WEBVTT
00:00:05.040 --> 00:00:08.320
All right, guys, welcome to AI Profit Machine House.
00:00:08.400 --> 00:00:12.400
My name is Chris Weiser, host of your AI Profit Leaders podcast episode for today.
00:00:12.560 --> 00:00:15.519
I got a good buddy of mine here from Austin, Texas, David Mesa.
00:00:16.239 --> 00:00:17.600
David is an entrepreneur.
00:00:17.839 --> 00:00:19.920
Man, you gotta be doing your startup for a little while.
00:00:20.079 --> 00:00:21.199
Tell us about your startup.
00:00:21.440 --> 00:00:24.079
Yeah, we've been going, it's going on four years now.
00:00:24.480 --> 00:00:25.760
Yeah, that that long?
00:00:25.920 --> 00:00:26.559
I know, bro.
00:00:26.719 --> 00:00:26.960
Jesus.
00:00:27.199 --> 00:00:28.239
Time flies when you're having fun.
00:00:28.320 --> 00:00:28.640
Damn.
00:00:28.879 --> 00:00:32.799
Um, maybe it's like three and a half, you know, like it's we're we're going on four.
00:00:32.960 --> 00:00:40.640
But yeah, we're a food and beverage agency, sales agency, help brands, uh, food and beverage brands get into retail, grocery retail.
00:00:40.719 --> 00:00:42.000
That's specifically our thing.
00:00:42.079 --> 00:00:44.079
It's all grocery brick and mortar retail.
00:00:44.159 --> 00:00:46.399
We're not doing a whole bunch of online stuff.
00:00:46.719 --> 00:00:46.960
Yeah.
00:00:47.439 --> 00:00:51.039
So I so I really want to, we got live music getting ready to go live right behind us right now.
00:00:51.119 --> 00:00:55.679
I think he's doing uh soundtrack and shit here, but actually, I think he's going live now, but that's all right.
00:00:55.759 --> 00:00:55.920
Yeah.
00:00:56.159 --> 00:00:58.000
So I want to ask you this.
00:00:58.240 --> 00:00:59.759
We have not had any intro today.
00:00:59.840 --> 00:01:01.439
We've been friends for years.
00:01:01.679 --> 00:01:03.200
How's AI impacting you?
00:01:03.280 --> 00:01:04.319
Do you see it impacting you?
00:01:04.400 --> 00:01:05.200
What's what's your thoughts?
00:01:05.280 --> 00:01:06.640
I want to get your thought process on it.
00:01:06.799 --> 00:01:08.000
Yeah, a whole bunch right now.
00:01:08.159 --> 00:01:10.319
Like, it's not what I'm great at.
00:01:10.400 --> 00:01:18.799
And I've reached out to you about some of those things, but my team is really now we're trying to put together some stuff that are we feel like are really gonna help our business.
00:01:19.040 --> 00:01:24.879
We don't want to outsource some of the work to like, you know, VAs or whatever.
00:01:25.040 --> 00:01:30.640
And we feel like it would just be so much easier to use some sort of AI as far as like so.
00:01:30.719 --> 00:01:31.599
When you see that, what is that?
00:01:31.760 --> 00:01:32.000
What is it?
00:01:32.079 --> 00:01:33.040
What is AI in your head?
00:01:33.120 --> 00:01:37.359
What does AI look like as a like, and it's such a great example for those of you watching this?
00:01:37.439 --> 00:01:38.480
And I didn't mean to cut you off there.
00:01:38.560 --> 00:01:39.040
Yeah, no worries.
00:01:39.359 --> 00:01:45.280
But there's so many business owners that are struggling with, I want to put AI, like, what does that look like to you?
00:01:45.359 --> 00:01:49.120
And what kind of like, where is your head on that as a as a leader in your business?
00:01:49.359 --> 00:01:52.319
Yeah, I I want to use it to like automate things, right?
00:01:52.400 --> 00:01:54.640
Like we're we're doing a lot of busy work, right?
