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Welcome back.
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I don't know where to look.
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There's so many cameras.
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Just look at that one.
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Welcome back.
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Another episode of the C-Suite Unfiltered with Mike Andes in his studio.
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Welcome back, sir.
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Yeah, man.
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We brought we brought the podcast inside of HSM now.
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Yes.
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So we're rebranding.
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Well, it's still the C-Suite Unfiltered, but we just made a deal.
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We didn't shake on it.
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Just made a deal.
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Multi-million dollar deal signed on as content creator, Mike Andes Media.
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Yeah.
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uh tvpn uh it's a they just got bought for a hundred million dollars really open ai oh it's in stock okay but it's so funny because it wasn't like a huge podcast so now everyone's like hey i'm worth like at least 20 million now so yeah so um some changes are happening you know mike is cheating on me with uh jonathan potosianic uh
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No, all fun and games.
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But yeah, Mike's launching a new podcast with Jonathan Potosnik.
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We literally just decided as we clicked record that we'll move the C-suite under the Home Service Millionaire channel as well as, so your podcast with Jonathan will be on the Home Service Millionaire channel as well.
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For now.
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For now.
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Okay, cool.
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So I guess walk us through that.
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You announced another pod, so let's talk about your other pod on a pod.
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Talk about a mic.
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Yeah.
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This is the most like, this could look so egotistical.
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So on this podcast, let's talk about your other podcast.
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I'm podcast curious.
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Yeah.
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So why are you launching a pod with Jonathan Potoshnik?
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Oh, well, okay.
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Different turn.
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So let me talk about the first one.
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So the first part was the first three episodes will be on HSM.
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It's a pilot project.
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We have the infrastructure on our team with the media to do this.
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No problem.
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Yeah.
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He is finding his first person.
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And so...
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He was originally going to start another podcast with two very big names in the home and service industry.
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I don't know if he wants me to say their name, so I won't say it.
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Fair enough.
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But he was going to like a year and a half, two years ago, and he was pretty excited about it.
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They had the name.
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They were like, let's go, and it just didn't work out, and he was putting a lot of effort to it and didn't really go anywhere.
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I didn't even get to recording.
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And so I'm like, hey, man, I have the infrastructure.
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We will do this.
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Like if you say yes, it's happening.
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So we figured we'd do the first three on the At Home Service Millionaire podcast.
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It's not really fair to him if it's on my channel that I own 100% of.
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So we will probably eventually make it a secondary thing, but we want to make sure, like, do we jive?
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Is there an audience for it?
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Do people enjoy it?
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Do they get value from it?
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It's a place where we want to talk about higher-level topics.
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We want to talk about entry-level topics, and we want to talk about topics outside of home services.
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Cool.
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Each podcast, when we're creating the docket, we have like our notes app of shared ideas.
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And then when we put it in, it's like we want to be able to talk to someone who's just getting started.
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We want to talk to someone who's doing $5, $10 million in annual revenue.
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And we want to talk to people that are outside of home services.
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And so for now, it's on the Home Service Millionaire podcast because I'm taking all the internal work.
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But I'm open to it if he ever wants to like do a secondary complete third party.
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Kind of like the All-In Pod.
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They have all their own stuff.
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Yeah.
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And they have the all in pod, which is like, hey, we all share this.
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Yeah.
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So we'll see where it goes for now.
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I just want everyone to watch it, everyone to comment on it, everyone to share it.
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So that way he's like, this is worth my time.
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And in terms of why we're doing it, we I want to be really honest and upfront with him about that.
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And so from his perspective, he wants people on five for 50, which is his YouTube channel.
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He wants to, and he has a lot of passion for, especially younger kids to be able to learn about entrepreneurship, dedicate five years of their life heads down to be able to live the next 50 in a way that most people wouldn't.
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And so that's his passion.
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And so I can help him do that in terms of like, we have the immediate infrastructure, we have the channel and the audience.
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He's been out of the game in terms of media for quite some time.
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A lot of the OGs, the big guys, the bigger companies, but older, just demographic know him well.
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Uh, and so a lot of my age, twenties, thirties don't know him.
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And so I'm hopefully introducing, um, him to them.
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And then his audience of much more sophisticated, larger operators been in business for 20, 30 years, them getting introduced to me.
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So it'd be a good cross pollination.
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And then it will be the fact that too, like, it was funny.
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I mentioned this on the owner's owner's, uh, mastermind, but like, uh,
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Brianna asked me, like, who are the two people you'd want to talk to in the world?
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And, like, if you could talk to anyone.
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And I said, Dr. Kashi and Jonathan Potosianic.
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Nice.
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And so it's been years of us kind of, like, been around each other's ecosystem.
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We visited.
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We went out recently with him and his wife for dinner.
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And now it's like, hey, it's like there's something for us to unite around.
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And then now he's completely divested outside of Service Autopilot.
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So it's not bad for us to publicly be together because, obviously, we have homeworks.
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Yeah.
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Cool.
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I love that.
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Well, very excited for you guys doing that.
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Switching gears to this pod.
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You're the humble beginnings of the C-suite.
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You know, it's falsely named.
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I'm not even in the C-suite.
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You know, it's fine.
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But JP, JP listens to C-suite unfiltered.
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I love that.
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Shout out.
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That's fantastic.
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So with the direction of this, let's just talk about that for a second.
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You're thinking bring it under the Home Service Millionaire channel, but keep it light and loose.
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What C-suite has been, which is like not always business content.
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Yeah, I think you brought up a great point.
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Like Dave Ramsey's show has a bunch of other shows underneath it.
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So for now, Home Service Millionaire is like the umbrella.
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Yeah.
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And for now, it'll be C-Suite Unfiltered.
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Maybe it'll have Jonathan and I underneath it down the road.
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But like, you know, it's just also simplification of your life.
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So the media team can just... Like, that's the nice part about building the infrastructure of the media team.
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Like, yeah, AI can do everything.
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But yeah, also, we have like 12 or 13 people.
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And like, we have a workflow that when this gets done, it will go into graphics and then it'll go thumbnails.
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Like, I do believe it'll get 10 times the views.
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Yeah.
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Which is great.
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And that's where here's what I will put a charge out to the audience is if you were in my shoes, like, what would you do?
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In all honesty, like if you were in least position, like you have access to Mike, you're willing to give me, you know, 45 minutes, an hour of your week to do this.
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And I greatly appreciate it.
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It's like, what do I do?
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Because I'm not a big personal brand.
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The inception of C-suite was show you in a different light because I get to see you in a different light when we talk about stupid things we saw on Twitter.
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Twitter, when we talk about funny content that we saw, when we talk about world economics, whatever it is, stocks, when you drag me for my stock picks, which was, you know, one of the most shameful episodes we ever recorded.
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You still have the best stock pick ever.
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You chose NVIDIA and I chose Disney.
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That is true.
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That was bad.
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I will take that.
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But it was to show you in a different light.
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It was never about me, my personal brand.
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I wanted the world to see like the lighthearted side of my candies and what we do on a daily basis because business content can get dry.
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Yours isn't, but it can.
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When it's just number facts, figures, numbers like it can.
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It can feel that way.
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Like there are times where I'm like, OK, I got to break up this this podcast into two listens because I'm like I'm starting to not I'm starting to not listen.
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Because it's so dry on the content.
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It's good content, but it's dry.
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And then it's all like I'll break it up if it's business-heavy podcast.
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So, yeah, C-Suite is going under the Home Service Millionaire channel.
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Very excited about it.
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Acquired.
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Acquired.
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It's been acquired.
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We're going to pen to paper, multi-million dollar contract for a content creator like myself.
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But, yeah, in the comments, let me know what you would like me to do.
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Do I take C-Suite a more personal brand?
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Do I bring on other people?
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I have been thinking I'd like to bring on the most senior employee of Augusta who has been with you for 10 years.
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That could definitely live on home.
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She has never been on the C-suite, and I think that's only fair.
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You should bring it on.
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So I got ideas.
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I got ideas.
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I mean, HSM, it would totally work.
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All right.
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Perfect.
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So with the Jonathan Potosnik podcast, last question on that.
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It's going to primarily focus on business, though.
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Oh, yeah.
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Business.
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That's all we care about.
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Great.
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Fantastic.
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Let's switch to not business here.
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It'll be well.
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So part of the part of the like.
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So we have the three sections, right?
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The one part is like health and wealth.
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Yeah.
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So cool.
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There'll probably be some health stuff popped up occasionally.
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And then like how to manage money.
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Like one of the topics he put in there that I'm really interested in is like basically how the ultra wealthy manage their money.
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I love that.
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Because I know he has access to even JP Morgan or Goldman Sachs, et cetera.
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Why do I pay them hundreds of thousands of dollars?
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Because they can get you to access Anthropic pre-IPO.
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So little things like that would be very interesting to get that on and recording.
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That would be really helpful, too, because you can share your perspective.
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And not to say you're behind Jonathan by any means.
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Oh, 100%.
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That's fine saying that.
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But from a perspective of companies he's built exits that he has had, you are hypothetically behind.
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Or realistically, either way.
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I'm just trying to be kind here.
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We're in studio.
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You know, I'm worried.
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He goes with this guy like, yeah, we're going to talk about stuff that's happy on Twitter.
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We laugh about it.
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Like, yeah, you're behind him.
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And he's here.
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So what I'm thinking is, though, is I think that's really valuable because like an economist or investor that I like to follow is Scott Galloway because I disagree with him on a lot of things socially.
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Yeah.
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But he's obviously one of the smartest minds in terms of modern economics.
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Like you can disagree with a lot of his projections, whatever.
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But sometimes when I listen to him, it's too high level.
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I'm like, I'm not even I can't even grasp the concepts he is describing because like I don't even have that level of wealth.
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And I don't know if I ever even will.
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But he's good at dumbing it down.
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But I think and not to say you and Jonathan are going to dumb it down.
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It's just going to be more attainable to be like, hey, we've been in this industry and we know how you've built your businesses and your assets and the way you manage your money up to this point.
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Now let's help you get to the next level.
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So I think there's a ton of value there.
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Yeah, I think Jonathan, one thing that's really unique about him is even as he has grown the businesses, he has always been able to, for lack of a better word, dumb it down, but more or less make it digestible to the everyday business owner, whether you're starting out at nothing or a million or 10 million or 100 million.
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And so I think that's a skill that I've always tried to – and I've said this to his face, like the way he interacts with people that are – even at conferences, that they'll just talk your ear off and you know they have one employee and he's just fully engaged with them.
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And so I respect that a lot in terms of how he communicates but also how he –
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answers questions around business to make it useful for the everyday person not at a high level where they they just use big words to make them sound good and so as i've gotten um into these rooms i know the people that are trying to look good because they they have they have it the you have it behind you and like jonathan has it but he doesn't portray that in the way he talks to other people and sometimes the way you talk to other people when you've reached a certain level of success you don't
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say negative things about them, but you make them feel bad or you make them feel less than because you put yourself so high up there and you use different terminology or you say things that just makes them feel separate from you.
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And that that's not how he is.
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And I want to emulate that just like my personal life and like the way that I communicate with people.
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Um, I don't know how we got there, but no, it's good.
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I it's bridging the gap is a term I would use.
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It's not dumbing down.
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It's like bridge the gap.
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You're, you're a, you want to get to B.
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Well, I I've been to Z so I can show you how I got from A to B and then we can work on getting you to Z.
229
00:10:27.138 --> 00:10:27.939
So I think that's really cool.
230
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Digestible, bridges the gap, whatever we want to talk about.
231
00:10:31.141 --> 00:10:32.902
Now, let's get into not business.
232
00:10:32.922 --> 00:10:35.564
Let's get into some philosophy because this blew up here.
233
00:10:35.744 --> 00:10:37.145
This is what the C-suite is for, all right?
234
00:10:37.165 --> 00:10:38.566
We're not here to talk facts and figures.
235
00:10:38.946 --> 00:10:40.227
We're here to talk tweets from Mr.
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Beast.
237
00:10:41.288 --> 00:10:42.929
Okay, so I just want to interject here.
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Recently, someone was saying that they felt like a lot of my content was sort of forgetting about the small guy, the person just getting started.
239
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And I wanted to just say that a lot of times the reason I make the content for the million-dollar business owner –
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00:10:56.579 --> 00:11:05.563
the person that's trying to scale multiple locations, trying to have a business that runs without them is because a lot of my audience has watched my content for five, six, 10 years that I've been making content now.
241
00:11:06.023 --> 00:11:08.184
And now they're experiencing different problems.
242
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Ones that are more on leadership than just getting their first 10 or 20 customers.
243
00:11:13.046 --> 00:11:19.829
And I've made over 5,000 videos and thousands of them are like, how to start a longer biz, how to start and get the first 10, 20 customers.
