WEBVTT
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[SPEAKER_03]: For a lot of you skiers, it is summertime and pap skiing is not really fun of mine, but it's starting to creep up there.
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[SPEAKER_03]: Well, down in South America at the moment, the carved team are actually there right now working on upgrades and changes that are coming for the next winter.
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[SPEAKER_03]: I caught up with them and wanted to find out more about what these changes are.
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[SPEAKER_03]: So in this episode, you're going to discover what is coming for next season in terms of the coaching side or how they are helping you to improve.
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[SPEAKER_03]: what's coming in terms of the community sites so they're wanting to keep the the fun side of things and interaction and not interrupt your day on the mountain there's some really neat things you'll hear from Damian about on that topic as well as like some of the the stumbling blocks they've had along the way and the fact that they just don't stop trying to improve this product which is the biggest thing that I admire about this this brand in this company
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[SPEAKER_03]: So tune in to this latest episode of The Big Bitches King podcast and find out what is coming with Carve for the next winter.
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[SPEAKER_03]: Hey, so with over fifty thousand Carve users now, like it's it's pretty clear people are people are into improving their skiing.
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[SPEAKER_03]: They're into measuring it.
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[SPEAKER_03]: You've made some big technology advancements with Carve to behind me.
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[SPEAKER_03]: You've taken out the install.
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[SPEAKER_03]: But this season, there's a different focus.
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[SPEAKER_03]: You're more sort of honed in on helping people like with the how.
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[SPEAKER_03]: So where did this come from, Jamie?
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[SPEAKER_02]: So the mission of carve is to increase the overall enjoyment of skiing and to do that by making easier to improve it technique.
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[SPEAKER_02]: I think, you know, with carve one, we had a huge step to carve two.
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[SPEAKER_02]: We did that because just so much more accessible.
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[SPEAKER_02]: But one of the things that we kind of keep coming to is people kind of understand how we're measuring technique, but we're not making really easy and simple to get that next step of improvement.
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[SPEAKER_02]: And so the big kind of push this year is to make the way we talk about coaching much, much more accessible to the average skier.
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[SPEAKER_02]: So it kind of relates to how they might already think about how they can improve their skiing.
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[SPEAKER_03]: Yeah, because did you find like the early adopters of carve probably had a bit of an understanding of sort of details of metrics and skills and technique?
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[SPEAKER_03]: Where is he getting more and more people that don't have that background?
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[SPEAKER_03]: So were they giving you feedback?
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[SPEAKER_02]: Yeah, I think that's a good way of thinking about it.
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[SPEAKER_02]: So I think probably when we first kind of design curve, it was very much from a kind of case of what exactly can we measure that is a very good indication of if someone is a good skier.
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[SPEAKER_02]: And that's kind of where the metrics came from.
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[SPEAKER_02]: And they're great things.
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[SPEAKER_02]: We can measure them well with the system, and we can basically, and they're great at predicting if people are good at bad skis.
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[SPEAKER_02]: Things like edge similarity or early forward movement, but the thing is when people think about skiing, it's just just backtrack.
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[SPEAKER_02]: And so that worked really well for our kind of more technical customers, because they got into this whole system that carbon made that was very, very powerful at defining technique.
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[SPEAKER_02]: But what we're trying to do now is basically, you know, that system that we define was kind of unique to carve.
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[SPEAKER_02]: And what we want to do now is really make it much, much more relatable to how people think about their own skin, even if they don't know about carve.
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[SPEAKER_02]: So, you know, maybe they're trying to just get better carving, or maybe they're trying to tackle moguls, or maybe they're trying to tackle steep terrain.
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[SPEAKER_02]: and trying to relate how they already think about skiing, kind of marry that with the metric system.
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[SPEAKER_02]: So that's kind of how we came to where we are now.
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[SPEAKER_02]: And as part of us, becoming much more accessible and kind of appealing to a broader audience, it's really important that we make that change.
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[SPEAKER_02]: And so we're really excited for the impact it's going to have this season.
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[SPEAKER_03]: So where do you start?
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[SPEAKER_03]: How do you begin there?
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[SPEAKER_03]: So I've got a lot of experience coaching
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[SPEAKER_03]: But you guys get to start a fresh.
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[SPEAKER_03]: Was there, did you, John, was there, like, involvement of other people?
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[SPEAKER_03]: Like, yeah, how do you build this part of the, of the car of experience to become better?
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[SPEAKER_03]: Where did you start?
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[SPEAKER_01]: You know, we started with discussing with a lot of instructors reading a lot of instruction manuals and then talking to a lot of people to find the gaps between them.
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[SPEAKER_01]: And then we also brought a lot of coaching expertise from other fields.
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[SPEAKER_01]: In general, one of the biggest things that you need for great coaching is a great framework.
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[SPEAKER_01]: People need to know how everything nets together.
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[SPEAKER_01]: And so we did those interviews, we talked to everyone, and then we built a framework.
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[SPEAKER_01]: And we said, all right, great.
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[SPEAKER_01]: We've got this thing called ski IQ.
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[SPEAKER_01]: It's awesome.
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[SPEAKER_01]: It makes it fun to evaluate your technique and you get it as you go.
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[SPEAKER_01]: Really awesome.
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[SPEAKER_01]: But it's really up at the top.
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[SPEAKER_01]: It's integrated with so many things.
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[SPEAKER_01]: And then we have these metrics that break it down.
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[SPEAKER_01]: But the way at the bottom, super granular.
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[SPEAKER_01]: and taking an example that probably is the one we see more than anything, which is people initiating a carbon turn.
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[SPEAKER_01]: It's one of the hardest things for people to learn that are at that phase.
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[SPEAKER_01]: How do you have the patience?
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[SPEAKER_01]: How do you start the edging with that inside leg?
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[SPEAKER_01]: There's all these things and the way we did it before is we give you a tip about early edging with the inside leg.
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[SPEAKER_01]: And then we give you a tip about being patient in the turn and making a nice, es-shape turn instead of a z-turn.
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[SPEAKER_01]: And then we give you another tip.
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[SPEAKER_01]: But it's all in these little fragments.
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[SPEAKER_01]: So what we discovered from talking to everyone is what we need is the thing in the middle, right?
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[SPEAKER_01]: The nice sweet spot, which is how people think about skin.
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[SPEAKER_01]: And it's how to initiate the turn and put those things all together.
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[SPEAKER_01]: And we call that a skill.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: And now that becomes the centerpiece.
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[SPEAKER_01]: The skill helps you get better at ski IQ.
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[SPEAKER_01]: It packages up a number of metrics into a meaningful group so that then we can measure them and say, how well are you doing at initiating the turn with multiple metrics and once we can put it more in user friendly language.
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[SPEAKER_01]: We can align it more with the way instructors coach, but then we can use the great things that we have.
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[SPEAKER_01]: Those more granular metrics and the higher ski IQ and stitch it all together.
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[SPEAKER_01]: And it makes it so that you can really get people much more accessible feedback.
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[SPEAKER_01]: You can give them a path of what to expect, how do you need to progress through this and how can we take you on that journey.
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[SPEAKER_01]: And so that's really been the path.
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[SPEAKER_01]: I'll hand it over to Damian because he did a lot of those interviews.
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[SPEAKER_01]: It's not easy.
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[SPEAKER_01]: There's so many different opinions.
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[SPEAKER_01]: So I'll then talk about that.
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[SPEAKER_01]: I brought a structure of coaching and how do you put together these frameworks?
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[SPEAKER_01]: And yeah, let me hand it over to Damien to talk a bit about how he managed that web.
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[SPEAKER_03]: I'm curious because I was, you know, we had some chats.
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[SPEAKER_03]: And I was trying to ask, I was like, what are other people think about this?
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[SPEAKER_03]: Because, yeah, you're there hearing from all these people like, well, we think you should start here and you should focus on this and then other people are a bit different.
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[SPEAKER_03]: How did you collate all that together?
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[SPEAKER_03]: Like, what did you learn from that experience of like, tell me, how do we teach carving?
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[SPEAKER_04]: Yeah, great question time.
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[SPEAKER_04]: I think probably the main thing I learned was that there isn't one specific route through through that journey and and all these skills they really it's not a set progression.
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[SPEAKER_04]: It's more that it's like
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[SPEAKER_04]: They're multiple things you can work on, not necessarily in any particular order.
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[SPEAKER_04]: There is an order in some cases, but it's more about where the individual screen is and what is it that's going to help them the most at that moment.
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[SPEAKER_04]: And I think, yeah, for me, kind of the way that we were able to do this was, first, as you said, jumped on a load of calls with you, with yourself, with other of our ambassadors, other protein members.
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[SPEAKER_04]: Just essentially getting everyone's feedback of what, you know, all you guys have spent your careers developing your own personal way to teach these things, which is like super, super impressive and so helpful for your clients.
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[SPEAKER_04]: And for us, it was about collecting all that information from you, really learning from you guys what are the things that really have worked, like you talking me through examples of when you've unlocked your clients and things like that and me digesting that and thinking, okay, how can we bring that into our world?
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[SPEAKER_04]: because obviously we don't have the same information that you do, we've got these metrics, right?
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[SPEAKER_04]: So we need to put our own lens on this and understand how can we create a progression from the metrics that we have?
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[SPEAKER_04]: And really I think
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[SPEAKER_04]: The main thing we're trying to think about through this project was just trying to have the user goals in mind at the top and understanding, you know, what is it that our users care most about improving in so that's why we we've settled on on the progressions of carving our steeps powder and mogles.
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[SPEAKER_04]: As the kind of main areas that our users have really interested in improving and then.
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[SPEAKER_04]: Obviously, we're starting out with one progression in each and we're trying to cover off, you know, what for the most of our users, what is the most impactful thing we can be teaching them for each of those things?
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[SPEAKER_04]: And so it was about kind of listening to all you guys getting your opinions and understanding what what progressions you have and then building that into our world with with our users and their ability in mind.
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[SPEAKER_03]: Can you can you give us a bit of a
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[SPEAKER_03]: preview, you know, at all about, say, what may be a couple of the progression steps might be.
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[SPEAKER_03]: Yeah, for sure.
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[SPEAKER_04]: So maybe let's talk about the steepest one.
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[SPEAKER_04]: So in steepest we're going to be mainly focusing on short turns at the start of this progression to help people unlock a new movement for a lot of a lot of people that have just been maybe starting to carve moving on from parallel.
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[SPEAKER_04]: And so, yeah, the first skill in that is about starting to ski within the parameters of a short turn, so we've developed a new metric that we're calling turn corridor, which is looking at the width of your turns, essentially, and how wide a corridor you're skiing in.
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[SPEAKER_04]: And then we're looking at your turn tempo, and also what at the moment we're calling it exit angle, just essentially to define those rotation movements within the right corridor and tempo basically.
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[SPEAKER_04]: So that progression will take you from a parallel turn and work you through using real time feedback into skiing narrow and narrow shorter and shorter turns to your starting to make those movements.
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[SPEAKER_04]: And then I can keep going to the next one.
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[SPEAKER_04]: So the one after that is about separating your upper and lower body.
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[SPEAKER_04]: obviously with car we only capture what the feet are doing but we can get a good signal of what the upper body is doing from from the movement of the of this he is so in in this in this skill we're looking at
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[SPEAKER_04]: essentially your turn rate can you can you are you able to unlock your lower legs to be able to rotate quickly under your upper body if you've got an upper body that is you know leading the turn you're you're quite um static in terms of your that separation from your upper body it's very difficult to make those fast turn movements as I'm sure you've probably seen many times on in your teaching so so that's kind of a flavor of the first couple of skills then we move on to introducing more kind of edge engagement at the start of the turn in the short turn
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[SPEAKER_03]: I was going to say, yeah, go for it.
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[SPEAKER_03]: What was interesting because I did a little bit of testing of that one.
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[SPEAKER_03]: Yeah.
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[SPEAKER_03]: Of this up a low body separation.
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[SPEAKER_03]: I was like, how are they going to figure this out?
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[SPEAKER_03]: And I was trying I was like doing some off of body rotation turns and then doing it without it.
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[SPEAKER_03]: And for me, there was a definite like it was pretty close.
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[SPEAKER_03]: It was pretty dark.
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[SPEAKER_03]: Like I was impressed.
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[SPEAKER_03]: that how you'd sort of figured out, yeah, to do that.
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[SPEAKER_03]: So yeah, I think that's awesome.
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[SPEAKER_03]: Because as a coach, I think the best thing you can do for someone is going to give them a task to go out and then you give them freedom.
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[SPEAKER_03]: And I think this goes back to you, Jamie, you're a regional concept behind car.
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[SPEAKER_03]: It's like give them something to do and let them go do it.
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[SPEAKER_03]: Like don't get in the way.
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[SPEAKER_03]: Don't keep stopping them.
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[SPEAKER_03]: Go out and have a crack at it.
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[SPEAKER_03]: Yeah, I love that.
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[SPEAKER_03]: I love that new metric because you could play around with it.
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[SPEAKER_03]: It'll encourage you like, what if I change this?
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[SPEAKER_03]: What if I do try and turn my legs more and and then it gets to get this immediate feedback?
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[SPEAKER_03]: Yeah, I was impressed with that.
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[SPEAKER_01]: Yeah, and the really important thing with that one in particular, that highlights where we're going with scales is our metrics are all measured at the boots.
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[SPEAKER_01]: And that's very important, right?
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[SPEAKER_01]: That's the end of the
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[SPEAKER_01]: of the biometric or the biomechanical chain, right?
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[SPEAKER_01]: It all comes down to your boots and skis in the end.
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[SPEAKER_01]: But today, Carve had done very little coaching about the upper body, but our skills are talking about the whole body.
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[SPEAKER_01]: That's a big point.
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[SPEAKER_01]: They're attached to people's goals.
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[SPEAKER_01]: They're attached to how instructors instruct.
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[SPEAKER_01]: And they think about the whole body.
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[SPEAKER_01]: So we can really start giving people more instruction about that.
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[SPEAKER_01]: And because we have a billion turns now, our ability to make some of those inferences between what's happening at the boots and the skis with the rest of your body keeps getting better and better.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: And so that's a huge unlock here.
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[SPEAKER_01]: Something we hear from from users all the time.
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[SPEAKER_01]: I said, well, sometimes people are telling me that I should keep my body down the hill and move my legs more and sometimes they're telling me that I should keep my body following the turn.
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[SPEAKER_01]: What do I do?
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[SPEAKER_01]: And so the desk, the big solution here, the carving pathway teaches you more about your body stain.
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[SPEAKER_01]: along the path of your turn, the short-turn pathway teaches you about upper body and lower body separation.
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[SPEAKER_01]: So now we have this really clean story.
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[SPEAKER_01]: And the plan is to have about six main skills for each of these main pathways.
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[SPEAKER_01]: So six main skills for carving, six main skills for short turns, and we help you find which one is right for you at your journey based on how you're performing.
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[SPEAKER_01]: And really one of the big things here is we're watching you ski all the time.
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[SPEAKER_01]: So it's not just while you're training these things.
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[SPEAKER_01]: We're watching all the time and showing you where your gaps are and then saying, all right, let's lean in on this gap or maybe you're feeling like something different today.
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[SPEAKER_01]: You can jump off that track and choose one of the other gaps that you want.
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[SPEAKER_01]: So it's also giving people choice and helping them to understand and not just feeling like they're on a ride.
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[SPEAKER_01]: without knowing where that ride's going and without their ability to pull some of the lever sometimes.
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[SPEAKER_03]: Yeah.
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[SPEAKER_03]: I mean, can you speak to perhaps how you find the majority of users have currently been, you know, interacting with the car of app and the experience?
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[SPEAKER_03]: I guess I'm leading towards like you trying to help steer them away because it's I think a lot of people are just attracted to ski like you.
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[SPEAKER_03]: Like they're just going and then, you know, they go straight to not trying to be coached on anything.
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[SPEAKER_03]: Is that fair?
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[SPEAKER_03]: Did you find it?