00:01:54.719 --> 00:02:02.000
My my sales guys, they can't be working on data input for 70% of their day and selling 30% of their day.
00:02:02.079 --> 00:02:03.840
I need that that number and that ratio.
00:02:04.319 --> 00:02:05.359
That time back, really, right?
00:02:05.439 --> 00:02:05.519
Yeah.
00:02:05.840 --> 00:02:15.439
So from your standpoint, AI is an opportunity to supercharge your people, make them more efficient, automate that those headaches, that heavy lifting data piece, right?
00:02:15.599 --> 00:02:16.000
Are you seeing?
00:02:16.159 --> 00:02:16.639
Does that agree?
00:02:16.719 --> 00:02:17.919
Or is uh you want to add to that?
00:02:18.159 --> 00:02:18.560
100%.
00:02:18.960 --> 00:02:28.639
Like it's like you know, you get on a roll and you start like doing like some reach out, some some biz dev reach out, and then you got to fill out some new item paperwork, stuff like that.
00:02:28.719 --> 00:02:30.240
It just bogs everything down.
00:02:30.560 --> 00:02:33.199
It bogs everything down, finding the info to put in there.
00:02:33.520 --> 00:02:37.520
If we can automate that, it would change our, it would change our lives.
00:02:37.680 --> 00:02:38.159
Night in here.
00:02:38.319 --> 00:02:38.719
Yeah.
00:02:39.039 --> 00:02:48.000
So all you that are watching this right now, I want you to think, and we got so many people that watch our podcast that are non-entrepreneur.
00:02:48.319 --> 00:02:50.159
I'll say they're non non-agencies.
00:02:50.240 --> 00:02:58.960
They they they're not interested in starting their own AI agency, but there's there's someone just like you that is a business entrepreneur that's saying, how can I use AI to be more profitable?
00:02:59.120 --> 00:03:02.319
How can I grow my business with AI in that mindset?
00:03:03.120 --> 00:03:08.479
So automating those hard-level tasks, taking that data, making it easier to work with.
00:03:08.719 --> 00:03:12.639
What about in your standpoint, cold outreach or or lead gen?
00:03:12.960 --> 00:03:14.240
Where's your where's your head around that?
00:03:14.319 --> 00:03:15.520
I'm curious to sit to hear.
00:03:15.919 --> 00:03:21.759
You know, I'm old school, and I would love, you know, some more, some more knowledge on that.
00:03:21.919 --> 00:03:22.800
For me, like the reach.
00:03:23.120 --> 00:03:24.560
So when you say old school, what's that mean?
00:03:24.719 --> 00:03:26.719
I my read, I like to reach out to people.
00:03:27.039 --> 00:03:33.199
So you're physically physically making dials, making are you making like business visits?
00:03:33.280 --> 00:03:34.719
Or I mean, we're here in Austin.
00:03:34.960 --> 00:03:37.759
I know your clients are around the nation, around the world, also.
00:03:38.159 --> 00:03:45.520
I mean, Whole Foods is one of our big clients, H E B here, um across the nation, targets, stuff like that.
00:03:45.599 --> 00:03:57.520
Um, I mean, obviously, some level of in-person, but yeah, yeah, in your head, do you feel that you could have more leads with more automation and some of those different things that valuable to you as an owner?
00:03:57.759 --> 00:03:58.479
Yeah, 100%.
00:03:58.800 --> 00:04:09.599
I feel like for me, like once I can get this automation piece dialed in, it's gonna free up so much more time for BizDev for me and like lead generation, that will help, right?
00:04:09.680 --> 00:04:21.199
Like, if I can put in what what brands, what kind of stuff I'm looking for, and have the AI find me things, yeah, find me brands that are just in our wheelhouse.
00:04:21.279 --> 00:04:31.839
I I feel like that would be so so kind of what I'm hearing, and I and and the reason I'm asking these questions is for everybody listening because we've we've had zero prep, zero talk.
00:04:31.920 --> 00:04:33.759
David came here because he's a friend of mine today.