244
00:11:19.869 --> 00:11:21.190
Now that being said,
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I have recently just made a brand new tool for those of you who are just getting started.
246
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And you go check it out, mikeandies.com slash start.
247
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It's going to give you everything you need to start a business, including how to get leads, a website, how to organize them, software, as well as the education required.
248
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And that's landscape business course.
249
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So it's a three, I call it the ultimate starter pack.
250
00:11:43.401 --> 00:11:49.765
So if you're looking to start a lawn care business and you got basically a thousand bucks to your name and you just want to get started, go.
251
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go check it out.
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MikeAndy's.com slash start and is funded by everything that I do, whether it be at HomeWorks or Home Service Web Design or the franchise.
253
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It is all enabling me to be able to give back to the 18-year-old version of myself that didn't know how to run a business and almost got myself killed because I didn't have systems in the company.
254
00:12:09.433 --> 00:12:12.574
So anyways, sharing that resource, now back to the pod.
255
00:12:12.834 --> 00:12:13.194
So Mr.
256
00:12:13.234 --> 00:12:14.455
Beast tweeted, you got to listen carefully.
257
00:12:15.583 --> 00:12:19.806
Everyone on Earth takes a private vote by pressing a red or blue button.
258
00:12:20.406 --> 00:12:25.149
If more than 50% of people press the blue button, everyone survives.
259
00:12:25.169 --> 00:12:25.849
I heard about this.
260
00:12:26.230 --> 00:12:32.393
If less than 50% of people press the blue button, only people who pressed the red button survive.
261
00:12:33.174 --> 00:12:34.935
Which button do you press?
262
00:12:35.953 --> 00:12:37.575
Yeah, that hurts my head.
263
00:12:37.795 --> 00:12:40.437
I heard this being talked about on TVPN.
264
00:12:40.738 --> 00:12:47.884
Yeah, so basically the blue is everyone survives with more than 50%, but you're banking on everyone being more than 50% that would click the button.
265
00:12:48.124 --> 00:12:48.425
Correct.
266
00:12:49.025 --> 00:12:52.268
If more than 50% of people press the blue button, everyone survives.
267
00:12:52.649 --> 00:12:57.473
If less than 50% of people press the blue button, only people who press the red button survive.
268
00:12:57.753 --> 00:12:58.654
Which button do you press?
269
00:12:58.794 --> 00:13:00.116
This stuff hurts my head, dude.
270
00:13:00.196 --> 00:13:00.756
I'm telling you.
271
00:13:00.776 --> 00:13:01.277
But think about it.
272
00:13:01.717 --> 00:13:25.210
okay you push the red button okay guaranteed no death okay guaranteed you push the blue button you're kind of gambling that everyone else at least 50 percent of people are going to push the blue button with you all right but in what when what scenario would this happen it's just it's hypothetical i know i don't like i know you don't i know you don't but like it caused quite a stir because here's the results of the vote okay let me guess let me guess what the results are because i did not see this okay
273
00:13:26.196 --> 00:13:30.159
I think that most people would say blue, but they would actually do red.
274
00:13:30.299 --> 00:13:30.520
Yeah.
275
00:13:30.880 --> 00:13:32.541
And that's what like a lot of the arguments are.
276
00:13:32.581 --> 00:13:34.163
So blue is 56 percent.
277
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56 percent of people say they're pushing the blue button.
278
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We're alive.
279
00:13:37.405 --> 00:13:37.605
Yeah.
280
00:13:37.946 --> 00:13:38.907
But here's the thing.
281
00:13:39.007 --> 00:13:41.409
Here's where like my logical brain comes in is that.
282
00:13:41.689 --> 00:13:43.310
But everyone had the chance to push the red button.
283
00:13:43.330 --> 00:13:44.071
So why are we gambling?
284
00:13:45.212 --> 00:13:46.072
Everyone had the exit.
285
00:13:46.273 --> 00:13:47.514
Everyone can push the red button.
286
00:13:47.674 --> 00:13:48.975
If you push the red button, you're not dead.
287
00:13:49.987 --> 00:13:58.032
Yeah, but if you push the red button, you could potentially kill the blue people that are altruistic and actually trying to look out for the best of the world.
288
00:13:58.052 --> 00:14:08.318
And that's where it becomes like a very like social, politically charged conversation of people being – people saying like, oh, you're just pushing the blue button because it's performative empathy.
289
00:14:08.498 --> 00:14:12.001
Like, oh, I'm going to push the blue button because what if someone doesn't understand the question?
290
00:14:12.021 --> 00:14:13.742
What if they don't know which button to push?
291
00:14:13.762 --> 00:14:16.084
I need to make sure I'm in that majority to save them.
292
00:14:16.524 --> 00:14:18.385
And then it's pitted against the people who push red.
293
00:14:18.405 --> 00:14:20.607
It's like you only care about self-preservation.
294
00:14:20.667 --> 00:14:21.728
You're sociopathic.
295
00:14:22.028 --> 00:14:26.772
It's like – but then I'm like – but doesn't it just get out of the fact that like if everybody pushes red, nobody dies?
296
00:14:27.072 --> 00:14:27.812
Nothing happens?
297
00:14:28.765 --> 00:14:29.425
Yeah, I know, man.
298
00:14:30.066 --> 00:14:31.347
This philosophy hurts my head.
299
00:14:31.367 --> 00:14:31.567
I know.
300
00:14:31.607 --> 00:14:35.349
I knew you wouldn't be into it, but I was like, I have to ask you because I'm really interested.
301
00:14:36.210 --> 00:14:43.754
But I just think it's like it's a funny social experiment when you take these situations and some people are like, I will solely look at this from a logical perspective.
302
00:14:43.954 --> 00:14:45.035
Everyone pushes red.
303
00:14:45.535 --> 00:14:46.596
Like, and it's my bias.
304
00:14:46.616 --> 00:14:48.057
Like, if everyone pushes red, no one dies.
305
00:14:48.257 --> 00:14:50.198
But there's like, well, what if someone doesn't understand?
306
00:14:50.658 --> 00:14:51.059
Right.
307
00:14:51.119 --> 00:14:52.860
And it's like, OK, well, then, yeah, let's all push blue.
308
00:14:52.920 --> 00:14:54.981
But then what if 70 percent of people was red?
309
00:14:55.041 --> 00:14:56.162
Then I'm just dying for nothing.
310
00:14:56.482 --> 00:14:56.722
Right.
311
00:14:58.185 --> 00:14:59.126
It's a weird concept.
312
00:14:59.647 --> 00:14:59.927
True.
313
00:15:00.007 --> 00:15:00.888
It caused a big stir.
314
00:15:01.048 --> 00:15:14.240
I know you're not into these conversations, but here's where I'm, here's, here's, I was having a conversation with someone earlier, Nick, and he was like, his instant reaction was, yeah, you push the blue because you want to make sure you save anyone, anyone you can.
315
00:15:14.540 --> 00:15:16.742
And I was like, yeah, but if everybody pushes red, no one dies.
316
00:15:16.803 --> 00:15:18.164
And he was like, oh yeah, you're right.
317
00:15:18.204 --> 00:15:19.165
Everyone just push red.
318
00:15:19.205 --> 00:15:19.365
Yeah.
319
00:15:19.665 --> 00:15:20.725
So like it's weird.
320
00:15:20.785 --> 00:15:22.466
It's worded in a way to kind of trip you up.
321
00:15:22.826 --> 00:15:23.866
But here's how I thought of it.
322
00:15:23.886 --> 00:15:25.746
I was like, OK, let's take it in.
323
00:15:25.866 --> 00:15:28.267
Let's take into account people that are in your charge.
324
00:15:28.707 --> 00:15:29.787
So I eat a child.
325
00:15:30.267 --> 00:15:30.507
Right.
326
00:15:30.547 --> 00:15:31.327
That's what I was going to get to.
327
00:15:31.447 --> 00:15:41.249
If if if people under 18 are the their vote is cast by their parent or legal guardian, you can bet I am pushing the red button until my hand bleeds for my son.
328
00:15:41.289 --> 00:15:41.889
For the kid.
329
00:15:41.929 --> 00:15:42.449
For my son.
330
00:15:42.569 --> 00:15:43.069
Yes.
331
00:15:43.329 --> 00:15:44.369
I'm not gambling.
332
00:15:44.409 --> 00:15:45.250
That's what I was thinking.
333
00:15:45.290 --> 00:15:45.450
Yeah.
334
00:15:45.550 --> 00:15:47.310
And then so then it's like, well, is that.
335
00:15:47.550 --> 00:15:56.943
me doing performative empathy for my son or is that self-preservation for my son and my my family line if you will it's like well it's my kid so like why would i chance his death right
336
00:15:57.879 --> 00:15:59.780
And people are like, well, why would I chance a stranger's death?
337
00:15:59.860 --> 00:16:01.040
It's like, but you aren't.
338
00:16:01.060 --> 00:16:02.200
The stranger can just push red.
339
00:16:02.880 --> 00:16:04.261
Anyways.
340
00:16:04.281 --> 00:16:06.261
They decided to die.
341
00:16:06.421 --> 00:16:07.942
Anyways, I know you're not into it.
342
00:16:08.022 --> 00:16:10.242
I just thought it was funny because it's like really blowing up.
343
00:16:10.262 --> 00:16:12.423
Like people are really making it a whole political thing.
344
00:16:12.443 --> 00:16:12.663
Of course.
345
00:16:12.683 --> 00:16:13.823
And like someone's going to judge me.
346
00:16:13.843 --> 00:16:15.744
You should have made like green and purple or different.
347
00:16:15.804 --> 00:16:16.104
I know.
348
00:16:16.184 --> 00:16:18.084
I think that's part of it too, honestly.
349
00:16:18.365 --> 00:16:20.705
The way I look at it is like you push red, nothing happens.
350
00:16:20.725 --> 00:16:22.386
You push blue, you're gambling with your own life.
351
00:16:22.766 --> 00:16:25.166
I'm sure someone's like, oh, that's going to determine the election.
352
00:16:25.406 --> 00:16:25.827
56% blue.
353
00:16:27.727 --> 00:16:29.107
Anyways, we can leave that there.
354
00:16:29.127 --> 00:16:29.907
We can leave that there.
355
00:16:31.108 --> 00:16:32.728
Here is something completely different.
356
00:16:32.748 --> 00:16:36.669
We'll switch off Mr. B's philosophy because he's the greatest modern philosopher of our time.
357
00:16:36.729 --> 00:16:37.709
Right.
358
00:16:38.129 --> 00:16:40.009
Here's a little rumbling that I saw recently.
359
00:16:40.049 --> 00:16:41.009
So I had to do some research.
360
00:16:41.229 --> 00:16:42.470
You can't find much on this.
361
00:16:43.070 --> 00:16:45.370
Have you heard of a brand?
362
00:16:45.450 --> 00:16:46.290
It doesn't exist yet.
363
00:16:46.550 --> 00:16:48.531
Have you heard of a brand called A Crew?
364
00:16:49.251 --> 00:16:49.371
No.
365
00:16:49.411 --> 00:16:50.991
Capital A space crew.
366
00:16:51.251 --> 00:16:51.411
No.
367
00:16:51.431 --> 00:16:52.071
Okay.
368
00:16:52.331 --> 00:16:52.911
Context.
369
00:16:52.971 --> 00:16:53.611
Home services.
370
00:16:54.392 --> 00:16:54.732
Okay.
371
00:16:54.792 --> 00:16:55.452
Is it ringing a bell?
372
00:16:56.212 --> 00:16:56.492
Anything?
373
00:16:56.512 --> 00:16:56.572
No.
374
00:16:58.355 --> 00:17:04.339
Chick-fil-A is planning to launch a, quote, home service brand.
375
00:17:04.599 --> 00:17:07.761
And they're testing it with capital A space crew.
376
00:17:08.381 --> 00:17:14.825
And the goal is that it would be a handyman type service, fixed leaks, unclogged drains, basic, basic handyman.
377
00:17:14.845 --> 00:17:17.107
It's almost like a TaskRabbit type service.
378
00:17:17.487 --> 00:17:22.811
But the goal would be Chick-fil-A's level of service, that customer service that Chick-fil-A has.
379
00:17:23.351 --> 00:17:26.313
A very, very, very high quality customer communication and care.
380
00:17:26.333 --> 00:17:26.433
Yeah.
381
00:17:26.813 --> 00:17:28.476
Now, I did a ton of research on this.
382
00:17:28.756 --> 00:17:29.056
Really?
383
00:17:29.217 --> 00:17:29.657
Ten minutes.
384
00:17:29.757 --> 00:17:31.159
I was going to say.
385
00:17:31.220 --> 00:17:32.682
I did a ton of research on it.
