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What's up everybody?
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Chris Wiser here with another episode of the AI Profit Leaders Podcast here with our special guest today, Austin, Texas.
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Also together, not together, but together.
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Josh Lee from Standout Authority and Humanize.
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Good to see you, buddy.
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How you doing, man?
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Oh man, Chris, I'm excited to be here today.
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I mean, it's so nice when I can actually, you know, do an interview or hang out with a good buddy of mine in Austin.
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I know.
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It's you know, rather than doing the Zoom crap and the thing.
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It's we actually right now we're only doing this in person.
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Nice.
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So there's no Zoom interviews.
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We do have actually our members of our program, yeah, do have their own like podcast rooms that are on uh StreamYard.
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So they can do that and they can bring guests in, but they can also do it in person too.
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We got some guys coming in today bringing their people in.
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So it's yeah, it's nice to do it in person.
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We also got South by Week here.
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That's it.
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So I that's kind of why we're doing the the lives and recording.
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So we were talking, man, AI, right?
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We got so much stuff to talk about.
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I just came out of talking to Ryan Kohler for man, an hour.
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Oh, easily, easy to talk to him for an hour.
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Yeah.
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I mean, great.
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We got so much going on with AI.
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What do you what are you using it for?
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Where's your head?
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Uh I mean, how you making money?
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The question that everyone asks.
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How are we using AI?
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AI, AI.
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I don't know.
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You know, here's the big thing, Chris.
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I dude, I I think that we're eventually if we have to Are we at the point now where we don't have to say AI anymore?
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Like you have to assume that most people are using AI.
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It's it's funny that you say that because we are in it and we think that.
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But then you look at the the majority of the but you look at it's literally like this, and and our main coaching people that I work with, I come from IT land and manage service provider land.
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I my biggest battle is getting these guys to actually look at it.
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And Ryan kind of talked about this last hour.
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Of we have to our job as leaders now isn't to say go use AI.
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It's let's take a step back, guys, and realize that AI isn't here to replace you.
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But how are you gonna use AI to massively influence you and help you?
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So I think we still got to say the term AI.
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I think you still gotta talk to people about it.
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Yeah, yeah.
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No, again, I it just at the same point, you know, because we're in it, I think, so much.
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I think that's where we're like, oh my god, did we just have to say AI again?
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It's it's but you know what, I get it.
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And I mean, this is why I I'm excited for our conversation today, too, because that's what I look at, right?
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Like, how are the leaders actually standing up?
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Because it's as we continue to be able to go in this AI revolution as we're going through, and and and you can call it an AI revolution, a digital revolution.
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I'm gonna be honest, Chris.
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Like, I call it a human revolution because as human beings, we have more power than we've ever had before in our lives.
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But as leaders, we have to decide not just can we build it, should we build it?
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And I think that's the big thing.
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Because the answer now is you can build it.
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Like we'll anything and everything.
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And and you can build whatever direction you want.
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Yeah.
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Which interestingly, before there was so much review and look like looking at it and meeting on it and talking on it, you had to, it was a pretty massive decision to build something.
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Right now it's like, huh.
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Oh, holy shit, that's cool.
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I just built that.
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Well, dude, I mean, you and I have been doing this for for many years.
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I mean, I always dude, my my my kids now.
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I mean, my my daughter the other day, she was like, I'm like, yeah, I'm going grace.
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She's like, I'm like, I'm about 50% gray.
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She goes, Dad, no, you're about 80% gray.
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Yeah.
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I'm like, thank you.
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I kids are always amazing for that.
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But like one of my first clients, I mean, this is my wife always tells me I age myself, was MySpace.
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Yeah.
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So I helped them design one of the first social media ads.
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And I mean, as I look at this whole thing, that's crazy, dude.
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You are old.
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I know, right?
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The the Mohawk kind of hides a lot of things.
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Maybe your top eight.
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I don't know.
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See, I do I was on it though, so I I shouldn't say that.
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You know, and I mean, look, dude, we we monetize traffic.
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I mean, it was crazy.
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Like, you want to talk about no holds bar, no no regulation.
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I mean, it was like print money back then.
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Yeah.
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And it was insane, but regulation had to step in.
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And I mean, as you look in this world now, you know, of oh, can you build it?
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I mean, I had to I had to have buy my own servers, right?
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Like, I don't think that a lot of people I built my own servers.
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Yeah, same thing.
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Yeah, you know, I was I remember, and again, aging as we you and you you said we're gonna bullshit on this, so you know.
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No, that's a green lightman.
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That's what I don't care.
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I remember being so excited when I set up my first server farm or whatever.
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You're on you're more on that side than I.
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Like again, I had guys that did it for me, but you know, we were on the backbone of the internet, and I look over from our cage, and I was like, ooh, the Sony PlayStation is right there in LA, right?
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And I remember going in, they'd have to weigh you and do the air test to be able to see what you're taking in.
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Like, there was funny things like my IT guy, my CTO would go in.
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He's like, if I was in there too long and I lost weight, they would be careful on if they'd let us back out.
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There was weight systems to go into the I never dealt with that.
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That's extreme.
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Yeah, but way, way, way.
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I do remember being downtown Milwaukee once.
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So I you don't know this about me, but I hosted when I was like 21, 22, so a long time ago.
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I was I ran the biggest South Park fan site on the internet.
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Love that.
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Yeah, so we but we were you talk about backbone with the internet, I had a Unix server sitting on the back, running Apache on the backbone, like literally on a on a T3, yeah, on the backbone, and we were crashing that shit.
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All like there's so many people were crashing it back then.
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Look at how look at how different it is now.
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I mean, it's it's insane.
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Now you can create your own South Park episodes anytime you want.
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In minutes, and I think it in, yeah.
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But I think that's the thing.
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You you I want to circle back as my ADHD kicks back in, you know, to my wife always says, You talk in circles.
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I'm like, no, I'm getting there.
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Welcome to the team.
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Don't worry, don't worry.
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It's nice up here.
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You know, but you you ask, like, what are we doing in AI?
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Because of this, because of how fast compared to what you and I used to do to be able to build things, to be able to create, we appreciated what we created.
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We understood the value of it because of how much time, effort, energy it took.
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That's not that same, it's not the same anymore.
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I don't see that in today's case because, like you said, anybody can spin up a website, spin up a product, sell anything they want, make a make a video.
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I mean, look, I was having fun on Sora with all the different celebrity, you know, fakes that were talking about my company.
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And then I realized, well, this is probably bad, and that's where they locked all that down.
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Giant waste of time, as it was, yeah.
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Or you're doing grok.
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I was talking to somebody yesterday about how grok why they had to change the clothing rules in AI because everybody was on Twitter saying, Oh, take the clothes off this person and swap this off.
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Yeah.
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So, you know, the thing that I see now with all this, and I think a little bit of the next opportunity is anybody can create anything so fast.
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So it's making sure that you're going in the right direction.
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And I think there's there's like there's gonna be a separator there and a differentiator there.
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But how do we know the right direction?
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Because if you look at the top MSP, I'm MSPs, I'm sitting here thinking of MSPs sitting with you LLMs.
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Let's talk anthropic, right?
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Anthropic said, you know what, recently just with the government, hey, you know what, you can't use our code for military aspects.
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And then as soon as the higher B's were like, Oh, you no one, no one used Anthro, which is another lawsuit waiting to happen, no one uses anthropic across the board.
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All of a sudden they're like, Oh, wait a minute, can we have conversations again?
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Yeah, and so the line they drew in the sand to be able to say, hey, this is what we say, because anthropic is stood for a lot of things, more so than most companies out there.
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And now they're like, Well, I don't want to get left behind, I don't want to lose out on the money, so let's have a different conversation.
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I think that's gonna be a big problem in today's world because people are trying to move as fast as the next guy rather than thinking about how they're moving.
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Yeah, and I think you know, some of that too is and let's just take the LLMs out of it because they're I know they're all like fighting over money and getting kind of dumb stuff at times because it's just like who can get the fastest stuff out.
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But it's you know, think about back in our founder creator world, right?
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I think so much to answer your question, so much of what's the right direction is gonna be someone in that organization.
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And this isn't where I think you know, us as, and this is what I think the differentiator is us as leaders of our of our visions and our brands and our companies and all this other stuff, you have to be the one that says I've sat down, I've thought about this, I've I've learned enough in it, I've been in the trenches enough that we're gonna go this direction.
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Now, it also to me, I think you gotta be really an AI first leader.
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You know, we talk about the AI profit leaders mindset here.
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You have to be an AI first leader because to come back around to the initial question that you asked, should we even be saying the term AI because everybody's using it?
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Realize that like we're it's like this little bubble that's using it.
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Oh, yeah.
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And the ones that aren't are literally saying we are not touching it because it's a fad, or it's it's like there's I think I saw your post on Facebook.
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Yeah, yeah.
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You're in the group recently about that.
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Yeah, about about where I got and honestly, I had a very similar one, and you know, I have like multiple different communities.
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Yeah, my I had one on my wall, on my personal wall on Facebook from a couple of weeks ago, and it went borderline viral, had 19,000 comments on it, and like it went crazy.
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That's pretty viral, I guess.
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Like went went pretty crazy.
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Oh, come on, Chris.
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Like we all know that you're using AI to be able to juice the comments.
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I wish that was the case.
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I wish that was the case.
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But majority of the people out there were like, is this real?
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Like, is this real?
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AI is not even an impact in my life yet.
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Yeah.
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So I think it's like so much of that, too, right?
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I don't even think they realize that it is, though.
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I mean, like, if we look across the board, they say that's not, but I mean, like every major company that's out there is leveraging it, being able to go through, and we're actually influencing it because of the information that we're putting out there.
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It is learning from us.
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I mean, some of the biggest things that we're learning, because we do a lot with AEO answer engine optimization.
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And I mean, these AIs are learning based on how human beings learn because they were taught based off of human information and and collective insight.
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So, man, I think we're gonna get there faster than I.
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I mean, I think we're gonna get to AGI even faster.
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We're talking weeks to months at this point, right?
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I mean, we're not sitting here talking in decades, we're not even talking in years.
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I think we're like on all these changes, it's weeks to months.
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Yeah, I mean, I was I forget what it was.
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I don't know if it was, you know, because Microsoft recently did a whole thing where they're now trying to be able to catch up with Claude because of OpenClaw.
