ABOUT THIS EPISODE
Professional Builders Secrets brings you an exclusive episode featuring Carl Edwards and Annameika Curtis from Edwards Family Homes, a residential building company based in New South Wales, Australia, specialising in custom homes and second-story extensions. They share their honest marketing journey, from doing it all in-house to outsourcing it to an agency they trust, and the incredible results that followed.
This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0
INSIDE EPISODE 238 YOU WILL DISCOVER
- Why Carl believes margins are directly linked to marketing
- Why Edwards Family Homes pivoted
- What the journey from in-house marketing to agency looked like in practice
- Why letting go of control was the hardest but most valuable step they took
- How content marketing builds trust before a client ever picks up the phone
- And much, much more.
ABOUT CARL EDWARDS
Carl Edwards is the founder of Edwards Family Homes, a residential building company based in New South Wales, Australia. With over 30 years of experience in the industry, Carl has built a family-run business specialising in custom homes and second story extensions, with a reputation for quality workmanship and honest client relationships.
Connect with Carl: linkedin.com/in/carl-edwards-8a2771206/
ABOUT ANNAMEIKA CURTIS
Annameika Curtis is the systems manager at Edwards Family Homes, where she has spent over 10 years helping shape the company's brand, processes and growth. With a deep understanding of both the business and its values, Anamika leads the company's content marketing strategy and internal systemisation efforts.
TIMELINE
- 2:36 How Edwards Family Homes evolved their business
- 8:39 Why Carl, a tradesman at heart, finally understood the importance of marketing
- 11:12 The challenges of handing over marketing to an agency and why it was worth it
- 13:52 How Carl tracks marketing performance
- 18:53 Why more marketing means more choice and how that directly protects your margins
- 20:54 Final advice for builders thinking about taking the next step with their marketing
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB Rewards: associationofprofessionalbuilders.com/rewards/
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