386
00:17:32.702 --> 00:17:34.024
There's nothing publicly available.
387
00:17:34.184 --> 00:17:35.205
This is all like...
388
00:17:35.306 --> 00:17:35.886
Speculation.
389
00:17:35.906 --> 00:17:37.509
This is all speculative.
390
00:17:37.549 --> 00:17:39.792
Through... Just where Lee likes to sit.
391
00:17:39.932 --> 00:17:40.854
Through, yes.
392
00:17:41.034 --> 00:17:41.695
Through the...
393
00:17:41.835 --> 00:17:56.507
innovation arm of chick-fil-a that is called red wagon ventures and there are little leaks here and there on podcasts and newsletters investor newsletters that this is in an experimental venture stage and details are very limited there's no indication yet
394
00:17:57.488 --> 00:18:03.352
that you can open an app and book a crew to come to your home or buy their services.
395
00:18:03.372 --> 00:18:14.460
There's no website for a crew, but it is cited in various startup newsletters and leaks from people in Red Wagon Ventures, which is the innovation arm of Chick-fil-A.
396
00:18:14.840 --> 00:18:17.302
So your initial reaction to hearing this for the first time.
397
00:18:17.542 --> 00:18:19.984
I'm glad I got some news before you did.
398
00:18:20.004 --> 00:18:22.285
Your initial reaction to hearing this.
399
00:18:22.585 --> 00:18:24.667
It all will come down to whether or not the product is good.
400
00:18:24.847 --> 00:18:28.208
The reason that Chick-fil-A is what it is is not because of their service.
401
00:18:28.308 --> 00:18:32.410
It is because the food is good and people love the food.
402
00:18:32.850 --> 00:18:34.691
And if the food was horrible, no one would show up.
403
00:18:34.951 --> 00:18:40.973
I don't care how many times someone said, my pleasure to you, if that chicken sandwich wasn't good, you wouldn't go back.
404
00:18:41.633 --> 00:18:43.974
And so it'll always come back to the product.
405
00:18:44.114 --> 00:18:51.077
In the short term, things like this can blow up or, like, in the short term could do well because of brand equity or because of a spin on something.
406
00:18:51.337 --> 00:18:53.038
But at the end of the day, it's whether or not the product is good.
407
00:18:53.538 --> 00:19:06.203
And so whether or not the clogged drain actually gets solved and these things actually happen, I will say that it is harder to systematize home services than it is the manufacturing plant that is called a Chick-fil-A restaurant.
408
00:19:06.743 --> 00:19:18.950
And so that is always the hardest part because for them, their constraints are much more around building that manufacturing facility than what is the constraint for home services, which is supply, which is labor.
409
00:19:19.450 --> 00:19:24.132
You need very skilled people to unclog these drains, et cetera, assuming you're going to do a good quality product.
410
00:19:24.152 --> 00:19:32.897
And if you don't and you're going to make this a TaskRabbit, it'll do exactly what TaskRabbit is, which is getting the lowest, cheapest customer, whereas I'm never going to do that because I want someone that's insured.
411
00:19:33.197 --> 00:19:36.600
I have five stars or one stars I can hold over their head.
412
00:19:36.620 --> 00:19:38.201
It literally happened the other day.
413
00:19:38.641 --> 00:19:39.282
Bad service.
414
00:19:39.302 --> 00:19:40.062
And I'm like, one star.
415
00:19:40.102 --> 00:19:41.203
Immediately, they came and fixed it.
416
00:19:41.703 --> 00:19:42.804
And I want to be able to do that.
417
00:19:42.844 --> 00:19:44.746
Now, I want some random TaskRabbit person.
418
00:19:45.746 --> 00:19:47.728
And also, are they going to be W2 employees?
419
00:19:47.748 --> 00:19:49.169
Are they going to be 1099 contractors?
420
00:19:49.389 --> 00:19:51.511
Is this going to be underneath the A-Crew brand?
421
00:19:51.631 --> 00:19:55.173
Or is this going to be an app that people log into and use?
422
00:19:55.193 --> 00:19:55.614
And then it's like...
423
00:19:56.214 --> 00:20:07.457
Yeah, a lot of these innovation things are hyped up because of companies like Google that have invested in companies like Anthropik and SpaceX, and their venture arm is extremely successful.
424
00:20:07.817 --> 00:20:11.798
And so anyone that has some money is like, oh, I should just do these random moonshots.
425
00:20:12.158 --> 00:20:20.380
And they forget that if you're spinning up the brand and not doing just actual venture capital, just throw money at someone you hope they do well, and you maybe do JVs down the road.
426
00:20:21.020 --> 00:20:23.221
If you're actually building the brand, it's a different business.
427
00:20:24.101 --> 00:20:29.289
And so my question is, does their current business model somehow get helped by this?
428
00:20:30.390 --> 00:20:32.654
Like the current main thing, or is this a distraction?
429
00:20:33.569 --> 00:20:38.252
Yeah, it's a good question because you can start looking at it from very specific business principles.
430
00:20:38.272 --> 00:20:39.973
It's like, okay, well, do they have distribution?
431
00:20:40.034 --> 00:20:40.674
Well, not really.
432
00:20:40.874 --> 00:20:44.577
I guess they have a lot of people's contact information, right?
433
00:20:44.617 --> 00:20:46.878
That's sign up for the Chick-fil-A app or have a rewards account.
434
00:20:46.898 --> 00:20:49.400
But like how are you going to cross-sell?
435
00:20:49.420 --> 00:20:50.481
Do you have leaky pipes?
436
00:20:50.501 --> 00:20:53.483
That's why I'm like, okay, is there a clear line of distribution?
437
00:20:53.523 --> 00:20:55.124
Like I have a painting business.
438
00:20:55.184 --> 00:20:56.465
Now I'm going to do a gutter business.
439
00:20:56.705 --> 00:20:58.325
Clear distribution lines.
440
00:20:58.545 --> 00:20:59.445
Very similar product.
441
00:20:59.686 --> 00:21:01.806
Chick-fil-A sandwich to fixing your TV.
442
00:21:02.366 --> 00:21:04.626
I could see food delivery.
443
00:21:05.207 --> 00:21:06.227
I could see...
444
00:21:07.987 --> 00:21:11.568
Honestly, I could see things like electric car charging.
445
00:21:11.588 --> 00:21:15.468
Because they have the whole system around people waiting for so long.
446
00:21:15.788 --> 00:21:16.869
I could see things like that.
447
00:21:16.889 --> 00:21:19.529
It builds the main thing.
448
00:21:19.989 --> 00:21:22.550
And so, yeah, I think this is one of those moonshot things.
449
00:21:23.130 --> 00:21:24.290
Do I think it will ever work out?
450
00:21:24.330 --> 00:21:24.650
I don't know.
451
00:21:25.010 --> 00:21:25.230
Yeah.
452
00:21:25.250 --> 00:21:25.630
I'm not.
453
00:21:25.750 --> 00:21:27.071
Why do you think they're exploring it?
454
00:21:27.111 --> 00:21:29.691
Just because they have the venture arm and like they're very profitable.
455
00:21:29.751 --> 00:21:34.813
And so it's like we have to start kind of testing the waters of what's the next phase of Chick-fil-A.
456
00:21:34.853 --> 00:21:42.855
In my opinion, the best use of an innovation arm or a venture arm where you have lots of cash and you're like, we need to use this in some good way.
457
00:21:43.335 --> 00:21:44.396
You got to put yourself out of business.
458
00:21:45.176 --> 00:21:48.520
And so I'd be if I was them, which is like, my goodness, I'm some idiot.
459
00:21:48.800 --> 00:21:50.562
Like if I was them, I'd be looking at my innovation.
460
00:21:50.582 --> 00:21:52.244
I'm like, well, how do we put ourselves out of business?
461
00:21:52.624 --> 00:21:58.150
Like, can we make this like I'd be creating an MCP for my app to where from Claude, I can like, hey, I want a chicken sandwich.
462
00:21:58.190 --> 00:21:59.472
And then it gets delivered to me.
463
00:21:59.492 --> 00:22:01.494
Those are the things I'd be exploring.
464
00:22:01.514 --> 00:22:04.818
Like, how do I put myself out of business instead of how do I create new businesses?
465
00:22:04.838 --> 00:22:05.078
Yeah.
466
00:22:05.358 --> 00:22:17.548
And so this is like recently, like even the past year and a half with Augusta, it's like, okay, if we're gonna get all wiped out because a chat bot is choosing one provider instead of seeing 20 links, let's not be focusing our time on how to optimize SEO.
467
00:22:17.728 --> 00:22:23.413
Let's figure out how we are the one person by giving it as much information on pricing as possible because it's the question that the customer actually wants to know.
468
00:22:24.253 --> 00:22:26.876
And so that's been really working well this year.
469
00:22:27.376 --> 00:22:34.162
And I feel like that is me trying to put myself out of business in my business versus like, okay guys, hear me out.
470
00:22:34.782 --> 00:22:35.882
We're doing taxi cabs.
471
00:22:37.103 --> 00:22:37.223
Yeah.
472
00:22:37.343 --> 00:22:42.845
Like I could, you could do a big, yeah, we're yellow, we're yellow, we drive on the road.
473
00:22:42.945 --> 00:22:43.205
Yeah.
474
00:22:43.506 --> 00:22:45.466
You know, but like, I think it's a reach.
475
00:22:45.807 --> 00:22:46.047
So.
476
00:22:46.107 --> 00:22:46.327
Yeah.
477
00:22:46.727 --> 00:23:01.133
It's kind of, I liked your, I was trying to think of an analogy for you saying like, okay, if, if a chat bot is going to give me one result instead of showing me 20 links, it's kind of, it's a bad analogy, but I'm thinking like if I were to go be an Olympic sprinter, which I would never.
478
00:23:01.153 --> 00:23:01.473
Crush it.
479
00:23:02.274 --> 00:23:03.935
I wouldn't look at my competitors' times.
480
00:23:04.015 --> 00:23:05.015
I would look at the world record.
481
00:23:05.176 --> 00:23:07.998
Dude, did you see that recently with the world record with the marathon thing?
482
00:23:08.018 --> 00:23:08.518
Yeah, yeah, yeah.
483
00:23:08.538 --> 00:23:09.318
Bro, that was crazy.
484
00:23:09.339 --> 00:23:10.039
The shoes are wild.
485
00:23:10.960 --> 00:23:14.462
Dude, the fact that two people broke it, I feel so bad for the guy that broke it.
486
00:23:14.482 --> 00:23:15.043
The second one, yeah.
487
00:23:15.063 --> 00:23:17.784
The guy's never going to know about him, but he beat the world record.
488
00:23:17.905 --> 00:23:18.265
Yeah, yeah.
489
00:23:18.285 --> 00:23:18.585
Oh, man.
490
00:23:18.785 --> 00:23:23.288
But the analogy is that you focus on what actually gets results, not what everyone else is doing.
491
00:23:23.869 --> 00:23:24.729
Is that kind of what you're saying?
492
00:23:25.130 --> 00:23:25.350
Yeah.
493
00:23:25.450 --> 00:23:27.972
Everyone else is focused on SEO, so I've got to beat them in SEO.
494
00:23:27.992 --> 00:23:29.593
You're like, no, just become the best.
495
00:23:29.953 --> 00:23:30.753
I think, well, here's the thing.
496
00:23:30.773 --> 00:23:31.294
You see what I'm saying?
497
00:23:31.394 --> 00:23:34.856
I think for most people, they should just be the best at what's working.
498
00:23:35.116 --> 00:23:35.496
Yeah, fair.
499
00:23:35.536 --> 00:23:39.718
Like, right now, still, for the vast majority of people, 90-plus percent of their traffic is coming from Google.
500
00:23:40.098 --> 00:23:41.979
So it probably makes the most sense for most people to do that.
501
00:23:42.220 --> 00:23:46.522
But when it comes to, like, a bigger brand, like, I need to be thinking about a few years down the road.
502
00:23:46.882 --> 00:23:50.386
Like people pay franchise fees in a way for me to be thinking about that.
503
00:23:50.406 --> 00:23:51.046
So they don't have to.
504
00:23:51.527 --> 00:23:57.233
And so we've been thinking a lot about AI and we got almost too far ahead of it with the whole AI phone thing back in 2023.
505
00:23:57.713 --> 00:24:00.716
That being said, which I talk about Jonathan next week is great.
506
00:24:00.816 --> 00:24:01.277
The thing is,
507
00:24:03.014 --> 00:24:06.938
I am trying to put myself out of business using a chunk of money that I get from owners.
508
00:24:07.238 --> 00:24:16.147
And so as a brand gets bigger and there's a fund that is dedicated to that, I feel the best use of it is like put yourself out of business in three to five years from now of what's currently working.
