be able to kind of compete and win It's just like this is an idea for a product cool if it takes me two hours to make that said products and that might be 40 minutes next month Like with way you who knows like Sam Cart is already working on an AI builder I mean, I might be able to just speak to what I want.
47:36.710 --> 47:37.492
[SPEAKER_01]: It's gonna build it for me.
47:37.632 --> 47:37.952
[SPEAKER_01]: I don't know.
47:37.992 --> 47:38.934
[SPEAKER_01]: It's it's I've tried.
47:38.974 --> 47:40.296
[SPEAKER_01]: It's not there yet but
47:40.276 --> 47:45.003
[SPEAKER_00]: But you do want the product to actually help people because that's what's going to get you more business.
47:45.664 --> 47:46.385
[SPEAKER_00]: And here's the thing.
47:46.926 --> 47:50.350
[SPEAKER_00]: If you just want a quick cash drive, you can make something and get people by it.
47:50.431 --> 47:52.513
[SPEAKER_00]: If it's trash, it's not going to have any run by it.
47:52.534 --> 47:53.415
[SPEAKER_00]: You'll get the first product.
47:53.435 --> 47:54.176
[SPEAKER_00]: You'll know anything else.
47:54.196 --> 47:58.662
[SPEAKER_00]: So I would encourage you guys, especially if your goal is to get them on to buy, like, you want them with you?
47:58.722 --> 47:59.664
[SPEAKER_01]: This is a step.
47:59.684 --> 48:01.747
[SPEAKER_01]: You want them to love you from this product.
48:01.987 --> 48:04.090
[SPEAKER_01]: Because you answered a specific question.
48:04.070 --> 48:08.135
[SPEAKER_01]: But you don't want to think like you suck because of this project, like that work against you.
48:08.555 --> 48:11.739
[SPEAKER_01]: I speak from the context that people watch this aren't going to do that.
48:11.779 --> 48:13.602
[SPEAKER_01]: Apologies if that was confusing.
48:13.682 --> 48:14.843
[SPEAKER_00]: I think so too.
48:14.883 --> 48:16.665
[SPEAKER_00]: I just think it's worth saying because it is worth noting.
48:16.685 --> 48:19.449
[SPEAKER_00]: You do want to actually make the thing valuable.
48:19.809 --> 48:23.293
[SPEAKER_00]: And I found the best league mindset we give away are things that we could have sold.
48:23.313 --> 48:30.482
[SPEAKER_01]: I would encourage you to keep giving away for free, but also start a low ticket funnel and sell the same thing and see if nobody notices.
48:30.462 --> 48:52.150
[SPEAKER_01]: Because I don't think anybody, well, sometimes when people pay the pay attention that that's what I saw that's why I was very You know, surprised like to see the view counts on the loom go up Meaning that they were consuming it because I mean, well, I did think it was a good product But I was like, okay, maybe they're gonna watch it once and then that's it, but no like and then the reason the other reason I like like loom is you can have comments turn on all the comments and they're positive
48:52.130 --> 48:53.493
[SPEAKER_01]: you know, which is built in social proof.
48:53.533 --> 48:54.494
[SPEAKER_01]: Now, you bought the product.
48:54.514 --> 48:55.236
[SPEAKER_01]: You see the comments.
48:55.256 --> 48:58.482
[SPEAKER_01]: People are already saying that it's validating the purchase that they just made.
48:58.883 --> 49:01.447
[SPEAKER_01]: So it's like, you know, I don't have any, like, refunds.
49:01.648 --> 49:04.513
[SPEAKER_01]: Like, you know, not that I would stop a $29 refund.
49:04.533 --> 49:05.875
[SPEAKER_01]: I'm not going to be one of those people.
49:05.936 --> 49:07.799
[SPEAKER_01]: But like, I don't have any refunds.
49:07.819 --> 49:11.566
[SPEAKER_01]: Like, it's like the whole, the whole loop kind of feeds itself.
49:11.646 --> 49:13.750
[SPEAKER_01]: And that's where I think, um,
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[SPEAKER_01]: You know, not that course creators and things get that wrong because it's like, but the second you go into a member's area and the second you have to do this and the second, the more friction that's between me just, like, I paid you $29, I just want to watch that thing or read that thing.
49:26.665 --> 49:27.786
[SPEAKER_01]: So that'd be a video either.
49:27.826 --> 49:28.867
[SPEAKER_01]: It could be a PDF.
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[SPEAKER_02]: Yeah.
49:29.128 --> 49:35.535
[SPEAKER_01]: Like, I just want to get that information and then I want to decide how fast can I implement this or if I'm going to implement this now that I know what I need to know.