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[SPEAKER_01]: Well, we don't want to steer away from it at all.
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[SPEAKER_01]: SKIQ is still, is still that measure that helps you connect with how you're improving overall.
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[SPEAKER_01]: But what we want to do is help you move that SKIQ and know how to, right?
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[SPEAKER_01]: The SKIQ wanted to own
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[SPEAKER_01]: To deconstruct that, yeah, maybe some people who are more advanced just by having that feedback can kind of prove, but the majority of people cannot.
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[SPEAKER_01]: You really need to break the problem down into bite size bits that make it feel less overwhelming and give you better feedback.
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[SPEAKER_01]: that then you can reconnect back to ski IQ.
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[SPEAKER_01]: And with metrics, we had quite a bit of that.
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[SPEAKER_01]: And last season, we made a lot of advances with having your focus metric score every time you stop.
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[SPEAKER_01]: And on the left, more and more tips about a focus metric.
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[SPEAKER_01]: But the gap between ski IQ and the metrics was so large.
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[SPEAKER_01]: where you really need to have a lot of knowledge.
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[SPEAKER_01]: By introducing this in the middle, it's something much more accessible to more people.
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[SPEAKER_01]: It's whole body thinking the metrics are underneath feeling in at all, but it just makes it easier to coach that way.
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[SPEAKER_01]: But SKIQ is still the ultimate thing that we're helping people to improve and we constantly make the link.
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[SPEAKER_01]: Every time you stop, you still help make the link between them.
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[SPEAKER_01]: Right, but it's just it's just giving people a way to break it down into something more accessible.
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[SPEAKER_03]: You recently sort of announced some of the upcoming improvements and changes to to carve and one of them is this rolling.
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[SPEAKER_03]: Maybe you can talk to that one to stopping you because I think a lot of, yeah, yeah, they got into carve would sort of try and hack it so they'd explain that.
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[SPEAKER_04]: But sure, maybe I could start at the beginning of how we used to do ski hockey.
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[SPEAKER_04]: So we used to just have ski at a run level.
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[SPEAKER_04]: So at the start you'd ski a whole run, you'd get on a lift and you'd hear your ski at you.
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[SPEAKER_04]: But there's a lot of challenges with that because in a run you might ski a variety of different pitches, a variety of different terrains, you might be trying for some of the time you might get tired and take a break and just
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[SPEAKER_04]: just try and survive for a little bit and then go back into trying your best and by the time you get on the lift, that's JQ's been quite muddied by all those different things and it ends up not being super meaningful.
17:03.074 --> 17:09.537
[SPEAKER_04]: So a few years ago we made a change and we went to segmentation which was an awesome change for our users.
17:09.577 --> 17:13.800
[SPEAKER_04]: It was one of the most impactful things that we did in the product of the last couple of years.
17:14.660 --> 17:29.306
[SPEAKER_04]: And this was a change that basically meant that instead of getting a skakey for the whole run, now every time that you stop, you've created a segment and you're here with skakey for that segment, which meant that you could be selective about the parts you wanted to attempt at top score on.
17:29.346 --> 17:38.730
[SPEAKER_04]: You could find a pitch that you know you really liked, go ski your best turns down it, stop, not get that skakey money by other parts of the run and hear your score.
17:39.676 --> 17:41.878
[SPEAKER_04]: which was a great step forward for our customers.
17:42.679 --> 17:44.760
[SPEAKER_04]: But we created a bit of a monster here.
17:45.741 --> 17:55.029
[SPEAKER_04]: And what ended up happening is that because people love the SKAQ game so much and all they want to do is a lot of people will just go out and try and beat that number every day.
17:55.986 --> 18:15.235
[SPEAKER_04]: is that, you know, it end up being that if you're skiing with a car user that wanted to do this, it would be a bit of a nightmare because because they've been stopping every ten turns, they'd find the pitch they liked ski for the minimum amount of turns required to get a score and then wait for that number and see if they beat it and then go again and again and again and it meant that it was quite disruptive to the ski day.
18:15.395 --> 18:18.357
[SPEAKER_04]: So while we'd we'd made a big step forward in terms of
18:19.543 --> 18:22.766
[SPEAKER_04]: making it easy for users to try and do their best skiing and get feedback on it.
18:23.226 --> 18:26.768
[SPEAKER_04]: We made it a lot harder in terms of being a natural way to fit into their day.
18:27.949 --> 18:37.716
[SPEAKER_04]: And so for the last couple of years we've had an idea that you know has we've put out the user base and has got a great feedback but has it has its complexities to implement so which is the reason we haven't done it yet.
18:38.136 --> 18:46.122
[SPEAKER_04]: But we are taking it on this summer which is what we're calling rolling ski IQ or top eight turns ski IQ which essentially means that
18:46.915 --> 18:51.641
[SPEAKER_04]: Now what we're going to do is we're going to look at your run and we're just going to go and find your best date turns for you.
18:51.901 --> 18:53.543
[SPEAKER_04]: We'll go we'll go look across your data.
18:54.184 --> 18:58.368
[SPEAKER_04]: Look at those consecutive turns that scored highest and pull them out and that'll be your ski IQ.
18:58.388 --> 19:03.735
[SPEAKER_04]: So you don't have to stop and tell it to tell card when what to look at will go and find the right thing to look at.
19:04.660 --> 19:10.465
[SPEAKER_04]: And we've been testing over the last couple of days, even yesterday, myself, Jamie Sultan and Charlie from the team.
19:10.485 --> 19:11.946
[SPEAKER_04]: We went out and had a little ski IQ off.
19:12.366 --> 19:14.228
[SPEAKER_04]: And we all found that we were skiing completely differently.
19:14.268 --> 19:21.354
[SPEAKER_04]: Like we were just doing runs, hopped the bottom, which for the last couple of years, if you're trying to game the system and get a high score, we never happened.
19:21.754 --> 19:27.659
[SPEAKER_04]: So it was really refreshing to see that it actually really had a big impact in a change on how we use the product ourselves.
19:28.940 --> 19:32.942
[SPEAKER_04]: And the fun that we had was, yeah, it was a great, a great morning because of that change.
19:32.962 --> 19:34.984
[SPEAKER_04]: So yeah, it's a big move for us.
19:35.004 --> 19:37.986
[SPEAKER_04]: I'm excited for the community to be able to use it.
19:38.066 --> 19:39.127
[SPEAKER_03]: That is really cool.
19:39.207 --> 19:44.830
[SPEAKER_03]: To hear that and like you can hear in your voice, the fact that the fun is back, there's no interruptions.
19:45.091 --> 19:45.571
[SPEAKER_03]: Just go.
19:45.591 --> 19:45.671
[SPEAKER_03]: Yeah.
19:47.012 --> 19:48.573
[SPEAKER_01]: We get so many people who say,
19:49.518 --> 20:07.267
[SPEAKER_01]: Please kind of do this because my partner won't ski with me anymore or my friend won't ski with me anymore or I'm afraid I'm gonna cause an accident on the ski slopes because I just can't I just have to stop I have to so this is gonna be a lot more fun than the other cool part of it is
20:08.548 --> 20:33.773
[SPEAKER_01]: It's we're also looking at the prospect of if you're skiing different types of technique as you go down we'll pull out the top eight of all of them so say you hit a steep hit and you you fire off some short turns and then it levels out some more and that snow is is nice and and grippy there and you just throw some big carving turns and then later on there were some logos along the way and you hit them
20:34.439 --> 20:38.323
[SPEAKER_01]: You could do that all-topped about them without stopping and get scored on each.
20:38.643 --> 20:42.386
[SPEAKER_01]: There's some things we're working out in that in terms of how we want to present it.
20:42.726 --> 20:43.687
[SPEAKER_01]: But that's what we want to do.
20:43.727 --> 20:50.734
[SPEAKER_01]: We want to say, do your thing, flow down, ski how you want, and we'll find all the golden nuggets for you.
20:51.434 --> 20:54.717
[SPEAKER_01]: And the cool thing is we've got a working now.
20:54.777 --> 20:58.921
[SPEAKER_01]: We've got to tune it up, but we're all having a blast with it.
20:59.398 --> 21:03.019
[SPEAKER_03]: Hey, just a slight different question that came to me right now.
21:03.359 --> 21:08.000
[SPEAKER_03]: Jamie, you yourself, uh, proof is in the background there.
21:08.740 --> 21:12.841
[SPEAKER_03]: You know, this was your idea, like, you know, years back.
21:13.941 --> 21:25.804
[SPEAKER_03]: Can you share, like anything that you've learned in terms of like building like this, this idea, you know, something you're really interested, which is, you know, technology, business,
21:27.026 --> 21:29.909
[SPEAKER_03]: Yeah, what if you learn that reflect like you're there, you're in theory.
21:30.089 --> 21:45.324
[SPEAKER_03]: With the team, the huge team you've made these changes and you know, you're changing skiing and you're having to figure out all these things along the way, like what if you reflect, do you think yourself, wow, geez, like this is so cool because I've learned there.
21:46.184 --> 21:49.027
[SPEAKER_02]: So yeah, I mean, it's definitely quite a wide.
21:50.502 --> 21:51.382
[SPEAKER_02]: a wide question.
21:51.402 --> 21:56.384
[SPEAKER_02]: I think one thing that, you know, people say is important.
21:56.424 --> 22:00.145
[SPEAKER_02]: I think we've actually done it very well as, you know, we've always really had the same mission.
22:00.325 --> 22:04.606
[SPEAKER_02]: You know, we always wanted to make a really powerful product that made skiing more fun.
22:05.347 --> 22:06.567
[SPEAKER_02]: And they did that through technique.
22:07.410 --> 22:22.599
[SPEAKER_02]: And I think, you know, staying cool to that mission and basically like hiring amazing people around that mission and like getting like the first customers who were, you know, who would tolerate a very poor part of it, you know, in the first years of car.
22:23.419 --> 22:25.900
[SPEAKER_02]: But, you know, but we're excited by what we're working on.
22:25.940 --> 22:26.881
[SPEAKER_02]: So they would actually kind of
22:27.681 --> 22:32.286
[SPEAKER_02]: be kind enough to give us the time and help us improve it.
22:32.906 --> 22:34.307
[SPEAKER_02]: I think is work very well.
22:34.508 --> 22:46.840
[SPEAKER_02]: And where we have kind of made mistakes, which we've learned from, is when we've kind of deviated from that, or we get excited by something else, which is quite different to what we're actually really set out to do.
22:47.480 --> 23:04.025
[SPEAKER_02]: And although it sounds exciting in the near term, because it doesn't align with this momentum that you've built across the people, and the user base, and the investors, like every part of the business is kind of aligned towards that, then it doesn't actually work very well.
23:04.045 --> 23:07.947
[SPEAKER_02]: So when we've tried projects that are kind of a long way out from our core mission.
23:08.407 --> 23:15.209
[SPEAKER_02]: So yeah, there's definitely many learnings in all different parts of business, and mistakes were made in that I've learned from.
23:15.689 --> 23:21.575
[SPEAKER_02]: But I think, you know, the thing that has kind of resonated with me is like, you know, being very clear about what you're trying to do.
23:21.635 --> 23:29.342
[SPEAKER_02]: And, you know, and being very clear about the long term where you're trying to get to, but then being very flexible about all the details in the near term.
23:29.382 --> 23:33.646
[SPEAKER_02]: So you try something that doesn't work, okay, you scrap it, you try something else, just like you scrap it.
23:34.166 --> 23:41.429
[SPEAKER_02]: But, you know, being flexible about how you get there, but being clear that you want to make a very powerful experience for every skier that helps them get better and helps them have more fun.
23:41.449 --> 23:43.670
[SPEAKER_02]: Has been very powerful.
23:43.690 --> 23:45.911
[SPEAKER_02]: So I think, yeah, that's my right to keep one.
23:45.951 --> 23:46.591
[SPEAKER_00]: Yeah, right.
23:47.492 --> 23:47.852
[SPEAKER_03]: Yeah.
23:48.212 --> 23:49.112
[SPEAKER_03]: No, I think so.
23:49.132 --> 23:56.055
[SPEAKER_03]: I mean, I certainly would agree with that as soon as you come back to, you know, your North Star, why are you really doing it?
23:56.515 --> 24:01.397
[SPEAKER_03]: Things just tend to work out, you know, your mental learn from mistakes, but yeah, okay.
24:01.437 --> 24:01.997
[SPEAKER_03]: Thanks for sharing.
24:02.017 --> 24:03.338
[SPEAKER_03]: I mean, you're in Chile.
24:04.040 --> 24:07.763
[SPEAKER_03]: at the moment, you've got a bunch of you just arrived down there.
24:07.783 --> 24:12.846
[SPEAKER_03]: I don't think people realize what goes on sometimes behind the scenes.
24:12.866 --> 24:18.971
[SPEAKER_03]: There's pretty intensive missions, you've got to make to test this stuff.
24:18.991 --> 24:24.975
[SPEAKER_03]: So what is the goal of this week, for example, down in South America?
24:25.955 --> 24:29.539
[SPEAKER_02]: Yeah, well, we're actually here for a whole month.
24:29.740 --> 24:32.944
[SPEAKER_02]: Yeah, so, you know, and we try and do this every year.
24:33.064 --> 24:38.210
[SPEAKER_02]: It's just very powerful to have, you know, great the team can make times come out here, but we kind of come down here for a month.
24:38.963 --> 24:41.165
[SPEAKER_02]: And we're pushing, you know, we're all in the same place.
24:41.185 --> 24:43.948
[SPEAKER_02]: We're all working as hard as we can to make a really awesome product for next year.
24:43.968 --> 24:51.235
[SPEAKER_02]: And what's nice is we're able to test with people from Santiago just like, you know, two hours away from us.
24:51.856 --> 25:02.567
[SPEAKER_02]: And so every weekend we're kind of testing and we're kind of getting feedback from customers to improve the products with the goal of like releasing some elements of the products, kind of mid of the sudden hemisphere season.
25:03.728 --> 25:08.511
[SPEAKER_02]: The goal next week is to test the new tabs.
25:08.531 --> 25:18.536
[SPEAKER_02]: So this will be internal testing, not public, but we'll be testing new versions of the ski tab and new versions of coaching tab that involve a lot of the concepts that John and Damien have been talking about.
25:18.556 --> 25:20.497
[SPEAKER_03]: Yeah, cool.
25:20.838 --> 25:30.163
[SPEAKER_03]: And then, so from there, like John, I imagine making sure people like they pick up their phone and they open curve and they go,
25:30.943 --> 25:31.784
[SPEAKER_03]: like, what do I do?
25:31.804 --> 25:39.770
[SPEAKER_03]: I can't even imagine like where you have to start with the user experience in such like an in-depth, you know, product.
25:40.831 --> 25:48.157
[SPEAKER_01]: Like, before the trip, we've been in particular, did a lot of calls with the users on some of these concepts.
25:48.477 --> 25:51.960
[SPEAKER_01]: So after we had talked to the instructors, after we had a line with
25:52.473 --> 25:57.096
[SPEAKER_01]: with some of the coaching best practices, all our own thoughts.
25:57.597 --> 26:00.979
[SPEAKER_01]: We put together prototypes of that before we came here.
26:01.380 --> 26:02.981
[SPEAKER_01]: And we did phone calls with folks.
26:03.401 --> 26:12.028
[SPEAKER_01]: And we also built a prototype that several of us skied on some of the real time feedback prior to this.
26:12.508 --> 26:16.211
[SPEAKER_01]: And then to prep, then we took all of that and all the user calls.
26:16.531 --> 26:20.454
[SPEAKER_01]: And we took our first stab at a minimum viable product of
26:21.018 --> 26:27.239
[SPEAKER_01]: of what the new coaching tab and what the new ski tab would look like when you introduce these concept of skills.
26:27.319 --> 26:31.740
[SPEAKER_01]: And basically, we give people a visual math of each thing.
26:31.800 --> 26:39.882
[SPEAKER_01]: They're carving their short terms for the steep progression, their molos and their powder skills.