509
00:24:16.487 --> 00:24:20.952
And so, yes, like we were able to get good domain authority and SEO and like rank well in Google.
510
00:24:20.972 --> 00:24:25.396
It's like, well, is that going to even happen in five years when we're all using it in AI and it's giving us one result?
511
00:24:25.796 --> 00:24:28.760
And we need to prepare for that now, which is going to be, let's redo the whole website.
512
00:24:28.900 --> 00:24:31.763
Like, it's a lot of money, but like, that's my innovation fund.
513
00:24:31.783 --> 00:24:34.046
It's like, put myself out of business, not create a new business.
514
00:24:34.186 --> 00:24:34.447
Got it.
515
00:24:34.887 --> 00:24:38.411
Or can I create a business that could somehow elevate my current thing?
516
00:24:38.992 --> 00:24:43.137
Then it's maybe a little more synergistic, but I think this is like a very much like...
517
00:24:43.557 --> 00:24:44.338
Yeah, we're over here now.
518
00:24:44.918 --> 00:24:50.924
And sometimes it's just a matter of... What's funny is, for example, Slack was not what it was supposed to be.
519
00:24:51.384 --> 00:24:54.027
It was a completely different product, and it just became that.
520
00:24:54.047 --> 00:24:55.328
Because it was completely separate.
521
00:24:55.368 --> 00:24:57.430
They just scratched search and became their business.
522
00:24:58.311 --> 00:25:01.453
Do I think Chick-fil-A is going to become the next Roto-Rooter?
523
00:25:01.974 --> 00:25:02.514
Not really.
524
00:25:02.715 --> 00:25:02.895
Yeah.
525
00:25:03.215 --> 00:25:03.395
No?
526
00:25:03.775 --> 00:25:03.936
So...
527
00:25:04.436 --> 00:25:15.479
Yeah, and to kind of wrap it up, it's basically Chick-fil-A has been quietly trying to expand beyond fast food, testing new businesses through its venture arm, diversifying revenue, applying its hospitality to other industries.
528
00:25:15.699 --> 00:25:17.299
So it's not like that's the only one they're testing.
529
00:25:17.479 --> 00:25:22.721
Obviously, I'm bringing it up in the context of your own home services, but it's just interesting to see like a very established brand.
530
00:25:22.761 --> 00:25:26.922
It's like that seems way out of left field for them, but their hospitality does speak for itself.
531
00:25:26.982 --> 00:25:28.242
So we'll see what they do.
532
00:25:28.262 --> 00:25:31.323
If there's anything substantive, I'll bring it back up and we can discuss.
533
00:25:31.663 --> 00:25:57.996
crew uh that being said we just launched a b crew uh yeah um so anyways a lot of thoughts about uh anyways uh we'll leave it there first time in the new studio for the c-suite unfiltered give the people some not financial advice you always start go ahead okay i'll start uh so here's a fun one i didn't talk about this because we took a three-month hiatus i didn't talk about on the last one uh fasting
534
00:25:58.780 --> 00:25:59.221
Oh, dude.
535
00:25:59.261 --> 00:25:59.821
We should try it.
536
00:26:00.281 --> 00:26:01.823
Bro, you got to tell them what happened.
537
00:26:01.843 --> 00:26:03.564
People should look into fasting.
538
00:26:03.604 --> 00:26:05.326
So this isn't about me.
539
00:26:05.486 --> 00:26:06.527
I want to make sure it's very clear.
540
00:26:06.607 --> 00:26:10.010
My church hosted a 21 days of fasting event.
541
00:26:10.170 --> 00:26:11.671
And so I did that in January.
542
00:26:12.092 --> 00:26:12.872
It was fantastic.
543
00:26:12.973 --> 00:26:15.695
Obviously, I got some weight loss results, which were great.
544
00:26:15.735 --> 00:26:16.215
At conference.
545
00:26:16.336 --> 00:26:16.856
At conference.
546
00:26:16.876 --> 00:26:17.176
At conference.
547
00:26:17.196 --> 00:26:17.376
Yeah.
548
00:26:17.396 --> 00:26:19.518
So for anyone on Augusta.
549
00:26:19.638 --> 00:26:24.182
The most stressful month of the year is January with all conference and then two trainings.
550
00:26:24.202 --> 00:26:24.383
Yeah.
551
00:26:25.387 --> 00:26:27.008
And I spoke on stage at conference.
552
00:26:27.048 --> 00:26:28.709
Yeah, and you were not doing well after that.
553
00:26:28.749 --> 00:26:29.750
No, I was white.
554
00:26:29.990 --> 00:26:30.870
I was white as a ghost.
555
00:26:30.891 --> 00:26:31.731
I was sweating.
556
00:26:31.751 --> 00:26:34.393
In case anyone saw you playing basketball.
557
00:26:34.713 --> 00:26:34.853
Yeah.
558
00:26:35.193 --> 00:26:39.096
He like sprints down the field, comes right back down the basketball court.
559
00:26:39.176 --> 00:26:42.197
And then like literally I just see like it just like hit him like, oh, man.
560
00:26:42.318 --> 00:26:43.218
I'm gassed.
561
00:26:43.538 --> 00:26:44.539
He went out right away.
562
00:26:44.999 --> 00:26:46.080
So it was fantastic.
563
00:26:46.100 --> 00:26:47.661
That's my non-financial advice is fast.
564
00:26:48.141 --> 00:26:49.222
Here's a fun one for you, though.
565
00:26:49.742 --> 00:26:56.566
I decided after doing it for 21 days, obviously I had some extra stores to work on to make it 21 days.
566
00:26:56.987 --> 00:27:02.350
But I really enjoyed it from a spiritual perspective, from a psychological perspective, a mental, physical, the whole night.
567
00:27:02.410 --> 00:27:03.110
I really enjoyed it.
568
00:27:03.290 --> 00:27:05.392
So I decided I would start fasting once a quarter.
569
00:27:06.252 --> 00:27:07.993
So as of today, today's day five.
570
00:27:08.213 --> 00:27:08.874
Oh, really?
571
00:27:08.914 --> 00:27:09.194
Yeah.
572
00:27:09.214 --> 00:27:11.776
So I'm going to do a seven-day fast once a quarter.
573
00:27:12.562 --> 00:27:13.082
Wow.
574
00:27:13.163 --> 00:27:14.784
Just like reset the body.
575
00:27:14.804 --> 00:27:17.946
And I would say day five is when it's like it starts to hit.
576
00:27:18.026 --> 00:27:18.387
Really?
577
00:27:18.447 --> 00:27:19.788
Yesterday I was hungry.
578
00:27:19.828 --> 00:27:20.548
I was tired.
579
00:27:20.648 --> 00:27:24.632
I was like, you know, very unclear thoughts, like very foggy.
580
00:27:25.272 --> 00:27:26.953
But today now it's like it hits.
581
00:27:27.034 --> 00:27:27.374
I don't know.
582
00:27:27.394 --> 00:27:28.194
For me, it's day five.
583
00:27:28.255 --> 00:27:30.056
Do you have like any vitamins or water?
584
00:27:30.176 --> 00:27:36.798
Yeah, so I'm taking daily multivitamins, magnesium, vitamin D, a few other, like a men's health vitamin, like a very generic one.
585
00:27:37.419 --> 00:27:45.542
And then I am supplementing with like caffeine, some orange juice or like Whole Foods makes a really good sweet greens juice.
586
00:27:45.882 --> 00:27:52.804
But like trying to stay like low calorie, like nothing substantive, not a smoothie, nothing thick, like it has to be a liquid.
587
00:27:53.044 --> 00:27:57.646
So like the sweet green juice from Whole Foods is like cold pressed, like kale, spinach, right?
588
00:27:58.106 --> 00:28:00.128
pineapple, so it's a little sweeter.
589
00:28:00.448 --> 00:28:05.891
But it's just cold-pressed greens with some pineapple and I think orange in there to give it a little sweetness.
590
00:28:05.912 --> 00:28:09.514
So yeah, and same thing, orange juice, like eight ounces at a time.
591
00:28:09.554 --> 00:28:11.876
I'm not chugging like 24 ounces of orange juice.
592
00:28:11.896 --> 00:28:12.696
So it's good.
593
00:28:12.856 --> 00:28:13.437
I'm enjoying it.
594
00:28:13.617 --> 00:28:14.818
So it's my new thing.
595
00:28:15.138 --> 00:28:16.339
I don't know why.
596
00:28:16.379 --> 00:28:18.780
I just really enjoy doing a 21-day fast in January.
597
00:28:18.800 --> 00:28:21.002
So I'm going to do seven days every quarter for the time being.
598
00:28:21.062 --> 00:28:22.903
It's a prerequisite to being in the C-suite.
599
00:28:22.943 --> 00:28:23.904
You have to start thinking about it.
600
00:28:24.064 --> 00:28:28.066
health optimization, body composition.
601
00:28:28.086 --> 00:28:31.308
So my not-fine-fine device is try fast.
602
00:28:31.408 --> 00:28:34.389
Next thing we're going to see is a hyperbaric chamber down in your office.
603
00:28:34.409 --> 00:28:34.869
No, no, no.
604
00:28:34.889 --> 00:28:35.670
Red light therapy.
605
00:28:35.770 --> 00:28:37.231
Everyone has red light therapy masks.
606
00:28:37.611 --> 00:28:38.311
Yeah, exactly.
607
00:28:38.331 --> 00:28:39.071
Just leave them.
608
00:28:39.151 --> 00:28:39.792
On a sales call.
609
00:28:39.812 --> 00:28:40.892
Just takes off the call.
610
00:28:42.353 --> 00:28:42.813
So that's it.
611
00:28:42.853 --> 00:28:43.354
Try fast.
612
00:28:43.574 --> 00:28:45.555
Start 24 hours, 48 hours, 72.
613
00:28:45.595 --> 00:28:47.235
Like, you know, don't go off the deep end.
614
00:28:47.316 --> 00:28:49.817
Do your research, obviously, from a health perspective.
615
00:28:50.077 --> 00:28:51.137
For me, it was more spiritual.
616
00:28:51.257 --> 00:28:52.018
Health was secondary.
617
00:28:52.098 --> 00:28:53.799
But, yeah, I'm enjoying it.
618
00:28:53.939 --> 00:28:55.079
So that's my new thing.
619
00:28:55.340 --> 00:28:55.860
Let's go.
620
00:28:55.900 --> 00:28:56.060
Yeah.
621
00:28:56.498 --> 00:29:01.340
Okay, my non-financial advice, this is pretty old too, but Whisperflow, it's an app.
622
00:29:01.560 --> 00:29:05.321
If you're doing a lot of computer work, definitely recommend it.
623
00:29:05.521 --> 00:29:06.601
It's also good for your phone.
624
00:29:06.621 --> 00:29:09.502
It's on a keyboard, which still I wish you didn't have to swipe back.
625
00:29:09.562 --> 00:29:11.123
It's annoying on the phone a little bit.
626
00:29:11.383 --> 00:29:14.404
But holding the control button down on your laptop and it'll talk.
627
00:29:14.744 --> 00:29:17.785
I'm always with a microphone next to me, so it's really been useful.
628
00:29:18.305 --> 00:29:22.886
I've done it for quite a while now, but it changed a couple features that have now been super useful.
629
00:29:22.906 --> 00:29:24.027
So Whisperflow.
630
00:29:24.227 --> 00:29:24.447
Nice.
631
00:29:24.807 --> 00:29:25.067
Awesome.
632
00:29:25.087 --> 00:29:25.548
Fantastic.
633
00:29:25.568 --> 00:29:27.409
Well, as always, thank you for listening.
634
00:29:27.449 --> 00:29:28.250
Like and subscribe.
635
00:29:28.310 --> 00:29:28.970
Let us know.
636
00:29:29.071 --> 00:29:31.072
Let us know what we want to talk about in the C-Suite Unfiltered.
637
00:29:31.092 --> 00:29:31.332
Yeah.
638
00:29:31.513 --> 00:29:33.234
Where's the direction of the future of the pod?
639
00:29:33.274 --> 00:29:33.794
Just let us know.
640
00:29:34.255 --> 00:29:34.475
All right.
1
00:00:00.151 --> 00:00:00.731
Welcome back.
2
00:00:00.932 --> 00:00:01.752
I don't know where to look.
3
00:00:01.852 --> 00:00:03.033
There's so many cameras.
4
00:00:03.053 --> 00:00:03.853
Just look at that one.
5
00:00:03.893 --> 00:00:04.494
Welcome back.
6
00:00:04.894 --> 00:00:09.136
Another episode of the C-Suite Unfiltered with Mike Andes in his studio.
7
00:00:09.156 --> 00:00:09.897
Welcome back, sir.
8
00:00:10.097 --> 00:00:10.437
Yeah, man.