00:04:33.920 --> 00:04:37.360
Now, this is this is awesome because I love you, bro.
00:04:37.519 --> 00:04:38.800
From my I love you too, buddy.
00:04:38.959 --> 00:04:46.639
From my standpoint, it's it's so indictive, indicative of how this gener how do I even say this?
00:04:46.800 --> 00:04:51.680
Like everything we're seeing with the AI world reaches every single business owner.
00:04:51.839 --> 00:04:55.680
And you're sitting there saying, How do I utilize this?
00:04:55.759 --> 00:04:58.639
Like, how do I capture this and put it into my business?
00:04:58.959 --> 00:05:04.319
As an entrepreneur, they need people to help like you need someone to help you with that.
00:05:04.480 --> 00:05:06.319
It will change my business, it would change your business.
00:05:07.600 --> 00:05:14.000
I mean, data is so important, and we do data analysis, and doing that by hand, it's it takes so much time.
00:05:14.240 --> 00:05:16.879
Well, and when you're how many people you got in your employ your company?
00:05:17.360 --> 00:05:18.079
There's six of us.
00:05:18.240 --> 00:05:18.959
Six of you.
00:05:19.519 --> 00:05:24.800
And you know, so you got seven figure, eight-figure businesses with six employees.
00:05:26.240 --> 00:05:31.360
When you can take somebody, and this is what I'm gonna tell you guys the future of business is gonna be.
00:05:31.439 --> 00:05:32.720
And I'm gonna tell you this too.
00:05:33.040 --> 00:05:58.079
You're gonna have a business like yours, and as opposed to it being$200,000 a year per employee, or some, you know, let's just say it's half a million dollars a year per employee in your smaller business, you're all of a sudden gonna be able to say I'm$1 million a year per employee, or two million dollars a year per employee, or five or ten million dollars a year per employee, because I can take AI and accomplish so many things and I can supercharge those people.
00:05:58.160 --> 00:06:05.680
So you're gonna have CEO, a like decision maker, decision maker, decision maker, agents underneath them.
00:06:05.920 --> 00:06:08.399
And that's where I want you to try and think about going.
00:06:08.560 --> 00:06:17.759
And one of the big factors, and this is where the opportunity is for everyone, not only you, but all of you that are out there watching this, thinking, like, how do I use AI?
00:06:18.079 --> 00:06:31.040
You need somebody to help you to go from I have no idea how to use this, to how do I get to that agent piece where I got four decision makers or six people and supercharge all of them to have all these agents underneath?
00:06:31.199 --> 00:06:31.439
Do you agree?
00:06:31.519 --> 00:06:32.240
Is that 100%?
00:06:32.480 --> 00:06:32.879
Yeah, okay.
00:06:33.040 --> 00:06:34.720
Like I'm limited in scale right now.
00:06:34.879 --> 00:06:36.560
I'm you say skill or scale?
00:06:36.879 --> 00:06:37.439
Because I know skill.
00:06:37.519 --> 00:06:38.720
Yeah, I know you're limited in skill.
00:06:39.120 --> 00:06:40.800
I I'm at capacity on scale.
00:06:40.879 --> 00:06:41.360
Yeah, right.
00:06:41.439 --> 00:06:44.720
Like I have to like a brand has to fall off before I can bring another brand on.
00:06:44.800 --> 00:06:47.040
And that's that's not cool, right?
00:06:47.120 --> 00:06:48.000
Like I need to scale.
00:06:48.319 --> 00:06:51.600
So so you start to think about the problems that David has in his business.
00:06:51.759 --> 00:06:52.879
What's your business name, by the way?
00:06:52.959 --> 00:06:54.000
Can you shout that out for everybody?
00:06:54.079 --> 00:06:54.720
Because we didn't say that.
00:06:54.879 --> 00:06:55.439
Yeah, heck yeah.
00:06:55.519 --> 00:06:57.120
We're called We Grow CPG.
00:06:57.360 --> 00:06:57.600
Okay.