26:40.382 --> 26:47.684
[SPEAKER_01]: And then we pick one as the thing that they should most focus on based on what their goals are.
26:48.463 --> 26:50.164
[SPEAKER_01]: and then give them an experience scheme.
26:50.204 --> 26:51.545
[SPEAKER_01]: So we built a first pass at that.
26:52.165 --> 26:54.566
[SPEAKER_01]: And then we say, all right, that wasn't very good.
26:55.347 --> 26:56.667
[SPEAKER_01]: You know, we go out and ski on it.
26:56.727 --> 26:57.228
[SPEAKER_01]: We try it.
26:57.588 --> 26:59.489
[SPEAKER_01]: We let this past weekend.
26:59.529 --> 27:05.472
[SPEAKER_01]: We skied with about about thirty people here who had never used car before as well.
27:05.872 --> 27:09.174
[SPEAKER_01]: So we got a lot of people who have a lot of experience, our car, and people who haven't.
27:09.914 --> 27:14.697
[SPEAKER_01]: And then you realize all the holes that you have in it and all the things that aren't very intuitive.
27:15.056 --> 27:17.097
[SPEAKER_01]: And then you make another pass and make another pass.
27:17.398 --> 27:29.106
[SPEAKER_01]: And that's the beauty of being here is that every day, one or more of us are running up, getting some skis on, testing some things, running back and saying, hey, data science, we need help on this.
27:29.166 --> 27:36.991
[SPEAKER_01]: Our hey software team, we need to fix this, our hey design team, we need to, this interface is totally confusing people.
27:37.271 --> 27:38.993
[SPEAKER_01]: And it's just a super rapid.
27:40.013 --> 27:45.038
[SPEAKER_01]: iteration cycle, something that's very hard to do at bigger companies.
27:45.078 --> 27:51.624
[SPEAKER_01]: So I was before this, I was at Google, also working there great experience.
27:52.064 --> 28:02.273
[SPEAKER_01]: But this kind of rapid iteration, you get when you get a bunch of people that are frothing about skin and a small team where you can put everybody in a room and just crank away.
28:02.634 --> 28:06.277
[SPEAKER_01]: You can produce some pretty amazing stuff in a short period of time.
28:07.287 --> 28:11.409
[SPEAKER_04]: I might just add a few things more on to that by your question about the UX Tom.
28:11.449 --> 28:13.130
[SPEAKER_04]: So yeah, you're absolutely right.
28:13.311 --> 28:19.114
[SPEAKER_04]: We're introducing a lot of layers now in terms of multiple skills, progressions, all these things.
28:20.235 --> 28:23.657
[SPEAKER_04]: And there is the potential to cause overwhelm if it's not surface correctly, right?
28:24.277 --> 28:31.321
[SPEAKER_04]: And so kind of the way that I like to think about it and not just this problem, but for lots of problems about cars, I just think what would you do?
28:31.581 --> 28:34.423
[SPEAKER_04]: How would you present this to your clients, right?
28:34.964 --> 28:42.123
[SPEAKER_04]: and you in your head you have this map of knowledge of all the different progressions you've worked on where your client fits into those progressions.
28:42.910 --> 28:44.131
[SPEAKER_04]: but you don't expose that to them.
28:44.151 --> 28:47.614
[SPEAKER_04]: You don't tell them all of that and won't go and it'd be like figured out.
28:48.114 --> 28:50.697
[SPEAKER_04]: You'll create a tailored, fun experience for them.
28:51.037 --> 29:01.786
[SPEAKER_04]: They pick the right things from your mind that you know about the progressions that you've built and surface it to them in the right way and the right order and not in a way that's so well-being but in a way that's fun and really helps them.
29:02.186 --> 29:07.911
[SPEAKER_04]: So that's, we're trying to take that principle of what the best ski coaches do and bring that into the product and the interface.
29:08.131 --> 29:09.873
[SPEAKER_04]: So that's the approach we want to get to.
29:11.243 --> 29:12.344
[SPEAKER_03]: Yeah, wow, impressive.
29:13.124 --> 29:18.388
[SPEAKER_03]: I always respect how many different things you have to cover.
29:18.428 --> 29:20.890
[SPEAKER_03]: It's not just improving people's skin.
29:21.771 --> 29:28.856
[SPEAKER_03]: What goes into that, the technology, the app user experience, the audio, the language,
29:30.477 --> 29:35.542
[SPEAKER_03]: how much detail versus how little, like, yeah, just overwhelming for my brain.
29:35.623 --> 29:37.985
[SPEAKER_03]: So, like, yeah, that's why you got a team, right?
29:38.205 --> 29:51.059
[SPEAKER_01]: Yeah, and folks like you that help us to make sure that things align, because our goal with Carve, you know, we haven't talked about it in this call, but you and I've talked about it a lot, is it's a, it's a Yen and Nang.
29:51.399 --> 29:52.020
[SPEAKER_01]: Carve helps
29:53.101 --> 30:15.341
[SPEAKER_01]: augment to what great skin structures can do and great skin structures augment what cars can do so the more they speak the same language and use the same approaches but each have their own strengths the better right car has this advantage it can be with you on the hill all the time and help you do your homework and make it fun right
30:17.142 --> 30:23.726
[SPEAKER_01]: And we more and more can figure out more and more about the whole body, but we can't see everything that an instructor can, right?
30:23.806 --> 30:33.732
[SPEAKER_01]: So we want to emulate as much as possible, but not in the vein of replacing, but in the vein of working together and augmenting.
30:33.932 --> 30:44.939
[SPEAKER_03]: Damon, you mentioned like how fun it was that you went skiing, you know, you went a couple of the guys yesterday, and that fun part, and there was a bunch of you, you weren't just on your own.
30:45.625 --> 30:51.868
[SPEAKER_03]: And I know community is also sort of an area you're trying to improve and focus on as well.
30:51.888 --> 30:52.629
[SPEAKER_03]: Can you speak to that?
30:53.189 --> 30:54.130
[SPEAKER_04]: Yeah, yeah, hundred percent.
30:54.530 --> 30:55.270
[SPEAKER_04]: And it's a great point.
30:55.290 --> 31:01.854
[SPEAKER_04]: Like we've had experiences in the team yesterday is a great example of when you ski with others that using carve, it can be really fun.
31:01.914 --> 31:05.876
[SPEAKER_04]: And it adds a new element of competition and excitement to the whole experience.
31:06.492 --> 31:12.757
[SPEAKER_04]: And we've seen this happen organically kind of in the wild in our community over the last, you know, the whole time that cause existed really.
31:12.777 --> 31:25.447
[SPEAKER_04]: We've got some of you, I'm sure we've seen our Facebook community where people are engaging daily, posting videos of themselves skiing, getting feedback from our other users, posting their best KQs and being like, can you try and beat this one guys?
31:25.487 --> 31:27.229
[SPEAKER_04]: That sort of thing, you know, that kind of mentality.
31:27.749 --> 31:49.184
[SPEAKER_04]: We also see it in resorts, you know, in our major hubs in the US places like Park City, Dear Valley, with their big communities, groups of car users that have found themselves a little kind of tribe in those areas and they got and skis together with a product compete, trying to get, trying to be each other's scores, help each other out with different tips they found to help them influence metrics and that kind of stuff.
31:50.125 --> 31:56.730
[SPEAKER_04]: And yeah, it's all been amazing to see and a great signal for us that there's something really powerful there, but today we haven't really
31:57.550 --> 32:04.363
[SPEAKER_04]: Well, not because we haven't wanted to be more just because of time and prioritization that we haven't yet brought this amazing kind of
32:05.127 --> 32:08.649
[SPEAKER_04]: stick stuff that's going on naturally into the product experience itself.
32:09.290 --> 32:13.813
[SPEAKER_04]: So this year we're making a change to that and we're introducing friends into our community, which is the first step.
32:13.873 --> 32:16.835
[SPEAKER_04]: So you'll be able to add all your friends on Carve.
32:17.295 --> 32:19.317
[SPEAKER_04]: It's kind of a follow up from group.
32:19.357 --> 32:20.137
[SPEAKER_04]: This is what we have before.
32:20.177 --> 32:23.459
[SPEAKER_04]: We think friends fits kind of better with in terms of kind of the skiing.
32:24.500 --> 32:31.625
[SPEAKER_04]: The way people naturally ski and have made this ski weird and maybe sometimes your friends aren't skiing with you, but you still want to see what they're doing, what they're up to.
32:32.165 --> 32:33.426
[SPEAKER_04]: So that's the first step.
32:33.446 --> 32:46.455
[SPEAKER_04]: We're going to be introducing a friend leaderboard and other things you're able to compete with your friends on different achievements and making it really part of the ski day and a big part of your actual ski experience when you're with the group.
32:46.835 --> 32:51.198
[SPEAKER_04]: So this is going to be, I mean, that there's going to be features in the ski tab while you're skiing around.
32:51.218 --> 32:57.742
[SPEAKER_04]: We're going to be automatically figuring out who you're skiing with and creating little fun mini games and challenges to compete with your friends.
32:58.743 --> 33:00.404
[SPEAKER_04]: while you're out skiing with them.
33:00.464 --> 33:02.184
[SPEAKER_04]: So you don't have to do that outside of carp now.
33:02.204 --> 33:03.684
[SPEAKER_04]: We're going to bring that into the app experience.
33:04.685 --> 33:04.945
[SPEAKER_03]: Wow.
33:04.985 --> 33:05.885
[SPEAKER_03]: That is very cool.
33:05.945 --> 33:07.105
[SPEAKER_03]: I love that part.
33:07.406 --> 33:14.368
[SPEAKER_03]: Because recently we were in Parasha and my son Archie, he had these school race competitions going on.
33:14.408 --> 33:17.028
[SPEAKER_03]: There's this big inter-school competition in Australia.
33:17.048 --> 33:18.209
[SPEAKER_03]: I think it's the biggest in the world.
33:18.249 --> 33:23.050
[SPEAKER_03]: And so you've got kids and families on this resort.
33:23.730 --> 33:25.691
[SPEAKER_03]: And the race experience doesn't take up the whole day.
33:27.379 --> 33:54.082
[SPEAKER_03]: What I just found was cool for me is experiencing skiing again with friends and having a lot of fun and like these little mini competitions I did with Archie and his friends to try and help improve their skiing and I just think that part is like so so important and so if you bring that in so someone can be at a small resort on the east coast of America or you know in New Zealand or something
33:54.662 --> 34:04.545
[SPEAKER_03]: And maybe join up with someone and have that kind of side of the interaction, you know, maybe not just so laser focused like, oh my god, my edging, my balance.
34:05.465 --> 34:06.726
[SPEAKER_03]: And you bring the fun factor.
34:06.966 --> 34:09.447
[SPEAKER_03]: Yeah, I think I think that's just really important.
34:10.167 --> 34:14.348
[SPEAKER_03]: Inusky experience because at the end of the day, that's what a lot of people are doing it for.
34:14.448 --> 34:16.329
[SPEAKER_03]: It is a very fun sport.
34:16.909 --> 34:19.030
[SPEAKER_03]: So yeah, kudos to you guys for bringing that in.
34:19.390 --> 34:20.390
[SPEAKER_03]: I love hearing about that.
34:21.473 --> 34:46.219
[SPEAKER_04]: Yeah yeah for sure and I mean I think it kind of brings back bring us back to the core mission right like fun is a big part of your lessons I'm sure time you try and make sure they stay fun and engaging and and that really helps your clients want to improve more right and and stay engaged with the sport and try harder and all these things so it's not just about you know well obviously we want to make the product more fun but we really want to bring it back to our mission of of how some people improve more and we think that
34:46.975 --> 34:59.382
[SPEAKER_04]: Bringing this friends experience and this social experience into the product is actually going to have a real impact on people's skills going up and then improving the skiing because it's such a big part of the sport of staying engaged and having fun and motivating you to try harder, right?
34:59.822 --> 35:01.903
[SPEAKER_04]: It's all part of the community experience as well.
35:01.923 --> 35:03.024
[SPEAKER_04]: Nice.
35:03.864 --> 35:06.586
[SPEAKER_03]: Hey, so that may as we get close to the end here.
35:07.570 --> 35:22.538
[SPEAKER_03]: Can I ask each of you if you have a tip for the car views, uh, you know, maybe something they're not utilizing in the app or the way they're approaching things or for this coming season, like, you know, hey, please try this way or hey, have you tried that or?
35:22.858 --> 35:23.578
[SPEAKER_04]: Yeah, yeah, for sure.
35:23.598 --> 35:27.500
[SPEAKER_04]: So I've noticed something that's gonna be new for next season that I'm quite excited about.
35:27.581 --> 35:31.383
[SPEAKER_04]: I think we'll bring a lot of impact with the skills and obviously that we're making.
35:31.423 --> 35:35.825
[SPEAKER_04]: We're gonna be making brand new instructional videos on each of these skills.
35:36.305 --> 35:41.289
[SPEAKER_04]: which are going to be led by you guys, Tom and the community we were already spoken about this bit on calls together.
35:42.450 --> 35:52.659
[SPEAKER_04]: But yeah, I'm super excited about them because I think it's kind of the first time that we've had, you know, coaching that's really related to users' goals that is going to be served to them in a really digestible and informative way.
35:53.079 --> 36:03.888
[SPEAKER_04]: And I think just diving into the app and exploring the content and the videos in there is going to be really helpful for people next season to really understand what they're trying to do with these skills and how to unlock the new body movements to do them.
36:04.308 --> 36:12.438
[SPEAKER_04]: And it would just set them up really well going into these games that they're going to be able to play in the app and the real time feedback with with you guys great coaching in the heads while they're going into it.
36:12.518 --> 36:13.479
[SPEAKER_04]: So that's probably my biggest tip.
36:13.859 --> 36:16.723
[SPEAKER_01]: Yeah, sure for me it's the real time feedback.
36:17.584 --> 36:22.670
[SPEAKER_01]: There are certainly many of our users who use that, but many users who have never tried it.
36:23.370 --> 36:25.313
[SPEAKER_01]: And we know a lot of the reason why that is.
36:26.113 --> 36:29.397
[SPEAKER_01]: Two seasons ago we had about eighteen different modes.
36:29.837 --> 36:31.619
[SPEAKER_01]: So there were so many things to choose from.
36:32.180 --> 36:35.003
[SPEAKER_01]: Last season by the end of the season we had eight.
36:35.603 --> 36:36.985
[SPEAKER_01]: It's still a lot to choose from.
36:37.846 --> 36:40.669
[SPEAKER_01]: This season were aiming to reduce that more.
36:42.345 --> 36:53.654
[SPEAKER_01]: at the high level to probably only have three modes to choose from and it makes it really easy to say well do I just want to hear things when I stop right here things when I stop and I'm on the left or do I get real time feedback.
36:54.074 --> 37:01.580
[SPEAKER_01]: We're not going to lose all the cool stuff that we had in there but we're going to package it up much easier and the hope is to get more people to use that real time feedback.
37:02.450 --> 37:05.112
[SPEAKER_01]: You don't expect people to use it all the time, right?
37:05.152 --> 37:09.716
[SPEAKER_01]: Sometimes you're skin, you're, you're not going to want to be that engaged.
37:09.756 --> 37:17.562
[SPEAKER_01]: You want to just hear things here and there, but once in a while when you can make that connection, right as you're doing the turn.
37:18.110 --> 37:21.533
[SPEAKER_01]: And you can hear the Bing, Bing, Bing, Barn, right?
37:22.174 --> 37:30.442
[SPEAKER_01]: You create this great, great learning opportunity that then when you turn it off and go into one of the other modes, you still have some of that connection.
37:30.482 --> 37:35.046
[SPEAKER_01]: So we're doing a ton of things to make those real time learning modes more accessible.
37:35.426 --> 37:37.749
[SPEAKER_01]: There's going to be more of them for more ability levels.
