ABOUT THIS EPISODE
Sonia Ramirez has cracked something most entrepreneurs miss entirely. With under 15,000 total followers across all platforms, she's generating 50,000 to 65,000 views every 30 days while her male peers with 100K+ followers struggle to match her engagement rates. The secret isn't in the numbers.
As a Latina real estate developer who's exited over 100 projects in Southern California's brutal market, Sonia discovered that documentation beats curation every time. Her approach to building parasocial relationships through authentic storytelling has created a community that doesn't just follow her but root for her success and invest in her projects.
But the real power move? How she's leveraged partnerships and positioning to land book deals, speaking opportunities, and documentary features while staying true to her "Multi-Unit Queen" brand. This is bout building a business that works for you, and not just social media tactics, and that’s exactly the kind of leverage-driven approach powered by Go High Level, the AI-driven operating system helping modern founders automate, scale, and turn attention into real business growth. Visit https://www.gohighlevel.com/speakeasy-mastermind-promo for an exclusive 30-day trial as a listener of the Inside the Speakeasy podcast.
Key Timestamps:
[00:00:00] Introduction
[00:02:09] It’s not too late to pivot!
[00:05:29] Creating community culture in your tribe
[00:06:59] The mentor who changed everything
[00:07:49] 3 Pillars of running the Multi-Unit Queen
[00:09:38] Birth of the "Multi-Unit Queen"
[00:10:29] Are you going to be the face of your brand?
[00:12:01] Why engagement beats followers
[00:14:19] Documentation vs. curation
[00:21:12] Choosing the right partnerships
[00:26:21] Breaking limits in male-dominated spaces
[00:31:39] Why women avoid masterminds
Memorable Quotes:
"As women, we think we have to be in a silo. We have to do it on our own. Not understanding that there's a whole community, a whole world of women out here waiting for you to come be part of these different groups because we need your voice." [00:31:36] – Sonia Ramirez
"If you're in the room, it's because you were supposed to be there. You didn't fake your way in there. You're supposed to be there. And whether that's to learn, to lead, that's up to you, right? But never question where Gus has put you." [00:26:04] – Sonia Ramirez
Links Mentioned:
Go High Level: http://www.gohighlevel.com/speakeasy-mastermind-promo
Connect with Sonia Ramirez:
Website: https://multiunitqueen.com/
Instagram: https://www.instagram.com/multiunitqueen
Facebook: https://www.facebook.com/SoniaOllin
YouTube: https://www.youtube.com/@multiunitqueen
Connect with Eric Berman:
Website: https://speakeasymastermind.com/
Instagram: https://www.instagram.com/speakeasymastermind/
Facebook: https://www.facebook.com/speakeasymastermind/
LinkedIn: https://www.linkedin.com/in/ericberman/
Produced by Evolved Podcasting: https://www.evolvedpodcasting.com