49:35.515 --> 49:45.488
[SPEAKER_01]: like, and that's like, those decisions should happen pretty fast, you know, and like, if I could go back and I don't I'm afraid to change the product at all because it like it's working so I don't want to mess with it when it's working.
49:46.089 --> 49:53.879
[SPEAKER_01]: What I would say is, and this is what Luis did for me, like, take my transcript, put it in your chat and now you have a speed to post like agent.
49:54.700 --> 49:59.346
[SPEAKER_01]: And like, it tells you when to make a video like you can set all the parameters up if you're using like cloud code and stuff like.
49:59.326 --> 50:15.377
[SPEAKER_01]: I mean it's like that's where I think courses are going like courses are going to like you buy it and then you just talk to the course Yes, like AI and then you know, but I in hindsight I would have been like I would encourage that in the beginning because again I just want me on as many computers as possible
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[SPEAKER_01]: to help people get more videos on it.
50:16.679 --> 50:19.865
[SPEAKER_00]: One of the upsells, I think I'll leave you guys with this as an upsell.
50:20.206 --> 50:25.496
[SPEAKER_00]: And by the way, if this is helping you, let us know in the comments because I want to go deeper on some of these topics.
50:25.516 --> 50:28.702
[SPEAKER_00]: If this is something you want to talk about more, let me know and I'll make more videos about it.
50:29.143 --> 50:34.513
[SPEAKER_00]: And make sure you subscribe to the channel because I notice many of you guys are watching and you're not subscribed, so hit the subscribe button, yes.
50:34.493 --> 50:47.365
[SPEAKER_00]: So, let's get into like this last piece which is just to let everybody know is, okay, you're making the products, you're making more content and then obviously you're trying to drive more traffic and you're running ads, okay, great.
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[SPEAKER_00]: Well, I think the thing that where people mix get, get caught up is just letting it go stale, right?
50:55.152 --> 51:04.281
[SPEAKER_00]: And so you've got your finger on the pulse, you're looking at what's going on right now with content, there's going to be something six months from now that's going to be like a new trend that we want to be on.
51:04.261 --> 51:05.843
[SPEAKER_00]: And we want to be able to execute on that.
51:05.964 --> 51:06.625
[SPEAKER_00]: I don't know what that is.
51:07.126 --> 51:09.569
[SPEAKER_00]: But I'm just telling you, if you're in the game, you're going to win.
51:09.770 --> 51:11.633
[SPEAKER_00]: So I have this thing on my desk, it says, stay ready.
51:12.013 --> 51:12.394
[SPEAKER_00]: I like that.
51:12.534 --> 51:13.636
[SPEAKER_00]: Just be ready for whatever.
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[SPEAKER_00]: Yeah.
51:14.177 --> 51:16.340
[SPEAKER_00]: Bro, it might be like some new style, it does.
51:16.641 --> 51:16.821
[SPEAKER_00]: Yeah.
51:16.841 --> 51:21.268
[SPEAKER_00]: And if you've done it, then you're going to be able to capitalize on these big moments.
51:21.288 --> 51:29.020
[SPEAKER_00]: Like there's always something new coming when it comes to digital product, social, video, trends, and the people that get the most benefit from it are those who are in the game.
51:29.320 --> 51:30.943
[SPEAKER_00]: A lot of people mistakenly,
51:30.923 --> 51:38.292
[SPEAKER_00]: kind of look at lows and content and money and they're like, well, I always tell it's better, but then when it gets better, the money, the opportunity is passing you buy.
51:38.372 --> 51:38.693
[SPEAKER_00]: Yes.
51:38.713 --> 51:39.594
[SPEAKER_01]: You know what I mean?
51:39.814 --> 51:40.715
[SPEAKER_01]: And that's kind of thing too.
51:40.755 --> 51:51.328
[SPEAKER_01]: It's like in the beauty of like a low ticket product, you know, it's easy to cut and it's easy to shift pretty quickly, like, you know, so if like the product stops selling, I'll be like, okay, you know.
51:51.308 --> 51:56.017
[SPEAKER_01]: Like I don't, maybe that's at 5,000 sales, I don't know, like, I mean, maybe it's at 1,000 sales.
51:56.618 --> 52:01.387
[SPEAKER_01]: It took me two hours to make one, so that I could test a new product with new messaging and then just same thing.
52:01.767 --> 52:07.478
[SPEAKER_01]: At the end of the day though, it's like, you know, the one thing that's constant that never changes, I'm putting out a lot of videos.