37:38.149 --> 37:41.172
[SPEAKER_01]: I was a big reason that a lot of people didn't use them at the past.
37:41.552 --> 37:43.754
[SPEAKER_01]: they were at a higher ability level.
37:44.274 --> 37:50.138
[SPEAKER_01]: And so, yeah, I think it's going to be really exciting for more people to dig into and get value out of that.
37:50.558 --> 37:52.159
[SPEAKER_00]: Yeah, I'm kind of, I'm going to echo John's one.
37:52.179 --> 37:55.021
[SPEAKER_00]: It's kind of cheating, but I'd live with it.
37:55.381 --> 38:10.911
[SPEAKER_02]: Yeah, I do think, you know, one of the big ideas behind Cove was his concept of, if you can get feedback as you finish a turn, then you can create a feedback loop, but there isn't just when you get to the end of the run and you have a tip from a friend or a skin structure, you can actually
38:11.551 --> 38:16.612
[SPEAKER_02]: essentially develop an intuition for a very important concept in skiing, and you can do that term by turn.
38:17.113 --> 38:36.678
[SPEAKER_02]: And so, to John's point, like, one of the things that makes me really sad is if people haven't tried real time feedback and, you know, it does mean that you need some good headphones, like, you can use airports, but, you know, even better as if you have these headphones fit into your helmet, and then you can just get such an elevated experience of carbon.
38:36.698 --> 38:40.019
[SPEAKER_02]: You can really experience this very, very powerful and unique
38:40.579 --> 38:42.881
[SPEAKER_02]: coaching a paradigm that we've basically created.
38:42.901 --> 38:48.266
[SPEAKER_02]: And yeah, and I feel like, you know, this is probably still sort of ten or twenty percent of car abuse.
38:48.286 --> 38:49.827
[SPEAKER_02]: This is what I'm kind of trying at all.
38:50.408 --> 38:52.170
[SPEAKER_02]: And I do kind of feel them missing out.
38:52.690 --> 38:54.452
[SPEAKER_02]: And then I'm going to cheat a little bit and another one.
38:55.192 --> 38:57.494
[SPEAKER_02]: Once you do have those headphones and you do have real time feedback.
38:58.655 --> 39:15.398
[SPEAKER_02]: Please upgrade your voice to the to the best voice So in the settings it's very obvious little kind of like sort of person speaking and Behind that you can basically upgrade your voice and we would love to do it more integrated into carve but because you want to keep carve a small app
39:15.932 --> 39:18.853
[SPEAKER_02]: We don't want to ship a really big heavy voice with the app.
39:19.333 --> 39:23.635
[SPEAKER_02]: So we let people upgrade, but that does mean that they need to go and download the voice.
39:23.835 --> 39:24.916
[SPEAKER_02]: And it's so much better.
39:25.016 --> 39:29.657
[SPEAKER_02]: You know, it's kind of five or six hundred megabytes, but it's a really good, cool sounding voice.
39:29.737 --> 39:30.578
[SPEAKER_02]: It's very relatable.
39:31.038 --> 39:37.120
[SPEAKER_02]: Versus, I have to admit, the default voice, which is from Apple or Android is a bit of a robot.
39:37.600 --> 39:41.202
[SPEAKER_02]: So yeah, please get some good headphones, digital TV back and upgrade your voice.
39:42.580 --> 39:44.201
[SPEAKER_01]: Yeah, just to build on that is free.
39:44.941 --> 39:47.202
[SPEAKER_01]: And it's just built into the OS.
39:47.282 --> 39:50.023
[SPEAKER_01]: And people always say, carve your voices over about it.
39:50.063 --> 39:53.064
[SPEAKER_01]: We're like, no, that's the voice from my OS.
39:53.104 --> 39:55.405
[SPEAKER_01]: You just go in and change the settings.
39:55.425 --> 39:57.526
[SPEAKER_01]: So we made it really bold this year.
39:58.346 --> 40:00.687
[SPEAKER_01]: But I'll also add on there's many people.
40:00.867 --> 40:06.769
[SPEAKER_01]: I'm so surprised many times they say, oh, yeah, I've never even tried using any audio with car.
40:07.428 --> 40:10.771
[SPEAKER_01]: Not just the real time, but they never tried putting headphones on.
40:11.052 --> 40:15.135
[SPEAKER_01]: I think sometimes because they're intimidated, they think like, oh, well, I'm skiing, I don't want to.
40:15.656 --> 40:25.725
[SPEAKER_01]: And I just want to reassure people that in most of the time, and you have control over this, you only hear something when you stop or on the list, unless you decide to get turned by turn.
40:26.046 --> 40:30.110
[SPEAKER_01]: Some people still have the impression, oh, it's going to be talking to me all the time.
40:30.610 --> 40:31.751
[SPEAKER_01]: And they never used headphones.
40:31.771 --> 40:37.838
[SPEAKER_01]: And we're like, oh, there's so much of the experience creating that feedback loop each time you stop.
40:38.298 --> 40:52.413
[SPEAKER_01]: And now that you don't have to stop to get great scores, you can just, you know, ski a run top to bottom, even more reason, you know, give it a try with the headphones if you haven't because it's, it's a huge, huge part of the experience.
40:53.322 --> 40:54.123
[SPEAKER_03]: Yeah, nice.
40:54.543 --> 40:58.407
[SPEAKER_03]: Yeah, that's, that's a great helpful tips there from, from everyone.
40:58.807 --> 41:03.211
[SPEAKER_03]: I would say can I share what I would encourage people to try next time?
41:03.231 --> 41:10.057
[SPEAKER_03]: Yeah, I think I've seen so many people blocked at a point because of their equipment.
41:10.397 --> 41:13.160
[SPEAKER_03]: And so there's, there's probably the two main ones, there are their boots.
41:14.050 --> 41:14.711
[SPEAKER_03]: or their skis.
41:15.231 --> 41:16.733
[SPEAKER_03]: And you guys can probably speak to this.
41:17.294 --> 41:26.385
[SPEAKER_03]: But I was just even speaking to Rosie and how you said, you know, I just tried these stokeles and my ski IQ went straight up from my nine five underfoot ski.
41:26.405 --> 41:31.891
[SPEAKER_03]: And then, you know, when we're in the interducks, I tried these other fish skis and my ski IQ went up.
41:33.052 --> 41:38.854
[SPEAKER_03]: I would just encourage people if you get the chance to demo, rant, try some different skis.
41:38.894 --> 41:42.095
[SPEAKER_03]: I think it's like what is super cool is you can obviously feel the difference.
41:42.555 --> 41:43.455
[SPEAKER_03]: Everyone will notice that.
41:43.775 --> 41:49.097
[SPEAKER_03]: But having some data on it and be able to see like what metrics change, what don't, what improves.
41:49.157 --> 41:53.298
[SPEAKER_03]: I think I just encourage people to go and experiment with some different skis.
41:54.223 --> 42:03.705
[SPEAKER_03]: And then boots, you know, I think just you can only be as athletic as what you're sort of contained within inside your ski boots.
42:04.506 --> 42:13.128
[SPEAKER_03]: And I've just seen so many times when it's sort of almost like unblocking like a cast around your leg and just, you know, allowing it to
42:13.608 --> 42:26.388
[SPEAKER_03]: for you to stand a little bit more naturally for whatever high to you know size or flexibility you are then suddenly things all start moving up up higher so i just think if you're ever at a point where you're a bit stuck
42:27.774 --> 42:29.316
[SPEAKER_03]: Try skis of a different kind.
42:29.996 --> 42:47.453
[SPEAKER_03]: Maybe check out your boots go see a good boot fitter or or look into it and even the simplest thing I'd say is like just try unbuckling the top buckles one or two rungs so you can move your lower leg and see what happens would be my my tip and take away so yeah
42:48.385 --> 42:49.665
[SPEAKER_04]: Yeah, that's such a great tip.
42:49.685 --> 42:55.007
[SPEAKER_04]: We were actually joking the other day with Charlie that we're thinking about, you know, how are we going to do these tips for skills?
42:55.688 --> 42:56.708
[SPEAKER_04]: What's the going to be the order?
42:56.788 --> 42:59.089
[SPEAKER_04]: How are we going to make it an awesome system?
42:59.749 --> 43:06.071
[SPEAKER_04]: And Charlie was like, well, maybe we just scrapped that and just tell people to sharpen their edges, because that'll probably dial up their ski IQ more than the tip would.
43:06.131 --> 43:10.573
[SPEAKER_04]: So yeah, it's such a good piece of feedback for our users and and for all of us to make sure our equipment.
43:11.773 --> 43:14.715
[SPEAKER_04]: where I should be to have us performing our best, makes a huge difference.
43:15.295 --> 43:15.795
[SPEAKER_03]: That's all right.
43:15.875 --> 43:20.918
[SPEAKER_03]: I mean, I even stopped at the Dubai indoor ski center on the way over to London to try and break up the trip.
43:21.858 --> 43:23.559
[SPEAKER_03]: And I didn't take any of my own gear.
43:23.699 --> 43:26.620
[SPEAKER_03]: I rented boots and skis, helmet.
43:26.801 --> 43:28.481
[SPEAKER_03]: I looked like an absolute dog.
43:28.862 --> 43:35.805
[SPEAKER_03]: So I did not feel cool on skis, but I would say it was a really eye-opening experience, especially to be in rental boots.
43:36.708 --> 43:39.450
[SPEAKER_03]: that I couldn't stand athletically for one.
43:39.470 --> 43:43.993
[SPEAKER_03]: I was very upright, which sort of made it not easy.
43:44.033 --> 43:46.774
[SPEAKER_03]: I mean, I knew how to flex my ankle so I could work towards it.
43:46.794 --> 43:55.420
[SPEAKER_03]: But I saw both Jenny and Archie, my wife and my son, Regress straight away, because they're not as strong and, you know, as aware of that to the boot, just put them back.
43:56.500 --> 43:58.442
[SPEAKER_03]: And then the skis were just so blunt.
43:59.322 --> 44:03.845
[SPEAKER_03]: And so, you know, I immediately just didn't have any trust in the edges.
44:03.885 --> 44:04.986
[SPEAKER_03]: So you're absolutely right.
44:05.868 --> 44:10.771
[SPEAKER_03]: Tune your skis, try some different pairs of skis and make sure your boots are set up right.
44:10.831 --> 44:12.852
[SPEAKER_03]: So, you know, great one there.
44:13.652 --> 44:21.396
[SPEAKER_03]: Hey, I've really enjoyed catching up with you guys down in South America and hearing about what's coming and what you're working towards as always.
44:21.936 --> 44:25.898
[SPEAKER_03]: Yeah, really inspiring to know that you don't just stop where you're at.
44:25.938 --> 44:27.379
[SPEAKER_03]: You keep trying to make the product better.
44:28.555 --> 44:33.999
[SPEAKER_03]: any final, any final words before we, uh, before it's say goodbye and you guys need to get up and get on snow.
44:34.219 --> 44:41.224
[SPEAKER_04]: So, well, just yeah, thanks so much for me, Tom, and I'm sure we'll be in touch over the next few, um, few weeks on some of this skill stuff, and yeah, looking forward to coming in with you.
44:41.444 --> 44:42.325
[SPEAKER_01]: Yeah, thanks, Tom.
44:42.425 --> 44:45.868
[SPEAKER_01]: We're on this same journey as all of our customers.
44:45.908 --> 44:47.729
[SPEAKER_01]: Maybe me's more still than everyone else.
44:48.089 --> 44:53.853
[SPEAKER_01]: I'm one of the weakest skiers of the group, but we're, we're, we're users of the product, just like everyone else.
44:53.873 --> 44:55.735
[SPEAKER_01]: We're just as stoked to get out there and
44:56.375 --> 44:58.856
[SPEAKER_01]: and make it even better for improving our skin.
44:59.296 --> 45:04.157
[SPEAKER_01]: And we want to hear all their ideas so we can embrace that and what we're doing here.
45:04.217 --> 45:06.617
[SPEAKER_01]: So thank you and thanks to everyone in our community.
45:07.178 --> 45:09.918
[SPEAKER_00]: Yeah, just to say thanks Thomas, it really wasn't to work with you.
45:09.938 --> 45:25.682
[SPEAKER_02]: I think we're kind of kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind
45:26.223 --> 45:27.069
[SPEAKER_02]: Yeah, you're welcome.
45:27.673 --> 45:28.177
[SPEAKER_02]: Hey, enjoy.
45:28.197 --> 45:31.539
[SPEAKER_03]: Makes some turns for me and we'll catch up soon.
45:31.781 --> 45:32.204
[SPEAKER_03]: Thanks guys.
00:00.151 --> 00:06.175
[SPEAKER_03]: For a lot of you skiers, it is summertime and pap skiing is not really fun of mine, but it's starting to creep up there.
00:06.716 --> 00:14.441
[SPEAKER_03]: Well, down in South America at the moment, the carved team are actually there right now working on upgrades and changes that are coming for the next winter.
00:14.801 --> 00:18.964
[SPEAKER_03]: I caught up with them and wanted to find out more about what these changes are.
00:19.405 --> 00:26.810
[SPEAKER_03]: So in this episode, you're going to discover what is coming for next season in terms of the coaching side or how they are helping you to improve.
00:27.310 --> 00:51.915
[SPEAKER_03]: what's coming in terms of the community sites so they're wanting to keep the the fun side of things and interaction and not interrupt your day on the mountain there's some really neat things you'll hear from Damian about on that topic as well as like some of the the stumbling blocks they've had along the way and the fact that they just don't stop trying to improve this product which is the biggest thing that I admire about this this brand in this company
00:52.615 --> 00:59.577
[SPEAKER_03]: So tune in to this latest episode of The Big Bitches King podcast and find out what is coming with Carve for the next winter.
00:59.997 --> 01:06.198
[SPEAKER_03]: Hey, so with over fifty thousand Carve users now, like it's it's pretty clear people are people are into improving their skiing.
01:06.278 --> 01:07.539
[SPEAKER_03]: They're into measuring it.
01:07.699 --> 01:11.040
[SPEAKER_03]: You've made some big technology advancements with Carve to behind me.
01:11.080 --> 01:12.280
[SPEAKER_03]: You've taken out the install.
01:13.520 --> 01:15.322
[SPEAKER_03]: But this season, there's a different focus.
01:15.802 --> 01:20.625
[SPEAKER_03]: You're more sort of honed in on helping people like with the how.
01:21.286 --> 01:23.708
[SPEAKER_03]: So where did this come from, Jamie?
01:24.348 --> 01:31.353
[SPEAKER_02]: So the mission of carve is to increase the overall enjoyment of skiing and to do that by making easier to improve it technique.
01:31.834 --> 01:34.535
[SPEAKER_02]: I think, you know, with carve one, we had a huge step to carve two.
01:34.555 --> 01:36.357
[SPEAKER_02]: We did that because just so much more accessible.
01:36.957 --> 01:47.406
[SPEAKER_02]: But one of the things that we kind of keep coming to is people kind of understand how we're measuring technique, but we're not making really easy and simple to get that next step of improvement.
01:47.907 --> 01:55.793
[SPEAKER_02]: And so the big kind of push this year is to make the way we talk about coaching much, much more accessible to the average skier.
01:55.814 --> 01:59.697
[SPEAKER_02]: So it kind of relates to how they might already think about how they can improve their skiing.
02:01.152 --> 02:10.981
[SPEAKER_03]: Yeah, because did you find like the early adopters of carve probably had a bit of an understanding of sort of details of metrics and skills and technique?
02:11.542 --> 02:14.184
[SPEAKER_03]: Where is he getting more and more people that don't have that background?
02:15.040 --> 02:16.401
[SPEAKER_03]: So were they giving you feedback?
02:16.661 --> 02:19.944
[SPEAKER_02]: Yeah, I think that's a good way of thinking about it.
02:19.984 --> 02:31.612
[SPEAKER_02]: So I think probably when we first kind of design curve, it was very much from a kind of case of what exactly can we measure that is a very good indication of if someone is a good skier.