00:06:57.680 --> 00:06:57.839
Yeah.
00:06:58.000 --> 00:06:59.360
But you drew grow what?
00:06:59.600 --> 00:07:00.639
We grow CPG.
00:07:00.800 --> 00:07:01.360
Okay, I like that.
00:07:01.600 --> 00:07:03.439
WW We Grow CPG.
00:07:03.600 --> 00:07:08.399
So David's David's scenario right now, we are maxed.
00:07:08.560 --> 00:07:11.600
You can't scale because I can't get to enough people.
00:07:11.680 --> 00:07:12.959
So that's one max.
00:07:13.120 --> 00:07:17.040
We also have a challenge of I only can hire people.
00:07:17.279 --> 00:07:23.040
And one of the battles that we as entrepreneurs face is uh it's massive undertaking to hire a human.
00:07:23.360 --> 00:07:24.639
Massive undertaking.
00:07:24.959 --> 00:07:31.439
Because it's like, what if they're great if they succeed, but you kind of have this like mindset of like they're gonna succeed, but what if they fail?
00:07:32.319 --> 00:07:41.759
Then it's like if I hire, if I make a hire and they suck, or I suck hiring them, it sets me back a year for a bad hire.
00:07:41.920 --> 00:07:43.759
So that's set you back a year, right?
00:07:43.920 --> 00:07:45.040
It's it's the worst thing.
00:07:45.279 --> 00:07:54.399
So I think the opportunity here with AI and all the things that we have, and so many people have this doomsday mindset around it.
00:07:54.480 --> 00:07:55.439
It's gonna cut people.
00:07:55.680 --> 00:08:01.839
You're not looking to cut people with AI, you're looking to supercharge my business and be more profitable, more scale, like all these things.
00:08:01.920 --> 00:08:05.199
Like it's sitting there, and you're like, oh my god, I can hit it.
00:08:05.759 --> 00:08:10.079
It will help me generate more revenue so I can bring more people in.
00:08:10.240 --> 00:08:10.480
Yeah.
00:08:10.800 --> 00:08:14.000
You know, it's taking the the busy pieces of work away.
00:08:14.240 --> 00:08:15.680
Yeah, it takes a lot of that bullshit.
00:08:15.920 --> 00:08:16.319
Bullshit.
00:08:16.480 --> 00:08:17.759
The stuff that people don't like to do.
00:08:18.000 --> 00:08:19.519
He's not used to people swearing on podcasts.
00:08:19.600 --> 00:08:20.079
That's what I do.
00:08:20.240 --> 00:08:21.360
That's what I do, man.
00:08:21.680 --> 00:08:22.639
So, all right.
00:08:22.720 --> 00:08:24.160
Well, David, great conversation.
00:08:24.319 --> 00:08:26.000
Thank you for coming to South by Southwest.
00:08:26.079 --> 00:08:28.000
We got AI Profit Machine House here.
00:08:28.160 --> 00:08:29.759
We got Noah Hunting this afternoon.
00:08:29.839 --> 00:08:30.879
We got Chingy tonight.
00:08:31.040 --> 00:08:32.080
Right there, right there.
00:08:32.320 --> 00:08:32.720
Right there.
00:08:33.039 --> 00:08:33.679
I love it, buddy.
00:08:33.759 --> 00:08:35.519
David with We Grow CPG.
00:08:35.600 --> 00:08:36.240
Go look him up.
00:08:36.399 --> 00:08:38.399
Instagram, LinkedIn, all the all the above.
00:08:38.559 --> 00:08:41.120
Also, he beats me at golf on occasion.
00:08:41.440 --> 00:08:42.320
On occasion.
00:08:42.480 --> 00:08:43.120
All the time.
00:08:43.600 --> 00:08:44.240
All right, David.
00:08:44.320 --> 00:08:45.039
Thanks for joining us today.
00:08:45.120 --> 00:08:45.919
We'll see you next time.
00:08:46.159 --> 00:08:46.960
Peace.