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Yeah, so so they added, I'm not I come from Microsoft ecosystem because of the IT guy stuff, right?
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So we we've been in Microsoft Office 365 forever.
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All the IT guys are that Microsoft really has a small business stranglehold.
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So I mean you love Teams, right?
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No, I do not it's a constant battle.
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So okay, two episodes, two Teams references that just came out here, and both of them were the same.
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My wife used to work, she ran brand new Microsoft Partner Network.
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So I mean I was in that.
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Like I was in, I was an IT company.
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We had all so we were very in the trenches.
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Well, Microsoft released Copilot, and it's been if anything, a complete flop.
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Yeah.
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So they went into Claude and said, Anthropic and said, Let's partner.
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So they've strapped, I think, Copilot on the back of Claude.
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Yeah.
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And are gonna try and bring that out.
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And I don't know.
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We'll see where it goes.
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I mean, you know, I it's hard to bet against Microsoft, they've been around the longest.
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Well, and they also have a massive stockpile.
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And you know what they're doing, similar to Apple.
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Yeah, uh, they're your two probably biggest behemoths.
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They're kind of sitting around waiting to everybody else get their hands dirty and fight, and they're just gonna kind of pick up they're gonna pick up the pieces.
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Apple's for sure gonna do that because Siri couldn't be a bigger, bigger turd.
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But they're they're definitely, yeah.
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We'll see.
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So we'll see where all that goes.
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You know, Chris, I think I think one of the biggest things that we continue to be able to see is we talk about all these AI companies, we talk about what they can and cannot do, what they should be doing.
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And one thing that you brought up earlier in our conversation was about the leaders, right?
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The leaders being able to go in and and what they're who they're representing, how they're actually showing up, what they what they have done in their past, and why should we you mentioned Gronk.
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Yeah.
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I mean, like, let's be honest.
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I mean, Elon hasn't had the the best track record recently recently about what he should and shouldn't do.
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Yeah.
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Yeah.
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You know, so I think that's one of the biggest things that we've really paid attention to.
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I mean, I've been working with some of the really blessed, man.
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I mean, over the last decade, I've worked with men and women.
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I used to read their books on how to be able to start my own companies 20 years ago.
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And now we help them educate, inspire, and draw on that audience.
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But I've worked with the people too that are all just like, hey, how do I, how do I make as much money as I can before I get caught?
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And I think there needs to be a a level, a standard that's put out there.
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And that's why we're actually building, we're in the MVP stage right now for humanize Y-O-U-M-A-N-I-Z-E.
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And it's all about building like the like honestly a FICO score for human branding to be able to look at not only how someone shows up online across all platforms, not just social, you know, like because that was clout, right?
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Clout went in there.
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I was just gonna, I was just thinking of that.
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Clout went in there, like, hey, let me look at vanity, yeah.
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But it was all vanity metrics.
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Yeah.
00:13:21.600 --> 00:13:21.679
Right.
00:13:21.679 --> 00:13:26.639
And I mean, like you and I both know, just like I was joking with you earlier, we can almost gain the system by doing that.
00:13:26.639 --> 00:13:31.279
It also looks at the other side of that, which is how does everyone else talk about you?
00:13:31.279 --> 00:13:40.240
What's your earned media, how your mentions, what's going in, being able to go in and the overlay of that, being able to kind of give someone a well well, we we try to call it a trust score.
00:13:40.240 --> 00:13:41.759
Our lawyers were like, you can't call that.
00:13:41.759 --> 00:13:48.879
You can't be like, oh, well, here's Chris's someone will sue you because you but it's an impact score, right?
00:13:48.879 --> 00:13:50.399
In this world that we're going into.
00:13:50.799 --> 00:13:57.440
It's funny how those words have completely they can't sue you for an impact score, but they could sue you for a trust score because the word implies.
00:13:57.759 --> 00:14:00.240
Because you said that I could trust this person, they screw me over.
00:14:00.320 --> 00:14:00.720
Yeah, yeah.
00:14:00.879 --> 00:14:01.039
Yeah.
00:14:01.039 --> 00:14:02.240
So that's what we're in the process.
00:14:02.639 --> 00:14:04.399
Versus how much they're impacting me, yeah.
00:14:04.720 --> 00:14:08.399
And so, you know, that's where we kind of were like, there's gotta be a better way.
00:14:08.399 --> 00:14:13.600
In this world, I want to make sure that we are in empowering the human beings behind the brands.
00:14:13.600 --> 00:14:18.080
Because, dude, I've seen AIs come in here.
00:14:18.080 --> 00:14:23.440
They talk about all the jobs they're replacing and things like that, but you and I both know the power of these tools.
00:14:23.440 --> 00:14:33.279
And actually, if you empower the human beings on how to be able to use and leverage these tools, there's even more impact that we can actually go through because AW AWS was one of our largest clients.
00:14:33.279 --> 00:14:34.320
They love what we do.
00:14:34.320 --> 00:14:39.600
We handle their their their C-level executives to be able to run their personal brands through LinkedIn.
00:14:39.600 --> 00:14:43.919
And they're like, We love what you do, we'd love to make this culture.
00:14:43.919 --> 00:14:45.919
Love, love when someone says culture.
00:14:45.919 --> 00:14:46.879
That means everyone needs it.
00:14:46.879 --> 00:14:47.679
Yeah, right.
00:14:47.679 --> 00:14:52.639
But we can't quantify the spend, which you and I both know when you talk about branding.
00:14:52.639 --> 00:14:55.759
You can't, I put ten thousand dollars in, I can't get it back out.
00:14:55.759 --> 00:15:02.000
And so that's where we kind of came like, how do we actually quantify someone's brand, especially in a world where EGC content is really well done?
00:15:02.080 --> 00:15:03.120
I I'm that's awesome.
00:15:03.360 --> 00:15:11.840
Yeah, where EGC content is needed, yeah, because again, people believe the employees of the companies rather than the CL executives, and so that's what we're trying to be able to do.
00:15:12.080 --> 00:15:13.759
Yeah, it's it's really interesting.
00:15:13.759 --> 00:15:21.120
I I was on clout, I remember that back then, and you're right, it was a hundred percent, and that was kind of it was vanity before it was really a thing.
00:15:21.120 --> 00:15:22.399
Yeah, like it was always that.
00:15:22.480 --> 00:15:25.039
So but once they figured out the algorithm, that's what do you do?
00:15:25.279 --> 00:15:27.759
Then that's all you could do is it was all yeah, it was all that.
00:15:27.759 --> 00:15:31.200
So so you talk about like a FICO score for humans.
00:15:31.200 --> 00:15:32.080
Yeah.
00:15:32.080 --> 00:15:39.519
I'm just trying to I got my head wrapped around trying to make sure I wrap around the right question here.
00:15:39.519 --> 00:15:42.879
Because it's it's your none of your bio stuff, right?
00:15:42.879 --> 00:15:45.039
We've known each other for a while, none of that stuff really talked about that.
00:15:45.039 --> 00:15:45.919
So I'm trying to like make it.
00:15:46.000 --> 00:15:46.960
Well, it's a whole new thing, right?
00:15:47.279 --> 00:15:49.200
It's really, it's really clever and it's smart.
00:15:49.200 --> 00:15:52.080
And the thing that it is, is everybody gets it then.
00:15:52.080 --> 00:15:54.080
I think you gotta be careful about saying the word FICO.
00:15:54.399 --> 00:15:55.919
Well, uh again, I yeah, I got it.
00:15:55.919 --> 00:16:02.000
Believe you me, there's all kinds of but that's the easiest way to be able to tell someone, like you and I have a conversation, what it is they go, oh, it's okay, I get it.
00:16:02.000 --> 00:16:04.960
It's a credit score for for human beings, how they actually show up.
00:16:04.960 --> 00:16:10.879
Because yeah, in this world, we have people that look amazing, but I mean, I'm gonna be honest, man.
00:16:10.879 --> 00:16:15.519
Like my wife is Jewish, so my youngest is Jewish as well.
00:16:15.519 --> 00:16:17.759
There's a lot of things that go on in this world right now.
00:16:17.759 --> 00:16:22.879
So if you're amazing and doing all these things, but then you're a behind the scenes spewing hate speech in this world.
00:16:22.879 --> 00:16:24.799
I want someone to understand what's going on.
00:16:24.799 --> 00:16:32.000
I want people to be able to stand for what they are because also we have our parents in another situation where you and I have so much content out there.
00:16:32.000 --> 00:16:39.039
How fast is it for someone to be able to take that and be able to spin up a FaceTime video to our parents and be able to call them and pretend like they're us?
00:16:39.360 --> 00:16:42.320
As we sit now, though, that's a very easy deep fake to correct.
00:16:42.320 --> 00:16:42.799
Very easy.
00:16:43.039 --> 00:16:45.120
So, how do we actually understand like who's doing what?
00:16:45.200 --> 00:16:53.279
I mean, you're so early, but but props, props being early on this because I think when you're this early, you can actually define the space.
00:16:53.519 --> 00:16:54.639
And that's what we want to be able to do.
00:16:54.639 --> 00:16:57.440
We want to be able to build the standard for what it is.
00:16:57.440 --> 00:17:05.440
And and we're gonna be working initially, it's for guys like you and I to be able to not only look at how we show up, hey, how do we look at what's going on?
00:17:05.440 --> 00:17:07.680
And then again, I want to be able to have a leaderboard, right?
00:17:07.680 --> 00:17:11.680
Like, oh man, me and Chris are neck in neck, you bring back the top eight.
00:17:11.680 --> 00:17:12.319
Yeah, exactly.
00:17:12.319 --> 00:17:13.279
I want to be able to go in.
00:17:13.279 --> 00:17:16.319
But at the same time, but it's actually they can score as our friends now.
00:17:16.319 --> 00:17:18.640
Before someone actually looks into it, right?
00:17:18.640 --> 00:17:20.880
Before they want to work with you, they can look you up.
00:17:20.880 --> 00:17:22.799
Now other people can search you up as well.
00:17:22.799 --> 00:17:25.200
So being able to look at, hey, how's Chris show?
00:17:25.200 --> 00:17:28.480
Because again, our branding and our marketing can say anything.
00:17:28.480 --> 00:17:33.359
You and I have had a lot of friends that have said a lot of things that we know that are not true, right?
00:17:33.359 --> 00:17:34.880
So, how do we actually protect these human beings?