02:32.279 --> 02:34.060
[SPEAKER_02]: And that's kind of where the metrics came from.
02:34.080 --> 02:35.980
[SPEAKER_02]: And they're great things.
02:36.020 --> 02:43.362
[SPEAKER_02]: We can measure them well with the system, and we can basically, and they're great at predicting if people are good at bad skis.
02:43.842 --> 02:52.244
[SPEAKER_02]: Things like edge similarity or early forward movement, but the thing is when people think about skiing, it's just just backtrack.
02:52.905 --> 03:01.507
[SPEAKER_02]: And so that worked really well for our kind of more technical customers, because they got into this whole system that carbon made that was very, very powerful at defining technique.
03:02.087 --> 03:07.453
[SPEAKER_02]: But what we're trying to do now is basically, you know, that system that we define was kind of unique to carve.
03:07.793 --> 03:15.301
[SPEAKER_02]: And what we want to do now is really make it much, much more relatable to how people think about their own skin, even if they don't know about carve.
03:15.821 --> 03:24.190
[SPEAKER_02]: So, you know, maybe they're trying to just get better carving, or maybe they're trying to tackle moguls, or maybe they're trying to tackle steep terrain.
03:24.790 --> 03:30.195
[SPEAKER_02]: and trying to relate how they already think about skiing, kind of marry that with the metric system.
03:30.215 --> 03:32.998
[SPEAKER_02]: So that's kind of how we came to where we are now.
03:33.559 --> 03:40.766
[SPEAKER_02]: And as part of us, becoming much more accessible and kind of appealing to a broader audience, it's really important that we make that change.
03:40.806 --> 03:43.688
[SPEAKER_02]: And so we're really excited for the impact it's going to have this season.
03:44.549 --> 03:45.590
[SPEAKER_03]: So where do you start?
03:45.630 --> 03:46.952
[SPEAKER_03]: How do you begin there?
03:47.012 --> 03:48.833
[SPEAKER_03]: So I've got a lot of experience coaching
03:49.746 --> 03:51.407
[SPEAKER_03]: But you guys get to start a fresh.
03:52.428 --> 03:57.011
[SPEAKER_03]: Was there, did you, John, was there, like, involvement of other people?
03:57.792 --> 04:03.076
[SPEAKER_03]: Like, yeah, how do you build this part of the, of the car of experience to become better?
04:03.116 --> 04:03.856
[SPEAKER_03]: Where did you start?
04:03.956 --> 04:13.303
[SPEAKER_01]: You know, we started with discussing with a lot of instructors reading a lot of instruction manuals and then talking to a lot of people to find the gaps between them.
04:13.784 --> 04:16.986
[SPEAKER_01]: And then we also brought a lot of coaching expertise from other fields.
04:18.025 --> 04:22.427
[SPEAKER_01]: In general, one of the biggest things that you need for great coaching is a great framework.
04:23.007 --> 04:25.248
[SPEAKER_01]: People need to know how everything nets together.
04:25.708 --> 04:29.890
[SPEAKER_01]: And so we did those interviews, we talked to everyone, and then we built a framework.
04:30.050 --> 04:30.990
[SPEAKER_01]: And we said, all right, great.
04:31.010 --> 04:32.551
[SPEAKER_01]: We've got this thing called ski IQ.
04:32.891 --> 04:33.712
[SPEAKER_01]: It's awesome.
04:34.352 --> 04:37.253
[SPEAKER_01]: It makes it fun to evaluate your technique and you get it as you go.
04:37.553 --> 04:38.033
[SPEAKER_01]: Really awesome.
04:38.053 --> 04:39.354
[SPEAKER_01]: But it's really up at the top.
04:39.914 --> 04:41.735
[SPEAKER_01]: It's integrated with so many things.
04:42.695 --> 04:44.556
[SPEAKER_01]: And then we have these metrics that break it down.
04:44.896 --> 04:47.017
[SPEAKER_01]: But the way at the bottom, super granular.
04:47.801 --> 04:53.984
[SPEAKER_01]: and taking an example that probably is the one we see more than anything, which is people initiating a carbon turn.
04:54.004 --> 04:57.665
[SPEAKER_01]: It's one of the hardest things for people to learn that are at that phase.
04:57.905 --> 04:59.026
[SPEAKER_01]: How do you have the patience?
04:59.546 --> 05:03.428
[SPEAKER_01]: How do you start the edging with that inside leg?
05:03.448 --> 05:09.891
[SPEAKER_01]: There's all these things and the way we did it before is we give you a tip about early edging with the inside leg.
05:10.751 --> 05:17.694
[SPEAKER_01]: And then we give you a tip about being patient in the turn and making a nice, es-shape turn instead of a z-turn.
05:18.014 --> 05:19.115
[SPEAKER_01]: And then we give you another tip.
05:19.435 --> 05:21.035
[SPEAKER_01]: But it's all in these little fragments.
05:21.075 --> 05:26.978
[SPEAKER_01]: So what we discovered from talking to everyone is what we need is the thing in the middle, right?
05:26.998 --> 05:30.319
[SPEAKER_01]: The nice sweet spot, which is how people think about skin.
05:30.839 --> 05:35.381
[SPEAKER_01]: And it's how to initiate the turn and put those things all together.
05:35.882 --> 05:36.922
[SPEAKER_01]: And we call that a skill.
05:37.645 --> 05:37.885
[SPEAKER_01]: Right.
05:38.045 --> 05:39.786
[SPEAKER_01]: And now that becomes the centerpiece.
05:40.326 --> 05:42.526
[SPEAKER_01]: The skill helps you get better at ski IQ.
05:43.186 --> 05:55.629
[SPEAKER_01]: It packages up a number of metrics into a meaningful group so that then we can measure them and say, how well are you doing at initiating the turn with multiple metrics and once we can put it more in user friendly language.
05:56.189 --> 06:02.331
[SPEAKER_01]: We can align it more with the way instructors coach, but then we can use the great things that we have.
06:02.891 --> 06:07.412
[SPEAKER_01]: Those more granular metrics and the higher ski IQ and stitch it all together.
06:08.343 --> 06:14.509
[SPEAKER_01]: And it makes it so that you can really get people much more accessible feedback.
06:14.970 --> 06:22.317
[SPEAKER_01]: You can give them a path of what to expect, how do you need to progress through this and how can we take you on that journey.
06:22.817 --> 06:24.439
[SPEAKER_01]: And so that's really been the path.
06:24.479 --> 06:28.223
[SPEAKER_01]: I'll hand it over to Damian because he did a lot of those interviews.
06:29.086 --> 06:29.767
[SPEAKER_01]: It's not easy.
06:30.888 --> 06:32.610
[SPEAKER_01]: There's so many different opinions.
06:32.951 --> 06:33.952
[SPEAKER_01]: So I'll then talk about that.
06:34.292 --> 06:38.257
[SPEAKER_01]: I brought a structure of coaching and how do you put together these frameworks?
06:39.878 --> 06:45.044
[SPEAKER_01]: And yeah, let me hand it over to Damien to talk a bit about how he managed that web.
06:48.374 --> 06:52.317
[SPEAKER_03]: I'm curious because I was, you know, we had some chats.
06:52.958 --> 06:55.900
[SPEAKER_03]: And I was trying to ask, I was like, what are other people think about this?
06:56.080 --> 07:04.686
[SPEAKER_03]: Because, yeah, you're there hearing from all these people like, well, we think you should start here and you should focus on this and then other people are a bit different.
07:05.106 --> 07:06.808
[SPEAKER_03]: How did you collate all that together?
07:06.968 --> 07:11.331
[SPEAKER_03]: Like, what did you learn from that experience of like, tell me, how do we teach carving?
07:12.060 --> 07:13.241
[SPEAKER_04]: Yeah, great question time.
07:13.261 --> 07:20.827
[SPEAKER_04]: I think probably the main thing I learned was that there isn't one specific route through through that journey and and all these skills they really it's not a set progression.
07:20.887 --> 07:21.868
[SPEAKER_04]: It's more that it's like
07:22.475 --> 07:25.636
[SPEAKER_04]: They're multiple things you can work on, not necessarily in any particular order.
07:26.176 --> 07:33.179
[SPEAKER_04]: There is an order in some cases, but it's more about where the individual screen is and what is it that's going to help them the most at that moment.
07:34.179 --> 07:43.702
[SPEAKER_04]: And I think, yeah, for me, kind of the way that we were able to do this was, first, as you said, jumped on a load of calls with you, with yourself, with other of our ambassadors, other protein members.
07:44.805 --> 07:55.167
[SPEAKER_04]: Just essentially getting everyone's feedback of what, you know, all you guys have spent your careers developing your own personal way to teach these things, which is like super, super impressive and so helpful for your clients.
07:55.227 --> 08:09.430
[SPEAKER_04]: And for us, it was about collecting all that information from you, really learning from you guys what are the things that really have worked, like you talking me through examples of when you've unlocked your clients and things like that and me digesting that and thinking, okay, how can we bring that into our world?
08:09.910 --> 08:14.257
[SPEAKER_04]: because obviously we don't have the same information that you do, we've got these metrics, right?
08:14.758 --> 08:21.909
[SPEAKER_04]: So we need to put our own lens on this and understand how can we create a progression from the metrics that we have?
08:23.372 --> 08:23.952
[SPEAKER_04]: And really I think
08:24.744 --> 08:40.214
[SPEAKER_04]: The main thing we're trying to think about through this project was just trying to have the user goals in mind at the top and understanding, you know, what is it that our users care most about improving in so that's why we we've settled on on the progressions of carving our steeps powder and mogles.
08:41.475 --> 08:45.638
[SPEAKER_04]: As the kind of main areas that our users have really interested in improving and then.
08:46.685 --> 08:55.308
[SPEAKER_04]: Obviously, we're starting out with one progression in each and we're trying to cover off, you know, what for the most of our users, what is the most impactful thing we can be teaching them for each of those things?
08:55.788 --> 09:05.172
[SPEAKER_04]: And so it was about kind of listening to all you guys getting your opinions and understanding what what progressions you have and then building that into our world with with our users and their ability in mind.
09:06.132 --> 09:07.653
[SPEAKER_03]: Can you can you give us a bit of a
09:08.373 --> 09:14.897
[SPEAKER_03]: preview, you know, at all about, say, what may be a couple of the progression steps might be.
09:14.917 --> 09:16.158
[SPEAKER_03]: Yeah, for sure.
09:16.778 --> 09:19.160
[SPEAKER_04]: So maybe let's talk about the steepest one.
09:19.620 --> 09:29.587
[SPEAKER_04]: So in steepest we're going to be mainly focusing on short turns at the start of this progression to help people unlock a new movement for a lot of a lot of people that have just been maybe starting to carve moving on from parallel.
09:30.768 --> 09:45.870
[SPEAKER_04]: And so, yeah, the first skill in that is about starting to ski within the parameters of a short turn, so we've developed a new metric that we're calling turn corridor, which is looking at the width of your turns, essentially, and how wide a corridor you're skiing in.
09:46.490 --> 09:57.958
[SPEAKER_04]: And then we're looking at your turn tempo, and also what at the moment we're calling it exit angle, just essentially to define those rotation movements within the right corridor and tempo basically.
09:58.278 --> 10:08.445
[SPEAKER_04]: So that progression will take you from a parallel turn and work you through using real time feedback into skiing narrow and narrow shorter and shorter turns to your starting to make those movements.
10:09.105 --> 10:11.167
[SPEAKER_04]: And then I can keep going to the next one.
10:11.187 --> 10:14.129
[SPEAKER_04]: So the one after that is about separating your upper and lower body.
10:16.358 --> 10:27.311
[SPEAKER_04]: obviously with car we only capture what the feet are doing but we can get a good signal of what the upper body is doing from from the movement of the of this he is so in in this in this skill we're looking at
10:28.070 --> 10:56.730
[SPEAKER_04]: essentially your turn rate can you can you are you able to unlock your lower legs to be able to rotate quickly under your upper body if you've got an upper body that is you know leading the turn you're you're quite um static in terms of your that separation from your upper body it's very difficult to make those fast turn movements as I'm sure you've probably seen many times on in your teaching so so that's kind of a flavor of the first couple of skills then we move on to introducing more kind of edge engagement at the start of the turn in the short turn
10:57.430 --> 10:59.471
[SPEAKER_03]: I was going to say, yeah, go for it.
10:59.491 --> 11:02.733
[SPEAKER_03]: What was interesting because I did a little bit of testing of that one.
11:02.753 --> 11:04.434
[SPEAKER_03]: Yeah.
11:04.554 --> 11:06.115
[SPEAKER_03]: Of this up a low body separation.
11:06.135 --> 11:08.777
[SPEAKER_03]: I was like, how are they going to figure this out?
11:09.237 --> 11:13.900
[SPEAKER_03]: And I was trying I was like doing some off of body rotation turns and then doing it without it.
11:14.520 --> 11:18.002
[SPEAKER_03]: And for me, there was a definite like it was pretty close.
11:18.463 --> 11:19.103
[SPEAKER_03]: It was pretty dark.
11:19.223 --> 11:20.224
[SPEAKER_03]: Like I was impressed.
11:20.937 --> 11:25.218
[SPEAKER_03]: that how you'd sort of figured out, yeah, to do that.
11:25.298 --> 11:27.158
[SPEAKER_03]: So yeah, I think that's awesome.
11:27.678 --> 11:36.020
[SPEAKER_03]: Because as a coach, I think the best thing you can do for someone is going to give them a task to go out and then you give them freedom.
11:36.040 --> 11:40.421
[SPEAKER_03]: And I think this goes back to you, Jamie, you're a regional concept behind car.
11:40.441 --> 11:43.081
[SPEAKER_03]: It's like give them something to do and let them go do it.
11:43.141 --> 11:44.121
[SPEAKER_03]: Like don't get in the way.
11:44.161 --> 11:45.122
[SPEAKER_03]: Don't keep stopping them.
11:46.002 --> 11:47.182
[SPEAKER_03]: Go out and have a crack at it.
11:48.160 --> 11:48.820
[SPEAKER_03]: Yeah, I love that.
11:48.920 --> 11:51.342
[SPEAKER_03]: I love that new metric because you could play around with it.
11:51.402 --> 11:53.383
[SPEAKER_03]: It'll encourage you like, what if I change this?
11:53.984 --> 11:58.847
[SPEAKER_03]: What if I do try and turn my legs more and and then it gets to get this immediate feedback?
11:59.727 --> 12:00.848
[SPEAKER_03]: Yeah, I was impressed with that.
12:01.789 --> 12:08.853
[SPEAKER_01]: Yeah, and the really important thing with that one in particular, that highlights where we're going with scales is our metrics are all measured at the boots.
12:09.573 --> 12:10.754
[SPEAKER_01]: And that's very important, right?
12:10.794 --> 12:11.795
[SPEAKER_01]: That's the end of the
12:12.391 --> 12:15.913
[SPEAKER_01]: of the biometric or the biomechanical chain, right?
12:15.993 --> 12:18.415
[SPEAKER_01]: It all comes down to your boots and skis in the end.
12:18.815 --> 12:25.699
[SPEAKER_01]: But today, Carve had done very little coaching about the upper body, but our skills are talking about the whole body.
12:26.059 --> 12:26.799
[SPEAKER_01]: That's a big point.
12:26.859 --> 12:28.580
[SPEAKER_01]: They're attached to people's goals.
12:29.041 --> 12:30.942
[SPEAKER_01]: They're attached to how instructors instruct.
12:31.603 --> 12:33.725
[SPEAKER_01]: And they think about the whole body.
12:34.086 --> 12:37.030
[SPEAKER_01]: So we can really start giving people more instruction about that.
12:37.691 --> 12:47.825
[SPEAKER_01]: And because we have a billion turns now, our ability to make some of those inferences between what's happening at the boots and the skis with the rest of your body keeps getting better and better.
12:48.463 --> 12:48.683
[SPEAKER_01]: Right.