9
00:00:10.457 --> 00:00:13.259
We brought we brought the podcast inside of HSM now.
10
00:00:13.379 --> 00:00:14.159
Yes.
11
00:00:14.260 --> 00:00:16.481
So we're rebranding.
12
00:00:16.961 --> 00:00:20.443
Well, it's still the C-Suite Unfiltered, but we just made a deal.
13
00:00:20.463 --> 00:00:21.644
We didn't shake on it.
14
00:00:21.664 --> 00:00:22.264
Just made a deal.
15
00:00:22.324 --> 00:00:26.267
Multi-million dollar deal signed on as content creator, Mike Andes Media.
16
00:00:26.287 --> 00:00:26.447
Yeah.
17
00:00:26.947 --> 00:00:48.226
uh tvpn uh it's a they just got bought for a hundred million dollars really open ai oh it's in stock okay but it's so funny because it wasn't like a huge podcast so now everyone's like hey i'm worth like at least 20 million now so yeah so um some changes are happening you know mike is cheating on me with uh jonathan potosianic uh
18
00:00:49.267 --> 00:00:50.548
No, all fun and games.
19
00:00:50.949 --> 00:00:53.250
But yeah, Mike's launching a new podcast with Jonathan Potosnik.
20
00:00:53.551 --> 00:01:02.718
We literally just decided as we clicked record that we'll move the C-suite under the Home Service Millionaire channel as well as, so your podcast with Jonathan will be on the Home Service Millionaire channel as well.
21
00:01:02.738 --> 00:01:02.999
For now.
22
00:01:03.119 --> 00:01:03.579
For now.
23
00:01:03.699 --> 00:01:04.340
Okay, cool.
24
00:01:04.560 --> 00:01:06.121
So I guess walk us through that.
25
00:01:06.221 --> 00:01:09.784
You announced another pod, so let's talk about your other pod on a pod.
26
00:01:10.085 --> 00:01:10.765
Talk about a mic.
27
00:01:10.945 --> 00:01:11.226
Yeah.
28
00:01:11.726 --> 00:01:14.068
This is the most like, this could look so egotistical.
29
00:01:14.128 --> 00:01:16.190
So on this podcast, let's talk about your other podcast.
30
00:01:16.250 --> 00:01:17.231
I'm podcast curious.
31
00:01:17.271 --> 00:01:17.491
Yeah.
32
00:01:18.532 --> 00:01:20.634
So why are you launching a pod with Jonathan Potoshnik?
33
00:01:21.135 --> 00:01:21.796
Oh, well, okay.
34
00:01:21.976 --> 00:01:22.436
Different turn.
35
00:01:22.476 --> 00:01:23.678
So let me talk about the first one.
36
00:01:23.698 --> 00:01:26.841
So the first part was the first three episodes will be on HSM.
37
00:01:27.322 --> 00:01:28.363
It's a pilot project.
38
00:01:28.583 --> 00:01:31.507
We have the infrastructure on our team with the media to do this.
39
00:01:31.567 --> 00:01:31.947
No problem.
40
00:01:31.967 --> 00:01:32.128
Yeah.
41
00:01:32.909 --> 00:01:34.570
He is finding his first person.
42
00:01:34.971 --> 00:01:35.411
And so...
43
00:01:36.012 --> 00:01:40.615
He was originally going to start another podcast with two very big names in the home and service industry.
44
00:01:40.635 --> 00:01:42.476
I don't know if he wants me to say their name, so I won't say it.
45
00:01:42.496 --> 00:01:43.176
Fair enough.
46
00:01:43.296 --> 00:01:46.378
But he was going to like a year and a half, two years ago, and he was pretty excited about it.
47
00:01:46.518 --> 00:01:47.179
They had the name.
48
00:01:47.219 --> 00:01:51.281
They were like, let's go, and it just didn't work out, and he was putting a lot of effort to it and didn't really go anywhere.
49
00:01:51.501 --> 00:01:53.323
I didn't even get to recording.
50
00:01:53.743 --> 00:01:55.804
And so I'm like, hey, man, I have the infrastructure.
51
00:01:55.984 --> 00:01:56.745
We will do this.
52
00:01:56.785 --> 00:01:58.706
Like if you say yes, it's happening.
53
00:01:59.106 --> 00:02:02.188
So we figured we'd do the first three on the At Home Service Millionaire podcast.
54
00:02:02.528 --> 00:02:07.211
It's not really fair to him if it's on my channel that I own 100% of.
55
00:02:07.512 --> 00:02:13.275
So we will probably eventually make it a secondary thing, but we want to make sure, like, do we jive?
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Is there an audience for it?
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Do people enjoy it?
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Do they get value from it?
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It's a place where we want to talk about higher-level topics.
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We want to talk about entry-level topics, and we want to talk about topics outside of home services.
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Cool.
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Each podcast, when we're creating the docket, we have like our notes app of shared ideas.
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And then when we put it in, it's like we want to be able to talk to someone who's just getting started.
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We want to talk to someone who's doing $5, $10 million in annual revenue.
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And we want to talk to people that are outside of home services.
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And so for now, it's on the Home Service Millionaire podcast because I'm taking all the internal work.
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But I'm open to it if he ever wants to like do a secondary complete third party.
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Kind of like the All-In Pod.
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They have all their own stuff.
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Yeah.
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And they have the all in pod, which is like, hey, we all share this.
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Yeah.
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So we'll see where it goes for now.
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I just want everyone to watch it, everyone to comment on it, everyone to share it.
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So that way he's like, this is worth my time.
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And in terms of why we're doing it, we I want to be really honest and upfront with him about that.
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And so from his perspective, he wants people on five for 50, which is his YouTube channel.
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He wants to, and he has a lot of passion for, especially younger kids to be able to learn about entrepreneurship, dedicate five years of their life heads down to be able to live the next 50 in a way that most people wouldn't.
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And so that's his passion.
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And so I can help him do that in terms of like, we have the immediate infrastructure, we have the channel and the audience.
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He's been out of the game in terms of media for quite some time.
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A lot of the OGs, the big guys, the bigger companies, but older, just demographic know him well.
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Uh, and so a lot of my age, twenties, thirties don't know him.
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And so I'm hopefully introducing, um, him to them.
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And then his audience of much more sophisticated, larger operators been in business for 20, 30 years, them getting introduced to me.
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So it'd be a good cross pollination.
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And then it will be the fact that too, like, it was funny.
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I mentioned this on the owner's owner's, uh, mastermind, but like, uh,
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Brianna asked me, like, who are the two people you'd want to talk to in the world?
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And, like, if you could talk to anyone.
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And I said, Dr. Kashi and Jonathan Potosianic.
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Nice.
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And so it's been years of us kind of, like, been around each other's ecosystem.
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We visited.
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We went out recently with him and his wife for dinner.
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And now it's like, hey, it's like there's something for us to unite around.
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And then now he's completely divested outside of Service Autopilot.
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So it's not bad for us to publicly be together because, obviously, we have homeworks.
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Yeah.
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Cool.
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I love that.
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Well, very excited for you guys doing that.
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Switching gears to this pod.
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You're the humble beginnings of the C-suite.
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You know, it's falsely named.
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I'm not even in the C-suite.
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You know, it's fine.
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But JP, JP listens to C-suite unfiltered.
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I love that.
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Shout out.
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That's fantastic.
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So with the direction of this, let's just talk about that for a second.
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You're thinking bring it under the Home Service Millionaire channel, but keep it light and loose.
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What C-suite has been, which is like not always business content.
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Yeah, I think you brought up a great point.
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Like Dave Ramsey's show has a bunch of other shows underneath it.
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So for now, Home Service Millionaire is like the umbrella.
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Yeah.
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And for now, it'll be C-Suite Unfiltered.
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Maybe it'll have Jonathan and I underneath it down the road.
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But like, you know, it's just also simplification of your life.
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So the media team can just... Like, that's the nice part about building the infrastructure of the media team.
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Like, yeah, AI can do everything.
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But yeah, also, we have like 12 or 13 people.
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And like, we have a workflow that when this gets done, it will go into graphics and then it'll go thumbnails.
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Like, I do believe it'll get 10 times the views.
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Yeah.
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Which is great.
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And that's where here's what I will put a charge out to the audience is if you were in my shoes, like, what would you do?
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In all honesty, like if you were in least position, like you have access to Mike, you're willing to give me, you know, 45 minutes, an hour of your week to do this.
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And I greatly appreciate it.
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It's like, what do I do?
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Because I'm not a big personal brand.
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The inception of C-suite was show you in a different light because I get to see you in a different light when we talk about stupid things we saw on Twitter.
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Twitter, when we talk about funny content that we saw, when we talk about world economics, whatever it is, stocks, when you drag me for my stock picks, which was, you know, one of the most shameful episodes we ever recorded.
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You still have the best stock pick ever.
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You chose NVIDIA and I chose Disney.
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That is true.
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That was bad.
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I will take that.
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But it was to show you in a different light.
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It was never about me, my personal brand.
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I wanted the world to see like the lighthearted side of my candies and what we do on a daily basis because business content can get dry.
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Yours isn't, but it can.
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When it's just number facts, figures, numbers like it can.
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It can feel that way.
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Like there are times where I'm like, OK, I got to break up this this podcast into two listens because I'm like I'm starting to not I'm starting to not listen.
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Because it's so dry on the content.
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It's good content, but it's dry.
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And then it's all like I'll break it up if it's business-heavy podcast.
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So, yeah, C-Suite is going under the Home Service Millionaire channel.
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Very excited about it.
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Acquired.
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Acquired.
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It's been acquired.
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We're going to pen to paper, multi-million dollar contract for a content creator like myself.
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But, yeah, in the comments, let me know what you would like me to do.
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Do I take C-Suite a more personal brand?
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Do I bring on other people?
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I have been thinking I'd like to bring on the most senior employee of Augusta who has been with you for 10 years.
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That could definitely live on home.
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She has never been on the C-suite, and I think that's only fair.
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You should bring it on.
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So I got ideas.
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I got ideas.
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I mean, HSM, it would totally work.
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All right.
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Perfect.
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So with the Jonathan Potosnik podcast, last question on that.
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It's going to primarily focus on business, though.
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Oh, yeah.
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Business.
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That's all we care about.
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Great.
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Fantastic.
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Let's switch to not business here.
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It'll be well.
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So part of the part of the like.
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So we have the three sections, right?
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The one part is like health and wealth.
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Yeah.
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So cool.
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There'll probably be some health stuff popped up occasionally.
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And then like how to manage money.
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Like one of the topics he put in there that I'm really interested in is like basically how the ultra wealthy manage their money.
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I love that.
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Because I know he has access to even JP Morgan or Goldman Sachs, et cetera.
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Why do I pay them hundreds of thousands of dollars?
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Because they can get you to access Anthropic pre-IPO.
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So little things like that would be very interesting to get that on and recording.
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That would be really helpful, too, because you can share your perspective.
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And not to say you're behind Jonathan by any means.
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Oh, 100%.
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That's fine saying that.
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But from a perspective of companies he's built exits that he has had, you are hypothetically behind.
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Or realistically, either way.
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I'm just trying to be kind here.
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We're in studio.
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You know, I'm worried.
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He goes with this guy like, yeah, we're going to talk about stuff that's happy on Twitter.
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We laugh about it.
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Like, yeah, you're behind him.
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And he's here.
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So what I'm thinking is, though, is I think that's really valuable because like an economist or investor that I like to follow is Scott Galloway because I disagree with him on a lot of things socially.
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Yeah.
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But he's obviously one of the smartest minds in terms of modern economics.
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Like you can disagree with a lot of his projections, whatever.
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But sometimes when I listen to him, it's too high level.
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I'm like, I'm not even I can't even grasp the concepts he is describing because like I don't even have that level of wealth.
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And I don't know if I ever even will.
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But he's good at dumbing it down.
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But I think and not to say you and Jonathan are going to dumb it down.
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It's just going to be more attainable to be like, hey, we've been in this industry and we know how you've built your businesses and your assets and the way you manage your money up to this point.
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Now let's help you get to the next level.
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So I think there's a ton of value there.
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Yeah, I think Jonathan, one thing that's really unique about him is even as he has grown the businesses, he has always been able to, for lack of a better word, dumb it down, but more or less make it digestible to the everyday business owner, whether you're starting out at nothing or a million or 10 million or 100 million.
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And so I think that's a skill that I've always tried to – and I've said this to his face, like the way he interacts with people that are – even at conferences, that they'll just talk your ear off and you know they have one employee and he's just fully engaged with them.