00:17:35.119 --> 00:17:40.799
And especially when you start to think about people that are out there shooting their keyboard warriors behind the scenes, right?
00:17:40.799 --> 00:17:42.319
It's a lot easier for people to do that.
00:17:42.319 --> 00:17:49.680
Like most it's it's really funny because I I get a I'm pretty opinionated and pretty pretty polarizing on the internet.
00:17:49.680 --> 00:17:51.599
Uh, but I mean, we were kind of talking about this earlier.
00:17:51.599 --> 00:17:52.400
Same, yeah.
00:17:52.400 --> 00:17:55.279
And it's but it's all trying to move people forward.
00:17:55.279 --> 00:17:58.160
I'm never out there bashing others or doing any of that stuff.
00:17:58.160 --> 00:18:02.079
But a majority of the hate, I get like serious hate mail.
00:18:02.079 --> 00:18:08.559
Yeah, I get death threats, I get all this stuff from people, and it's just like just imagine if that went on to your human score and stuff like that.
00:18:08.880 --> 00:18:12.880
So here's the thing I appreciate that, but there's a reason behind it, right?
00:18:12.880 --> 00:18:16.079
And so what we're actually going into is human psychology.
00:18:16.079 --> 00:18:27.119
We're looking at the seven psychological aspects of trust, and we're actually being able to look at sentiment, what's going on, how people are saying it, why they're saying it, being able to go to a deeper level than just comments.
00:18:27.119 --> 00:18:31.119
So that's where I want you to be able to understand is yes, that's gonna be out there.
00:18:31.119 --> 00:18:39.759
And I mean, look, you and I have been doing business for 20 years, and this is what I always tell people like if you haven't had someone that's been like, oh well, screw Josh, he's an he's an ass.
00:18:39.759 --> 00:18:42.400
You're never you're not you're not doing business, you're not pushing a line.
00:18:42.400 --> 00:18:44.160
Like I had a good friend of mine that's here in Austin.
00:18:44.160 --> 00:18:48.079
And we were talking about David Gonzalez, internet marketing party, things like that.
00:18:48.079 --> 00:18:54.400
And he was, we were doing his panel, and David's like, he's got 500,000 or 400,000 followers on Instagram.
00:18:54.400 --> 00:19:00.079
I look at it, I go, Yo, Sean, man, I love this, but like everyone, all every single one of your comments is how much they love you.
00:19:00.079 --> 00:19:02.240
I go, that means you're not pushing the edge enough.
00:19:02.400 --> 00:19:02.640
Yeah.
00:19:02.799 --> 00:19:08.559
Like if you have every single person on it, you are not standing in your power and doing what you need to be on this world.
00:19:08.559 --> 00:19:10.480
So, like, you talk about that, yes.
00:19:10.480 --> 00:19:14.160
So, yeah, there's gonna be things that we've got to look at and being able to go through.
00:19:14.400 --> 00:19:21.519
I think it's really important, I think you do too, based on what you just said, to be a polarizing, like in a good way.
00:19:21.519 --> 00:19:22.160
Yeah, yeah, yeah.
00:19:22.160 --> 00:19:26.960
I mean, I always want to make sure because there's no I man, it's especially with what's going on right now.
00:19:26.960 --> 00:19:29.599
You know, we're Q1 2026.
00:19:29.599 --> 00:19:33.440
So if you're watching this, you know it's like we're in the middle of all the stuff that's going on right now.
00:19:33.440 --> 00:19:37.839
And we never date on podcasts, so you know, I I don't care.
00:19:37.839 --> 00:19:40.079
I personally, it's my podcast, I can do what I want.
00:19:40.079 --> 00:19:53.759
But it's you know, it's it's a very interesting scenario because so many people tell us as we're and I'm 49, speaking of dating on podcasts.
00:19:53.759 --> 00:19:56.000
I was 48.
00:19:56.000 --> 00:20:03.440
I think we were told our whole lives kind of like don't be outside the box, don't push the limit, you know, try and fall in line.
00:20:03.440 --> 00:20:05.519
Like that's the cultural thing that we were taught.
00:20:05.519 --> 00:20:09.119
And I was almost always seen growing up as an outsider.
00:20:09.119 --> 00:20:13.680
I didn't go to college, I branded my own trails, I did all this other stuff.
00:20:13.680 --> 00:20:16.880
My my my my mom still thinks I'm unsuccessful.
00:20:16.880 --> 00:20:19.039
She told me she was proud of me the other day.
00:20:19.039 --> 00:20:20.640
I'm kind of I'm happy about that.
00:20:20.640 --> 00:20:24.160
But she wanted me to be an orthopedic surgeon.
00:20:24.160 --> 00:20:25.920
That's that was her dream for me.
00:20:25.920 --> 00:20:34.880
And I was seen as so you know, to to be that leader, yeah, especially in today's world, we were taught not to.
00:20:34.880 --> 00:20:46.960
And the biggest, probably the biggest negativity I see from people in the I AI space is people coming to me that are our age, yeah, ish, and saying, I'm not gonna support that killing all jobs.
00:20:46.960 --> 00:21:02.240
And I don't I don't really think and I think you really nailed on nailed something with this uh on the AI thing, because the real power with this is to soup is to make your staff and yeah, if and and if you why replace it, why not give them the power that they have?
00:21:02.319 --> 00:21:04.559
Now you can actually 10x, 100x what you're doing.
00:21:04.720 --> 00:21:11.359
Yeah, and if you if you're a leader that's saying I'm gonna try and use this to cut my staff by three quarters, and and yes, there's bloat.
00:21:11.359 --> 00:21:12.160
They're all doing it.
00:21:12.160 --> 00:21:14.240
That's the new I know that's the new highlight, right?
00:21:14.480 --> 00:21:15.680
Like, hey, I just cut off 20,000.
00:21:16.000 --> 00:21:34.079
Yeah, and I and I know there's bloat, like I can understand a little bit of it because there's always bloat in companies, and I think AI is gonna help you be massively efficient, better in those in those worlds, but I think it's gonna give you the ability really, and this is where I think it brings in the human aspect, and and can maybe even maximize.
00:21:34.079 --> 00:21:50.319
And I want to I want to throw something at you that just came into my head here live, giving it like how can you have what's your human efficiency power or something like that to where you're using you're utilizing AI to be multiplied.
00:21:50.480 --> 00:21:50.799
Yeah.
00:21:51.039 --> 00:21:53.039
Just imagine attaching that to someone.
00:21:53.440 --> 00:21:57.359
And I've done this, I I've actually done a post on that you want to talk about pissing people off.
00:21:57.359 --> 00:21:59.599
Man, this post We're good at it, I'm sure.
00:21:59.599 --> 00:22:11.680
viral because I said, look, you know, if you're going to come in as a leader, you're going through, you're giving, you know, your your team AI, and now you're they're using this to be able to get their work done faster.
00:22:11.680 --> 00:22:15.519
What you've set their standards, what do you do with that extra time?
00:22:15.519 --> 00:22:20.960
Well, you know, I'm like, shouldn't that be put back in the person so they're not burning out being able to go through?
00:22:20.960 --> 00:22:33.759
Because if we're actually just giving them a tool to do 10x more and then we're continuing to have them do 10x more than they were already doing with their time, we're not actually helping that human being out to be able to go through.
00:22:33.759 --> 00:22:38.720
Yeah, really and well that's my time I'm paying it for like why can't they invest back in them?
00:22:38.720 --> 00:22:40.079
Because you're going to have a happier employer.
00:22:40.079 --> 00:22:41.920
They're going to do more they're going to stand for your company more than you're going to do.
00:22:42.079 --> 00:22:44.319
And they're going to work when they're not being forced.
00:22:44.480 --> 00:22:44.799
Correct.
00:22:44.799 --> 00:22:59.839
Like that's such a big factor right and I mean dude like you want to talk about piss and like well I've I'm like okay well then we need to rethink on how we actually set these standards because we're burning people out and if we're just going to give them tools to do more work you're just going to burn them out in a different way.
00:23:00.079 --> 00:23:11.200
Yeah yeah and and faster right and more right so I think you know it's funny because what's a big we're both entrepreneurs we've been doing this stuff for a long time a big feather in my cap for years is I can work from anywhere.
00:23:11.200 --> 00:23:14.079
I have a house I have a house in Mexico I can go down there.
00:23:14.079 --> 00:23:22.240
I can go work on a cruise ship I can go do whatever I want right and we've never really empowered our employees to do that.
00:23:22.240 --> 00:23:30.960
No so I think you know that's a really important concept too that AI can be empowering it can be helpful.
00:23:30.960 --> 00:23:44.480
Yeah yes you can use it to modernize and streamline your workforce blah blah blah but let's empower them but then also use that time saved and that time recaptured and that efficiency piece to give back to them.
00:23:44.480 --> 00:23:51.200
Give them mental health days give them time off give them the ability to work from anywhere give them the ability to work when they want be task focused.
00:23:51.440 --> 00:24:01.680
Chris you said the same thing man earlier because you said well these are the things that we were taught to do being able to go on when I was growing up like but that's we're we're doing and like history has a tendency to repeat itself.
00:24:01.680 --> 00:24:02.000
Yeah.
00:24:02.000 --> 00:24:13.759
And I've seen this enough time in the marketing average industry I see the the and I am like okay we're about to and be like oh AI is not like no but if we have the same exact thinking with it we will repeat the same mistakes that we've made before.
00:24:13.759 --> 00:24:14.240
Yeah.
00:24:14.240 --> 00:24:18.319
And we have to as the leaders we have to be able to make a better better choice.
00:24:18.319 --> 00:24:21.200
And I think we have the opportunity to be able to do that.
00:24:21.200 --> 00:24:25.039
But you know yes the people like well I can do more I can do everything.
00:24:25.039 --> 00:24:52.160
Yes it's amazing I've actually even burned myself out because I'll sit there and get in a hole and I'm like oh my God like everything that I wanted in my head I can now get out there on paper and be able to actually create all this so hard because I feel now like one of the challenges this is the battle that I think you you know I are similar battles and Ryan Kohler and I were just talking about this too that the ability for us like I was always this crazy idea guy and then over here was the end goal and it's like doing this now and I if you don't have that implementer you and I couldn't ever do anything.
00:24:52.240 --> 00:24:54.640
We we had to have our teams to make it successful.
00:24:54.640 --> 00:24:59.039
Now I'm in this place where I'm just like pumping out content insanely fast.