12:48.843 --> 12:51.026
[SPEAKER_01]: And so that's a huge unlock here.
12:51.586 --> 12:54.349
[SPEAKER_01]: Something we hear from from users all the time.
12:54.369 --> 13:03.938
[SPEAKER_01]: I said, well, sometimes people are telling me that I should keep my body down the hill and move my legs more and sometimes they're telling me that I should keep my body following the turn.
13:04.459 --> 13:05.160
[SPEAKER_01]: What do I do?
13:05.800 --> 13:12.387
[SPEAKER_01]: And so the desk, the big solution here, the carving pathway teaches you more about your body stain.
13:13.316 --> 13:18.741
[SPEAKER_01]: along the path of your turn, the short-turn pathway teaches you about upper body and lower body separation.
13:19.101 --> 13:21.363
[SPEAKER_01]: So now we have this really clean story.
13:22.144 --> 13:28.889
[SPEAKER_01]: And the plan is to have about six main skills for each of these main pathways.
13:29.350 --> 13:40.099
[SPEAKER_01]: So six main skills for carving, six main skills for short turns, and we help you find which one is right for you at your journey based on how you're performing.
13:40.661 --> 13:44.604
[SPEAKER_01]: And really one of the big things here is we're watching you ski all the time.
13:45.244 --> 13:47.306
[SPEAKER_01]: So it's not just while you're training these things.
13:47.566 --> 13:56.172
[SPEAKER_01]: We're watching all the time and showing you where your gaps are and then saying, all right, let's lean in on this gap or maybe you're feeling like something different today.
13:56.232 --> 13:59.695
[SPEAKER_01]: You can jump off that track and choose one of the other gaps that you want.
14:00.095 --> 14:06.800
[SPEAKER_01]: So it's also giving people choice and helping them to understand and not just feeling like they're on a ride.
14:07.351 --> 14:12.694
[SPEAKER_01]: without knowing where that ride's going and without their ability to pull some of the lever sometimes.
14:13.414 --> 14:13.735
[SPEAKER_03]: Yeah.
14:14.475 --> 14:27.622
[SPEAKER_03]: I mean, can you speak to perhaps how you find the majority of users have currently been, you know, interacting with the car of app and the experience?
14:29.723 --> 14:36.267
[SPEAKER_03]: I guess I'm leading towards like you trying to help steer them away because it's I think a lot of people are just attracted to ski like you.
14:37.092 --> 14:42.536
[SPEAKER_03]: Like they're just going and then, you know, they go straight to not trying to be coached on anything.
14:42.556 --> 14:44.057
[SPEAKER_03]: Is that fair?
14:44.438 --> 14:45.098
[SPEAKER_03]: Did you find it?
14:45.118 --> 14:47.200
[SPEAKER_01]: Well, we don't want to steer away from it at all.
14:47.380 --> 14:54.045
[SPEAKER_01]: SKIQ is still, is still that measure that helps you connect with how you're improving overall.
14:54.405 --> 14:59.269
[SPEAKER_01]: But what we want to do is help you move that SKIQ and know how to, right?
14:59.289 --> 15:00.610
[SPEAKER_01]: The SKIQ wanted to own
15:01.442 --> 15:10.845
[SPEAKER_01]: To deconstruct that, yeah, maybe some people who are more advanced just by having that feedback can kind of prove, but the majority of people cannot.
15:11.225 --> 15:18.688
[SPEAKER_01]: You really need to break the problem down into bite size bits that make it feel less overwhelming and give you better feedback.
15:19.306 --> 15:21.967
[SPEAKER_01]: that then you can reconnect back to ski IQ.
15:22.427 --> 15:24.868
[SPEAKER_01]: And with metrics, we had quite a bit of that.
15:24.928 --> 15:30.430
[SPEAKER_01]: And last season, we made a lot of advances with having your focus metric score every time you stop.
15:30.850 --> 15:33.531
[SPEAKER_01]: And on the left, more and more tips about a focus metric.
15:33.871 --> 15:36.752
[SPEAKER_01]: But the gap between ski IQ and the metrics was so large.
15:37.232 --> 15:39.093
[SPEAKER_01]: where you really need to have a lot of knowledge.
15:39.453 --> 15:44.454
[SPEAKER_01]: By introducing this in the middle, it's something much more accessible to more people.
15:44.834 --> 15:52.736
[SPEAKER_01]: It's whole body thinking the metrics are underneath feeling in at all, but it just makes it easier to coach that way.
15:53.476 --> 16:00.018
[SPEAKER_01]: But SKIQ is still the ultimate thing that we're helping people to improve and we constantly make the link.
16:00.898 --> 16:04.719
[SPEAKER_01]: Every time you stop, you still help make the link between them.
16:05.465 --> 16:11.407
[SPEAKER_01]: Right, but it's just it's just giving people a way to break it down into something more accessible.
16:12.287 --> 16:19.670
[SPEAKER_03]: You recently sort of announced some of the upcoming improvements and changes to to carve and one of them is this rolling.
16:19.690 --> 16:30.113
[SPEAKER_03]: Maybe you can talk to that one to stopping you because I think a lot of, yeah, yeah, they got into carve would sort of try and hack it so they'd explain that.
16:30.753 --> 16:33.995
[SPEAKER_04]: But sure, maybe I could start at the beginning of how we used to do ski hockey.
16:34.035 --> 16:36.997
[SPEAKER_04]: So we used to just have ski at a run level.
16:37.518 --> 16:41.180
[SPEAKER_04]: So at the start you'd ski a whole run, you'd get on a lift and you'd hear your ski at you.
16:42.221 --> 16:52.228
[SPEAKER_04]: But there's a lot of challenges with that because in a run you might ski a variety of different pitches, a variety of different terrains, you might be trying for some of the time you might get tired and take a break and just
16:52.828 --> 17:02.634
[SPEAKER_04]: just try and survive for a little bit and then go back into trying your best and by the time you get on the lift, that's JQ's been quite muddied by all those different things and it ends up not being super meaningful.
17:03.074 --> 17:09.537
[SPEAKER_04]: So a few years ago we made a change and we went to segmentation which was an awesome change for our users.
17:09.577 --> 17:13.800
[SPEAKER_04]: It was one of the most impactful things that we did in the product of the last couple of years.
17:14.660 --> 17:29.306
[SPEAKER_04]: And this was a change that basically meant that instead of getting a skakey for the whole run, now every time that you stop, you've created a segment and you're here with skakey for that segment, which meant that you could be selective about the parts you wanted to attempt at top score on.
17:29.346 --> 17:38.730
[SPEAKER_04]: You could find a pitch that you know you really liked, go ski your best turns down it, stop, not get that skakey money by other parts of the run and hear your score.
17:39.676 --> 17:41.878
[SPEAKER_04]: which was a great step forward for our customers.
17:42.679 --> 17:44.760
[SPEAKER_04]: But we created a bit of a monster here.
17:45.741 --> 17:55.029
[SPEAKER_04]: And what ended up happening is that because people love the SKAQ game so much and all they want to do is a lot of people will just go out and try and beat that number every day.
17:55.986 --> 18:15.235
[SPEAKER_04]: is that, you know, it end up being that if you're skiing with a car user that wanted to do this, it would be a bit of a nightmare because because they've been stopping every ten turns, they'd find the pitch they liked ski for the minimum amount of turns required to get a score and then wait for that number and see if they beat it and then go again and again and again and it meant that it was quite disruptive to the ski day.
18:15.395 --> 18:18.357
[SPEAKER_04]: So while we'd we'd made a big step forward in terms of
18:19.543 --> 18:22.766
[SPEAKER_04]: making it easy for users to try and do their best skiing and get feedback on it.
18:23.226 --> 18:26.768
[SPEAKER_04]: We made it a lot harder in terms of being a natural way to fit into their day.
18:27.949 --> 18:37.716
[SPEAKER_04]: And so for the last couple of years we've had an idea that you know has we've put out the user base and has got a great feedback but has it has its complexities to implement so which is the reason we haven't done it yet.
18:38.136 --> 18:46.122
[SPEAKER_04]: But we are taking it on this summer which is what we're calling rolling ski IQ or top eight turns ski IQ which essentially means that
18:46.915 --> 18:51.641
[SPEAKER_04]: Now what we're going to do is we're going to look at your run and we're just going to go and find your best date turns for you.
18:51.901 --> 18:53.543
[SPEAKER_04]: We'll go we'll go look across your data.
18:54.184 --> 18:58.368
[SPEAKER_04]: Look at those consecutive turns that scored highest and pull them out and that'll be your ski IQ.
18:58.388 --> 19:03.735
[SPEAKER_04]: So you don't have to stop and tell it to tell card when what to look at will go and find the right thing to look at.
19:04.660 --> 19:10.465
[SPEAKER_04]: And we've been testing over the last couple of days, even yesterday, myself, Jamie Sultan and Charlie from the team.
19:10.485 --> 19:11.946
[SPEAKER_04]: We went out and had a little ski IQ off.
19:12.366 --> 19:14.228
[SPEAKER_04]: And we all found that we were skiing completely differently.
19:14.268 --> 19:21.354
[SPEAKER_04]: Like we were just doing runs, hopped the bottom, which for the last couple of years, if you're trying to game the system and get a high score, we never happened.
19:21.754 --> 19:27.659
[SPEAKER_04]: So it was really refreshing to see that it actually really had a big impact in a change on how we use the product ourselves.
19:28.940 --> 19:32.942
[SPEAKER_04]: And the fun that we had was, yeah, it was a great, a great morning because of that change.
19:32.962 --> 19:34.984
[SPEAKER_04]: So yeah, it's a big move for us.
19:35.004 --> 19:37.986
[SPEAKER_04]: I'm excited for the community to be able to use it.
19:38.066 --> 19:39.127
[SPEAKER_03]: That is really cool.
19:39.207 --> 19:44.830
[SPEAKER_03]: To hear that and like you can hear in your voice, the fact that the fun is back, there's no interruptions.
19:45.091 --> 19:45.571
[SPEAKER_03]: Just go.
19:45.591 --> 19:45.671
[SPEAKER_03]: Yeah.
19:47.012 --> 19:48.573
[SPEAKER_01]: We get so many people who say,
19:49.518 --> 20:07.267
[SPEAKER_01]: Please kind of do this because my partner won't ski with me anymore or my friend won't ski with me anymore or I'm afraid I'm gonna cause an accident on the ski slopes because I just can't I just have to stop I have to so this is gonna be a lot more fun than the other cool part of it is
20:08.548 --> 20:33.773
[SPEAKER_01]: It's we're also looking at the prospect of if you're skiing different types of technique as you go down we'll pull out the top eight of all of them so say you hit a steep hit and you you fire off some short turns and then it levels out some more and that snow is is nice and and grippy there and you just throw some big carving turns and then later on there were some logos along the way and you hit them
20:34.439 --> 20:38.323
[SPEAKER_01]: You could do that all-topped about them without stopping and get scored on each.
20:38.643 --> 20:42.386
[SPEAKER_01]: There's some things we're working out in that in terms of how we want to present it.
20:42.726 --> 20:43.687
[SPEAKER_01]: But that's what we want to do.
20:43.727 --> 20:50.734
[SPEAKER_01]: We want to say, do your thing, flow down, ski how you want, and we'll find all the golden nuggets for you.
20:51.434 --> 20:54.717
[SPEAKER_01]: And the cool thing is we've got a working now.
20:54.777 --> 20:58.921
[SPEAKER_01]: We've got to tune it up, but we're all having a blast with it.
20:59.398 --> 21:03.019
[SPEAKER_03]: Hey, just a slight different question that came to me right now.
21:03.359 --> 21:08.000
[SPEAKER_03]: Jamie, you yourself, uh, proof is in the background there.
21:08.740 --> 21:12.841
[SPEAKER_03]: You know, this was your idea, like, you know, years back.
21:13.941 --> 21:25.804
[SPEAKER_03]: Can you share, like anything that you've learned in terms of like building like this, this idea, you know, something you're really interested, which is, you know, technology, business,
21:27.026 --> 21:29.909
[SPEAKER_03]: Yeah, what if you learn that reflect like you're there, you're in theory.
21:30.089 --> 21:45.324
[SPEAKER_03]: With the team, the huge team you've made these changes and you know, you're changing skiing and you're having to figure out all these things along the way, like what if you reflect, do you think yourself, wow, geez, like this is so cool because I've learned there.
21:46.184 --> 21:49.027
[SPEAKER_02]: So yeah, I mean, it's definitely quite a wide.
21:50.502 --> 21:51.382
[SPEAKER_02]: a wide question.
21:51.402 --> 21:56.384
[SPEAKER_02]: I think one thing that, you know, people say is important.
21:56.424 --> 22:00.145
[SPEAKER_02]: I think we've actually done it very well as, you know, we've always really had the same mission.
22:00.325 --> 22:04.606
[SPEAKER_02]: You know, we always wanted to make a really powerful product that made skiing more fun.
22:05.347 --> 22:06.567
[SPEAKER_02]: And they did that through technique.
22:07.410 --> 22:22.599
[SPEAKER_02]: And I think, you know, staying cool to that mission and basically like hiring amazing people around that mission and like getting like the first customers who were, you know, who would tolerate a very poor part of it, you know, in the first years of car.
22:23.419 --> 22:25.900
[SPEAKER_02]: But, you know, but we're excited by what we're working on.
22:25.940 --> 22:26.881
[SPEAKER_02]: So they would actually kind of
22:27.681 --> 22:32.286
[SPEAKER_02]: be kind enough to give us the time and help us improve it.
22:32.906 --> 22:34.307
[SPEAKER_02]: I think is work very well.
22:34.508 --> 22:46.840
[SPEAKER_02]: And where we have kind of made mistakes, which we've learned from, is when we've kind of deviated from that, or we get excited by something else, which is quite different to what we're actually really set out to do.
22:47.480 --> 23:04.025
[SPEAKER_02]: And although it sounds exciting in the near term, because it doesn't align with this momentum that you've built across the people, and the user base, and the investors, like every part of the business is kind of aligned towards that, then it doesn't actually work very well.
23:04.045 --> 23:07.947
[SPEAKER_02]: So when we've tried projects that are kind of a long way out from our core mission.
23:08.407 --> 23:15.209
[SPEAKER_02]: So yeah, there's definitely many learnings in all different parts of business, and mistakes were made in that I've learned from.
23:15.689 --> 23:21.575
[SPEAKER_02]: But I think, you know, the thing that has kind of resonated with me is like, you know, being very clear about what you're trying to do.
23:21.635 --> 23:29.342
[SPEAKER_02]: And, you know, and being very clear about the long term where you're trying to get to, but then being very flexible about all the details in the near term.
23:29.382 --> 23:33.646
[SPEAKER_02]: So you try something that doesn't work, okay, you scrap it, you try something else, just like you scrap it.
23:34.166 --> 23:41.429
[SPEAKER_02]: But, you know, being flexible about how you get there, but being clear that you want to make a very powerful experience for every skier that helps them get better and helps them have more fun.
23:41.449 --> 23:43.670
[SPEAKER_02]: Has been very powerful.
23:43.690 --> 23:45.911
[SPEAKER_02]: So I think, yeah, that's my right to keep one.
23:45.951 --> 23:46.591
[SPEAKER_00]: Yeah, right.
23:47.492 --> 23:47.852
[SPEAKER_03]: Yeah.
23:48.212 --> 23:49.112
[SPEAKER_03]: No, I think so.
23:49.132 --> 23:56.055
[SPEAKER_03]: I mean, I certainly would agree with that as soon as you come back to, you know, your North Star, why are you really doing it?
23:56.515 --> 24:01.397
[SPEAKER_03]: Things just tend to work out, you know, your mental learn from mistakes, but yeah, okay.
24:01.437 --> 24:01.997
[SPEAKER_03]: Thanks for sharing.
24:02.017 --> 24:03.338
[SPEAKER_03]: I mean, you're in Chile.