00:00:05.040 --> 00:00:08.320
All right, guys, welcome to AI Profit Machine House.
00:00:08.400 --> 00:00:12.400
My name is Chris Weiser, host of your AI Profit Leaders podcast episode for today.
00:00:12.560 --> 00:00:15.519
I got a good buddy of mine here from Austin, Texas, David Mesa.
00:00:16.239 --> 00:00:17.600
David is an entrepreneur.
00:00:17.839 --> 00:00:19.920
Man, you gotta be doing your startup for a little while.
00:00:20.079 --> 00:00:21.199
Tell us about your startup.
00:00:21.440 --> 00:00:24.079
Yeah, we've been going, it's going on four years now.
00:00:24.480 --> 00:00:25.760
Yeah, that that long?
00:00:25.920 --> 00:00:26.559
I know, bro.
00:00:26.719 --> 00:00:26.960
Jesus.
00:00:27.199 --> 00:00:28.239
Time flies when you're having fun.
00:00:28.320 --> 00:00:28.640
Damn.
00:00:28.879 --> 00:00:32.799
Um, maybe it's like three and a half, you know, like it's we're we're going on four.
00:00:32.960 --> 00:00:40.640
But yeah, we're a food and beverage agency, sales agency, help brands, uh, food and beverage brands get into retail, grocery retail.
00:00:40.719 --> 00:00:42.000
That's specifically our thing.
00:00:42.079 --> 00:00:44.079
It's all grocery brick and mortar retail.
00:00:44.159 --> 00:00:46.399
We're not doing a whole bunch of online stuff.
00:00:46.719 --> 00:00:46.960
Yeah.
00:00:47.439 --> 00:00:51.039
So I so I really want to, we got live music getting ready to go live right behind us right now.
00:00:51.119 --> 00:00:55.679
I think he's doing uh soundtrack and shit here, but actually, I think he's going live now, but that's all right.
00:00:55.759 --> 00:00:55.920
Yeah.
00:00:56.159 --> 00:00:58.000
So I want to ask you this.
00:00:58.240 --> 00:00:59.759
We have not had any intro today.
00:00:59.840 --> 00:01:01.439
We've been friends for years.
00:01:01.679 --> 00:01:03.200
How's AI impacting you?
00:01:03.280 --> 00:01:04.319
Do you see it impacting you?
00:01:04.400 --> 00:01:05.200
What's what's your thoughts?
00:01:05.280 --> 00:01:06.640
I want to get your thought process on it.
00:01:06.799 --> 00:01:08.000
Yeah, a whole bunch right now.
00:01:08.159 --> 00:01:10.319
Like, it's not what I'm great at.
00:01:10.400 --> 00:01:18.799
And I've reached out to you about some of those things, but my team is really now we're trying to put together some stuff that are we feel like are really gonna help our business.
00:01:19.040 --> 00:01:24.879
We don't want to outsource some of the work to like, you know, VAs or whatever.
00:01:25.040 --> 00:01:30.640
And we feel like it would just be so much easier to use some sort of AI as far as like so.
00:01:30.719 --> 00:01:31.599
When you see that, what is that?
00:01:31.760 --> 00:01:32.000
What is it?
00:01:32.079 --> 00:01:33.040
What is AI in your head?
00:01:33.120 --> 00:01:37.359
What does AI look like as a like, and it's such a great example for those of you watching this?
00:01:37.439 --> 00:01:38.480
And I didn't mean to cut you off there.
00:01:38.560 --> 00:01:39.040
Yeah, no worries.
00:01:39.359 --> 00:01:45.280
But there's so many business owners that are struggling with, I want to put AI, like, what does that look like to you?
00:01:45.359 --> 00:01:49.120
And what kind of like, where is your head on that as a as a leader in your business?
00:01:49.359 --> 00:01:52.319
Yeah, I I want to use it to like automate things, right?
00:01:52.400 --> 00:01:54.640
Like we're we're doing a lot of busy work, right?