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And so I respect that a lot in terms of how he communicates but also how he –
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answers questions around business to make it useful for the everyday person not at a high level where they they just use big words to make them sound good and so as i've gotten um into these rooms i know the people that are trying to look good because they they have they have it the you have it behind you and like jonathan has it but he doesn't portray that in the way he talks to other people and sometimes the way you talk to other people when you've reached a certain level of success you don't
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say negative things about them, but you make them feel bad or you make them feel less than because you put yourself so high up there and you use different terminology or you say things that just makes them feel separate from you.
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And that that's not how he is.
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And I want to emulate that just like my personal life and like the way that I communicate with people.
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Um, I don't know how we got there, but no, it's good.
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I it's bridging the gap is a term I would use.
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It's not dumbing down.
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It's like bridge the gap.
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You're, you're a, you want to get to B.
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Well, I I've been to Z so I can show you how I got from A to B and then we can work on getting you to Z.
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So I think that's really cool.
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Digestible, bridges the gap, whatever we want to talk about.
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Now, let's get into not business.
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Let's get into some philosophy because this blew up here.
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This is what the C-suite is for, all right?
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We're not here to talk facts and figures.
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We're here to talk tweets from Mr.
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Beast.
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Okay, so I just want to interject here.
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Recently, someone was saying that they felt like a lot of my content was sort of forgetting about the small guy, the person just getting started.
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And I wanted to just say that a lot of times the reason I make the content for the million-dollar business owner –
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the person that's trying to scale multiple locations, trying to have a business that runs without them is because a lot of my audience has watched my content for five, six, 10 years that I've been making content now.
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And now they're experiencing different problems.
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Ones that are more on leadership than just getting their first 10 or 20 customers.
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And I've made over 5,000 videos and thousands of them are like, how to start a longer biz, how to start and get the first 10, 20 customers.
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Now that being said,
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I have recently just made a brand new tool for those of you who are just getting started.
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And you go check it out, mikeandies.com slash start.
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It's going to give you everything you need to start a business, including how to get leads, a website, how to organize them, software, as well as the education required.
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And that's landscape business course.
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So it's a three, I call it the ultimate starter pack.
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So if you're looking to start a lawn care business and you got basically a thousand bucks to your name and you just want to get started, go.
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go check it out.
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MikeAndy's.com slash start and is funded by everything that I do, whether it be at HomeWorks or Home Service Web Design or the franchise.
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It is all enabling me to be able to give back to the 18-year-old version of myself that didn't know how to run a business and almost got myself killed because I didn't have systems in the company.
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So anyways, sharing that resource, now back to the pod.
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So Mr.
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Beast tweeted, you got to listen carefully.
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Everyone on Earth takes a private vote by pressing a red or blue button.
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If more than 50% of people press the blue button, everyone survives.
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I heard about this.
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If less than 50% of people press the blue button, only people who pressed the red button survive.
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Which button do you press?
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Yeah, that hurts my head.
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I heard this being talked about on TVPN.
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Yeah, so basically the blue is everyone survives with more than 50%, but you're banking on everyone being more than 50% that would click the button.
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Correct.
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If more than 50% of people press the blue button, everyone survives.
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If less than 50% of people press the blue button, only people who press the red button survive.
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Which button do you press?
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This stuff hurts my head, dude.
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I'm telling you.
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But think about it.
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okay you push the red button okay guaranteed no death okay guaranteed you push the blue button you're kind of gambling that everyone else at least 50 percent of people are going to push the blue button with you all right but in what when what scenario would this happen it's just it's hypothetical i know i don't like i know you don't i know you don't but like it caused quite a stir because here's the results of the vote okay let me guess let me guess what the results are because i did not see this okay
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00:13:26.196 --> 00:13:30.159
I think that most people would say blue, but they would actually do red.
274
00:13:30.299 --> 00:13:30.520
Yeah.
275
00:13:30.880 --> 00:13:32.541
And that's what like a lot of the arguments are.
276
00:13:32.581 --> 00:13:34.163
So blue is 56 percent.
277
00:13:34.423 --> 00:13:36.525
56 percent of people say they're pushing the blue button.
278
00:13:36.545 --> 00:13:37.105
We're alive.
279
00:13:37.405 --> 00:13:37.605
Yeah.
280
00:13:37.946 --> 00:13:38.907
But here's the thing.
281
00:13:39.007 --> 00:13:41.409
Here's where like my logical brain comes in is that.
282
00:13:41.689 --> 00:13:43.310
But everyone had the chance to push the red button.
283
00:13:43.330 --> 00:13:44.071
So why are we gambling?
284
00:13:45.212 --> 00:13:46.072
Everyone had the exit.
285
00:13:46.273 --> 00:13:47.514
Everyone can push the red button.
286
00:13:47.674 --> 00:13:48.975
If you push the red button, you're not dead.
287
00:13:49.987 --> 00:13:58.032
Yeah, but if you push the red button, you could potentially kill the blue people that are altruistic and actually trying to look out for the best of the world.
288
00:13:58.052 --> 00:14:08.318
And that's where it becomes like a very like social, politically charged conversation of people being – people saying like, oh, you're just pushing the blue button because it's performative empathy.
289
00:14:08.498 --> 00:14:12.001
Like, oh, I'm going to push the blue button because what if someone doesn't understand the question?
290
00:14:12.021 --> 00:14:13.742
What if they don't know which button to push?
291
00:14:13.762 --> 00:14:16.084
I need to make sure I'm in that majority to save them.
292
00:14:16.524 --> 00:14:18.385
And then it's pitted against the people who push red.
293
00:14:18.405 --> 00:14:20.607
It's like you only care about self-preservation.
294
00:14:20.667 --> 00:14:21.728
You're sociopathic.
295
00:14:22.028 --> 00:14:26.772
It's like – but then I'm like – but doesn't it just get out of the fact that like if everybody pushes red, nobody dies?
296
00:14:27.072 --> 00:14:27.812
Nothing happens?
297
00:14:28.765 --> 00:14:29.425
Yeah, I know, man.
298
00:14:30.066 --> 00:14:31.347
This philosophy hurts my head.
299
00:14:31.367 --> 00:14:31.567
I know.
300
00:14:31.607 --> 00:14:35.349
I knew you wouldn't be into it, but I was like, I have to ask you because I'm really interested.
301
00:14:36.210 --> 00:14:43.754
But I just think it's like it's a funny social experiment when you take these situations and some people are like, I will solely look at this from a logical perspective.
302
00:14:43.954 --> 00:14:45.035
Everyone pushes red.
303
00:14:45.535 --> 00:14:46.596
Like, and it's my bias.
304
00:14:46.616 --> 00:14:48.057
Like, if everyone pushes red, no one dies.
305
00:14:48.257 --> 00:14:50.198
But there's like, well, what if someone doesn't understand?
306
00:14:50.658 --> 00:14:51.059
Right.
307
00:14:51.119 --> 00:14:52.860
And it's like, OK, well, then, yeah, let's all push blue.
308
00:14:52.920 --> 00:14:54.981
But then what if 70 percent of people was red?
309
00:14:55.041 --> 00:14:56.162
Then I'm just dying for nothing.
310
00:14:56.482 --> 00:14:56.722
Right.
311
00:14:58.185 --> 00:14:59.126
It's a weird concept.
312
00:14:59.647 --> 00:14:59.927
True.
313
00:15:00.007 --> 00:15:00.888
It caused a big stir.
314
00:15:01.048 --> 00:15:14.240
I know you're not into these conversations, but here's where I'm, here's, here's, I was having a conversation with someone earlier, Nick, and he was like, his instant reaction was, yeah, you push the blue because you want to make sure you save anyone, anyone you can.
315
00:15:14.540 --> 00:15:16.742
And I was like, yeah, but if everybody pushes red, no one dies.
316
00:15:16.803 --> 00:15:18.164
And he was like, oh yeah, you're right.
317
00:15:18.204 --> 00:15:19.165
Everyone just push red.
318
00:15:19.205 --> 00:15:19.365
Yeah.
319
00:15:19.665 --> 00:15:20.725
So like it's weird.
320
00:15:20.785 --> 00:15:22.466
It's worded in a way to kind of trip you up.
321
00:15:22.826 --> 00:15:23.866
But here's how I thought of it.
322
00:15:23.886 --> 00:15:25.746
I was like, OK, let's take it in.
323
00:15:25.866 --> 00:15:28.267
Let's take into account people that are in your charge.
324
00:15:28.707 --> 00:15:29.787
So I eat a child.
325
00:15:30.267 --> 00:15:30.507
Right.
326
00:15:30.547 --> 00:15:31.327
That's what I was going to get to.
327
00:15:31.447 --> 00:15:41.249
If if if people under 18 are the their vote is cast by their parent or legal guardian, you can bet I am pushing the red button until my hand bleeds for my son.
328
00:15:41.289 --> 00:15:41.889
For the kid.
329
00:15:41.929 --> 00:15:42.449
For my son.
330
00:15:42.569 --> 00:15:43.069
Yes.
331
00:15:43.329 --> 00:15:44.369
I'm not gambling.
332
00:15:44.409 --> 00:15:45.250
That's what I was thinking.
333
00:15:45.290 --> 00:15:45.450
Yeah.
334
00:15:45.550 --> 00:15:47.310
And then so then it's like, well, is that.
335
00:15:47.550 --> 00:15:56.943
me doing performative empathy for my son or is that self-preservation for my son and my my family line if you will it's like well it's my kid so like why would i chance his death right
336
00:15:57.879 --> 00:15:59.780
And people are like, well, why would I chance a stranger's death?
337
00:15:59.860 --> 00:16:01.040
It's like, but you aren't.
338
00:16:01.060 --> 00:16:02.200
The stranger can just push red.
339
00:16:02.880 --> 00:16:04.261
Anyways.
340
00:16:04.281 --> 00:16:06.261
They decided to die.
341
00:16:06.421 --> 00:16:07.942
Anyways, I know you're not into it.
342
00:16:08.022 --> 00:16:10.242
I just thought it was funny because it's like really blowing up.
343
00:16:10.262 --> 00:16:12.423
Like people are really making it a whole political thing.
344
00:16:12.443 --> 00:16:12.663
Of course.
345
00:16:12.683 --> 00:16:13.823
And like someone's going to judge me.
346
00:16:13.843 --> 00:16:15.744
You should have made like green and purple or different.
347
00:16:15.804 --> 00:16:16.104
I know.
348
00:16:16.184 --> 00:16:18.084
I think that's part of it too, honestly.
349
00:16:18.365 --> 00:16:20.705
The way I look at it is like you push red, nothing happens.
350
00:16:20.725 --> 00:16:22.386
You push blue, you're gambling with your own life.
351
00:16:22.766 --> 00:16:25.166
I'm sure someone's like, oh, that's going to determine the election.
352
00:16:25.406 --> 00:16:25.827
56% blue.
353
00:16:27.727 --> 00:16:29.107
Anyways, we can leave that there.
354
00:16:29.127 --> 00:16:29.907
We can leave that there.
355
00:16:31.108 --> 00:16:32.728
Here is something completely different.
356
00:16:32.748 --> 00:16:36.669
We'll switch off Mr. B's philosophy because he's the greatest modern philosopher of our time.
357
00:16:36.729 --> 00:16:37.709
Right.
358
00:16:38.129 --> 00:16:40.009
Here's a little rumbling that I saw recently.
359
00:16:40.049 --> 00:16:41.009
So I had to do some research.
360
00:16:41.229 --> 00:16:42.470
You can't find much on this.
361
00:16:43.070 --> 00:16:45.370
Have you heard of a brand?
362
00:16:45.450 --> 00:16:46.290
It doesn't exist yet.
363
00:16:46.550 --> 00:16:48.531
Have you heard of a brand called A Crew?
364
00:16:49.251 --> 00:16:49.371
No.
365
00:16:49.411 --> 00:16:50.991
Capital A space crew.
366
00:16:51.251 --> 00:16:51.411
No.
367
00:16:51.431 --> 00:16:52.071
Okay.
368
00:16:52.331 --> 00:16:52.911
Context.
369
00:16:52.971 --> 00:16:53.611
Home services.
370
00:16:54.392 --> 00:16:54.732
Okay.
371
00:16:54.792 --> 00:16:55.452
Is it ringing a bell?
372
00:16:56.212 --> 00:16:56.492
Anything?
373
00:16:56.512 --> 00:16:56.572
No.
374
00:16:58.355 --> 00:17:04.339
Chick-fil-A is planning to launch a, quote, home service brand.
375
00:17:04.599 --> 00:17:07.761
And they're testing it with capital A space crew.
376
00:17:08.381 --> 00:17:14.825
And the goal is that it would be a handyman type service, fixed leaks, unclogged drains, basic, basic handyman.
377
00:17:14.845 --> 00:17:17.107
It's almost like a TaskRabbit type service.
378
00:17:17.487 --> 00:17:22.811
But the goal would be Chick-fil-A's level of service, that customer service that Chick-fil-A has.