24:04.040 --> 24:07.763
[SPEAKER_03]: at the moment, you've got a bunch of you just arrived down there.
24:07.783 --> 24:12.846
[SPEAKER_03]: I don't think people realize what goes on sometimes behind the scenes.
24:12.866 --> 24:18.971
[SPEAKER_03]: There's pretty intensive missions, you've got to make to test this stuff.
24:18.991 --> 24:24.975
[SPEAKER_03]: So what is the goal of this week, for example, down in South America?
24:25.955 --> 24:29.539
[SPEAKER_02]: Yeah, well, we're actually here for a whole month.
24:29.740 --> 24:32.944
[SPEAKER_02]: Yeah, so, you know, and we try and do this every year.
24:33.064 --> 24:38.210
[SPEAKER_02]: It's just very powerful to have, you know, great the team can make times come out here, but we kind of come down here for a month.
24:38.963 --> 24:41.165
[SPEAKER_02]: And we're pushing, you know, we're all in the same place.
24:41.185 --> 24:43.948
[SPEAKER_02]: We're all working as hard as we can to make a really awesome product for next year.
24:43.968 --> 24:51.235
[SPEAKER_02]: And what's nice is we're able to test with people from Santiago just like, you know, two hours away from us.
24:51.856 --> 25:02.567
[SPEAKER_02]: And so every weekend we're kind of testing and we're kind of getting feedback from customers to improve the products with the goal of like releasing some elements of the products, kind of mid of the sudden hemisphere season.
25:03.728 --> 25:08.511
[SPEAKER_02]: The goal next week is to test the new tabs.
25:08.531 --> 25:18.536
[SPEAKER_02]: So this will be internal testing, not public, but we'll be testing new versions of the ski tab and new versions of coaching tab that involve a lot of the concepts that John and Damien have been talking about.
25:18.556 --> 25:20.497
[SPEAKER_03]: Yeah, cool.
25:20.838 --> 25:30.163
[SPEAKER_03]: And then, so from there, like John, I imagine making sure people like they pick up their phone and they open curve and they go,
25:30.943 --> 25:31.784
[SPEAKER_03]: like, what do I do?
25:31.804 --> 25:39.770
[SPEAKER_03]: I can't even imagine like where you have to start with the user experience in such like an in-depth, you know, product.
25:40.831 --> 25:48.157
[SPEAKER_01]: Like, before the trip, we've been in particular, did a lot of calls with the users on some of these concepts.
25:48.477 --> 25:51.960
[SPEAKER_01]: So after we had talked to the instructors, after we had a line with
25:52.473 --> 25:57.096
[SPEAKER_01]: with some of the coaching best practices, all our own thoughts.
25:57.597 --> 26:00.979
[SPEAKER_01]: We put together prototypes of that before we came here.
26:01.380 --> 26:02.981
[SPEAKER_01]: And we did phone calls with folks.
26:03.401 --> 26:12.028
[SPEAKER_01]: And we also built a prototype that several of us skied on some of the real time feedback prior to this.
26:12.508 --> 26:16.211
[SPEAKER_01]: And then to prep, then we took all of that and all the user calls.
26:16.531 --> 26:20.454
[SPEAKER_01]: And we took our first stab at a minimum viable product of
26:21.018 --> 26:27.239
[SPEAKER_01]: of what the new coaching tab and what the new ski tab would look like when you introduce these concept of skills.
26:27.319 --> 26:31.740
[SPEAKER_01]: And basically, we give people a visual math of each thing.
26:31.800 --> 26:39.882
[SPEAKER_01]: They're carving their short terms for the steep progression, their molos and their powder skills.
26:40.382 --> 26:47.684
[SPEAKER_01]: And then we pick one as the thing that they should most focus on based on what their goals are.
26:48.463 --> 26:50.164
[SPEAKER_01]: and then give them an experience scheme.
26:50.204 --> 26:51.545
[SPEAKER_01]: So we built a first pass at that.
26:52.165 --> 26:54.566
[SPEAKER_01]: And then we say, all right, that wasn't very good.
26:55.347 --> 26:56.667
[SPEAKER_01]: You know, we go out and ski on it.
26:56.727 --> 26:57.228
[SPEAKER_01]: We try it.
26:57.588 --> 26:59.489
[SPEAKER_01]: We let this past weekend.
26:59.529 --> 27:05.472
[SPEAKER_01]: We skied with about about thirty people here who had never used car before as well.
27:05.872 --> 27:09.174
[SPEAKER_01]: So we got a lot of people who have a lot of experience, our car, and people who haven't.
27:09.914 --> 27:14.697
[SPEAKER_01]: And then you realize all the holes that you have in it and all the things that aren't very intuitive.
27:15.056 --> 27:17.097
[SPEAKER_01]: And then you make another pass and make another pass.
27:17.398 --> 27:29.106
[SPEAKER_01]: And that's the beauty of being here is that every day, one or more of us are running up, getting some skis on, testing some things, running back and saying, hey, data science, we need help on this.
27:29.166 --> 27:36.991
[SPEAKER_01]: Our hey software team, we need to fix this, our hey design team, we need to, this interface is totally confusing people.
27:37.271 --> 27:38.993
[SPEAKER_01]: And it's just a super rapid.
27:40.013 --> 27:45.038
[SPEAKER_01]: iteration cycle, something that's very hard to do at bigger companies.
27:45.078 --> 27:51.624
[SPEAKER_01]: So I was before this, I was at Google, also working there great experience.
27:52.064 --> 28:02.273
[SPEAKER_01]: But this kind of rapid iteration, you get when you get a bunch of people that are frothing about skin and a small team where you can put everybody in a room and just crank away.
28:02.634 --> 28:06.277
[SPEAKER_01]: You can produce some pretty amazing stuff in a short period of time.
28:07.287 --> 28:11.409
[SPEAKER_04]: I might just add a few things more on to that by your question about the UX Tom.
28:11.449 --> 28:13.130
[SPEAKER_04]: So yeah, you're absolutely right.
28:13.311 --> 28:19.114
[SPEAKER_04]: We're introducing a lot of layers now in terms of multiple skills, progressions, all these things.
28:20.235 --> 28:23.657
[SPEAKER_04]: And there is the potential to cause overwhelm if it's not surface correctly, right?
28:24.277 --> 28:31.321
[SPEAKER_04]: And so kind of the way that I like to think about it and not just this problem, but for lots of problems about cars, I just think what would you do?
28:31.581 --> 28:34.423
[SPEAKER_04]: How would you present this to your clients, right?
28:34.964 --> 28:42.123
[SPEAKER_04]: and you in your head you have this map of knowledge of all the different progressions you've worked on where your client fits into those progressions.
28:42.910 --> 28:44.131
[SPEAKER_04]: but you don't expose that to them.
28:44.151 --> 28:47.614
[SPEAKER_04]: You don't tell them all of that and won't go and it'd be like figured out.
28:48.114 --> 28:50.697
[SPEAKER_04]: You'll create a tailored, fun experience for them.
28:51.037 --> 29:01.786
[SPEAKER_04]: They pick the right things from your mind that you know about the progressions that you've built and surface it to them in the right way and the right order and not in a way that's so well-being but in a way that's fun and really helps them.
29:02.186 --> 29:07.911
[SPEAKER_04]: So that's, we're trying to take that principle of what the best ski coaches do and bring that into the product and the interface.
29:08.131 --> 29:09.873
[SPEAKER_04]: So that's the approach we want to get to.
29:11.243 --> 29:12.344
[SPEAKER_03]: Yeah, wow, impressive.
29:13.124 --> 29:18.388
[SPEAKER_03]: I always respect how many different things you have to cover.
29:18.428 --> 29:20.890
[SPEAKER_03]: It's not just improving people's skin.
29:21.771 --> 29:28.856
[SPEAKER_03]: What goes into that, the technology, the app user experience, the audio, the language,
29:30.477 --> 29:35.542
[SPEAKER_03]: how much detail versus how little, like, yeah, just overwhelming for my brain.
29:35.623 --> 29:37.985
[SPEAKER_03]: So, like, yeah, that's why you got a team, right?
29:38.205 --> 29:51.059
[SPEAKER_01]: Yeah, and folks like you that help us to make sure that things align, because our goal with Carve, you know, we haven't talked about it in this call, but you and I've talked about it a lot, is it's a, it's a Yen and Nang.
29:51.399 --> 29:52.020
[SPEAKER_01]: Carve helps
29:53.101 --> 30:15.341
[SPEAKER_01]: augment to what great skin structures can do and great skin structures augment what cars can do so the more they speak the same language and use the same approaches but each have their own strengths the better right car has this advantage it can be with you on the hill all the time and help you do your homework and make it fun right
30:17.142 --> 30:23.726
[SPEAKER_01]: And we more and more can figure out more and more about the whole body, but we can't see everything that an instructor can, right?
30:23.806 --> 30:33.732
[SPEAKER_01]: So we want to emulate as much as possible, but not in the vein of replacing, but in the vein of working together and augmenting.
30:33.932 --> 30:44.939
[SPEAKER_03]: Damon, you mentioned like how fun it was that you went skiing, you know, you went a couple of the guys yesterday, and that fun part, and there was a bunch of you, you weren't just on your own.
30:45.625 --> 30:51.868
[SPEAKER_03]: And I know community is also sort of an area you're trying to improve and focus on as well.
30:51.888 --> 30:52.629
[SPEAKER_03]: Can you speak to that?
30:53.189 --> 30:54.130
[SPEAKER_04]: Yeah, yeah, hundred percent.
30:54.530 --> 30:55.270
[SPEAKER_04]: And it's a great point.
30:55.290 --> 31:01.854
[SPEAKER_04]: Like we've had experiences in the team yesterday is a great example of when you ski with others that using carve, it can be really fun.
31:01.914 --> 31:05.876
[SPEAKER_04]: And it adds a new element of competition and excitement to the whole experience.
31:06.492 --> 31:12.757
[SPEAKER_04]: And we've seen this happen organically kind of in the wild in our community over the last, you know, the whole time that cause existed really.
31:12.777 --> 31:25.447
[SPEAKER_04]: We've got some of you, I'm sure we've seen our Facebook community where people are engaging daily, posting videos of themselves skiing, getting feedback from our other users, posting their best KQs and being like, can you try and beat this one guys?
31:25.487 --> 31:27.229
[SPEAKER_04]: That sort of thing, you know, that kind of mentality.
31:27.749 --> 31:49.184
[SPEAKER_04]: We also see it in resorts, you know, in our major hubs in the US places like Park City, Dear Valley, with their big communities, groups of car users that have found themselves a little kind of tribe in those areas and they got and skis together with a product compete, trying to get, trying to be each other's scores, help each other out with different tips they found to help them influence metrics and that kind of stuff.
31:50.125 --> 31:56.730
[SPEAKER_04]: And yeah, it's all been amazing to see and a great signal for us that there's something really powerful there, but today we haven't really
31:57.550 --> 32:04.363
[SPEAKER_04]: Well, not because we haven't wanted to be more just because of time and prioritization that we haven't yet brought this amazing kind of
32:05.127 --> 32:08.649
[SPEAKER_04]: stick stuff that's going on naturally into the product experience itself.
32:09.290 --> 32:13.813
[SPEAKER_04]: So this year we're making a change to that and we're introducing friends into our community, which is the first step.
32:13.873 --> 32:16.835
[SPEAKER_04]: So you'll be able to add all your friends on Carve.
32:17.295 --> 32:19.317
[SPEAKER_04]: It's kind of a follow up from group.
32:19.357 --> 32:20.137
[SPEAKER_04]: This is what we have before.
32:20.177 --> 32:23.459
[SPEAKER_04]: We think friends fits kind of better with in terms of kind of the skiing.
32:24.500 --> 32:31.625
[SPEAKER_04]: The way people naturally ski and have made this ski weird and maybe sometimes your friends aren't skiing with you, but you still want to see what they're doing, what they're up to.
32:32.165 --> 32:33.426
[SPEAKER_04]: So that's the first step.
32:33.446 --> 32:46.455
[SPEAKER_04]: We're going to be introducing a friend leaderboard and other things you're able to compete with your friends on different achievements and making it really part of the ski day and a big part of your actual ski experience when you're with the group.
32:46.835 --> 32:51.198
[SPEAKER_04]: So this is going to be, I mean, that there's going to be features in the ski tab while you're skiing around.
32:51.218 --> 32:57.742
[SPEAKER_04]: We're going to be automatically figuring out who you're skiing with and creating little fun mini games and challenges to compete with your friends.
32:58.743 --> 33:00.404
[SPEAKER_04]: while you're out skiing with them.
33:00.464 --> 33:02.184
[SPEAKER_04]: So you don't have to do that outside of carp now.
33:02.204 --> 33:03.684
[SPEAKER_04]: We're going to bring that into the app experience.
33:04.685 --> 33:04.945
[SPEAKER_03]: Wow.
33:04.985 --> 33:05.885
[SPEAKER_03]: That is very cool.
33:05.945 --> 33:07.105
[SPEAKER_03]: I love that part.
33:07.406 --> 33:14.368
[SPEAKER_03]: Because recently we were in Parasha and my son Archie, he had these school race competitions going on.
33:14.408 --> 33:17.028
[SPEAKER_03]: There's this big inter-school competition in Australia.
33:17.048 --> 33:18.209
[SPEAKER_03]: I think it's the biggest in the world.
33:18.249 --> 33:23.050
[SPEAKER_03]: And so you've got kids and families on this resort.
33:23.730 --> 33:25.691
[SPEAKER_03]: And the race experience doesn't take up the whole day.
33:27.379 --> 33:54.082
[SPEAKER_03]: What I just found was cool for me is experiencing skiing again with friends and having a lot of fun and like these little mini competitions I did with Archie and his friends to try and help improve their skiing and I just think that part is like so so important and so if you bring that in so someone can be at a small resort on the east coast of America or you know in New Zealand or something
33:54.662 --> 34:04.545
[SPEAKER_03]: And maybe join up with someone and have that kind of side of the interaction, you know, maybe not just so laser focused like, oh my god, my edging, my balance.
34:05.465 --> 34:06.726
[SPEAKER_03]: And you bring the fun factor.
34:06.966 --> 34:09.447
[SPEAKER_03]: Yeah, I think I think that's just really important.
34:10.167 --> 34:14.348
[SPEAKER_03]: Inusky experience because at the end of the day, that's what a lot of people are doing it for.
34:14.448 --> 34:16.329
[SPEAKER_03]: It is a very fun sport.
34:16.909 --> 34:19.030
[SPEAKER_03]: So yeah, kudos to you guys for bringing that in.
34:19.390 --> 34:20.390
[SPEAKER_03]: I love hearing about that.
34:21.473 --> 34:46.219
[SPEAKER_04]: Yeah yeah for sure and I mean I think it kind of brings back bring us back to the core mission right like fun is a big part of your lessons I'm sure time you try and make sure they stay fun and engaging and and that really helps your clients want to improve more right and and stay engaged with the sport and try harder and all these things so it's not just about you know well obviously we want to make the product more fun but we really want to bring it back to our mission of of how some people improve more and we think that
34:46.975 --> 34:59.382
[SPEAKER_04]: Bringing this friends experience and this social experience into the product is actually going to have a real impact on people's skills going up and then improving the skiing because it's such a big part of the sport of staying engaged and having fun and motivating you to try harder, right?
34:59.822 --> 35:01.903
[SPEAKER_04]: It's all part of the community experience as well.
35:01.923 --> 35:03.024
[SPEAKER_04]: Nice.
35:03.864 --> 35:06.586
[SPEAKER_03]: Hey, so that may as we get close to the end here.
35:07.570 --> 35:22.538
[SPEAKER_03]: Can I ask each of you if you have a tip for the car views, uh, you know, maybe something they're not utilizing in the app or the way they're approaching things or for this coming season, like, you know, hey, please try this way or hey, have you tried that or?
35:22.858 --> 35:23.578
[SPEAKER_04]: Yeah, yeah, for sure.