00:01:54.719 --> 00:02:02.000
My my sales guys, they can't be working on data input for 70% of their day and selling 30% of their day.
00:02:02.079 --> 00:02:03.840
I need that that number and that ratio.
00:02:04.319 --> 00:02:05.359
That time back, really, right?
00:02:05.439 --> 00:02:05.519
Yeah.
00:02:05.840 --> 00:02:15.439
So from your standpoint, AI is an opportunity to supercharge your people, make them more efficient, automate that those headaches, that heavy lifting data piece, right?
00:02:15.599 --> 00:02:16.000
Are you seeing?
00:02:16.159 --> 00:02:16.639
Does that agree?
00:02:16.719 --> 00:02:17.919
Or is uh you want to add to that?
00:02:18.159 --> 00:02:18.560
100%.
00:02:18.960 --> 00:02:28.639
Like it's like you know, you get on a roll and you start like doing like some reach out, some some biz dev reach out, and then you got to fill out some new item paperwork, stuff like that.
00:02:28.719 --> 00:02:30.240
It just bogs everything down.
00:02:30.560 --> 00:02:33.199
It bogs everything down, finding the info to put in there.
00:02:33.520 --> 00:02:37.520
If we can automate that, it would change our, it would change our lives.
00:02:37.680 --> 00:02:38.159
Night in here.
00:02:38.319 --> 00:02:38.719
Yeah.
00:02:39.039 --> 00:02:48.000
So all you that are watching this right now, I want you to think, and we got so many people that watch our podcast that are non-entrepreneur.
00:02:48.319 --> 00:02:50.159
I'll say they're non non-agencies.
00:02:50.240 --> 00:02:58.960
They they they're not interested in starting their own AI agency, but there's there's someone just like you that is a business entrepreneur that's saying, how can I use AI to be more profitable?
00:02:59.120 --> 00:03:02.319
How can I grow my business with AI in that mindset?
00:03:03.120 --> 00:03:08.479
So automating those hard-level tasks, taking that data, making it easier to work with.
00:03:08.719 --> 00:03:12.639
What about in your standpoint, cold outreach or or lead gen?
00:03:12.960 --> 00:03:14.240
Where's your where's your head around that?
00:03:14.319 --> 00:03:15.520
I'm curious to sit to hear.
00:03:15.919 --> 00:03:21.759
You know, I'm old school, and I would love, you know, some more, some more knowledge on that.
00:03:21.919 --> 00:03:22.800
For me, like the reach.
00:03:23.120 --> 00:03:24.560
So when you say old school, what's that mean?
00:03:24.719 --> 00:03:26.719
I my read, I like to reach out to people.
00:03:27.039 --> 00:03:33.199
So you're physically physically making dials, making are you making like business visits?
00:03:33.280 --> 00:03:34.719
Or I mean, we're here in Austin.
00:03:34.960 --> 00:03:37.759
I know your clients are around the nation, around the world, also.
00:03:38.159 --> 00:03:45.520
I mean, Whole Foods is one of our big clients, H E B here, um across the nation, targets, stuff like that.
00:03:45.599 --> 00:03:57.520
Um, I mean, obviously, some level of in-person, but yeah, yeah, in your head, do you feel that you could have more leads with more automation and some of those different things that valuable to you as an owner?
00:03:57.759 --> 00:03:58.479
Yeah, 100%.
00:03:58.800 --> 00:04:09.599
I feel like for me, like once I can get this automation piece dialed in, it's gonna free up so much more time for BizDev for me and like lead generation, that will help, right?
00:04:09.680 --> 00:04:21.199
Like, if I can put in what what brands, what kind of stuff I'm looking for, and have the AI find me things, yeah, find me brands that are just in our wheelhouse.
00:04:21.279 --> 00:04:31.839
I I feel like that would be so so kind of what I'm hearing, and I and and the reason I'm asking these questions is for everybody listening because we've we've had zero prep, zero talk.
00:04:31.920 --> 00:04:33.759
David came here because he's a friend of mine today.