00:24:59.039 --> 00:25:13.039
And I got three four five six I got three screens running with different workflows running on all three of them doing different stuff and I got tasks running all over the place and I got this one going and I got a computer going over here and I got OpenClaw going over here.
00:25:13.039 --> 00:25:28.640
I got all this shit running constantly and it just like I feel like I'm constantly behind because I number one I feel like like AI is a thing I gotta almost capture while I can kind of you told me we're in a bubble only like a half I mean a certain percentage are even using it.
00:25:28.640 --> 00:25:41.200
So yeah but we forget that right because we're surrounded by the same people and I just have this feeling too and I don't I don't know how real this really is yeah but I have this feeling of we got a window to make money.
00:25:41.599 --> 00:25:50.559
That's that's everything right because I mean as as bid as entrepreneurs and I never wanted to be an entrepreneur burns out right like I want to be a business owner with an entrepreneur mindset.
00:25:50.559 --> 00:26:04.799
Yeah I like that and I mean and and the big thing is there's an opportunity gap between when we find out what's going on now and then the rest of the world figures out and that between that that's our opportunity gap for most entrepreneurs and once the rest of the world figures out they've got to reinvent again.
00:26:04.799 --> 00:26:23.519
I think that's the biggest problem that we've got to shift from is not how do I actually take advantage of this moment in time because it's only a short time frame how do I make it last and that's what I'm trying to shift from because running an agency I mean look it's great being one of the top LinkedIn experts in the world but like agency is exhausting.
00:26:23.519 --> 00:26:34.079
And so like that's why we're building humanize as a platform to be able to go through because I've got to be able to have a a better way to be able to impact this world not only for myself not only for my kids but for future generations.
00:26:34.319 --> 00:26:43.519
Well and you bring the human aspect into it so much I I love that I I think it's a phenomenal mission and like I'm very deep in AI as a leader.
00:26:43.519 --> 00:26:49.839
Yeah and I really empower my team and I got a team all over the world we're really pushing on it really empowering it.
00:26:49.839 --> 00:26:58.000
But sometimes you kind of forget that human aspect and I think that is really key and I want like anytime you want to talk about this you just shoot me a text.
00:26:58.160 --> 00:26:59.839
Yeah bro I love this stuff.
00:26:59.920 --> 00:27:34.960
I think this is the way we've got to be able to go and if more of us don't have this conversation I I think it's going to get lost and you know we are going to be in that terminal yeah I want to see how we can actually like I like just hearing what you're talking about I want to see how I can apply this down to my clients and then what what we're really doing here at AI Profit Machine and all the stuff that we have here is we're empowering people to instead of trying to pedal tools all day yeah because that's I mean how fast are the tools changing every every 30 seconds let's go talk to business owners about strategy and planning and guardrails and what's their plan what's their north star and then well said they can bring all those other things into I love it.
00:27:35.440 --> 00:27:37.599
Anything you want to finish up with we're almost at time here.
00:27:37.599 --> 00:27:42.799
Chris man this is a great conversation I mean like you said we could probably do this a couple different times and go even deeper.
00:27:42.880 --> 00:28:00.160
So yeah well let's let's plan on that and you know one of the reasons I did date this is this is these are our South by South by Southwest episodes this week uh we got South by this week we got IMP tomorrow you can be there for that I'm gonna be at IMP I'll be at your event on Thursday yeah we got ai Profit Machine House at South by Southwest on Thursday.
00:28:00.160 --> 00:28:10.000
Yeah uh we actually are already gonna do a three day next year so that's probably so we're we're cool about that South by is changing so much and I mean I'm excited to to be able to be a part of it.
00:28:10.000 --> 00:28:16.960
Yeah it's gonna be interesting to see what it's like this week because it's uh I've been I'm a 10 year Austinite been very deep in South by for like the last six years.
00:28:17.119 --> 00:28:34.400
Yeah kind of since COVID there's no no parking lots to be able to do the big installations totally different there's not even the main venue anymore right now whereas we're rebuilding so I think it'll be back right I think so it's supposed to be back yeah so we're gonna see where it'll change out but I mean I think that gives us more opportunity to be able to actually build those intimate connections that we need.
00:28:34.400 --> 00:28:44.640
You know, dude I've and I'll leave it like this you know this is the interesting part about where AI, where we're going, because you said about content Bill Gates said many years ago content is king not the case anymore.
00:28:44.640 --> 00:29:19.519
Yeah you know quality is queen and and quality of connection because I was known and I'm even shifting my persona from the dopamine dealer of LinkedIn that was given to me years ago actually I remember that that's you know based on how we actually do it but everyone's oh dopamine but you know everyone's looking for you know a different aspect of being of connection being able to go through and you know we're moving into this authority architect now and that's where I'm trying to position myself and that is about being able to connect with the right people and I think South by is going to be able to do that because it is so spread out you're gonna have to be more intentional with your time and really purposeful.
00:29:19.519 --> 00:29:24.559
And I think that's the big thing that I want everyone to take it's not only with an event like this but with AI.
00:29:24.799 --> 00:29:42.079
How intentional are you not because you can where are you spending your time intentionally rather than chasing the next every 30 second tool yeah yeah all right guys Josh Lee Standout Authority Humanize we will be also you'll be on my panel uh every Thursday so pumped about that we'll see you guys later next time on AI Profit Leaders
00:00:05.120 --> 00:00:06.080
What's up everybody?
00:00:06.080 --> 00:00:13.359
Chris Wiser here with another episode of the AI Profit Leaders Podcast here with our special guest today, Austin, Texas.
00:00:13.359 --> 00:00:17.519
Also together, not together, but together.
00:00:17.519 --> 00:00:20.559
Josh Lee from Standout Authority and Humanize.
00:00:20.640 --> 00:00:21.120
Good to see you, buddy.
00:00:21.120 --> 00:00:21.760
How you doing, man?
00:00:21.760 --> 00:00:23.519
Oh man, Chris, I'm excited to be here today.
00:00:23.519 --> 00:00:28.800
I mean, it's so nice when I can actually, you know, do an interview or hang out with a good buddy of mine in Austin.
00:00:28.800 --> 00:00:29.359
I know.
00:00:29.359 --> 00:00:31.839
It's you know, rather than doing the Zoom crap and the thing.
00:00:32.640 --> 00:00:36.240
It's we actually right now we're only doing this in person.
00:00:36.240 --> 00:00:36.880
Nice.
00:00:36.880 --> 00:00:39.759
So there's no Zoom interviews.
00:00:39.759 --> 00:00:45.679
We do have actually our members of our program, yeah, do have their own like podcast rooms that are on uh StreamYard.
00:00:45.679 --> 00:00:48.799
So they can do that and they can bring guests in, but they can also do it in person too.
00:00:48.799 --> 00:00:50.719
We got some guys coming in today bringing their people in.
00:00:50.719 --> 00:00:52.159
So it's yeah, it's nice to do it in person.
00:00:52.159 --> 00:00:53.679
We also got South by Week here.
00:00:53.679 --> 00:00:54.240
That's it.
00:00:54.240 --> 00:00:58.399
So I that's kind of why we're doing the the lives and recording.
00:00:58.399 --> 00:01:01.520
So we were talking, man, AI, right?
00:01:01.520 --> 00:01:03.679
We got so much stuff to talk about.
00:01:03.679 --> 00:01:06.799
I just came out of talking to Ryan Kohler for man, an hour.
00:01:06.799 --> 00:01:09.040
Oh, easily, easy to talk to him for an hour.
00:01:09.040 --> 00:01:09.280
Yeah.
00:01:09.280 --> 00:01:10.000
I mean, great.
00:01:10.000 --> 00:01:12.799
We got so much going on with AI.
00:01:12.799 --> 00:01:14.560
What do you what are you using it for?
00:01:14.560 --> 00:01:15.519
Where's your head?
00:01:15.519 --> 00:01:17.280
Uh I mean, how you making money?
00:01:17.280 --> 00:01:19.200
The question that everyone asks.
00:01:19.439 --> 00:01:20.319
How are we using AI?
00:01:20.319 --> 00:01:21.040
AI, AI.
00:01:21.040 --> 00:01:21.519
I don't know.
00:01:21.519 --> 00:01:22.799
You know, here's the big thing, Chris.
00:01:22.799 --> 00:01:28.400
I dude, I I think that we're eventually if we have to Are we at the point now where we don't have to say AI anymore?
00:01:28.400 --> 00:01:30.879
Like you have to assume that most people are using AI.
00:01:30.879 --> 00:01:38.400
It's it's funny that you say that because we are in it and we think that.
00:01:38.799 --> 00:01:50.719
But then you look at the the majority of the but you look at it's literally like this, and and our main coaching people that I work with, I come from IT land and manage service provider land.
00:01:50.719 --> 00:01:54.079
I my biggest battle is getting these guys to actually look at it.
00:01:54.079 --> 00:01:57.120
And Ryan kind of talked about this last hour.
00:01:57.120 --> 00:02:02.239
Of we have to our job as leaders now isn't to say go use AI.
00:02:02.239 --> 00:02:06.879
It's let's take a step back, guys, and realize that AI isn't here to replace you.
00:02:06.879 --> 00:02:10.639
But how are you gonna use AI to massively influence you and help you?
00:02:10.639 --> 00:02:12.960
So I think we still got to say the term AI.
00:02:12.960 --> 00:02:15.120
I think you still gotta talk to people about it.
00:02:15.360 --> 00:02:15.840
Yeah, yeah.
00:02:15.840 --> 00:02:19.360
No, again, I it just at the same point, you know, because we're in it, I think, so much.
00:02:19.360 --> 00:02:22.159
I think that's where we're like, oh my god, did we just have to say AI again?
00:02:22.159 --> 00:02:23.759
It's it's but you know what, I get it.
00:02:23.759 --> 00:02:29.280
And I mean, this is why I I'm excited for our conversation today, too, because that's what I look at, right?
00:02:29.280 --> 00:02:31.840
Like, how are the leaders actually standing up?
00:02:31.840 --> 00:02:39.840
Because it's as we continue to be able to go in this AI revolution as we're going through, and and and you can call it an AI revolution, a digital revolution.
00:02:39.840 --> 00:02:41.039
I'm gonna be honest, Chris.
00:02:41.039 --> 00:02:46.479
Like, I call it a human revolution because as human beings, we have more power than we've ever had before in our lives.