35:23.598 --> 35:27.500
[SPEAKER_04]: So I've noticed something that's gonna be new for next season that I'm quite excited about.
35:27.581 --> 35:31.383
[SPEAKER_04]: I think we'll bring a lot of impact with the skills and obviously that we're making.
35:31.423 --> 35:35.825
[SPEAKER_04]: We're gonna be making brand new instructional videos on each of these skills.
35:36.305 --> 35:41.289
[SPEAKER_04]: which are going to be led by you guys, Tom and the community we were already spoken about this bit on calls together.
35:42.450 --> 35:52.659
[SPEAKER_04]: But yeah, I'm super excited about them because I think it's kind of the first time that we've had, you know, coaching that's really related to users' goals that is going to be served to them in a really digestible and informative way.
35:53.079 --> 36:03.888
[SPEAKER_04]: And I think just diving into the app and exploring the content and the videos in there is going to be really helpful for people next season to really understand what they're trying to do with these skills and how to unlock the new body movements to do them.
36:04.308 --> 36:12.438
[SPEAKER_04]: And it would just set them up really well going into these games that they're going to be able to play in the app and the real time feedback with with you guys great coaching in the heads while they're going into it.
36:12.518 --> 36:13.479
[SPEAKER_04]: So that's probably my biggest tip.
36:13.859 --> 36:16.723
[SPEAKER_01]: Yeah, sure for me it's the real time feedback.
36:17.584 --> 36:22.670
[SPEAKER_01]: There are certainly many of our users who use that, but many users who have never tried it.
36:23.370 --> 36:25.313
[SPEAKER_01]: And we know a lot of the reason why that is.
36:26.113 --> 36:29.397
[SPEAKER_01]: Two seasons ago we had about eighteen different modes.
36:29.837 --> 36:31.619
[SPEAKER_01]: So there were so many things to choose from.
36:32.180 --> 36:35.003
[SPEAKER_01]: Last season by the end of the season we had eight.
36:35.603 --> 36:36.985
[SPEAKER_01]: It's still a lot to choose from.
36:37.846 --> 36:40.669
[SPEAKER_01]: This season were aiming to reduce that more.
36:42.345 --> 36:53.654
[SPEAKER_01]: at the high level to probably only have three modes to choose from and it makes it really easy to say well do I just want to hear things when I stop right here things when I stop and I'm on the left or do I get real time feedback.
36:54.074 --> 37:01.580
[SPEAKER_01]: We're not going to lose all the cool stuff that we had in there but we're going to package it up much easier and the hope is to get more people to use that real time feedback.
37:02.450 --> 37:05.112
[SPEAKER_01]: You don't expect people to use it all the time, right?
37:05.152 --> 37:09.716
[SPEAKER_01]: Sometimes you're skin, you're, you're not going to want to be that engaged.
37:09.756 --> 37:17.562
[SPEAKER_01]: You want to just hear things here and there, but once in a while when you can make that connection, right as you're doing the turn.
37:18.110 --> 37:21.533
[SPEAKER_01]: And you can hear the Bing, Bing, Bing, Barn, right?
37:22.174 --> 37:30.442
[SPEAKER_01]: You create this great, great learning opportunity that then when you turn it off and go into one of the other modes, you still have some of that connection.
37:30.482 --> 37:35.046
[SPEAKER_01]: So we're doing a ton of things to make those real time learning modes more accessible.
37:35.426 --> 37:37.749
[SPEAKER_01]: There's going to be more of them for more ability levels.
37:38.149 --> 37:41.172
[SPEAKER_01]: I was a big reason that a lot of people didn't use them at the past.
37:41.552 --> 37:43.754
[SPEAKER_01]: they were at a higher ability level.
37:44.274 --> 37:50.138
[SPEAKER_01]: And so, yeah, I think it's going to be really exciting for more people to dig into and get value out of that.
37:50.558 --> 37:52.159
[SPEAKER_00]: Yeah, I'm kind of, I'm going to echo John's one.
37:52.179 --> 37:55.021
[SPEAKER_00]: It's kind of cheating, but I'd live with it.
37:55.381 --> 38:10.911
[SPEAKER_02]: Yeah, I do think, you know, one of the big ideas behind Cove was his concept of, if you can get feedback as you finish a turn, then you can create a feedback loop, but there isn't just when you get to the end of the run and you have a tip from a friend or a skin structure, you can actually
38:11.551 --> 38:16.612
[SPEAKER_02]: essentially develop an intuition for a very important concept in skiing, and you can do that term by turn.
38:17.113 --> 38:36.678
[SPEAKER_02]: And so, to John's point, like, one of the things that makes me really sad is if people haven't tried real time feedback and, you know, it does mean that you need some good headphones, like, you can use airports, but, you know, even better as if you have these headphones fit into your helmet, and then you can just get such an elevated experience of carbon.
38:36.698 --> 38:40.019
[SPEAKER_02]: You can really experience this very, very powerful and unique
38:40.579 --> 38:42.881
[SPEAKER_02]: coaching a paradigm that we've basically created.
38:42.901 --> 38:48.266
[SPEAKER_02]: And yeah, and I feel like, you know, this is probably still sort of ten or twenty percent of car abuse.
38:48.286 --> 38:49.827
[SPEAKER_02]: This is what I'm kind of trying at all.
38:50.408 --> 38:52.170
[SPEAKER_02]: And I do kind of feel them missing out.
38:52.690 --> 38:54.452
[SPEAKER_02]: And then I'm going to cheat a little bit and another one.
38:55.192 --> 38:57.494
[SPEAKER_02]: Once you do have those headphones and you do have real time feedback.
38:58.655 --> 39:15.398
[SPEAKER_02]: Please upgrade your voice to the to the best voice So in the settings it's very obvious little kind of like sort of person speaking and Behind that you can basically upgrade your voice and we would love to do it more integrated into carve but because you want to keep carve a small app
39:15.932 --> 39:18.853
[SPEAKER_02]: We don't want to ship a really big heavy voice with the app.
39:19.333 --> 39:23.635
[SPEAKER_02]: So we let people upgrade, but that does mean that they need to go and download the voice.
39:23.835 --> 39:24.916
[SPEAKER_02]: And it's so much better.
39:25.016 --> 39:29.657
[SPEAKER_02]: You know, it's kind of five or six hundred megabytes, but it's a really good, cool sounding voice.
39:29.737 --> 39:30.578
[SPEAKER_02]: It's very relatable.
39:31.038 --> 39:37.120
[SPEAKER_02]: Versus, I have to admit, the default voice, which is from Apple or Android is a bit of a robot.
39:37.600 --> 39:41.202
[SPEAKER_02]: So yeah, please get some good headphones, digital TV back and upgrade your voice.
39:42.580 --> 39:44.201
[SPEAKER_01]: Yeah, just to build on that is free.
39:44.941 --> 39:47.202
[SPEAKER_01]: And it's just built into the OS.
39:47.282 --> 39:50.023
[SPEAKER_01]: And people always say, carve your voices over about it.
39:50.063 --> 39:53.064
[SPEAKER_01]: We're like, no, that's the voice from my OS.
39:53.104 --> 39:55.405
[SPEAKER_01]: You just go in and change the settings.
39:55.425 --> 39:57.526
[SPEAKER_01]: So we made it really bold this year.
39:58.346 --> 40:00.687
[SPEAKER_01]: But I'll also add on there's many people.
40:00.867 --> 40:06.769
[SPEAKER_01]: I'm so surprised many times they say, oh, yeah, I've never even tried using any audio with car.
40:07.428 --> 40:10.771
[SPEAKER_01]: Not just the real time, but they never tried putting headphones on.
40:11.052 --> 40:15.135
[SPEAKER_01]: I think sometimes because they're intimidated, they think like, oh, well, I'm skiing, I don't want to.
40:15.656 --> 40:25.725
[SPEAKER_01]: And I just want to reassure people that in most of the time, and you have control over this, you only hear something when you stop or on the list, unless you decide to get turned by turn.
40:26.046 --> 40:30.110
[SPEAKER_01]: Some people still have the impression, oh, it's going to be talking to me all the time.
40:30.610 --> 40:31.751
[SPEAKER_01]: And they never used headphones.
40:31.771 --> 40:37.838
[SPEAKER_01]: And we're like, oh, there's so much of the experience creating that feedback loop each time you stop.
40:38.298 --> 40:52.413
[SPEAKER_01]: And now that you don't have to stop to get great scores, you can just, you know, ski a run top to bottom, even more reason, you know, give it a try with the headphones if you haven't because it's, it's a huge, huge part of the experience.
40:53.322 --> 40:54.123
[SPEAKER_03]: Yeah, nice.
40:54.543 --> 40:58.407
[SPEAKER_03]: Yeah, that's, that's a great helpful tips there from, from everyone.
40:58.807 --> 41:03.211
[SPEAKER_03]: I would say can I share what I would encourage people to try next time?
41:03.231 --> 41:10.057
[SPEAKER_03]: Yeah, I think I've seen so many people blocked at a point because of their equipment.
41:10.397 --> 41:13.160
[SPEAKER_03]: And so there's, there's probably the two main ones, there are their boots.
41:14.050 --> 41:14.711
[SPEAKER_03]: or their skis.
41:15.231 --> 41:16.733
[SPEAKER_03]: And you guys can probably speak to this.
41:17.294 --> 41:26.385
[SPEAKER_03]: But I was just even speaking to Rosie and how you said, you know, I just tried these stokeles and my ski IQ went straight up from my nine five underfoot ski.
41:26.405 --> 41:31.891
[SPEAKER_03]: And then, you know, when we're in the interducks, I tried these other fish skis and my ski IQ went up.
41:33.052 --> 41:38.854
[SPEAKER_03]: I would just encourage people if you get the chance to demo, rant, try some different skis.
41:38.894 --> 41:42.095
[SPEAKER_03]: I think it's like what is super cool is you can obviously feel the difference.
41:42.555 --> 41:43.455
[SPEAKER_03]: Everyone will notice that.
41:43.775 --> 41:49.097
[SPEAKER_03]: But having some data on it and be able to see like what metrics change, what don't, what improves.
41:49.157 --> 41:53.298
[SPEAKER_03]: I think I just encourage people to go and experiment with some different skis.
41:54.223 --> 42:03.705
[SPEAKER_03]: And then boots, you know, I think just you can only be as athletic as what you're sort of contained within inside your ski boots.
42:04.506 --> 42:13.128
[SPEAKER_03]: And I've just seen so many times when it's sort of almost like unblocking like a cast around your leg and just, you know, allowing it to
42:13.608 --> 42:26.388
[SPEAKER_03]: for you to stand a little bit more naturally for whatever high to you know size or flexibility you are then suddenly things all start moving up up higher so i just think if you're ever at a point where you're a bit stuck
42:27.774 --> 42:29.316
[SPEAKER_03]: Try skis of a different kind.
42:29.996 --> 42:47.453
[SPEAKER_03]: Maybe check out your boots go see a good boot fitter or or look into it and even the simplest thing I'd say is like just try unbuckling the top buckles one or two rungs so you can move your lower leg and see what happens would be my my tip and take away so yeah
42:48.385 --> 42:49.665
[SPEAKER_04]: Yeah, that's such a great tip.
42:49.685 --> 42:55.007
[SPEAKER_04]: We were actually joking the other day with Charlie that we're thinking about, you know, how are we going to do these tips for skills?
42:55.688 --> 42:56.708
[SPEAKER_04]: What's the going to be the order?
42:56.788 --> 42:59.089
[SPEAKER_04]: How are we going to make it an awesome system?
42:59.749 --> 43:06.071
[SPEAKER_04]: And Charlie was like, well, maybe we just scrapped that and just tell people to sharpen their edges, because that'll probably dial up their ski IQ more than the tip would.
43:06.131 --> 43:10.573
[SPEAKER_04]: So yeah, it's such a good piece of feedback for our users and and for all of us to make sure our equipment.
43:11.773 --> 43:14.715
[SPEAKER_04]: where I should be to have us performing our best, makes a huge difference.
43:15.295 --> 43:15.795
[SPEAKER_03]: That's all right.
43:15.875 --> 43:20.918
[SPEAKER_03]: I mean, I even stopped at the Dubai indoor ski center on the way over to London to try and break up the trip.
43:21.858 --> 43:23.559
[SPEAKER_03]: And I didn't take any of my own gear.
43:23.699 --> 43:26.620
[SPEAKER_03]: I rented boots and skis, helmet.
43:26.801 --> 43:28.481
[SPEAKER_03]: I looked like an absolute dog.
43:28.862 --> 43:35.805
[SPEAKER_03]: So I did not feel cool on skis, but I would say it was a really eye-opening experience, especially to be in rental boots.
43:36.708 --> 43:39.450
[SPEAKER_03]: that I couldn't stand athletically for one.
43:39.470 --> 43:43.993
[SPEAKER_03]: I was very upright, which sort of made it not easy.
43:44.033 --> 43:46.774
[SPEAKER_03]: I mean, I knew how to flex my ankle so I could work towards it.
43:46.794 --> 43:55.420
[SPEAKER_03]: But I saw both Jenny and Archie, my wife and my son, Regress straight away, because they're not as strong and, you know, as aware of that to the boot, just put them back.
43:56.500 --> 43:58.442
[SPEAKER_03]: And then the skis were just so blunt.
43:59.322 --> 44:03.845
[SPEAKER_03]: And so, you know, I immediately just didn't have any trust in the edges.
44:03.885 --> 44:04.986
[SPEAKER_03]: So you're absolutely right.
44:05.868 --> 44:10.771
[SPEAKER_03]: Tune your skis, try some different pairs of skis and make sure your boots are set up right.
44:10.831 --> 44:12.852
[SPEAKER_03]: So, you know, great one there.
44:13.652 --> 44:21.396
[SPEAKER_03]: Hey, I've really enjoyed catching up with you guys down in South America and hearing about what's coming and what you're working towards as always.
44:21.936 --> 44:25.898
[SPEAKER_03]: Yeah, really inspiring to know that you don't just stop where you're at.
44:25.938 --> 44:27.379
[SPEAKER_03]: You keep trying to make the product better.
44:28.555 --> 44:33.999
[SPEAKER_03]: any final, any final words before we, uh, before it's say goodbye and you guys need to get up and get on snow.
44:34.219 --> 44:41.224
[SPEAKER_04]: So, well, just yeah, thanks so much for me, Tom, and I'm sure we'll be in touch over the next few, um, few weeks on some of this skill stuff, and yeah, looking forward to coming in with you.
44:41.444 --> 44:42.325
[SPEAKER_01]: Yeah, thanks, Tom.
44:42.425 --> 44:45.868
[SPEAKER_01]: We're on this same journey as all of our customers.
44:45.908 --> 44:47.729
[SPEAKER_01]: Maybe me's more still than everyone else.
44:48.089 --> 44:53.853
[SPEAKER_01]: I'm one of the weakest skiers of the group, but we're, we're, we're users of the product, just like everyone else.
44:53.873 --> 44:55.735
[SPEAKER_01]: We're just as stoked to get out there and
44:56.375 --> 44:58.856
[SPEAKER_01]: and make it even better for improving our skin.
44:59.296 --> 45:04.157
[SPEAKER_01]: And we want to hear all their ideas so we can embrace that and what we're doing here.
45:04.217 --> 45:06.617
[SPEAKER_01]: So thank you and thanks to everyone in our community.
45:07.178 --> 45:09.918
[SPEAKER_00]: Yeah, just to say thanks Thomas, it really wasn't to work with you.
45:09.938 --> 45:25.682
[SPEAKER_02]: I think we're kind of kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind of a kind
45:26.223 --> 45:27.069
[SPEAKER_02]: Yeah, you're welcome.
45:27.673 --> 45:28.177
[SPEAKER_02]: Hey, enjoy.
45:28.197 --> 45:31.539
[SPEAKER_03]: Makes some turns for me and we'll catch up soon.
45:31.781 --> 45:32.204
[SPEAKER_03]: Thanks guys.