ABOUT THIS EPISODE
Have you ever sat down to work on your marketing and immediately felt overwhelmed? Like you’re doing all the things, posting, emailing, networking, trying to “figure out TikTok” and somehow it still feels random?
I get it because I lived it.
In this episode of Doing Business Like a Woman, I’m teaching my simple marketing system that I’ve been practicing myself and teaching my clients for 20 years. These are the exact shifts that helped my clients and me streamline marketing and start creating more clients, more consistency, and more confidence.
And as a gift, I’m sharing my one-page marketing plan workbook with you: https://www.melissamkellogg.com/OnePageMarketingPlan
Because what I know to be true is this: You do not need more strategies. You do not need to become a marketing expert. You just need to think about marketing differently.
If you’ve been spending too much time trying to perfect your marketing and not enough time doing what you’re actually brilliant at, this conversation is going to feel like a deep exhale.
Timestamps:00:00 – Welcome to Doing Business Like a Woman
01:00 – Why today’s episode is a little masterclass
02:15 – The real reason marketing feels overwhelming
04:00 – Melissa’s journey from marketer to coach and teacher
06:30 – Discovering the inner work of marketing
08:20 – Why women entrepreneurs overcomplicate marketing
10:00 – Spending too much time perfecting marketing instead of serving clients
11:45 – You do not need more strategies
13:00 – Why all marketing works
15:00 – Marketing is really about human connection and trust
16:30 – Marketing as service to future clients
18:45 – Why your energy matters in marketing
20:00 – The trust crisis happening in today’s buying environment
21:30 – Introducing the one-page marketing plan
23:00 – The three marketing moves every business needs
24:00 – Step 1: Bringing new people into your orbit
25:30 – Step 2: Nurturing relationships consistently
27:00 – Step 3: Making invitations and offers
28:30 – Understanding the client relationship journey
30:00 – Creating a balanced marketing plan that feels sustainable
31:30 – Why simple and consistent marketing creates better results
32:45 – Marketing that feels like you is the most powerful kind of marketing
33:30 – Final encouragement and invitation to connect
📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma
📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt
💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast
🌐 Website: https://www.melissamkellogg.com/
🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/
📸 Instagram: https://www.instagram.com/melissa_m_kellogg/
📘 Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.
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