52:07.458 --> 52:10.862
[SPEAKER_01]: And it's like I'm self-funding building brand too.
52:10.882 --> 52:14.306
[SPEAKER_01]: Yeah, I'm building brand, I'm building trust, I'm building all this regardless of anybody.
52:14.386 --> 52:18.611
[SPEAKER_01]: Like, you know, I give away, like we just gave away, like, I mean, speed the post.
52:18.651 --> 52:32.868
[SPEAKER_01]: Like, you know, if, like the products a little more broken down, like more little step-by-step, but like, like, I've kind of gotten away from like, I'll have to charge for this right on the charge for this because, like, I feel like there's business ours we get really in our, in our, it's like, oh, what do I make a YouTube video about?
52:32.888 --> 52:34.950
[SPEAKER_01]: Because I don't want to give that away because I want to make money here.
52:34.930 --> 52:55.049
[SPEAKER_01]: Like I've just found through working with the biggest people and like at the end of the day It's like there's certain people are going to pay you money and they want to pay you money because they value what you do and they like watching you and they like your information And that's the value of a personal brand is the bigger your brand gets the more people trust you Then we'll feel like that and then there's a dealer never gonna buy for you But they might just enjoy your content and that's cool.
52:55.069 --> 52:58.352
[SPEAKER_01]: So give them information too And then there's a wheel that just hates you.
52:58.572 --> 53:01.815
[SPEAKER_01]: You know, and it's like knowing that it's just you know
53:01.795 --> 53:31.077
[SPEAKER_01]: the one thing that I've kind of just built my whole brand on is like at the end of the day like I'm just going to keep showing up when I show up it's just on video and right now multiple posts per day is how I show up and it's working I hope maybe there's a pendulum switch and I can only have to post one video a day but I don't see that happening with the competition on social media and where like AI is kind of pushing content and the amount of creators there is like all right well you know I have a job my job is to make videos you know I make videos and then
53:31.057 --> 53:42.707
[SPEAKER_00]: And if you have another job and your side job would make videos, then just make one or make three this week like start off wherever you can be consistent and then just build from there I remember just being like every Wednesday.
53:42.968 --> 53:46.216
[SPEAKER_00]: Yep, and then with two to three they went Monday to Friday and then we only do once.
53:46.557 --> 53:46.838
[SPEAKER_00]: Yeah
53:46.818 --> 53:47.499
[SPEAKER_00]: you're doing three.
53:47.640 --> 53:52.068
[SPEAKER_00]: So you're doing literally two times, three times what I'm doing, we're still getting results.
53:52.488 --> 53:55.414
[SPEAKER_00]: And so it's just find what works for you and then keep going.
53:55.454 --> 53:56.436
[SPEAKER_01]: It's the consistency of that.
53:56.496 --> 53:58.419
[SPEAKER_00]: But I think the main thing is just showing up every single week.
53:58.439 --> 54:00.223
[SPEAKER_00]: You can't have a week go by with your job, but I know.
54:00.583 --> 54:03.308
[SPEAKER_01]: I mean, I try not to have more than 12 hours go by.
54:03.970 --> 54:05.593
[SPEAKER_01]: But I'm a little psycho on that.
54:05.633 --> 54:05.993
[SPEAKER_01]: I get that.
54:06.013 --> 54:07.476
[SPEAKER_01]: I'm not everybody's built like that.
54:07.456 --> 54:10.040
[SPEAKER_00]: And so if you want to follow Ryan, we'll put his IG in the chat.
54:10.080 --> 54:11.022
[SPEAKER_00]: Thanks, Bro, for being here.
54:11.042 --> 54:12.484
[SPEAKER_01]: No, thanks for having me, and I'm glad we got this talk.
54:12.564 --> 54:15.428
[SPEAKER_01]: And if anybody has any questions about this, feel free to DM me.
54:15.509 --> 54:16.250
[SPEAKER_00]: Yeah, just DM me.
54:16.290 --> 54:17.492
[SPEAKER_00]: He actually responds to all of these.
54:17.572 --> 54:18.453
[SPEAKER_01]: I respond.
54:18.473 --> 54:22.299
[SPEAKER_01]: They don't listen to the creators that I tell you they get too big that don't see those DMs, because it's like comments.
54:22.880 --> 54:23.261
[SPEAKER_01]: You see him.
54:23.601 --> 54:24.523
[SPEAKER_01]: You see him.
54:24.543 --> 54:24.943
[SPEAKER_01]: Thanks, guys.
54:25.084 --> 54:26.005
[SPEAKER_00]: We'll see you on the next one.