379
00:17:23.351 --> 00:17:26.313
A very, very, very high quality customer communication and care.
380
00:17:26.333 --> 00:17:26.433
Yeah.
381
00:17:26.813 --> 00:17:28.476
Now, I did a ton of research on this.
382
00:17:28.756 --> 00:17:29.056
Really?
383
00:17:29.217 --> 00:17:29.657
Ten minutes.
384
00:17:29.757 --> 00:17:31.159
I was going to say.
385
00:17:31.220 --> 00:17:32.682
I did a ton of research on it.
386
00:17:32.702 --> 00:17:34.024
There's nothing publicly available.
387
00:17:34.184 --> 00:17:35.205
This is all like...
388
00:17:35.306 --> 00:17:35.886
Speculation.
389
00:17:35.906 --> 00:17:37.509
This is all speculative.
390
00:17:37.549 --> 00:17:39.792
Through... Just where Lee likes to sit.
391
00:17:39.932 --> 00:17:40.854
Through, yes.
392
00:17:41.034 --> 00:17:41.695
Through the...
393
00:17:41.835 --> 00:17:56.507
innovation arm of chick-fil-a that is called red wagon ventures and there are little leaks here and there on podcasts and newsletters investor newsletters that this is in an experimental venture stage and details are very limited there's no indication yet
394
00:17:57.488 --> 00:18:03.352
that you can open an app and book a crew to come to your home or buy their services.
395
00:18:03.372 --> 00:18:14.460
There's no website for a crew, but it is cited in various startup newsletters and leaks from people in Red Wagon Ventures, which is the innovation arm of Chick-fil-A.
396
00:18:14.840 --> 00:18:17.302
So your initial reaction to hearing this for the first time.
397
00:18:17.542 --> 00:18:19.984
I'm glad I got some news before you did.
398
00:18:20.004 --> 00:18:22.285
Your initial reaction to hearing this.
399
00:18:22.585 --> 00:18:24.667
It all will come down to whether or not the product is good.
400
00:18:24.847 --> 00:18:28.208
The reason that Chick-fil-A is what it is is not because of their service.
401
00:18:28.308 --> 00:18:32.410
It is because the food is good and people love the food.
402
00:18:32.850 --> 00:18:34.691
And if the food was horrible, no one would show up.
403
00:18:34.951 --> 00:18:40.973
I don't care how many times someone said, my pleasure to you, if that chicken sandwich wasn't good, you wouldn't go back.
404
00:18:41.633 --> 00:18:43.974
And so it'll always come back to the product.
405
00:18:44.114 --> 00:18:51.077
In the short term, things like this can blow up or, like, in the short term could do well because of brand equity or because of a spin on something.
406
00:18:51.337 --> 00:18:53.038
But at the end of the day, it's whether or not the product is good.
407
00:18:53.538 --> 00:19:06.203
And so whether or not the clogged drain actually gets solved and these things actually happen, I will say that it is harder to systematize home services than it is the manufacturing plant that is called a Chick-fil-A restaurant.
408
00:19:06.743 --> 00:19:18.950
And so that is always the hardest part because for them, their constraints are much more around building that manufacturing facility than what is the constraint for home services, which is supply, which is labor.
409
00:19:19.450 --> 00:19:24.132
You need very skilled people to unclog these drains, et cetera, assuming you're going to do a good quality product.
410
00:19:24.152 --> 00:19:32.897
And if you don't and you're going to make this a TaskRabbit, it'll do exactly what TaskRabbit is, which is getting the lowest, cheapest customer, whereas I'm never going to do that because I want someone that's insured.
411
00:19:33.197 --> 00:19:36.600
I have five stars or one stars I can hold over their head.
412
00:19:36.620 --> 00:19:38.201
It literally happened the other day.
413
00:19:38.641 --> 00:19:39.282
Bad service.
414
00:19:39.302 --> 00:19:40.062
And I'm like, one star.
415
00:19:40.102 --> 00:19:41.203
Immediately, they came and fixed it.
416
00:19:41.703 --> 00:19:42.804
And I want to be able to do that.
417
00:19:42.844 --> 00:19:44.746
Now, I want some random TaskRabbit person.
418
00:19:45.746 --> 00:19:47.728
And also, are they going to be W2 employees?
419
00:19:47.748 --> 00:19:49.169
Are they going to be 1099 contractors?
420
00:19:49.389 --> 00:19:51.511
Is this going to be underneath the A-Crew brand?
421
00:19:51.631 --> 00:19:55.173
Or is this going to be an app that people log into and use?
422
00:19:55.193 --> 00:19:55.614
And then it's like...
423
00:19:56.214 --> 00:20:07.457
Yeah, a lot of these innovation things are hyped up because of companies like Google that have invested in companies like Anthropik and SpaceX, and their venture arm is extremely successful.
424
00:20:07.817 --> 00:20:11.798
And so anyone that has some money is like, oh, I should just do these random moonshots.
425
00:20:12.158 --> 00:20:20.380
And they forget that if you're spinning up the brand and not doing just actual venture capital, just throw money at someone you hope they do well, and you maybe do JVs down the road.
426
00:20:21.020 --> 00:20:23.221
If you're actually building the brand, it's a different business.
427
00:20:24.101 --> 00:20:29.289
And so my question is, does their current business model somehow get helped by this?
428
00:20:30.390 --> 00:20:32.654
Like the current main thing, or is this a distraction?
429
00:20:33.569 --> 00:20:38.252
Yeah, it's a good question because you can start looking at it from very specific business principles.
430
00:20:38.272 --> 00:20:39.973
It's like, okay, well, do they have distribution?
431
00:20:40.034 --> 00:20:40.674
Well, not really.
432
00:20:40.874 --> 00:20:44.577
I guess they have a lot of people's contact information, right?
433
00:20:44.617 --> 00:20:46.878
That's sign up for the Chick-fil-A app or have a rewards account.
434
00:20:46.898 --> 00:20:49.400
But like how are you going to cross-sell?
435
00:20:49.420 --> 00:20:50.481
Do you have leaky pipes?
436
00:20:50.501 --> 00:20:53.483
That's why I'm like, okay, is there a clear line of distribution?
437
00:20:53.523 --> 00:20:55.124
Like I have a painting business.
438
00:20:55.184 --> 00:20:56.465
Now I'm going to do a gutter business.
439
00:20:56.705 --> 00:20:58.325
Clear distribution lines.
440
00:20:58.545 --> 00:20:59.445
Very similar product.
441
00:20:59.686 --> 00:21:01.806
Chick-fil-A sandwich to fixing your TV.
442
00:21:02.366 --> 00:21:04.626
I could see food delivery.
443
00:21:05.207 --> 00:21:06.227
I could see...
444
00:21:07.987 --> 00:21:11.568
Honestly, I could see things like electric car charging.
445
00:21:11.588 --> 00:21:15.468
Because they have the whole system around people waiting for so long.
446
00:21:15.788 --> 00:21:16.869
I could see things like that.
447
00:21:16.889 --> 00:21:19.529
It builds the main thing.
448
00:21:19.989 --> 00:21:22.550
And so, yeah, I think this is one of those moonshot things.
449
00:21:23.130 --> 00:21:24.290
Do I think it will ever work out?
450
00:21:24.330 --> 00:21:24.650
I don't know.
451
00:21:25.010 --> 00:21:25.230
Yeah.
452
00:21:25.250 --> 00:21:25.630
I'm not.
453
00:21:25.750 --> 00:21:27.071
Why do you think they're exploring it?
454
00:21:27.111 --> 00:21:29.691
Just because they have the venture arm and like they're very profitable.
455
00:21:29.751 --> 00:21:34.813
And so it's like we have to start kind of testing the waters of what's the next phase of Chick-fil-A.
456
00:21:34.853 --> 00:21:42.855
In my opinion, the best use of an innovation arm or a venture arm where you have lots of cash and you're like, we need to use this in some good way.
457
00:21:43.335 --> 00:21:44.396
You got to put yourself out of business.
458
00:21:45.176 --> 00:21:48.520
And so I'd be if I was them, which is like, my goodness, I'm some idiot.
459
00:21:48.800 --> 00:21:50.562
Like if I was them, I'd be looking at my innovation.
460
00:21:50.582 --> 00:21:52.244
I'm like, well, how do we put ourselves out of business?
461
00:21:52.624 --> 00:21:58.150
Like, can we make this like I'd be creating an MCP for my app to where from Claude, I can like, hey, I want a chicken sandwich.
462
00:21:58.190 --> 00:21:59.472
And then it gets delivered to me.
463
00:21:59.492 --> 00:22:01.494
Those are the things I'd be exploring.
464
00:22:01.514 --> 00:22:04.818
Like, how do I put myself out of business instead of how do I create new businesses?
465
00:22:04.838 --> 00:22:05.078
Yeah.
466
00:22:05.358 --> 00:22:17.548
And so this is like recently, like even the past year and a half with Augusta, it's like, okay, if we're gonna get all wiped out because a chat bot is choosing one provider instead of seeing 20 links, let's not be focusing our time on how to optimize SEO.
467
00:22:17.728 --> 00:22:23.413
Let's figure out how we are the one person by giving it as much information on pricing as possible because it's the question that the customer actually wants to know.
468
00:22:24.253 --> 00:22:26.876
And so that's been really working well this year.
469
00:22:27.376 --> 00:22:34.162
And I feel like that is me trying to put myself out of business in my business versus like, okay guys, hear me out.
470
00:22:34.782 --> 00:22:35.882
We're doing taxi cabs.
471
00:22:37.103 --> 00:22:37.223
Yeah.
472
00:22:37.343 --> 00:22:42.845
Like I could, you could do a big, yeah, we're yellow, we're yellow, we drive on the road.
473
00:22:42.945 --> 00:22:43.205
Yeah.
474
00:22:43.506 --> 00:22:45.466
You know, but like, I think it's a reach.
475
00:22:45.807 --> 00:22:46.047
So.
476
00:22:46.107 --> 00:22:46.327
Yeah.
477
00:22:46.727 --> 00:23:01.133
It's kind of, I liked your, I was trying to think of an analogy for you saying like, okay, if, if a chat bot is going to give me one result instead of showing me 20 links, it's kind of, it's a bad analogy, but I'm thinking like if I were to go be an Olympic sprinter, which I would never.
478
00:23:01.153 --> 00:23:01.473
Crush it.
479
00:23:02.274 --> 00:23:03.935
I wouldn't look at my competitors' times.
480
00:23:04.015 --> 00:23:05.015
I would look at the world record.
481
00:23:05.176 --> 00:23:07.998
Dude, did you see that recently with the world record with the marathon thing?
482
00:23:08.018 --> 00:23:08.518
Yeah, yeah, yeah.
483
00:23:08.538 --> 00:23:09.318
Bro, that was crazy.
484
00:23:09.339 --> 00:23:10.039
The shoes are wild.
485
00:23:10.960 --> 00:23:14.462
Dude, the fact that two people broke it, I feel so bad for the guy that broke it.
486
00:23:14.482 --> 00:23:15.043
The second one, yeah.
487
00:23:15.063 --> 00:23:17.784
The guy's never going to know about him, but he beat the world record.
488
00:23:17.905 --> 00:23:18.265
Yeah, yeah.
489
00:23:18.285 --> 00:23:18.585
Oh, man.
490
00:23:18.785 --> 00:23:23.288
But the analogy is that you focus on what actually gets results, not what everyone else is doing.
491
00:23:23.869 --> 00:23:24.729
Is that kind of what you're saying?
492
00:23:25.130 --> 00:23:25.350
Yeah.
493
00:23:25.450 --> 00:23:27.972
Everyone else is focused on SEO, so I've got to beat them in SEO.
494
00:23:27.992 --> 00:23:29.593
You're like, no, just become the best.
495
00:23:29.953 --> 00:23:30.753
I think, well, here's the thing.
496
00:23:30.773 --> 00:23:31.294
You see what I'm saying?
497
00:23:31.394 --> 00:23:34.856
I think for most people, they should just be the best at what's working.
498
00:23:35.116 --> 00:23:35.496
Yeah, fair.
499
00:23:35.536 --> 00:23:39.718
Like, right now, still, for the vast majority of people, 90-plus percent of their traffic is coming from Google.
500
00:23:40.098 --> 00:23:41.979
So it probably makes the most sense for most people to do that.
501
00:23:42.220 --> 00:23:46.522
But when it comes to, like, a bigger brand, like, I need to be thinking about a few years down the road.
502
00:23:46.882 --> 00:23:50.386
Like people pay franchise fees in a way for me to be thinking about that.
503
00:23:50.406 --> 00:23:51.046
So they don't have to.