00:02:46.479 --> 00:02:51.680
But as leaders, we have to decide not just can we build it, should we build it?
00:02:51.680 --> 00:02:53.039
And I think that's the big thing.
00:02:53.199 --> 00:02:54.400
Because the answer now is you can build it.
00:02:54.400 --> 00:02:55.759
Like we'll anything and everything.
00:02:55.759 --> 00:02:57.759
And and you can build whatever direction you want.
00:02:57.759 --> 00:02:58.080
Yeah.
00:02:58.080 --> 00:03:08.879
Which interestingly, before there was so much review and look like looking at it and meeting on it and talking on it, you had to, it was a pretty massive decision to build something.
00:03:08.879 --> 00:03:11.280
Right now it's like, huh.
00:03:11.280 --> 00:03:13.680
Oh, holy shit, that's cool.
00:03:13.840 --> 00:03:14.319
I just built that.
00:03:14.319 --> 00:03:17.360
Well, dude, I mean, you and I have been doing this for for many years.
00:03:17.360 --> 00:03:21.439
I mean, I always dude, my my my kids now.
00:03:21.439 --> 00:03:25.120
I mean, my my daughter the other day, she was like, I'm like, yeah, I'm going grace.
00:03:25.120 --> 00:03:26.800
She's like, I'm like, I'm about 50% gray.
00:03:26.800 --> 00:03:28.479
She goes, Dad, no, you're about 80% gray.
00:03:28.560 --> 00:03:28.719
Yeah.
00:03:29.120 --> 00:03:29.919
I'm like, thank you.
00:03:29.919 --> 00:03:32.159
I kids are always amazing for that.
00:03:32.159 --> 00:03:36.719
But like one of my first clients, I mean, this is my wife always tells me I age myself, was MySpace.
00:03:36.960 --> 00:03:37.120
Yeah.
00:03:37.199 --> 00:03:39.199
So I helped them design one of the first social media ads.
00:03:39.199 --> 00:03:41.439
And I mean, as I look at this whole thing, that's crazy, dude.
00:03:41.439 --> 00:03:42.319
You are old.
00:03:42.319 --> 00:03:43.280
I know, right?
00:03:43.280 --> 00:03:45.759
The the Mohawk kind of hides a lot of things.
00:03:45.759 --> 00:03:46.800
Maybe your top eight.
00:03:46.879 --> 00:03:47.360
I don't know.
00:03:47.360 --> 00:03:50.319
See, I do I was on it though, so I I shouldn't say that.
00:03:50.479 --> 00:03:53.039
You know, and I mean, look, dude, we we monetize traffic.
00:03:53.039 --> 00:03:53.759
I mean, it was crazy.
00:03:53.759 --> 00:03:57.439
Like, you want to talk about no holds bar, no no regulation.
00:03:57.439 --> 00:03:59.439
I mean, it was like print money back then.
00:03:59.520 --> 00:03:59.840
Yeah.
00:04:00.000 --> 00:04:02.319
And it was insane, but regulation had to step in.
00:04:02.319 --> 00:04:06.560
And I mean, as you look in this world now, you know, of oh, can you build it?
00:04:06.560 --> 00:04:09.280
I mean, I had to I had to have buy my own servers, right?
00:04:09.360 --> 00:04:11.520
Like, I don't think that a lot of people I built my own servers.
00:04:11.680 --> 00:04:12.319
Yeah, same thing.
00:04:12.319 --> 00:04:17.920
Yeah, you know, I was I remember, and again, aging as we you and you you said we're gonna bullshit on this, so you know.
00:04:17.920 --> 00:04:18.959
No, that's a green lightman.
00:04:18.959 --> 00:04:19.519
That's what I don't care.
00:04:19.519 --> 00:04:23.199
I remember being so excited when I set up my first server farm or whatever.
00:04:23.199 --> 00:04:25.199
You're on you're more on that side than I.
00:04:25.199 --> 00:04:34.560
Like again, I had guys that did it for me, but you know, we were on the backbone of the internet, and I look over from our cage, and I was like, ooh, the Sony PlayStation is right there in LA, right?
00:04:34.560 --> 00:04:39.759
And I remember going in, they'd have to weigh you and do the air test to be able to see what you're taking in.
00:04:39.759 --> 00:04:42.959
Like, there was funny things like my IT guy, my CTO would go in.
00:04:42.959 --> 00:04:48.399
He's like, if I was in there too long and I lost weight, they would be careful on if they'd let us back out.
00:04:48.399 --> 00:04:52.160
There was weight systems to go into the I never dealt with that.
00:04:52.959 --> 00:04:53.519
That's extreme.
00:04:53.519 --> 00:04:54.879
Yeah, but way, way, way.
00:04:54.879 --> 00:04:57.199
I do remember being downtown Milwaukee once.
00:04:57.199 --> 00:05:04.639
So I you don't know this about me, but I hosted when I was like 21, 22, so a long time ago.
00:05:04.639 --> 00:05:07.920
I was I ran the biggest South Park fan site on the internet.
00:05:08.319 --> 00:05:08.720
Love that.
00:05:08.879 --> 00:05:21.600
Yeah, so we but we were you talk about backbone with the internet, I had a Unix server sitting on the back, running Apache on the backbone, like literally on a on a T3, yeah, on the backbone, and we were crashing that shit.
00:05:21.600 --> 00:05:23.839
All like there's so many people were crashing it back then.
00:05:23.839 --> 00:05:25.439
Look at how look at how different it is now.
00:05:25.680 --> 00:05:26.480
I mean, it's it's insane.
00:05:26.480 --> 00:05:28.879
Now you can create your own South Park episodes anytime you want.
00:05:28.879 --> 00:05:31.439
In minutes, and I think it in, yeah.
00:05:31.439 --> 00:05:32.480
But I think that's the thing.
00:05:32.480 --> 00:05:38.639
You you I want to circle back as my ADHD kicks back in, you know, to my wife always says, You talk in circles.
00:05:38.639 --> 00:05:39.600
I'm like, no, I'm getting there.
00:05:39.759 --> 00:05:40.399
Welcome to the team.
00:05:40.720 --> 00:05:41.439
Don't worry, don't worry.
00:05:41.439 --> 00:05:42.399
It's nice up here.
00:05:42.399 --> 00:05:45.839
You know, but you you ask, like, what are we doing in AI?
00:05:45.839 --> 00:05:52.480
Because of this, because of how fast compared to what you and I used to do to be able to build things, to be able to create, we appreciated what we created.
00:05:52.480 --> 00:05:56.639
We understood the value of it because of how much time, effort, energy it took.
00:05:56.639 --> 00:05:59.360
That's not that same, it's not the same anymore.
00:05:59.360 --> 00:06:06.560
I don't see that in today's case because, like you said, anybody can spin up a website, spin up a product, sell anything they want, make a make a video.
00:06:06.560 --> 00:06:12.720
I mean, look, I was having fun on Sora with all the different celebrity, you know, fakes that were talking about my company.
00:06:12.720 --> 00:06:16.000
And then I realized, well, this is probably bad, and that's where they locked all that down.
00:06:16.319 --> 00:06:17.920
Giant waste of time, as it was, yeah.
00:06:17.920 --> 00:06:18.959
Or you're doing grok.
00:06:18.959 --> 00:06:29.360
I was talking to somebody yesterday about how grok why they had to change the clothing rules in AI because everybody was on Twitter saying, Oh, take the clothes off this person and swap this off.
00:06:29.360 --> 00:06:29.680
Yeah.
00:06:29.680 --> 00:06:39.519
So, you know, the thing that I see now with all this, and I think a little bit of the next opportunity is anybody can create anything so fast.
00:06:39.519 --> 00:06:44.720
So it's making sure that you're going in the right direction.
00:06:44.720 --> 00:06:49.439
And I think there's there's like there's gonna be a separator there and a differentiator there.
00:06:49.600 --> 00:06:50.800
But how do we know the right direction?
00:06:50.800 --> 00:06:56.160
Because if you look at the top MSP, I'm MSPs, I'm sitting here thinking of MSPs sitting with you LLMs.
00:06:56.160 --> 00:06:58.639
Let's talk anthropic, right?
00:06:58.639 --> 00:07:06.560
Anthropic said, you know what, recently just with the government, hey, you know what, you can't use our code for military aspects.
00:07:06.560 --> 00:07:16.079
And then as soon as the higher B's were like, Oh, you no one, no one used Anthro, which is another lawsuit waiting to happen, no one uses anthropic across the board.
00:07:16.079 --> 00:07:19.680
All of a sudden they're like, Oh, wait a minute, can we have conversations again?
00:07:19.680 --> 00:07:28.399
Yeah, and so the line they drew in the sand to be able to say, hey, this is what we say, because anthropic is stood for a lot of things, more so than most companies out there.
00:07:28.399 --> 00:07:35.839
And now they're like, Well, I don't want to get left behind, I don't want to lose out on the money, so let's have a different conversation.
00:07:35.839 --> 00:07:42.800
I think that's gonna be a big problem in today's world because people are trying to move as fast as the next guy rather than thinking about how they're moving.
00:07:43.040 --> 00:07:55.279
Yeah, and I think you know, some of that too is and let's just take the LLMs out of it because they're I know they're all like fighting over money and getting kind of dumb stuff at times because it's just like who can get the fastest stuff out.
00:07:55.279 --> 00:08:00.000
But it's you know, think about back in our founder creator world, right?
00:08:00.000 --> 00:08:07.920
I think so much to answer your question, so much of what's the right direction is gonna be someone in that organization.
00:08:07.920 --> 00:08:25.600
And this isn't where I think you know, us as, and this is what I think the differentiator is us as leaders of our of our visions and our brands and our companies and all this other stuff, you have to be the one that says I've sat down, I've thought about this, I've I've learned enough in it, I've been in the trenches enough that we're gonna go this direction.
00:08:25.600 --> 00:08:30.000
Now, it also to me, I think you gotta be really an AI first leader.
00:08:30.000 --> 00:08:32.720
You know, we talk about the AI profit leaders mindset here.
00:08:32.720 --> 00:08:41.519
You have to be an AI first leader because to come back around to the initial question that you asked, should we even be saying the term AI because everybody's using it?
00:08:41.519 --> 00:08:46.399
Realize that like we're it's like this little bubble that's using it.
00:08:46.399 --> 00:08:47.360
Oh, yeah.