00:04:33.920 --> 00:04:37.360
Now, this is this is awesome because I love you, bro.
00:04:37.519 --> 00:04:38.800
From my I love you too, buddy.
00:04:38.959 --> 00:04:46.639
From my standpoint, it's it's so indictive, indicative of how this gener how do I even say this?
00:04:46.800 --> 00:04:51.680
Like everything we're seeing with the AI world reaches every single business owner.
00:04:51.839 --> 00:04:55.680
And you're sitting there saying, How do I utilize this?
00:04:55.759 --> 00:04:58.639
Like, how do I capture this and put it into my business?
00:04:58.959 --> 00:05:04.319
As an entrepreneur, they need people to help like you need someone to help you with that.
00:05:04.480 --> 00:05:06.319
It will change my business, it would change your business.
00:05:07.600 --> 00:05:14.000
I mean, data is so important, and we do data analysis, and doing that by hand, it's it takes so much time.
00:05:14.240 --> 00:05:16.879
Well, and when you're how many people you got in your employ your company?
00:05:17.360 --> 00:05:18.079
There's six of us.
00:05:18.240 --> 00:05:18.959
Six of you.
00:05:19.519 --> 00:05:24.800
And you know, so you got seven figure, eight-figure businesses with six employees.
00:05:26.240 --> 00:05:31.360
When you can take somebody, and this is what I'm gonna tell you guys the future of business is gonna be.
00:05:31.439 --> 00:05:32.720
And I'm gonna tell you this too.
00:05:33.040 --> 00:05:58.079
You're gonna have a business like yours, and as opposed to it being$200,000 a year per employee, or some, you know, let's just say it's half a million dollars a year per employee in your smaller business, you're all of a sudden gonna be able to say I'm$1 million a year per employee, or two million dollars a year per employee, or five or ten million dollars a year per employee, because I can take AI and accomplish so many things and I can supercharge those people.
00:05:58.160 --> 00:06:05.680
So you're gonna have CEO, a like decision maker, decision maker, decision maker, agents underneath them.
00:06:05.920 --> 00:06:08.399
And that's where I want you to try and think about going.
00:06:08.560 --> 00:06:17.759
And one of the big factors, and this is where the opportunity is for everyone, not only you, but all of you that are out there watching this, thinking, like, how do I use AI?
00:06:18.079 --> 00:06:31.040
You need somebody to help you to go from I have no idea how to use this, to how do I get to that agent piece where I got four decision makers or six people and supercharge all of them to have all these agents underneath?
00:06:31.199 --> 00:06:31.439
Do you agree?
00:06:31.519 --> 00:06:32.240
Is that 100%?
00:06:32.480 --> 00:06:32.879
Yeah, okay.
00:06:33.040 --> 00:06:34.720
Like I'm limited in scale right now.
00:06:34.879 --> 00:06:36.560
I'm you say skill or scale?
00:06:36.879 --> 00:06:37.439
Because I know skill.
00:06:37.519 --> 00:06:38.720
Yeah, I know you're limited in skill.
00:06:39.120 --> 00:06:40.800
I I'm at capacity on scale.
00:06:40.879 --> 00:06:41.360
Yeah, right.
00:06:41.439 --> 00:06:44.720
Like I have to like a brand has to fall off before I can bring another brand on.
00:06:44.800 --> 00:06:47.040
And that's that's not cool, right?
00:06:47.120 --> 00:06:48.000
Like I need to scale.
00:06:48.319 --> 00:06:51.600
So so you start to think about the problems that David has in his business.
00:06:51.759 --> 00:06:52.879
What's your business name, by the way?
00:06:52.959 --> 00:06:54.000
Can you shout that out for everybody?
00:06:54.079 --> 00:06:54.720
Because we didn't say that.
00:06:54.879 --> 00:06:55.439
Yeah, heck yeah.
00:06:55.519 --> 00:06:57.120
We're called We Grow CPG.
00:06:57.360 --> 00:06:57.600
Okay.