504
00:23:51.527 --> 00:23:57.233
And so we've been thinking a lot about AI and we got almost too far ahead of it with the whole AI phone thing back in 2023.
505
00:23:57.713 --> 00:24:00.716
That being said, which I talk about Jonathan next week is great.
506
00:24:00.816 --> 00:24:01.277
The thing is,
507
00:24:03.014 --> 00:24:06.938
I am trying to put myself out of business using a chunk of money that I get from owners.
508
00:24:07.238 --> 00:24:16.147
And so as a brand gets bigger and there's a fund that is dedicated to that, I feel the best use of it is like put yourself out of business in three to five years from now of what's currently working.
509
00:24:16.487 --> 00:24:20.952
And so, yes, like we were able to get good domain authority and SEO and like rank well in Google.
510
00:24:20.972 --> 00:24:25.396
It's like, well, is that going to even happen in five years when we're all using it in AI and it's giving us one result?
511
00:24:25.796 --> 00:24:28.760
And we need to prepare for that now, which is going to be, let's redo the whole website.
512
00:24:28.900 --> 00:24:31.763
Like, it's a lot of money, but like, that's my innovation fund.
513
00:24:31.783 --> 00:24:34.046
It's like, put myself out of business, not create a new business.
514
00:24:34.186 --> 00:24:34.447
Got it.
515
00:24:34.887 --> 00:24:38.411
Or can I create a business that could somehow elevate my current thing?
516
00:24:38.992 --> 00:24:43.137
Then it's maybe a little more synergistic, but I think this is like a very much like...
517
00:24:43.557 --> 00:24:44.338
Yeah, we're over here now.
518
00:24:44.918 --> 00:24:50.924
And sometimes it's just a matter of... What's funny is, for example, Slack was not what it was supposed to be.
519
00:24:51.384 --> 00:24:54.027
It was a completely different product, and it just became that.
520
00:24:54.047 --> 00:24:55.328
Because it was completely separate.
521
00:24:55.368 --> 00:24:57.430
They just scratched search and became their business.
522
00:24:58.311 --> 00:25:01.453
Do I think Chick-fil-A is going to become the next Roto-Rooter?
523
00:25:01.974 --> 00:25:02.514
Not really.
524
00:25:02.715 --> 00:25:02.895
Yeah.
525
00:25:03.215 --> 00:25:03.395
No?
526
00:25:03.775 --> 00:25:03.936
So...
527
00:25:04.436 --> 00:25:15.479
Yeah, and to kind of wrap it up, it's basically Chick-fil-A has been quietly trying to expand beyond fast food, testing new businesses through its venture arm, diversifying revenue, applying its hospitality to other industries.
528
00:25:15.699 --> 00:25:17.299
So it's not like that's the only one they're testing.
529
00:25:17.479 --> 00:25:22.721
Obviously, I'm bringing it up in the context of your own home services, but it's just interesting to see like a very established brand.
530
00:25:22.761 --> 00:25:26.922
It's like that seems way out of left field for them, but their hospitality does speak for itself.
531
00:25:26.982 --> 00:25:28.242
So we'll see what they do.
532
00:25:28.262 --> 00:25:31.323
If there's anything substantive, I'll bring it back up and we can discuss.
533
00:25:31.663 --> 00:25:57.996
crew uh that being said we just launched a b crew uh yeah um so anyways a lot of thoughts about uh anyways uh we'll leave it there first time in the new studio for the c-suite unfiltered give the people some not financial advice you always start go ahead okay i'll start uh so here's a fun one i didn't talk about this because we took a three-month hiatus i didn't talk about on the last one uh fasting
534
00:25:58.780 --> 00:25:59.221
Oh, dude.
535
00:25:59.261 --> 00:25:59.821
We should try it.
536
00:26:00.281 --> 00:26:01.823
Bro, you got to tell them what happened.
537
00:26:01.843 --> 00:26:03.564
People should look into fasting.
538
00:26:03.604 --> 00:26:05.326
So this isn't about me.
539
00:26:05.486 --> 00:26:06.527
I want to make sure it's very clear.
540
00:26:06.607 --> 00:26:10.010
My church hosted a 21 days of fasting event.
541
00:26:10.170 --> 00:26:11.671
And so I did that in January.
542
00:26:12.092 --> 00:26:12.872
It was fantastic.
543
00:26:12.973 --> 00:26:15.695
Obviously, I got some weight loss results, which were great.
544
00:26:15.735 --> 00:26:16.215
At conference.
545
00:26:16.336 --> 00:26:16.856
At conference.
546
00:26:16.876 --> 00:26:17.176
At conference.
547
00:26:17.196 --> 00:26:17.376
Yeah.
548
00:26:17.396 --> 00:26:19.518
So for anyone on Augusta.
549
00:26:19.638 --> 00:26:24.182
The most stressful month of the year is January with all conference and then two trainings.
550
00:26:24.202 --> 00:26:24.383
Yeah.
551
00:26:25.387 --> 00:26:27.008
And I spoke on stage at conference.
552
00:26:27.048 --> 00:26:28.709
Yeah, and you were not doing well after that.
553
00:26:28.749 --> 00:26:29.750
No, I was white.
554
00:26:29.990 --> 00:26:30.870
I was white as a ghost.
555
00:26:30.891 --> 00:26:31.731
I was sweating.
556
00:26:31.751 --> 00:26:34.393
In case anyone saw you playing basketball.
557
00:26:34.713 --> 00:26:34.853
Yeah.
558
00:26:35.193 --> 00:26:39.096
He like sprints down the field, comes right back down the basketball court.
559
00:26:39.176 --> 00:26:42.197
And then like literally I just see like it just like hit him like, oh, man.
560
00:26:42.318 --> 00:26:43.218
I'm gassed.
561
00:26:43.538 --> 00:26:44.539
He went out right away.
562
00:26:44.999 --> 00:26:46.080
So it was fantastic.
563
00:26:46.100 --> 00:26:47.661
That's my non-financial advice is fast.
564
00:26:48.141 --> 00:26:49.222
Here's a fun one for you, though.
565
00:26:49.742 --> 00:26:56.566
I decided after doing it for 21 days, obviously I had some extra stores to work on to make it 21 days.
566
00:26:56.987 --> 00:27:02.350
But I really enjoyed it from a spiritual perspective, from a psychological perspective, a mental, physical, the whole night.
567
00:27:02.410 --> 00:27:03.110
I really enjoyed it.
568
00:27:03.290 --> 00:27:05.392
So I decided I would start fasting once a quarter.
569
00:27:06.252 --> 00:27:07.993
So as of today, today's day five.
570
00:27:08.213 --> 00:27:08.874
Oh, really?
571
00:27:08.914 --> 00:27:09.194
Yeah.
572
00:27:09.214 --> 00:27:11.776
So I'm going to do a seven-day fast once a quarter.
573
00:27:12.562 --> 00:27:13.082
Wow.
574
00:27:13.163 --> 00:27:14.784
Just like reset the body.
575
00:27:14.804 --> 00:27:17.946
And I would say day five is when it's like it starts to hit.
576
00:27:18.026 --> 00:27:18.387
Really?
577
00:27:18.447 --> 00:27:19.788
Yesterday I was hungry.
578
00:27:19.828 --> 00:27:20.548
I was tired.
579
00:27:20.648 --> 00:27:24.632
I was like, you know, very unclear thoughts, like very foggy.
580
00:27:25.272 --> 00:27:26.953
But today now it's like it hits.
581
00:27:27.034 --> 00:27:27.374
I don't know.
582
00:27:27.394 --> 00:27:28.194
For me, it's day five.
583
00:27:28.255 --> 00:27:30.056
Do you have like any vitamins or water?
584
00:27:30.176 --> 00:27:36.798
Yeah, so I'm taking daily multivitamins, magnesium, vitamin D, a few other, like a men's health vitamin, like a very generic one.
585
00:27:37.419 --> 00:27:45.542
And then I am supplementing with like caffeine, some orange juice or like Whole Foods makes a really good sweet greens juice.
586
00:27:45.882 --> 00:27:52.804
But like trying to stay like low calorie, like nothing substantive, not a smoothie, nothing thick, like it has to be a liquid.
587
00:27:53.044 --> 00:27:57.646
So like the sweet green juice from Whole Foods is like cold pressed, like kale, spinach, right?
588
00:27:58.106 --> 00:28:00.128
pineapple, so it's a little sweeter.
589
00:28:00.448 --> 00:28:05.891
But it's just cold-pressed greens with some pineapple and I think orange in there to give it a little sweetness.
590
00:28:05.912 --> 00:28:09.514
So yeah, and same thing, orange juice, like eight ounces at a time.
591
00:28:09.554 --> 00:28:11.876
I'm not chugging like 24 ounces of orange juice.
592
00:28:11.896 --> 00:28:12.696
So it's good.
593
00:28:12.856 --> 00:28:13.437
I'm enjoying it.
594
00:28:13.617 --> 00:28:14.818
So it's my new thing.
595
00:28:15.138 --> 00:28:16.339
I don't know why.
596
00:28:16.379 --> 00:28:18.780
I just really enjoy doing a 21-day fast in January.
597
00:28:18.800 --> 00:28:21.002
So I'm going to do seven days every quarter for the time being.
598
00:28:21.062 --> 00:28:22.903
It's a prerequisite to being in the C-suite.
599
00:28:22.943 --> 00:28:23.904
You have to start thinking about it.
600
00:28:24.064 --> 00:28:28.066
health optimization, body composition.
601
00:28:28.086 --> 00:28:31.308
So my not-fine-fine device is try fast.
602
00:28:31.408 --> 00:28:34.389
Next thing we're going to see is a hyperbaric chamber down in your office.
603
00:28:34.409 --> 00:28:34.869
No, no, no.
604
00:28:34.889 --> 00:28:35.670
Red light therapy.
605
00:28:35.770 --> 00:28:37.231
Everyone has red light therapy masks.
606
00:28:37.611 --> 00:28:38.311
Yeah, exactly.
607
00:28:38.331 --> 00:28:39.071
Just leave them.
608
00:28:39.151 --> 00:28:39.792
On a sales call.
609
00:28:39.812 --> 00:28:40.892
Just takes off the call.
610
00:28:42.353 --> 00:28:42.813
So that's it.
611
00:28:42.853 --> 00:28:43.354
Try fast.
612
00:28:43.574 --> 00:28:45.555
Start 24 hours, 48 hours, 72.
613
00:28:45.595 --> 00:28:47.235
Like, you know, don't go off the deep end.
614
00:28:47.316 --> 00:28:49.817
Do your research, obviously, from a health perspective.
615
00:28:50.077 --> 00:28:51.137
For me, it was more spiritual.
616
00:28:51.257 --> 00:28:52.018
Health was secondary.
617
00:28:52.098 --> 00:28:53.799
But, yeah, I'm enjoying it.
618
00:28:53.939 --> 00:28:55.079
So that's my new thing.
619
00:28:55.340 --> 00:28:55.860
Let's go.
620
00:28:55.900 --> 00:28:56.060
Yeah.
621
00:28:56.498 --> 00:29:01.340
Okay, my non-financial advice, this is pretty old too, but Whisperflow, it's an app.
622
00:29:01.560 --> 00:29:05.321
If you're doing a lot of computer work, definitely recommend it.
623
00:29:05.521 --> 00:29:06.601
It's also good for your phone.
624
00:29:06.621 --> 00:29:09.502
It's on a keyboard, which still I wish you didn't have to swipe back.
625
00:29:09.562 --> 00:29:11.123
It's annoying on the phone a little bit.
626
00:29:11.383 --> 00:29:14.404
But holding the control button down on your laptop and it'll talk.
627
00:29:14.744 --> 00:29:17.785
I'm always with a microphone next to me, so it's really been useful.
628
00:29:18.305 --> 00:29:22.886
I've done it for quite a while now, but it changed a couple features that have now been super useful.
629
00:29:22.906 --> 00:29:24.027
So Whisperflow.
630
00:29:24.227 --> 00:29:24.447
Nice.
631
00:29:24.807 --> 00:29:25.067
Awesome.
632
00:29:25.087 --> 00:29:25.548
Fantastic.
633
00:29:25.568 --> 00:29:27.409
Well, as always, thank you for listening.
634
00:29:27.449 --> 00:29:28.250
Like and subscribe.
635
00:29:28.310 --> 00:29:28.970
Let us know.
636
00:29:29.071 --> 00:29:31.072
Let us know what we want to talk about in the C-Suite Unfiltered.
637
00:29:31.092 --> 00:29:31.332
Yeah.
638
00:29:31.513 --> 00:29:33.234
Where's the direction of the future of the pod?
639
00:29:33.274 --> 00:29:33.794
Just let us know.
640
00:29:34.255 --> 00:29:34.475
All right.