00:08:47.360 --> 00:08:59.600
And the ones that aren't are literally saying we are not touching it because it's a fad, or it's it's like there's I think I saw your post on Facebook.
00:08:59.600 --> 00:09:00.080
Yeah, yeah.
00:09:00.080 --> 00:09:01.519
You're in the group recently about that.
00:09:01.519 --> 00:09:07.759
Yeah, about about where I got and honestly, I had a very similar one, and you know, I have like multiple different communities.
00:09:07.759 --> 00:09:18.879
Yeah, my I had one on my wall, on my personal wall on Facebook from a couple of weeks ago, and it went borderline viral, had 19,000 comments on it, and like it went crazy.
00:09:18.879 --> 00:09:20.000
That's pretty viral, I guess.
00:09:20.000 --> 00:09:21.279
Like went went pretty crazy.
00:09:21.679 --> 00:09:22.320
Oh, come on, Chris.
00:09:22.320 --> 00:09:24.960
Like we all know that you're using AI to be able to juice the comments.
00:09:25.200 --> 00:09:26.080
I wish that was the case.
00:09:26.080 --> 00:09:27.440
I wish that was the case.
00:09:27.440 --> 00:09:32.320
But majority of the people out there were like, is this real?
00:09:32.320 --> 00:09:32.960
Like, is this real?
00:09:32.960 --> 00:09:34.720
AI is not even an impact in my life yet.
00:09:34.879 --> 00:09:35.120
Yeah.
00:09:35.120 --> 00:09:37.440
So I think it's like so much of that, too, right?
00:09:37.440 --> 00:09:39.200
I don't even think they realize that it is, though.
00:09:39.200 --> 00:09:51.200
I mean, like, if we look across the board, they say that's not, but I mean, like every major company that's out there is leveraging it, being able to go through, and we're actually influencing it because of the information that we're putting out there.
00:09:51.200 --> 00:09:52.320
It is learning from us.
00:09:52.320 --> 00:09:59.200
I mean, some of the biggest things that we're learning, because we do a lot with AEO answer engine optimization.
00:09:59.200 --> 00:10:08.399
And I mean, these AIs are learning based on how human beings learn because they were taught based off of human information and and collective insight.
00:10:08.399 --> 00:10:12.159
So, man, I think we're gonna get there faster than I.
00:10:12.159 --> 00:10:16.320
I mean, I think we're gonna get to AGI even faster.
00:10:16.559 --> 00:10:19.919
We're talking weeks to months at this point, right?
00:10:19.919 --> 00:10:23.759
I mean, we're not sitting here talking in decades, we're not even talking in years.
00:10:23.759 --> 00:10:26.879
I think we're like on all these changes, it's weeks to months.
00:10:27.120 --> 00:10:29.279
Yeah, I mean, I was I forget what it was.
00:10:29.279 --> 00:10:35.840
I don't know if it was, you know, because Microsoft recently did a whole thing where they're now trying to be able to catch up with Claude because of OpenClaw.
00:10:36.000 --> 00:10:42.159
Yeah, so so they added, I'm not I come from Microsoft ecosystem because of the IT guy stuff, right?
00:10:42.159 --> 00:10:45.679
So we we've been in Microsoft Office 365 forever.
00:10:45.679 --> 00:10:49.679
All the IT guys are that Microsoft really has a small business stranglehold.
00:10:49.679 --> 00:10:51.519
So I mean you love Teams, right?
00:10:51.519 --> 00:10:55.440
No, I do not it's a constant battle.
00:10:55.440 --> 00:11:00.080
So okay, two episodes, two Teams references that just came out here, and both of them were the same.
00:11:00.320 --> 00:11:03.440
My wife used to work, she ran brand new Microsoft Partner Network.
00:11:03.440 --> 00:11:05.440
So I mean I was in that.
00:11:05.519 --> 00:11:07.440
Like I was in, I was an IT company.
00:11:07.440 --> 00:11:09.840
We had all so we were very in the trenches.
00:11:09.840 --> 00:11:15.919
Well, Microsoft released Copilot, and it's been if anything, a complete flop.
00:11:16.000 --> 00:11:16.320
Yeah.
00:11:16.559 --> 00:11:20.799
So they went into Claude and said, Anthropic and said, Let's partner.
00:11:20.799 --> 00:11:24.799
So they've strapped, I think, Copilot on the back of Claude.
00:11:24.879 --> 00:11:25.120
Yeah.
00:11:25.279 --> 00:11:26.960
And are gonna try and bring that out.
00:11:26.960 --> 00:11:28.480
And I don't know.
00:11:28.720 --> 00:11:29.519
We'll see where it goes.
00:11:29.519 --> 00:11:33.360
I mean, you know, I it's hard to bet against Microsoft, they've been around the longest.
00:11:33.600 --> 00:11:35.519
Well, and they also have a massive stockpile.
00:11:35.519 --> 00:11:37.600
And you know what they're doing, similar to Apple.
00:11:37.600 --> 00:11:41.039
Yeah, uh, they're your two probably biggest behemoths.
00:11:41.039 --> 00:11:49.360
They're kind of sitting around waiting to everybody else get their hands dirty and fight, and they're just gonna kind of pick up they're gonna pick up the pieces.
00:11:49.360 --> 00:11:53.200
Apple's for sure gonna do that because Siri couldn't be a bigger, bigger turd.
00:11:53.200 --> 00:11:55.360
But they're they're definitely, yeah.
00:11:55.360 --> 00:11:55.679
We'll see.
00:11:55.679 --> 00:11:56.879
So we'll see where all that goes.
00:11:57.039 --> 00:12:05.519
You know, Chris, I think I think one of the biggest things that we continue to be able to see is we talk about all these AI companies, we talk about what they can and cannot do, what they should be doing.
00:12:05.519 --> 00:12:09.440
And one thing that you brought up earlier in our conversation was about the leaders, right?
00:12:09.440 --> 00:12:20.000
The leaders being able to go in and and what they're who they're representing, how they're actually showing up, what they what they have done in their past, and why should we you mentioned Gronk.
00:12:20.159 --> 00:12:20.320
Yeah.
00:12:20.480 --> 00:12:21.519
I mean, like, let's be honest.
00:12:21.519 --> 00:12:26.879
I mean, Elon hasn't had the the best track record recently recently about what he should and shouldn't do.
00:12:26.879 --> 00:12:27.200
Yeah.
00:12:27.200 --> 00:12:27.440
Yeah.
00:12:27.440 --> 00:12:31.440
You know, so I think that's one of the biggest things that we've really paid attention to.
00:12:31.440 --> 00:12:36.159
I mean, I've been working with some of the really blessed, man.
00:12:36.159 --> 00:12:38.720
I mean, over the last decade, I've worked with men and women.
00:12:38.720 --> 00:12:41.759
I used to read their books on how to be able to start my own companies 20 years ago.
00:12:41.759 --> 00:12:45.279
And now we help them educate, inspire, and draw on that audience.
00:12:45.279 --> 00:12:51.279
But I've worked with the people too that are all just like, hey, how do I, how do I make as much money as I can before I get caught?
00:12:51.279 --> 00:12:55.759
And I think there needs to be a a level, a standard that's put out there.
00:12:55.759 --> 00:13:02.720
And that's why we're actually building, we're in the MVP stage right now for humanize Y-O-U-M-A-N-I-Z-E.
00:13:02.720 --> 00:13:14.879
And it's all about building like the like honestly a FICO score for human branding to be able to look at not only how someone shows up online across all platforms, not just social, you know, like because that was clout, right?
00:13:14.879 --> 00:13:15.759
Clout went in there.
00:13:16.080 --> 00:13:17.519
I was just gonna, I was just thinking of that.
00:13:17.519 --> 00:13:20.000
Clout went in there, like, hey, let me look at vanity, yeah.
00:13:20.080 --> 00:13:21.200
But it was all vanity metrics.
00:13:21.279 --> 00:13:21.440
Yeah.
00:13:21.600 --> 00:13:21.679
Right.
00:13:21.679 --> 00:13:26.639
And I mean, like you and I both know, just like I was joking with you earlier, we can almost gain the system by doing that.
00:13:26.639 --> 00:13:31.279
It also looks at the other side of that, which is how does everyone else talk about you?
00:13:31.279 --> 00:13:40.240
What's your earned media, how your mentions, what's going in, being able to go in and the overlay of that, being able to kind of give someone a well well, we we try to call it a trust score.
00:13:40.240 --> 00:13:41.759
Our lawyers were like, you can't call that.
00:13:41.759 --> 00:13:48.879
You can't be like, oh, well, here's Chris's someone will sue you because you but it's an impact score, right?
00:13:48.879 --> 00:13:50.399
In this world that we're going into.
00:13:50.799 --> 00:13:57.440
It's funny how those words have completely they can't sue you for an impact score, but they could sue you for a trust score because the word implies.
00:13:57.759 --> 00:14:00.240
Because you said that I could trust this person, they screw me over.
00:14:00.320 --> 00:14:00.720
Yeah, yeah.
00:14:00.879 --> 00:14:01.039
Yeah.
00:14:01.039 --> 00:14:02.240
So that's what we're in the process.
00:14:02.639 --> 00:14:04.399
Versus how much they're impacting me, yeah.
00:14:04.720 --> 00:14:08.399
And so, you know, that's where we kind of were like, there's gotta be a better way.
00:14:08.399 --> 00:14:13.600
In this world, I want to make sure that we are in empowering the human beings behind the brands.
00:14:13.600 --> 00:14:18.080
Because, dude, I've seen AIs come in here.
00:14:18.080 --> 00:14:23.440
They talk about all the jobs they're replacing and things like that, but you and I both know the power of these tools.
00:14:23.440 --> 00:14:33.279
And actually, if you empower the human beings on how to be able to use and leverage these tools, there's even more impact that we can actually go through because AW AWS was one of our largest clients.
00:14:33.279 --> 00:14:34.320
They love what we do.
00:14:34.320 --> 00:14:39.600
We handle their their their C-level executives to be able to run their personal brands through LinkedIn.
00:14:39.600 --> 00:14:43.919
And they're like, We love what you do, we'd love to make this culture.
00:14:43.919 --> 00:14:45.919
Love, love when someone says culture.
00:14:45.919 --> 00:14:46.879
That means everyone needs it.
00:14:46.879 --> 00:14:47.679
Yeah, right.