00:06:57.680 --> 00:06:57.839
Yeah.
00:06:58.000 --> 00:06:59.360
But you drew grow what?
00:06:59.600 --> 00:07:00.639
We grow CPG.
00:07:00.800 --> 00:07:01.360
Okay, I like that.
00:07:01.600 --> 00:07:03.439
WW We Grow CPG.
00:07:03.600 --> 00:07:08.399
So David's David's scenario right now, we are maxed.
00:07:08.560 --> 00:07:11.600
You can't scale because I can't get to enough people.
00:07:11.680 --> 00:07:12.959
So that's one max.
00:07:13.120 --> 00:07:17.040
We also have a challenge of I only can hire people.
00:07:17.279 --> 00:07:23.040
And one of the battles that we as entrepreneurs face is uh it's massive undertaking to hire a human.
00:07:23.360 --> 00:07:24.639
Massive undertaking.
00:07:24.959 --> 00:07:31.439
Because it's like, what if they're great if they succeed, but you kind of have this like mindset of like they're gonna succeed, but what if they fail?
00:07:32.319 --> 00:07:41.759
Then it's like if I hire, if I make a hire and they suck, or I suck hiring them, it sets me back a year for a bad hire.
00:07:41.920 --> 00:07:43.759
So that's set you back a year, right?
00:07:43.920 --> 00:07:45.040
It's it's the worst thing.
00:07:45.279 --> 00:07:54.399
So I think the opportunity here with AI and all the things that we have, and so many people have this doomsday mindset around it.
00:07:54.480 --> 00:07:55.439
It's gonna cut people.
00:07:55.680 --> 00:08:01.839
You're not looking to cut people with AI, you're looking to supercharge my business and be more profitable, more scale, like all these things.
00:08:01.920 --> 00:08:05.199
Like it's sitting there, and you're like, oh my god, I can hit it.
00:08:05.759 --> 00:08:10.079
It will help me generate more revenue so I can bring more people in.
00:08:10.240 --> 00:08:10.480
Yeah.
00:08:10.800 --> 00:08:14.000
You know, it's taking the the busy pieces of work away.
00:08:14.240 --> 00:08:15.680
Yeah, it takes a lot of that bullshit.
00:08:15.920 --> 00:08:16.319
Bullshit.
00:08:16.480 --> 00:08:17.759
The stuff that people don't like to do.
00:08:18.000 --> 00:08:19.519
He's not used to people swearing on podcasts.
00:08:19.600 --> 00:08:20.079
That's what I do.
00:08:20.240 --> 00:08:21.360
That's what I do, man.
00:08:21.680 --> 00:08:22.639
So, all right.
00:08:22.720 --> 00:08:24.160
Well, David, great conversation.
00:08:24.319 --> 00:08:26.000
Thank you for coming to South by Southwest.
00:08:26.079 --> 00:08:28.000
We got AI Profit Machine House here.
00:08:28.160 --> 00:08:29.759
We got Noah Hunting this afternoon.
00:08:29.839 --> 00:08:30.879
We got Chingy tonight.
00:08:31.040 --> 00:08:32.080
Right there, right there.
00:08:32.320 --> 00:08:32.720
Right there.
00:08:33.039 --> 00:08:33.679
I love it, buddy.
00:08:33.759 --> 00:08:35.519
David with We Grow CPG.
00:08:35.600 --> 00:08:36.240
Go look him up.
00:08:36.399 --> 00:08:38.399
Instagram, LinkedIn, all the all the above.
00:08:38.559 --> 00:08:41.120
Also, he beats me at golf on occasion.
00:08:41.440 --> 00:08:42.320
On occasion.
00:08:42.480 --> 00:08:43.120
All the time.
00:08:43.600 --> 00:08:44.240
All right, David.
00:08:44.320 --> 00:08:45.039
Thanks for joining us today.
00:08:45.120 --> 00:08:45.919
We'll see you next time.
00:08:46.159 --> 00:08:46.960
Peace.