00:14:47.679 --> 00:14:52.639
But we can't quantify the spend, which you and I both know when you talk about branding.
00:14:52.639 --> 00:14:55.759
You can't, I put ten thousand dollars in, I can't get it back out.
00:14:55.759 --> 00:15:02.000
And so that's where we kind of came like, how do we actually quantify someone's brand, especially in a world where EGC content is really well done?
00:15:02.080 --> 00:15:03.120
I I'm that's awesome.
00:15:03.360 --> 00:15:11.840
Yeah, where EGC content is needed, yeah, because again, people believe the employees of the companies rather than the CL executives, and so that's what we're trying to be able to do.
00:15:12.080 --> 00:15:13.759
Yeah, it's it's really interesting.
00:15:13.759 --> 00:15:21.120
I I was on clout, I remember that back then, and you're right, it was a hundred percent, and that was kind of it was vanity before it was really a thing.
00:15:21.120 --> 00:15:22.399
Yeah, like it was always that.
00:15:22.480 --> 00:15:25.039
So but once they figured out the algorithm, that's what do you do?
00:15:25.279 --> 00:15:27.759
Then that's all you could do is it was all yeah, it was all that.
00:15:27.759 --> 00:15:31.200
So so you talk about like a FICO score for humans.
00:15:31.200 --> 00:15:32.080
Yeah.
00:15:32.080 --> 00:15:39.519
I'm just trying to I got my head wrapped around trying to make sure I wrap around the right question here.
00:15:39.519 --> 00:15:42.879
Because it's it's your none of your bio stuff, right?
00:15:42.879 --> 00:15:45.039
We've known each other for a while, none of that stuff really talked about that.
00:15:45.039 --> 00:15:45.919
So I'm trying to like make it.
00:15:46.000 --> 00:15:46.960
Well, it's a whole new thing, right?
00:15:47.279 --> 00:15:49.200
It's really, it's really clever and it's smart.
00:15:49.200 --> 00:15:52.080
And the thing that it is, is everybody gets it then.
00:15:52.080 --> 00:15:54.080
I think you gotta be careful about saying the word FICO.
00:15:54.399 --> 00:15:55.919
Well, uh again, I yeah, I got it.
00:15:55.919 --> 00:16:02.000
Believe you me, there's all kinds of but that's the easiest way to be able to tell someone, like you and I have a conversation, what it is they go, oh, it's okay, I get it.
00:16:02.000 --> 00:16:04.960
It's a credit score for for human beings, how they actually show up.
00:16:04.960 --> 00:16:10.879
Because yeah, in this world, we have people that look amazing, but I mean, I'm gonna be honest, man.
00:16:10.879 --> 00:16:15.519
Like my wife is Jewish, so my youngest is Jewish as well.
00:16:15.519 --> 00:16:17.759
There's a lot of things that go on in this world right now.
00:16:17.759 --> 00:16:22.879
So if you're amazing and doing all these things, but then you're a behind the scenes spewing hate speech in this world.
00:16:22.879 --> 00:16:24.799
I want someone to understand what's going on.
00:16:24.799 --> 00:16:32.000
I want people to be able to stand for what they are because also we have our parents in another situation where you and I have so much content out there.
00:16:32.000 --> 00:16:39.039
How fast is it for someone to be able to take that and be able to spin up a FaceTime video to our parents and be able to call them and pretend like they're us?
00:16:39.360 --> 00:16:42.320
As we sit now, though, that's a very easy deep fake to correct.
00:16:42.320 --> 00:16:42.799
Very easy.
00:16:43.039 --> 00:16:45.120
So, how do we actually understand like who's doing what?
00:16:45.200 --> 00:16:53.279
I mean, you're so early, but but props, props being early on this because I think when you're this early, you can actually define the space.
00:16:53.519 --> 00:16:54.639
And that's what we want to be able to do.
00:16:54.639 --> 00:16:57.440
We want to be able to build the standard for what it is.
00:16:57.440 --> 00:17:05.440
And and we're gonna be working initially, it's for guys like you and I to be able to not only look at how we show up, hey, how do we look at what's going on?
00:17:05.440 --> 00:17:07.680
And then again, I want to be able to have a leaderboard, right?
00:17:07.680 --> 00:17:11.680
Like, oh man, me and Chris are neck in neck, you bring back the top eight.
00:17:11.680 --> 00:17:12.319
Yeah, exactly.
00:17:12.319 --> 00:17:13.279
I want to be able to go in.
00:17:13.279 --> 00:17:16.319
But at the same time, but it's actually they can score as our friends now.
00:17:16.319 --> 00:17:18.640
Before someone actually looks into it, right?
00:17:18.640 --> 00:17:20.880
Before they want to work with you, they can look you up.
00:17:20.880 --> 00:17:22.799
Now other people can search you up as well.
00:17:22.799 --> 00:17:25.200
So being able to look at, hey, how's Chris show?
00:17:25.200 --> 00:17:28.480
Because again, our branding and our marketing can say anything.
00:17:28.480 --> 00:17:33.359
You and I have had a lot of friends that have said a lot of things that we know that are not true, right?
00:17:33.359 --> 00:17:34.880
So, how do we actually protect these human beings?
00:17:35.119 --> 00:17:40.799
And especially when you start to think about people that are out there shooting their keyboard warriors behind the scenes, right?
00:17:40.799 --> 00:17:42.319
It's a lot easier for people to do that.
00:17:42.319 --> 00:17:49.680
Like most it's it's really funny because I I get a I'm pretty opinionated and pretty pretty polarizing on the internet.
00:17:49.680 --> 00:17:51.599
Uh, but I mean, we were kind of talking about this earlier.
00:17:51.599 --> 00:17:52.400
Same, yeah.
00:17:52.400 --> 00:17:55.279
And it's but it's all trying to move people forward.
00:17:55.279 --> 00:17:58.160
I'm never out there bashing others or doing any of that stuff.
00:17:58.160 --> 00:18:02.079
But a majority of the hate, I get like serious hate mail.
00:18:02.079 --> 00:18:08.559
Yeah, I get death threats, I get all this stuff from people, and it's just like just imagine if that went on to your human score and stuff like that.
00:18:08.880 --> 00:18:12.880
So here's the thing I appreciate that, but there's a reason behind it, right?
00:18:12.880 --> 00:18:16.079
And so what we're actually going into is human psychology.
00:18:16.079 --> 00:18:27.119
We're looking at the seven psychological aspects of trust, and we're actually being able to look at sentiment, what's going on, how people are saying it, why they're saying it, being able to go to a deeper level than just comments.
00:18:27.119 --> 00:18:31.119
So that's where I want you to be able to understand is yes, that's gonna be out there.
00:18:31.119 --> 00:18:39.759
And I mean, look, you and I have been doing business for 20 years, and this is what I always tell people like if you haven't had someone that's been like, oh well, screw Josh, he's an he's an ass.
00:18:39.759 --> 00:18:42.400
You're never you're not you're not doing business, you're not pushing a line.
00:18:42.400 --> 00:18:44.160
Like I had a good friend of mine that's here in Austin.
00:18:44.160 --> 00:18:48.079
And we were talking about David Gonzalez, internet marketing party, things like that.
00:18:48.079 --> 00:18:54.400
And he was, we were doing his panel, and David's like, he's got 500,000 or 400,000 followers on Instagram.
00:18:54.400 --> 00:19:00.079
I look at it, I go, Yo, Sean, man, I love this, but like everyone, all every single one of your comments is how much they love you.
00:19:00.079 --> 00:19:02.240
I go, that means you're not pushing the edge enough.
00:19:02.400 --> 00:19:02.640
Yeah.
00:19:02.799 --> 00:19:08.559
Like if you have every single person on it, you are not standing in your power and doing what you need to be on this world.
00:19:08.559 --> 00:19:10.480
So, like, you talk about that, yes.
00:19:10.480 --> 00:19:14.160
So, yeah, there's gonna be things that we've got to look at and being able to go through.
00:19:14.400 --> 00:19:21.519
I think it's really important, I think you do too, based on what you just said, to be a polarizing, like in a good way.
00:19:21.519 --> 00:19:22.160
Yeah, yeah, yeah.
00:19:22.160 --> 00:19:26.960
I mean, I always want to make sure because there's no I man, it's especially with what's going on right now.
00:19:26.960 --> 00:19:29.599
You know, we're Q1 2026.
00:19:29.599 --> 00:19:33.440
So if you're watching this, you know it's like we're in the middle of all the stuff that's going on right now.
00:19:33.440 --> 00:19:37.839
And we never date on podcasts, so you know, I I don't care.
00:19:37.839 --> 00:19:40.079
I personally, it's my podcast, I can do what I want.
00:19:40.079 --> 00:19:53.759
But it's you know, it's it's a very interesting scenario because so many people tell us as we're and I'm 49, speaking of dating on podcasts.
00:19:53.759 --> 00:19:56.000
I was 48.
00:19:56.000 --> 00:20:03.440
I think we were told our whole lives kind of like don't be outside the box, don't push the limit, you know, try and fall in line.
00:20:03.440 --> 00:20:05.519
Like that's the cultural thing that we were taught.
00:20:05.519 --> 00:20:09.119
And I was almost always seen growing up as an outsider.
00:20:09.119 --> 00:20:13.680
I didn't go to college, I branded my own trails, I did all this other stuff.
00:20:13.680 --> 00:20:16.880
My my my my mom still thinks I'm unsuccessful.
00:20:16.880 --> 00:20:19.039
She told me she was proud of me the other day.
00:20:19.039 --> 00:20:20.640
I'm kind of I'm happy about that.
00:20:20.640 --> 00:20:24.160
But she wanted me to be an orthopedic surgeon.
00:20:24.160 --> 00:20:25.920
That's that was her dream for me.
00:20:25.920 --> 00:20:34.880
And I was seen as so you know, to to be that leader, yeah, especially in today's world, we were taught not to.
00:20:34.880 --> 00:20:46.960
And the biggest, probably the biggest negativity I see from people in the I AI space is people coming to me that are our age, yeah, ish, and saying, I'm not gonna support that killing all jobs.
00:20:46.960 --> 00:21:02.240
And I don't I don't really think and I think you really nailed on nailed something with this uh on the AI thing, because the real power with this is to soup is to make your staff and yeah, if and and if you why replace it, why not give them the power that they have?
00:21:02.319 --> 00:21:04.559
Now you can actually 10x, 100x what you're doing.
00:21:04.720 --> 00:21:11.359
Yeah, and if you if you're a leader that's saying I'm gonna try and use this to cut my staff by three quarters, and and yes, there's bloat.
00:21:11.359 --> 00:21:12.160
They're all doing it.
00:21:12.160 --> 00:21:14.240
That's the new I know that's the new highlight, right?
00:21:14.480 --> 00:21:15.680
Like, hey, I just cut off 20,000.
00:21:16.000 --> 00:21:34.079
Yeah, and I and I know there's bloat, like I can understand a little bit of it because there's always bloat in companies, and I think AI is gonna help you be massively efficient, better in those in those worlds, but I think it's gonna give you the ability really, and this is where I think it brings in the human aspect, and and can maybe even maximize.
00:21:34.079 --> 00:21:50.319
And I want to I want to throw something at you that just came into my head here live, giving it like how can you have what's your human efficiency power or something like that to where you're using you're utilizing AI to be multiplied.
00:21:50.480 --> 00:21:50.799
Yeah.
00:21:51.039 --> 00:21:53.039
Just imagine attaching that to someone.
00:21:53.440 --> 00:21:57.359
And I've done this, I I've actually done a post on that you want to talk about pissing people off.
00:21:57.359 --> 00:21:59.599
Man, this post We're good at it, I'm sure.
00:21:59.599 --> 00:22:11.680
viral because I said, look, you know, if you're going to come in as a leader, you're going through, you're giving, you know, your your team AI, and now you're they're using this to be able to get their work done faster.
00:22:11.680 --> 00:22:15.519
What you've set their standards, what do you do with that extra time?
00:22:15.519 --> 00:22:20.960
Well, you know, I'm like, shouldn't that be put back in the person so they're not burning out being able to go through?
00:22:20.960 --> 00:22:33.759
Because if we're actually just giving them a tool to do 10x more and then we're continuing to have them do 10x more than they were already doing with their time, we're not actually helping that human being out to be able to go through.
00:22:33.759 --> 00:22:38.720
Yeah, really and well that's my time I'm paying it for like why can't they invest back in them?
00:22:38.720 --> 00:22:40.079
Because you're going to have a happier employer.
00:22:40.079 --> 00:22:41.920
They're going to do more they're going to stand for your company more than you're going to do.
00:22:42.079 --> 00:22:44.319
And they're going to work when they're not being forced.
00:22:44.480 --> 00:22:44.799
Correct.
00:22:44.799 --> 00:22:59.839
Like that's such a big factor right and I mean dude like you want to talk about piss and like well I've I'm like okay well then we need to rethink on how we actually set these standards because we're burning people out and if we're just going to give them tools to do more work you're just going to burn them out in a different way.
00:23:00.079 --> 00:23:11.200
Yeah yeah and and faster right and more right so I think you know it's funny because what's a big we're both entrepreneurs we've been doing this stuff for a long time a big feather in my cap for years is I can work from anywhere.
00:23:11.200 --> 00:23:14.079
I have a house I have a house in Mexico I can go down there.
00:23:14.079 --> 00:23:22.240
I can go work on a cruise ship I can go do whatever I want right and we've never really empowered our employees to do that.
00:23:22.240 --> 00:23:30.960
No so I think you know that's a really important concept too that AI can be empowering it can be helpful.
00:23:30.960 --> 00:23:44.480
Yeah yes you can use it to modernize and streamline your workforce blah blah blah but let's empower them but then also use that time saved and that time recaptured and that efficiency piece to give back to them.
00:23:44.480 --> 00:23:51.200
Give them mental health days give them time off give them the ability to work from anywhere give them the ability to work when they want be task focused.
00:23:51.440 --> 00:24:01.680
Chris you said the same thing man earlier because you said well these are the things that we were taught to do being able to go on when I was growing up like but that's we're we're doing and like history has a tendency to repeat itself.
00:24:01.680 --> 00:24:02.000
Yeah.
00:24:02.000 --> 00:24:13.759
And I've seen this enough time in the marketing average industry I see the the and I am like okay we're about to and be like oh AI is not like no but if we have the same exact thinking with it we will repeat the same mistakes that we've made before.
00:24:13.759 --> 00:24:14.240
Yeah.
00:24:14.240 --> 00:24:18.319
And we have to as the leaders we have to be able to make a better better choice.
00:24:18.319 --> 00:24:21.200
And I think we have the opportunity to be able to do that.
00:24:21.200 --> 00:24:25.039
But you know yes the people like well I can do more I can do everything.
00:24:25.039 --> 00:24:52.160
Yes it's amazing I've actually even burned myself out because I'll sit there and get in a hole and I'm like oh my God like everything that I wanted in my head I can now get out there on paper and be able to actually create all this so hard because I feel now like one of the challenges this is the battle that I think you you know I are similar battles and Ryan Kohler and I were just talking about this too that the ability for us like I was always this crazy idea guy and then over here was the end goal and it's like doing this now and I if you don't have that implementer you and I couldn't ever do anything.
00:24:52.240 --> 00:24:54.640
We we had to have our teams to make it successful.
00:24:54.640 --> 00:24:59.039
Now I'm in this place where I'm just like pumping out content insanely fast.
00:24:59.039 --> 00:25:13.039
And I got three four five six I got three screens running with different workflows running on all three of them doing different stuff and I got tasks running all over the place and I got this one going and I got a computer going over here and I got OpenClaw going over here.
00:25:13.039 --> 00:25:28.640
I got all this shit running constantly and it just like I feel like I'm constantly behind because I number one I feel like like AI is a thing I gotta almost capture while I can kind of you told me we're in a bubble only like a half I mean a certain percentage are even using it.
00:25:28.640 --> 00:25:41.200
So yeah but we forget that right because we're surrounded by the same people and I just have this feeling too and I don't I don't know how real this really is yeah but I have this feeling of we got a window to make money.
00:25:41.599 --> 00:25:50.559
That's that's everything right because I mean as as bid as entrepreneurs and I never wanted to be an entrepreneur burns out right like I want to be a business owner with an entrepreneur mindset.
00:25:50.559 --> 00:26:04.799
Yeah I like that and I mean and and the big thing is there's an opportunity gap between when we find out what's going on now and then the rest of the world figures out and that between that that's our opportunity gap for most entrepreneurs and once the rest of the world figures out they've got to reinvent again.
00:26:04.799 --> 00:26:23.519
I think that's the biggest problem that we've got to shift from is not how do I actually take advantage of this moment in time because it's only a short time frame how do I make it last and that's what I'm trying to shift from because running an agency I mean look it's great being one of the top LinkedIn experts in the world but like agency is exhausting.
00:26:23.519 --> 00:26:34.079
And so like that's why we're building humanize as a platform to be able to go through because I've got to be able to have a a better way to be able to impact this world not only for myself not only for my kids but for future generations.
00:26:34.319 --> 00:26:43.519
Well and you bring the human aspect into it so much I I love that I I think it's a phenomenal mission and like I'm very deep in AI as a leader.
00:26:43.519 --> 00:26:49.839
Yeah and I really empower my team and I got a team all over the world we're really pushing on it really empowering it.
00:26:49.839 --> 00:26:58.000
But sometimes you kind of forget that human aspect and I think that is really key and I want like anytime you want to talk about this you just shoot me a text.
00:26:58.160 --> 00:26:59.839
Yeah bro I love this stuff.
00:26:59.920 --> 00:27:34.960
I think this is the way we've got to be able to go and if more of us don't have this conversation I I think it's going to get lost and you know we are going to be in that terminal yeah I want to see how we can actually like I like just hearing what you're talking about I want to see how I can apply this down to my clients and then what what we're really doing here at AI Profit Machine and all the stuff that we have here is we're empowering people to instead of trying to pedal tools all day yeah because that's I mean how fast are the tools changing every every 30 seconds let's go talk to business owners about strategy and planning and guardrails and what's their plan what's their north star and then well said they can bring all those other things into I love it.
00:27:35.440 --> 00:27:37.599
Anything you want to finish up with we're almost at time here.
00:27:37.599 --> 00:27:42.799
Chris man this is a great conversation I mean like you said we could probably do this a couple different times and go even deeper.
00:27:42.880 --> 00:28:00.160
So yeah well let's let's plan on that and you know one of the reasons I did date this is this is these are our South by South by Southwest episodes this week uh we got South by this week we got IMP tomorrow you can be there for that I'm gonna be at IMP I'll be at your event on Thursday yeah we got ai Profit Machine House at South by Southwest on Thursday.
00:28:00.160 --> 00:28:10.000
Yeah uh we actually are already gonna do a three day next year so that's probably so we're we're cool about that South by is changing so much and I mean I'm excited to to be able to be a part of it.
00:28:10.000 --> 00:28:16.960
Yeah it's gonna be interesting to see what it's like this week because it's uh I've been I'm a 10 year Austinite been very deep in South by for like the last six years.
00:28:17.119 --> 00:28:34.400
Yeah kind of since COVID there's no no parking lots to be able to do the big installations totally different there's not even the main venue anymore right now whereas we're rebuilding so I think it'll be back right I think so it's supposed to be back yeah so we're gonna see where it'll change out but I mean I think that gives us more opportunity to be able to actually build those intimate connections that we need.
00:28:34.400 --> 00:28:44.640
You know, dude I've and I'll leave it like this you know this is the interesting part about where AI, where we're going, because you said about content Bill Gates said many years ago content is king not the case anymore.
00:28:44.640 --> 00:29:19.519
Yeah you know quality is queen and and quality of connection because I was known and I'm even shifting my persona from the dopamine dealer of LinkedIn that was given to me years ago actually I remember that that's you know based on how we actually do it but everyone's oh dopamine but you know everyone's looking for you know a different aspect of being of connection being able to go through and you know we're moving into this authority architect now and that's where I'm trying to position myself and that is about being able to connect with the right people and I think South by is going to be able to do that because it is so spread out you're gonna have to be more intentional with your time and really purposeful.
00:29:19.519 --> 00:29:24.559
And I think that's the big thing that I want everyone to take it's not only with an event like this but with AI.
00:29:24.799 --> 00:29:42.079
How intentional are you not because you can where are you spending your time intentionally rather than chasing the next every 30 second tool yeah yeah all right guys Josh Lee Standout Authority Humanize we will be also you'll be on my panel uh every Thursday so pumped about that we'll see you guys later next time on AI Profit Leaders
